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Brain Fuel đź§ Now available @target + @cvspharmacy + @caseys + more
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A ketone is an energy molecule your body makes on its own. Not a stimulant. And not something foreign.
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When sugar runs low, your body breaks down fat and makes ketones instead. Fasting does it. Long training does it. There’s even some amount in your blood right now.
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Your brain loves this stuff. It has for hundreds of thousands of years, back when food was not guaranteed and the brain needed a backup.
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That’s what Ketone-IQ is. Your brain’s greatest weapon.
And now... you can drink it.
03 Aug 2026
How Do Ketones Work? đź§
Ketones are your brain’s favorite fuel, and here’s the science behind why.
Your brain is only ~2% of your body weight, but it burns up to 25% of your daily energy. That’s a lot of fuel to keep up with, especially during deep work or long focus sessions.
Most of the time, your brain runs on glucose. But sugar-based energy can come with spikes and crashes, that afternoon “brain fog” is a familiar side effect.
That’s where Ketone-IQ comes in.
Ketones act as a premium, high-octane fuel source for the brain. Research shows they support increased blood flow, helping deliver more oxygen and nutrients where they’re needed most.
Once inside, your brain metabolizes ketones with remarkable efficiency, which is why so many people reach for Ketone-IQ before locking into focused work.
And it’s not just about energy: burning ketones also produces less metabolic byproduct than glucose does, which matters for long-term brain health.
Bottom line: your brain loves to run on ketones. Fuel it with Ketone-IQ and feel the difference: steadier focus, clearer thinking.🔥
27 Aug 2026
When does @steven take @ketone? Whenever he needs brain fuel.
We recommend it first thing in the morning, before deep work, and before a workout.
Our +Caffeine offering is an excellent morning pick me up, and our original non-caffeine shot is perfect for any hour of the day and won’t disrupt sleep rhythms.
06 Oct 2026
How can a carb lover still access a state of ketosis?
I have a secret weapon…@ketone
If you’ve ever felt your brain operating while in ketosis, you know the immense cognitive benefits: focus, clarity, decision speed. All of this is at your fingertips with Ketone-IQ, available nationwide at @CVS
07 Nov 2026
Congratulations @steven, @thediaryofaceopodcast, and the entire team at @flightstory
Here’s to the next 21 million 🤝
📸 @sennaleith
05 Nov 2026
Are lactate supplements the new ketones? 🧠⚡
Lactate gels are showing up in the pro peloton. Here's what the science says about your brain.
âś… The overlap: Lactate and ketones enter the brain through the same transporters, and both can fuel brain cells.
âť“ The gap: Most of lactate's brain data comes from animals or IV infusion in a lab. Human supplement trials are small and mixed, and none show a brain benefit yet.
🏆 The evidence: Ketones have dozens of human randomized trials, two meta-analyses showing improvements in cognition, and brain imaging showing the brain takes up more ketones as blood levels rise.
Lactate is one to watch. Today, ketones win.
đź“„ References (PubMed IDs)
Shared brain transporter: 15953344
Lactate & ketone brain roles: 38603600
Lactate infusion & exercise: 41037311
Oral lactate trials: 21813914, 39203761
Ketone meta-analyses: 42063954, 31870908
Brain imaging: 27629100, 32127481
Disclosure: I'm a paid scientific advisor to Ketone-IQ (HVMN).
Follow for more Brain Science Weekly đź§
#BrainScienceWeekly #Ketones #Lactate #BrainHealth #neuroscience
03 Nov 2026
You Can See Everything doesn’t just ask us to question what we’re seeing. It asks us to question how we see.
24 Oct 2026
Do Exogenous Ketones Replicate Fasting? đź§
I want to show you a PERSONAL example... of taking 20 g of @ketone).
Here's what my data showed (n=1):
📉 Glucose: 120 → 70 mg/dL (~40% drop)
💉 Insulin on board: ~3 units → near zero, a level I usually only see during a prolonged fasting
đź§ Brain: cognitively alerts the entire time...
Why? Ketones cross the blood-brain barrier and fuel the brain directly (PMID: 33233502; 42263845_. They also send an anti-catabolic signal that slows the breakdown of tissue like muscle.
Less breakdown means fewer amino acids for the liver to turn into glucose. Less glucose made, less insulin needed.
To be clear: exogenous ketones are NOT the same as fasting. But this shows just how powerful these molecules are.
I've studied ketones and metabolism for over a decade and tracked my own glucose and insulin 24/7 for just as long. Moments like this are why I love being both scientist and patient.
Follow for more Brain Science Weekly.
#ketones #exogenousketones #fasting #metabolism #insulin
20 Oct 2026
Your brain’s favorite fuel is now on the menu. 🍸
19 Oct 2026
Your brain doesn’t clock out just because you do.
It’s called the incubation effect. Stepping away from a problem can give your mind the space it needs to make new connections.
You might be surprised what becomes clear when you sit back down to work.
18 Oct 2026
Day 1 of testing science-backed habits to reclaim my focus. đź§
17 Oct 2026
Your brain’s favorite fuel is closer than you think.
Long before the first energy drink existed, your body had its own alternate fuel: ketones.
And, thousands of years later, we’ve found a way to bottle the fuel our bodies have been making all along.
16 Oct 2026
Follower tracking
We have started recording @ketone, but only 1 observation so far — not enough to show a trend yet. Track it daily →
Download @ketone's data
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