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Bio
Made for childhood outside ✨ Technical performance. Classic style. In pursuit of joy. NOW AVAILABLE
Links
www.northernclassics.com-
Avg likes
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Avg comments
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Engagement
10.5/wk
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Recent posts
No new episodes. Just new ideas.
06 Nov 2026
The perfect pairings 🤍
05 Nov 2026
They’re putting down roots and building businesses, all while raising four kids! Creating a home in East Grand Rapids has provided the Ruud family with the lifestyle they were craving. "Those everyday encounters are what make East feel most like home. There is a real sense that you are part of a community rather than simply living in a neighborhood."
While Jason works as president of West Michigan-based S.A. Morman & Co., Kristin drew inspiration from their local scene to create her own outerwear brand, Northern Classics. With the help of a local apparel designer, she brought the collection to life. “Looking back, it feels especially fitting that a business inspired by raising our kids here got its start with the help of someone in our own community," Kristin says.
As for their family life, the Ruuds are making sure their children, Bennett, Quinn, Graham, and Ellis, also enjoy the simple, back-to-basics way of life that East Grand Rapids offers, saying, "More time outside means more of the simple magic that makes childhood feel like childhood."
05 Nov 2026
Motherhood has challenged a lot of what I thought I knew about parenting. And while I certainly don’t have it all figured out, there are a few things I believe in more strongly with each passing year. Some might be unpopular, but they’ve shaped the way I’m raising my kids.
04 Nov 2026
Lauren put our full winter system through thermal testing. The results speak for themselves.
03 Nov 2026
Consider this your sign to book that winter escape.
02 Nov 2026
We’re going INTERNATIONAL 🇬🇧✨✈️ Northern Classics is officially available at our first international retail location: @janieandjack on King’s Road in London
01 Nov 2026
A few words from the families putting Northern Classics to the test all winter long.
31 Oct 2026
This week we went behind the scenes with Kristin, the found of the kids clothing and outerwear brand @northernclassics 🩷
November 7th the Northern Classics crew is doing a pop-up at our Breton Village location—kids activities, embroidery, ski films, and hot cocoa. Come hang out and get ready for winter with us!❄️
31 Oct 2026
Sorry, Halloween. We’ve got ski season on our minds ⛷️
31 Oct 2026
Last years best selling coat is back.
30 Oct 2026
A little something for the boy moms. Our Women’s Gingham Winter Coat was made for matching with your boys in gingham or coordinating with them in classic navy.
29 Oct 2026
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