H A S H I M   A L I

H A S H I M A L I

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@hashimali90 he, him

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Bio

Dreamer • Storyteller • PD/Art Director Creative director @hashimalidesignstudios @iqbalbegumofficial @karkhana_school 📍Lahore , Pakistan 🇵🇰

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Recent posts

زن for @hussainrehar.official @hussainrehar Photography @umar.nadeeem Models @mushkkaleem @eshashabbir__ @sawerarajpootofficial @abibaa_waseem Stylist @hajira.ahmad Hair and makeup @syedhussain_mua Creative lead @kanzaakhan Creative and Art direction @hashimali90 Set and props @hashimalidesignstudios Production @skfilms.pk 29 Apr 2026 We are this and much more. Humanity is this and much more. Love is love. The worlds within our world are many. The path to love are many. You can pick whatever you like. “Chaahaton ke bhi raste kai, Chun lo koi. “ Thank you for being a part of the worlds that exist in Pakistan. These are not all but a few; on the road of love and empathy let’s discover and embrace. We are much more than what we believe or are made to believe. The beauty from the south to the north, west to the east, the known the unknown the heard the unheard. I am perhaps not making sense but thank you from the depth of our heart, thank you and love you. 05 Jul 2024 Too overwhelmed to even string words together about this creatively satisfying project. I think I’m still in daze of what we ended up achieving. This was the first song I signed up for @coke_studio . I will never forget that Initial call with @kamalkay where he introduced me to his brilliant idea about this entire song and the visual aesthetic he hoped to achieve. I was hooked and my tired soul just got a new fire. the storytelling power of @alisethiofficial and his voice coupled with the stunning vocals of @shaegilll narrated a story that became easy for all of us to tell. Aided by the maestro’s @zulfiqarjkhan ‘a powerful production of the music along with with genius that is @abdullah.s.siddiqui , the song was the most beautiful canvas with hidden stories to tell. The pre production on this one for @coke_studio was the longest and also the most satisfying. Each look, each corner was meticulously planned with each individual and their wardrobe and styling and their environment designed to utmost detail. (Will be sharing about it all in individual posts… because I’m super extra haha) @fatimabutt.11 and @saimabargfrede are the fairy godmothers each production designer needs. Utmost love snd respect for them always. Our work would never have looked this beautiful if it wasn’t for the cinematographer extradonaire @s.ahsanraza who made eveything look a million times better. Even taking out these pictures I was unable to believe tht we did it! 😭❤️ @sumaiyasaiyed @lujane.pagganwala @amina_katel47 ❤️ @shahrukhfepo you activate my life. @farihaafzalkhan @komal_ahmad honestly the best ADs I have had the pleasure of working with , these girls were still running post 24 hours. @maham_bano is the person behind each and every talent you see in the video. @zc.22112 you have the most infectious of personalities and the loveliest of hearts. I probably don’t make any sense but what I am trying to say is that this was such a beautiful collaborative team effort, that it moves my heart and makes me emotional. Also the power of females on team (thank you @kamalkay ❤️) 09 Feb 2022 In the old world charm of a charming era. New work for @neomaretail @sanasikandarkhan Photography @shayank.sherwani Muses @sukainaazaidi @sawerarajpootofficial Stylist @muneeb_haiderrr Video @saraiqballl Makeup and hair @the_real_ayanamir Production @skfilms.pk Set and prop design @hashimalidesignstudios Art direction /visualisation @hashimali90 Marketing lead Neoma @shahnoorwarraich 24 Oct 2026 The world of Rangeen - @hasan_raheem @izzchughtai @umairmusicxx for @coke_studio Nu.WAV The whimsical pastel Delululand . Loved creating this pastel Barbie Lahore for the crazy visionary @thatlil.kid ! Who is just truly so amazing and comes up with the best ideas ever ! And this world would truly not have been possible without the crazy mad talented teams of @aqeelurrrehman who always says yes to the craziest ideas , the forever present and resilient @ayanbadar_0 and Amrose and the my forever backbone @hashimalidesignstudios . The super talented @farazsheikhofficial_ for making the perfect costumes And no matter what we create it would just not be possible to visualise it if @aamir_mughall doesn’t light it with such perfection! Director @thatlil.kid Assitant directors @zohaibfarooqkhan and @_alinarizwan03 Executive producer @kamalkay BTS @capturedbyabdullah Photography @amnazuberi Mystery girl @sukainaazaidi Wardrobe and styling @farazsheikhofficial_ 21 Oct 2026 Project Maheya by @asimazhar @aaryansadruddin @rovalio_ for @coke_studio Nu.WAV Working with @kamalkay has always been a pinch-me experience. The sheer creativity, imagination and magic that comes out of our collaborations is beautifully overwhelming, and deeply humbling. But this one felt particularly special. I’ve always been a HUGE admirer of Tim Burton, Mary Shelley and the world of 1950s cinema. So when @kamalkay came up with the idea of a 1950s Lollywood story about an actor struggling under the