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creative director represented by @artpartner
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#vogueitalia#pradass26#prada#frejabehaerichsen#careymulligan#miucciaprada#rafsimons#annecollier#thomasruff#massimovitali
Recent posts
Drawing❄️Prada
concept and creative direction of “Drawing Prada”, executed through the anachronistic technique of hand drawn animation ☃️ by a retired team active in the golden era of cartoons, led by animator John Pomeroy, photographed and directed by Glen Ludchford, stories written by glen ludchford and ferdinando verderi.
28 Oct 2026
@prada FW26 part 2
in collaboration with Artist Jordan Wolfson for Prada Spring/Summer 2026.
Prada’s continual investigation of the meaning of fashion is matched by an exploration of the ever-evolving role of images.
A chapter two of the SS26 advertising campaign, “I, I, I, I am… Prada” is a project featuring unnamed, unreal, and dreamlike creatures imagined by artist Jordan Wolfson, as they interact with the SS26 campaign cast, including Prada Ambassadors Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, alongside Liu Wen, John Glacier, and Levon Hawke.
Discover more via link in bio.
# MiucciaPrada and # RafSimons
Artwork: Jordan Wolfson
Campaign Creative Direction: @ferdinandoverderi
Cast: nicholashoult @damsonidris #CareyMulligan @hunterschafer @liuwenlw @johnglacier @levon_hawke
The artwork incorporates photographs by @oliverhadleepearch
#PradaSS26 #Prada
20 Mar 2026
Hunter
@prada
#MiucciaPrada #RafSimons
@hunterschafer
Concept and creative direction @ferdinandoverderi
#AnneCollier
@olivierizzo
@louisghewy
@karinwesterlundd
@laurenmichellepires
@poppybartlettstudio
@inkretouch
@partner.films
#PradaSS26 #Prada
14 Jan 2026
@hunterschafer 🌊 #ThomasRuff 🚧 @prada 💊
12 May 2022
THANK YOU @vogueitalia 💎 @efarneti and the whole team 🌱 for trust and freedom 🌷 IT WAS FUN! 🧪⚡️❤️
03 Oct 2021
“For his #VogueItalia’s September Issue cover we asked @Michelangelo_Pistoletto, the Maestro of Arte Povera, to create a today version of “Venus of Rags”, a timeless statement of rebirth, as well as a key piece of Italian art memory” say Emanuele Farneti (@EFarneti) and @FerdinandoVerderi, Editor-in-Chief and Creative Director of Vogue Italia.
“The Venus of Rags is an interactive work in the sense that it is activated by the public who produce rags while consuming fashion. The always naked Venus represents everyone who dresses and undresses, increasing the pile of waste garments. Venus is memory, while the rags are the continuous passing of things.” says Pistoletto.
Model #FrejaBehaErichsen @dnamodels
All clothes by @Prada
Cover 3 of 9.
On newsstands tomorrow.
Discover more via link in bio.
Full Credits:
Model #FrejaBehaErichsen @dnamodels
All clothes by @Prada
Editor-in-Chief @EFarneti
Creative Director @FerdinandoVerderi
Casting Directors @piergiorgio & @Samuel_Ellis
Hair @PaoloSoffiatti @maworldgroup
MakeUp @AnthonyPreel @artlistparisnewyork
On set @Hotel_Production
Thank you Cittàdellarte e @damianoandreotti
02 Sep 2021
Repost 🌙 @vogueitalia 🌊
@_MassimoVitali_, is the artist behind this #VogueItalia’s September Issue cover.
"I have never been a fashion photographer, and I confess that I initially had some perplexities when asked to shoot for Vogue Italia. Then, as the days went by, the idea of taking fashion photos in my style for the first time in my career started to resemble a challenge." says Vitali.
“We asked #MassimoVitali to shoot this cover at dawn in the Tuscan beach of Rosignano Solvay, where, in the mid-nineties, he took his first monumental images. We wanted to imagine how such an iconic documentation of everyday life could transform itself in a fashion context, playing with the fine line between reality and fiction that contraddisguish our industry”, say Emanuele Farneti (@EFarneti) and @FerdinandoVerderi, Editor-in-Chief and Creative Director of Vogue Italia.
Cover 1 of 9.
On newsstands tomorrow.
Discover more via link in bio.
Full Credits:
All clothes by @Prada
Editor-in-Chief @EFarneti
Creative Director @FerdinandoVerderi
Casting Directors @piergiorgio & @Samuel_Ellis
@Dara__Gueye @elitemodelworld
@Tina_Diedhiou @fifthmodels
Street casting @CastingFirenze
Hair @AlessandroRebecchi @thegreenappleitalia using @MrSmithHair
MakeUp @MiriamLangellotti @thegreenappleitalia using @YSLBeauty
On set Luigi Filotico @caminantefilms
02 Sep 2021
Our 🐣September🐤Issue 🦋 @vogueitalia 🌔 late REPOST 🌏 Vogue Italia responded to the September’s Vogue global theme of New Beginnings with an issue dedicated to Renaissance, Italian for “rebirth”, and arguably the one word that embodies Italian art to the eyes of the world. To do so we worked with a series of contemporary artists to create original artworks that include, visually or metaphorically, the idea of a sunrise.
“The idea of utilizing our cover as a canvas for experimentation comes to life through a series of artworks that celebrate our September issue. This continues our research on what a cover can become: from a collaboration between an artist of today and the estate of an iconic artist of the past, to a written interview as a cover, to a painted portrait over a pre-existing fashion image, and more.” say Emanuele Farneti (@EFarneti) and @FerdinandoVerderi, Editor-in-Chief and Creative Director of Vogue Italia.
All clothes by @Prada.
A special thanks to the artists: @_MassimoVitali_, Anne Collier with the estate of @Luigi_Ghirri, @Michelangelo_Pistoletto, @Rodland.jpg, @devilintraining_, @HansUlrichObrist with Etel Adnan, @JordanMatthewWolfson with Emma Cline and Ottessa Moshfegh, @TschabalalaSelf and @ThomasRuff_com.
On newsstands tomorrow.
Discover more via link in bio.
Video by @FerdinandoVerderi
Editing and animation by @motionprinciples
02 Sep 2021
@vogueitalia 🌙 Napoli issue 🧤 @mona_tougaard 🐝
06 Aug 2021
🍇 REPOST @vogueitalia - The cover story shot in Naples coincided with the celebration of Italy's victory at the European Football Championship. During the shoot, @FerdinandoVerderi, Creative Director of #VogueItalia, asked @mona_tougaard to share her Neapolitan experience that ended with a night of celebrations in the street. She turned it into a poem. Read it on the the august issue of @vogueitalia
03 Aug 2021
@vogueitalia 🍎 Napoli issue 🦋 @mona_tougaard 🌹shot in Naples with @colin_dodgson 🐟 @franburns 🌶
02 Aug 2021
⛈ @vogueitalia ❌⭕️❌⭕️ @nadineijewere 🧚🏻♀️ @aikamoshita 🦋 the being 16 issue 🍿
13 Jul 2021
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