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Creative X Direction explores the path of Creatives. Watch the latest with Edreece, Co-Founder of The Oakland Roots: https://youtu.be/AWZIu53MOuc
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#creativeleadership#brandstrategy#creativedirection#storytelling#marketingleadership#designleadership#creativeprocess#branding#b2bmarketing#filmmaking
Recent posts
Get ready to continue going inside a Creative Director's mind!
Up next on Creative X Direction, I talk with one of the smartest, most creative, and KINDEST creative directors I've ever had the privilege to work with, Janmarie Wright.
Janmarie is a true artist and designer with an amazing attention to detail. Throughout her career at Aruba Networks, Cohesity, and now as a Director of Brand and Creative at Nutanix, she's learned how to use her craft and bring along stakeholders and teams.
Episode drops Monday! Check out the link in the bio to subscribe.
Produced by Corduroy Media
Filmed at MamaDog Studios
EP: Carl Dusseau Brown
DP: Alexander Fletcher
LED Wall Tech: Joshua Esparza
#CreativeLeadership
#BrandStrategy
#CreativeDirection
#Storytelling
#MarketingLeadership
This is Creative X Direction, A video podcast made by Creatives for Creatives. Hosted by @seandonski , @corduroymedia's creative director, listen as he dives in to discover that first spark of inspiration with a diverse group of team leading creatives in one on one conversations about their upbringings, accomplishments, and challenges. We dive deep into their personal careers and what they’ve learned from leading teams through various creative development stages; understanding what makes or breaks a creative team.
Creative X Direction is produced by Corduroy Media and @cb_papadog recorded at @mamadogstudios with the use of Magic Box LED Wall hosted in the space.
13 Nov 2026
@thisismikenicholls drops some true wisdom on how to find your unique creative voice. Mike has been on that journey for almost a decade with @thisisumber, a cultural media platform centering art, design, and music that brings ideas to life across print, digital, and live events.
In this episode of Creative X Direction, we hear from Mike on his roots as a graphic designer and what it takes to bring a platform to life.
Check out the link to the full episode with the link in the bio!
Mike Nicholls is an Oakland-based creative director, visual artist, and content curator with over 20 years of experience in design, media, and storytelling. His work has been featured by AfroTech, PRINT Magazine, CreativeMornings, SF Design Week, and more.
This is Creative X Direction, A video podcast made by Creatives for Creatives. Hosted by @seandonski , @corduroymedia's creative director, listen as he dives in to discover that first spark of inspiration with a diverse group of team leading creatives in one on one conversations about their upbringings, accomplishments, and challenges. We dive deep into their personal careers and what they’ve learned from leading teams through various creative development stages; understanding what makes or breaks a creative team.
Creative X Direction is produced by Corduroy Media and @cb_papadog recorded at @mamadogstudios with the use of Magic Box LED Wall hosted in the space.
18 Sep 2026
What does it take to create your own platform? @thisismikenicholls has been on that journey for almost a decade with @thisisumber, a cultural media platform centering art, design, and music that brings ideas to life across print, digital, and live events. In this episode of Creative X Direction, we hear from Mike on his roots as a graphic designer and what it takes to bring a platform to life.
Check out the link to the full episode with the link in the bio!
Mike Nicholls is an Oakland-based creative director, visual artist, and content curator with over 20 years of experience in design, media, and storytelling. His work has been featured by AfroTech, PRINT Magazine, CreativeMornings, SF Design Week, and more.
This is Creative X Direction, A video podcast made by Creatives for Creatives.
Let’s be honest this work can be a meat grinder and isolating. So we thought we would lean into this whole podcast culture and actually produce something we would listen to. Something that we could learn from and share with our fellow creatives. We decided to turn to the amazing creatives we are surrounded by everyday: these are our friends, our partners and our clients.
Hosted by @seandonski, @corduroymedia's creative director, listen as he dives in to discover that first spark of inspiration with a diverse group of team leading creatives in one on one conversations about their upbringings, accomplishments, and challenges. We dive deep into their personal careers and what they’ve learned from leading teams through various creative development stages; understanding what makes or breaks a creative team.
Creative X Direction is produced by Corduroy Media and @cb_papadog recorded at @mamadogstudios with the use of Magic Box LED Wall hosted in the space.
#CreativeDirection
#CreativeLeadership
#Storytelling
#BrandStrategy
#MarketingLeadership
#DesignLeadership
#CreativeProcess
#Branding
#B2BMarketing
#Filmmaking
09 Sep 2026
Real, crafted media is becoming a brand strategy.
In the age of cheap content and AI, its interesting to see a shift to brands leaning into content that feels real and crafted.
If you’re a creative director, brand leader, marketer, founder, filmmaker, or someone building ideas that need to move people, follow Creative X Direction to hear insights from creative leaders.
#CreativeDirection
#CreativeLeadership
#Storytelling
#BrandStrategy
#MarketingLeadership
#DesignLeadership
#CreativeProcess
#Branding
#B2BMarketing
#Filmmaking
25 Aug 2026
Will the definition of a creative director change?
