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We back entrepreneurs who are creating a happier, healthier, humanity. Part of @flightstory Founded by: @steven Pitch For Investment Here👇
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Recent posts
Alex Mashrabov had already built and sold one AI company to Snap for a reported $166M.
Then he started again.
After leaving Snap, he co-founded Higgsfield, an AI video platform that launched publicly in April 2025 and quickly scaled to millions of users generating millions of videos every day.
The growth attracted major backing from names including Accel, Menlo Ventures, Goldman Sachs Alternatives, Intel Capital and Tribe Capital.
Entrepreneur and host of Diary of the CEO, Steven Bartlett also joined the cap table, investing $3M through @flightfund.
Higgsfield’s latest funding round valued the company at $5.4 BILLION.
Today, it says it serves more than 30M users across 238 countries and territories, works with hundreds of Fortune 500 companies, and has grown annualised revenue at extraordinary speed.
All in just 16 months since launch.
Follow FOUNDED for more stories like this.
Steven Bartlett is an investor in Higgsfield.
24 Sep 2026
SpaceX’s IPO just made more than 4,400 of its employees millionaires.
And not just its executives.
It’s Welders, machinists, technicians and factory workers who spent years building the rockets now own life-changing fortunes thanks to the company.
One of them is Juan Hernandez, a welder from Mexico who joined SpaceX in 2015 on a $28-an-hour contract.
At the time, he said it felt like just another job.
Then he went full-time, received $10,000 in stock and kept buying more from his paychecks.
Ten years later, his shares were worth $1,046,175.
Even with his new found wealth, he says he plans to keep working and teach his kids what he learned.
SpaceX didn’t just build rockets.
It generated wealth for the people who built them.
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Steven Bartlett is an investor in Founded and SpaceX
13 Jun 2026
As an athlete at Harvard, Will Ahmed [@willahmed] would train right, but constantly wake up exhausted.
So after reading 500 medical papers he turned everything he learned into a business plan for Whoop [@whoop].
A screenless band that tracks strain, recovery, and sleep. Not steps, not calories, but how your body actually feels.
Investors told him to add a screen. He refused.
Two of their first 100 users were LeBron James and Michael Phelps.
The company nearly went bankrupt, but Will kept going.
Today, Whoop raised $575M at a $10.1 billion valuation, and is racing its way to an IPO.
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Steven Bartlett is an investor in both Founded and Whoop.
31 Mar 2026
He didn’t start with connections or cash, just a shovel, a road, and hardly any qualifications to his name.
Julian Hearn spent his early days digging holes in Buckinghamshire, learning the kind of grit you can’t teach. Until one sentence changed everything: “You’re too bright for this.”
He listened, studied, built, and sold. Then he spotted a problem hiding in plain sight, busy people skipping meals.
So he built Huel. Fast, functional, unavoidable.
With early backing from Steven Bartlett [@steven], who bought into the vision and joined the board, Huel scaled from an idea into a supermarket staple, resulting in a $1.2B exit.
Now, the boy who once dug roads is walking away with +$500m.
*Steven Bartlett is an investor in both Founded and Huel.
24 Mar 2026
In 2015, in the UK, Julian Hearn and nutritionist James Collier launch Huel with the promise of complete nutrition, fast.
They skip the traditional food playbook and sell online to busy people who keep missing meals.
Powders become shakes, then ready-to-drinks and bars.
The brand spreads fast, shared in offices, gyms, and even on global podcasts like the Diary of a CEO.
Suddenly Huel was everywhere.
By 2024, they reported £214 million in revenue, but earlier today it was reported that global food brand Danone has agreed to acquire the UK nutrition brand in a deal reported around €1 billion (~ $1.2 billion).
11 years later, and @huel hits unicorn status.
Head to our story to read more 🔗
*Steven Bartlett is an investor in both Founded and Huel.
23 Mar 2026
From a cease-and-desist at 12 years old, to building one of the fastest-growing tech brands in the world, @wisprflow is showing no signs of slowing down 🚀
The viral voice-to-text tool has raised $81M in funding so far, including a fresh $25M backed by Steven Bartlett [@steven], who puts it best 🗣️
“Voice is the natural interface for human thought, but we’ve accepted typing because it was the only option. Now, with AI able to understand the nuance in how each of us speaks and thinks, we can finally remove that bottleneck”
“Wispr’s founders recognized what the market is only now beginning to see: that voice will reshape how we interact with technology.”
To add to their already impressive numbers, Wispr Flow is -
→ Growing their revenue 40% month-over-month
→ Enjoying a 70% user retention
→ Deeply entrenched in 270 of the Fortune 500 daily workflows
→ And, in a recent benchmark came out as 3-4x more accurate than OpenAI, ElevenLabs, and Siri.
