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Bio
▪️Luxury Boutique Consultancy ▪️Catering to GCC & MENA Region ▪️Los Angeles | Jeddah | Dubai
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Recent posts
Luxury showroom now in JEDDAH!
Giving designers the opportunity to showcase their collections to stylists, buyers, creative directors...
For brand positioning and PR placements, fill the form in the bio.
12 Dec 2023
Launch of #Sense @georginagio signature perfume in collaboration with a CREATE XXII fine jewelry brand @aeonjewelry
14 Dec 2024
Draped in elegance and commanding the spotlight✨
@doritkemsley looking stunning in @anayacollection at the premiere of #RHOBH @bravotv
PR Showroom LA: @createtwentytwo
Stylist: @isabellesabelstyle
MUA: @glamtechstevent
Hair: @hisvintagetouch
#couture #fashion #redcarpet #styling
20 Jul 2025
(no caption)
21 Oct 2026
Your collection deserves its next chapter.
Explore CREATE TWENTY TWO’s Designer Preview across Hollywood, Cannes, Jeddah, Riyadh and Dubai, with curated stylist access and showroom support for your brand.
DM “PREVIEW” now to request your proposal and reserve your place.
19 Oct 2026
Creating magic moments for our brands and collections. CREATE XXII ensures to provide you with on going visibility through high impact events, red carpet and celebrity placements
Oscars Red Carpet placement with the talented Kristin Cavallari styled by celebrity stylist Dani Michelle
DM "PREVIEW" or use the link in bio to receive more information on our annual designer previews
17 Oct 2026
A curated showcase that introduces your collection to stylists and celebrity teams during red carpet season.
Participation includes:
• