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Bio
in pursuit of beauty, style, wellness and the ideas that expand how we live. curated by @gwynethpaltrow. discover more @goopbeauty + @gwynofficial
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Recent posts
as any new mom will tell you, relearning how to get dressed after having a baby can be complicated. and as @ilanatorbiner told us, being a clotheshorse won’t save you from that fate.
she shares the low-effort styling trick helping her feel put-together postpartum, why she loves ’90s minimalism, her top saved searches on the realreal, and more.
read the full story at the link in bio.
06 Nov 2026
everyone loves a beauty gift. big or small, it’s the kind of indulgence that makes you feel special every time you use it.
from skincare standouts to makeup must-haves and hair care heroes, we’ve gathered some of our very favorites from this year’s holiday gift guides. no worrying about fit or size required.
shop the beauty gift guide at the link in bio.
04 Nov 2026
the everything shower may be a year-round self-care ritual, but what’s in it shouldn’t be. if your ends feel brittle after conditioning and your legs feel tight and itchy every time you shave, it’s time to rethink the lightweight formulas that got you through peak summer.
as the weather gets colder and drier, your products should be focused on hydration and repair. the good news: now is the perfect time for a reset. find out how at the link in bio.
03 Nov 2026
meet goop x caddis.
caddis has long been gwyneth’s go-to for readers, so we jumped at the chance to collaborate on a GWYN-inspired frame. the vintage-inspired aviators (which gwyneth debuted at a recent all-hands) are sleek and quietly cool, just like the outfits you’ll wear them with.
the kind of glasses you actually look forward to wearing. shop at the link in bio.
02 Nov 2026
sometimes, it’s important to not know something before you know it. to exist in that zero-gravity space where nothing really makes sense, and you can only see as far as your next step. the universe asks us to embrace these chapters every now and then, because there’s always something evolutionary in loosening our mental patterns.
november is here to bring the sweet spot that follows: when things finally start to land.
find out what this means for you at the link in bio.
01 Nov 2026
one of our favorite gifting season hacks: multiple gifts in one, usually in no-wrapping-paper-necessary packaging. give the set as is, split it among a few lucky recipients, or keep a little something for yourself (we don’t judge).
shop our favorite gift sets from this year’s holiday gift guides at the link in bio.
31 Oct 2026
the staples that carry us through the season. soft knits, classic cardigans, and cozy turtlenecks to reach for on repeat.
your next most-worn knit, at the link in bio.
30 Oct 2026
it’s the moment we look forward to all year: our annual holiday gift guides are here. eight personality-specific guides, hundreds of expertly vetted gifts, and plenty of ideas for everyone on your list.
we put a lot of work into these guides, and get a lot of joy out of making them. we hope they bring a little of that joy to your world, too.
explore them all at the link in bio.
29 Oct 2026
people-pleasing doesn’t stop at the bedroom door. it can turn sex into a performance, leaving you more focused on getting it right for someone else than noticing what you actually want.
clinical psychologist ingrid clayton, phd, and sexologist ali mezey explain how this pattern can affect desire, connection, and intimacy, and why recognizing it is a first step toward something more fulfilling.
read the full story at the link in bio.
28 Oct 2026
cooler weather calls for a little extra care.
@gwynethpaltrow shares her go-to routine for dry skin, with essentials to de-puff, deeply moisturize, and leave skin feeling soft and comfortable.
shop her routine at the link in bio.
27 Oct 2026
a few looks we’re taking notes on.
fall favorites, styled by you. shop the collection at the link in bio.
26 Oct 2026
fashion month has wrapped in paris, leaving us with plenty to consider before spring and a few ideas we’re tempted to try sooner.
we combed through the collections for five favorite trends, from statement skirts and everyday lace to fresh pastel pairings, expressive accessories, and dresses that rise to the occasion.
find the full recap at the link in bio.
26 Oct 2026
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