weight of his overbearing father, my mind immediately wandered to Frankenstein. The idea of an actor being pieced together, much like Frankenstein’s monster, assembled from the characters he plays, with a clockwork heart at the centre of it all. A world where cinema, identity and imagination collide. Never in a million years did I imagine I would get to create something like this in Pakistan. From an actual working clockwork heart to fantastical electric silos, from blending Shahjahani arches with the sensibilities of Art Deco architecture, every little detail of this world was a labour of love. I’m endlessly grateful for the possibilities the universe opens up, and more importantly, for the extraordinary people it brings into our lives. To @aqeelurrrehman @ayanbadar_0 Amrose and my entire team at @hashimalidesignstudios, who work tirelessly to turn the wildest ideas into something tangible, you guys are the truest form of magic. And @aamir_mughall, only YOU could have done justice to this world, and the many worlds within this one song. Truly a master of your craft! @farazsheikhofficial_ and his team went to the utmost details to understand the time and era and the aesthetics of this world we were creating. And what can I say about the 6 hours of SFX on asim azher to turn him into the creature . @bloody_artistry 👑 Some projects remind you why you fell in love with creating in the first place. This was one of them. ❤️ Photos by the wonderful @amnazuberi director @kamalkay ASST directors @farihaafzalkhan @daimrizzvi @shahan_rao Dop @aamir_mughall Producer @imaanzkhan Associate producer @zarmeenali 12 Oct 2026 September 🫠 06 Oct 2026 BALLAY BALLAY Director @asaduhaq Production House: @ambiencefilms Concept & Director: @asaduhaq D.O.P: @ammaruhaq Production Designer: @hashimali90 Make-up & Hair: @mudassar_mua Stylist: @fatimabutt.11 Producer: @sgt_damien Line Production & Locations: @irfanqazixv Assistant Director: @nasir_771 Riaz & @zikriyamuazzammashal Production Managers: Danish Randawa & Akthar (Film Station) Lights & Grip: @popa_lighting Gaffer: @nadeem.multani.1694 Focus Puller: @haseeb_146 Camera team: KAP Camera Rental Edit, Grade: @thepostbrothers Online @cropshopstudio Sound Mix/Master: shoaibfarrukh Talent Coordinator: @XTalent Female Talent: @Laiba @fiza.butttt @noorfatxma_10 @saracloudyart @YousufPehelwaan, Fanni Jaan, Omer Bajwa @coloristsociety @colorgradingnfilms @dehancer.film 02 Oct 2026 Punjab has a beauty that doesn’t try too hard. It’s chaotic, generous, historic, and gloriously alive. People who somehow turn every gathering into a celebration. It isn’t polished beauty. It’s lived-in beauty. The kind woven into old walls, dusty streets, loud laughter, music and memories. The kind that gets under your skin slowly, settles somewhere deep, and then refuses to leave. That’s my Punjab 🖤 That’s our Ballay Ballay too 🇵🇰 Production House: @ambiencefilms Concept & Director: @asaduhaq D.O.P: @ammaruhaq Production Designer: @hashimali90 Make-up & Hair: @mudassar_mua Stylist: @fatimabutt.11 Producer: @sgt_damien Line Production & Locations: @irfanqazixv Assistant Director: @nasir_771 Riaz & @zikriyamuazzammashal Production Managers: Danish Randawa & Akthar (Film Station) Lights & Grip: @popa_lighting Gaffer: @nadeem.multani.1694 Focus Puller: @haseeb_146 Camera team: KAP Camera Rental Edit, Grade : @thepostbrothers Online @cropshopstudio Sound Mix/Master: @shoaibfarrukh Talent Coordinator: @XTalent Female Talent: @Laiba @fiza.butttt @noorfatxma_10 @saracloudyart @YousufPehelwaan, Fanni Jaan, Omer Bajwa Thank you @ballayballayofficial team for trusting us with your desi color’s @danish.peshimam @auzzy.shaikh shaikh @taimur.siddique @wajid.alisiddiqui 25 Sep 2026 کور • Kaur • ਕੌਰ for @mohsin.naveed.ranjha Photography @muhamadtalhabhatti Models @sadafkanwal @emanabbbas @sukainaazaidi @ahsan.karim Concept @mohsin.ranjha_dino Stylist @abdullah_sidiki Hair and makeup @sunil_mua Art direction @hashimali90 @hashimalidesignstudios Videography Director @haideralishah_ Shot & edit @kartainhainkuch 22 Sep 2026 کور • Kaur • ਕੌਰ for @mohsin.naveed.ranjha What a beautiful word, “Kaur” … princess , lioness … a word that makes a woman equal to a man. My ancestors were Sikh and working on this project was super special. 💛 Director @haideralishah_ Shot & edit @kartainhainkuch Music @amritakaurmusic Photography @muhamadtalhabhatti Models @sadafkanwal @emanabbbas @sukainaazaidi @ahsan.karim Concept @mohsin.ranjha_dino Stylist @abdullah_sidiki Hair and makeup @sunil_mua Art direction @hashimali90 @hashimalidesignstudios 20 Sep 2026 I love creating sets. Imagined worlds that seem real. My team worked super hard on this one and the result is truly magical. Modern Mahranis for @suffusebysanayasir Forever the best collaborator @sanaayasirr Photography @nadirfirozkhan Models @noor_rashidd @eshashabbir__ @iamfaizamehar Stylist @haajira.ahmad Hair and makeup @sunil_mua Set design and props: my wondeful talented team at @hashimalidesignstudios Art direction @hashimali90 07 Sep 2026

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DXuMC9_CGFCزن for @hussainrehar.official @hussainrehar Pho…
C9Cy3OntZmzWe are this and much more. Humanity is this and …
CZxN_t0DPbSToo overwhelmed to even string words together ab…

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