Edreece Arghandiwal, Co-Founder and CMO of Oakland Roots Sports Club and The Soul SC thinks so.
Check out the link in bio ^^^ to watch the full episode and hear other conversations with creative leaders on their journey, how they create, and how they lead teams.
This is Creative X Direction, A video podcast made by Creatives for Creatives.
#creativedirection
#CreativeLeadership
#Storytelling
#BrandStrategy
#MarketingLeadership
#DesignLeadership
#CreativeProcess
#Branding
#B2BMarketing
#Filmmaking
#creativedirector
#creativedirection
#CreativeLeadership
#Storytelling
#BrandStrategy
#MarketingLeadership
#DesignLeadership
#CreativeProcess
#Branding
#B2BMarketing
#Filmmaking
10 Aug 2026
today's book rec- steal like an artist by @austinkleon. This book transformed the team at cxd's perspective on creativity! Austin also has an amazing podcast, @steallikeanartistpodcast
One of my favorite exercises in the book is creating a creative family tree:
"Chew on one thinker — writer, artist, activist, role model — you really love. Study everything there is to know about that thinker. Then find three people that thinker loved, and find out everything about them. Repeat this — as many times as you can. Climb up the tree as far as you can."
06 Aug 2026
Subscribe to see our latest interviews with creative leaders #creativedirection #brandstrategy #marketingleadership #storytelling #creativeleadership #b2bmarketing #creativeprocess #branding #designleadership
03 Aug 2026
Is Oakland The Creative Capital of Culture?
It's amazing to reflect on the amazing amount of talent that comes out of the town with Edreece Arghandiwal, Co-Founder and CMO of Oakland Roots Sports Club and The Soul SC .
Watch the full episode with Edreece here: https://youtu.be/AWZIu53MOuc
This is Creative X Direction, A video podcast made by Creatives for Creatives. Subscribe to the channels below to catch all the content:
Youtube: https://lnkd.in/giwFsgrF
Instagram: https://lnkd.in/g7WRChgZ
#oakland
#visitoakland
#creativedirection
#CreativeLeadership
#Storytelling
#BrandStrategy
#MarketingLeadership
#DesignLeadership
#CreativeProcess
#Branding
#B2BMarketing
#Filmmaking
28 Jul 2026
Hey Creative Directors, we know y'all have been there at least once
#CreativeDirection
#CreativeLeadership
#Storytelling
#BrandStrategy
#MarketingLeadership
#DesignLeadership
#CreativeProcess
#Branding
#B2BMarketing
#Filmmaking
24 Jul 2026
How The Oakland Roots Approaches Brand Differently....
Watch the full episode with Edreece Arghandiwal, Co-Founder and CMO of Oakland Roots Sports Club and The Soul SC: link in bio!
We often talk about branding in terms of logos, campaigns, and content. But the Oakland Roots have built something much deeper: a club that represents a city, gives people a sense of belonging, and stands for something beyond the game.
This is Creative X Direction, A video podcast made by Creatives for Creatives.
#CreativeDirection
#CreativeLeadership
#Storytelling
#BrandStrategy
#MarketingLeadership
#DesignLeadership
#CreativeProcess
#Branding
#B2BMarketing
#Filmmaking
23 Jul 2026
How does a brand become a movement?
FULL CONVO ON YOUTUBE!
Link in Bio
That’s the question I kept thinking about after sitting down with Edreece Arghandiwal, Co-Founder and CMO of Oakland Roots Sports Club and The Soul SC.
We often talk about branding in terms of logos, campaigns, and content. But the Oakland Roots have built something much deeper: a club that represents a city, gives people a sense of belonging, and stands for something beyond the game.
Subscribe to the channels in Bio to catch all the content:
This is Creative X Direction, A video podcast made by Creatives for Creatives.
#CreativeDirection
#CreativeLeadership
#Storytelling
#BrandStrategy
#MarketingLeadership
#DesignLeadership
#CreativeProcess
#Branding
#B2BMarketing
#Filmmaking
15 Jul 2026
The most underrated strategy in commercial content: mystery.
Jef Tyler, the current Creative Director of Cohesity, sits down with Sean, as they discuss their initial artistic spark, their professional journey and how creatives manage hi-stakes pressure to support brand growth. They share ways of leading teams, pushing back against b2b norms and challenges proving ROI. They explore how they continue to create and take risks in today’s every shifting business landscape, while maintaining
and developing a successful career.
If you’re a creative director, brand leader, marketer, founder, filmmaker, or someone building ideas that need to move people, this episode is for you.
Subscribe to YouTube for more conversations with creative leaders shaping the future of storytelling, branding, and business.
#creativedirection
#CreativeLeadership
#Storytelling
#BrandStrategy
#MarketingLeadership
#DesignLeadership
#CreativeProcess
#Branding
#B2BMarketing
#Filmmaking
15 Jun 2026
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