Wispr is betting the keyboard’s 150-year run is coming to an end…
and if you’ve used the tool, you may very well agree.
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Steven Bartlett is an investor in Founded
21 Nov 2025
Steven Bartlett is a proud co-owner of Ketone-IQ, the $110M energy shot exploding across the US 🚀
@steven has not only invested in @ketone science, but also the founders obsessed with turning personal struggle into a solution for everyone who refuses to slow down.
As a founder, Stanford engineer and marathon runner, @michaeldbrandt has always lived high-performance.
And like the best founders do, he rans tests… but this time on himself.
But what he found wasn’t new, it was already built into us…
Ketones.
A cleaner, natural source of energy without the spikes or crashes.
Brandt found a way to bottle it, and today with co-founder @geoffreywoo they are fueling athletes, creators, musicians and military operators all over the world.
One shot at a time.
#ad #investor
28 Oct 2025
Steven Bartlett teams up with ex-MrBeast engineer Rox Codes to launch a new podcast platform, @flightcast_ 🚀
The tools that grew The Diary of a CEO, are now in your hands.
→ Upload your podcast and publish everywhere, with one click of a button - YouTube, Spotify & Apple.
→ Publish both audio AND video podcasts.
→ Track all your analytics on one dashboard, no more going platform-to-platform. It’s all in one place.
→ Gain the advantage of built-in AI that automatically clips, titles, and helps grow your show faster than ever.
The tools that were once built for the biggest names, now belong to you.
𝗡𝗼𝘄 𝗟𝗜𝗩𝗘, 𝗵𝗲𝗮𝗱 𝘁𝗼 𝗳𝗹𝗶𝗴𝗵𝘁𝗰𝗮𝘀𝘁.𝗰𝗼𝗺 𝘁𝗼 𝘁𝗿𝘆 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.
#ad #investor
06 Oct 2025
Steven Bartlett has made a 7-figure investment in hydration brand Cadence.
Why?
Because the founders aren’t just solving a problem. They’re building a movement.
Ross MacKay, who built Daring into a $150M food brand, and George Heaton, the force behind fashion label Represent, aren’t just accomplished entrepreneurs. They’re also serious athletes.
And it was during long marathons and intense competitions that they hit the same wall: dehydration.
Whenever they reached for a solution, all they found were sugary drinks packed with artificial flavours and empty promises.
That’s when they realised, if they wanted the best in hydration, they’d have to create it themselves.
So they did 👈
#ad #investor
28 Sep 2025
I FINALLY GET TO SHARE THIS!!! 😳🥲😬 I just signed my biggest ever investment deal….and it’s in a business that’s helping to turn thousands of everyday people into financially free entrepreneurs.
It’s called Stan Store (@stanforcreators) – and it’s helping creators, coaches, and anyone with knowledge or skills launch a business in minutes… from their phone… with one link in their bio.
No website. No coding. No guesswork!
I’ve seen first-hand how powerful this is. And I’m not just backing it with my words — I’ve become a co-owner to help more people take control of their income!
25 May 2025
Why did we stay independent??? Today we’re the daily cover of Forbes which is so insane to me 😵💫😮❤️ Forbes came to our HQ and did an all-access documentary for their YouTube channel about what we’re up to at @flightstory - they followed us for a few days to make the most in depth, detailed piece I I’ve ever seen on our media company and investment fund. You can view it right now on the Forbes YouTube channel. Most certainly the most revealing piece I’ve ever seen about our company.
I wanted to respond to the headline and give some honest clarity on why we didn’t take an undisclosed deal we were offered last year - that many of my podcasting counterparts have taken. Also, don’t believe every number you read. First and foremost let me preface this by saying - there is no right or wrong answer here, every podcaster is different and is in a different situation. We did what we felt was right for us. The deal offered meant:
1) It would have meant 300% more ads in DOAC (minimum) - I know y’all want less ads in podcasts, not more.
2) It would have meant we had less controls / different incentives relating to which platforms we focus on.
3) These big numbers you see podcasters getting aren’t what they seem. You’re not transferred x million dollars into your bank account, the money is guaranteed over X years if you sign the deal - but with that comes a lot more obligations that aren’t always in the best interests of the show.
4) When our Chief revenue officer @christiana_brenton ran the numbers with her team, she believed we could do better on our own, over the coming years, via our own media company @flightstory.
5) We have almost 100 people full time working on our media company - led by @georgievholt. They’re the best in the world imo. We believed we have more talent and skill internally than an external partner could offer us, so this is a bet on our team and our talent.
Time will tell!
Hopefully that gives clarity as to why we’ve chosen to remain independent and build our own media company ❤️🚀👊🏾
Reporting by @alexy0rk
19 Apr 2025
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