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Bio
The system hospitality runs on.
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Recent posts
I’ve been quietly building something close to my heart for an industry I’ve worked in since I was 15 years old.
Panso is a sales, marketing, and guest intelligence platform for hospitality born from years spent inside restaurants, leading marketing teams, and working hand in hand with events to drive revenue.
What I kept seeing was the same problem: sales, marketing, events, and guest relationships all lived in different systems.
Each captured a piece, but never the whole story.
Context slipped. Follow-through became harder. Relationships required more effort as the business grew.
Panso was built to fix that foundation by designing a system around how hospitality actually works.
That experience shaped a simple belief that became my determination:
Hospitality teams don’t need more tools.
They need infrastructure they can own, trust, and build on. Technology that works the way they do.
I’m incredibly grateful for our earliest partners who helped shape the platform, and for the people closest to me who I can always count on 🤍
Warmly,
Britney Ziegler
#BuiltOnExperience #HospitalityIndustry #GuestExperience #HospitalityInnovation #HospitalityBuilt
17 Feb 2026
Sprouts is proud to partner with @hellopanso this year in amplifying access, opportunity, and support for the next generation of culinary talent!
Their belief that the best hospitality is personal reflects something we see every day at Sprouts: meaningful careers often begin with someone willing to share their knowledge, open a door, or offer a first opportunity.
We’re thankful for Panso’s support and the tangible difference it will make in helping aspiring youth gain culinary skills, confidence, and real pathways into the industry.
It takes a village.
Featured Chef Trainee: Enrique
Featured Chef Mentor: @markliberman77 of @magorestaurant
Photographer: @lemonad_media
#nextgenchefs #futureofhospitality #buildingfutures #culinaryarts #mago
10 Jun 2026
Restaurants may be one of the most underestimated training grounds in the modern economy.
In this piece for Caper Media, Eli Feldman explores how AI is reshaping career paths and what kinds of skills will matter most going forward.
The ones it can’t replace.
Reading a room.
Navigating emotion.
Connecting with people in real time.
Skills hospitality teaches every day.
Grateful to be included in the piece and to have spent my career in an industry built around human connection.
Article in bio.
19 Mar 2026
Growth feels different when insight compounds over time.
Steadier. Clearer. More intentional.
#HospitalityDesign #BuiltForOperators #RestaurantOperations #OperationalExcellence
03 Mar 2026
Knowing a guest’s history shouldn’t take effort.
When context carries forward, relationships do too.
#ConnectedHospitality #HospitalityEvolution #GuestCentric #HospitalitySystems #ServiceInnovation
23 Feb 2026
When systems work together, clarity follows.
That’s the foundation we believe in.
#ConnectedHospitality #HospitalityEvolution #GuestCentric #HospitalitySystems #ServiceInnovation
19 Feb 2026
𝔾𝔼𝕋 𝕀ℕ𝕊ℙ𝕀ℝ𝔼𝔻 𝔹𝕐 𝔹ℝ𝕀𝕋ℕ𝔼𝕐 ℤ𝕀𝔼𝔾𝕃𝔼ℝ’𝕊 ℂ𝔸ℝ𝔼𝔼ℝ ℙ𝔸𝕋ℍ
“One lesson that has always stayed with me throughout my career is the importance of showing up with professionalism and kindness, even in challenging situations. How you show up when things are difficult says far more about your character and leadership than when things are going well.”
-Britney Ziegler, Founder & CEO of @HelloPanso
#GetInspired by Britney’s career path and the advice she has learned along the way on #HospitalityCareerPaths.com
#NotJustJobs #ConnectingTheIndustry #CulinaryAgents
🍍🤜🤛💚😎
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#sanfrancisco #sf #sfeats #sffood #sanfranciscofood #sfrestaurants #sanfranciscoeats #sanfranciscorestaurants #sftech #restauranttech #instafood #foodie #foodstagram #foodpics #restaurant #eeeeeats #feedfeed #forkyeah #eater #foodandwine #culinary #nowhiringsf #womeninhospitality #womenintech
10 Nov 2025
What if your restaurant could know every guest across reservations, events, and e-commerce — in one platform? 🍴✨
That’s the idea behind @hellopanso, the hospitality CRM built by Britney Ziegler that gives you a 360 degree view of each customer. After working with chefs and food icons like @chefdavidburke, @carlaphall, and @mollybaz, Britney saw a gap in how restaurants were digitally focusing on guest retention—and how many tools it took to do so.
On this episode of The Perfect Bite podcast, we talk about:
📈 The future of restaurant tech & guest data
❤️ Why customer loyalty is everything in hospitality
👸 The journey of building a food tech startup as a woman founder
🎧 Listen to Britney’s story at the #linkinbio
04 Sep 2025
Panso CEO, Britney Ziegler sat down with @joshlsharkey recently on the Meez podcast to talk all things restaurant technology, entrepreneurship, and building a business from the ground up.
This episode dives into the journey of launching Panso and our mission to help restaurants own and leverage their customer data. A huge thank you to Josh for being such a thoughtful host.
If you’re passionate about hospitality and innovation, give this episode a listen. Find the link in our bio!
#RestaurantTech #Hospitality #Entrepreneurship #Panso #Meez #Startup #Innovation
27 Aug 2025
That’s a wrap on The Chef Conference NYC! What an incredible experience.
Highlights included: passion-filled conversations with the best in the biz (@ericripert, you have our hearts), indulging in breads of all kinds (big shout out to popupbagel), and sharing the stage with @dorsia, @goldensteer, and @blackbird_xyz during the Tech Is Our Friend panel (expertly moderated by @jessmayhugh).
A huge thank you to @mjtraud and the organizers of @thechefconference for fostering such invaluable opportunities for connection within our industry. We’re already looking forward to the LA edition this fall!
21 May 2025
Shout out to our amazing partners at @wayfaretavern who have been using Panso to turbocharge their private events business.
Andrea Boyd, Director of Sales & Events, says Panso has “streamlined and simplified my workflow, freeing up valuable time and resources. What stands out most is their commitment to ensuring the product adapts to my needs — they care about how the product works for me, not the other way around.”
For our team, hospitality isn’t just an industry, it’s a way of doing business. If you’re obssessed with providing the best possible experience for your guests, let’s connect!
#hospitality #crm #privateevents #restauranttech #restauranttechnology
11 Feb 2025
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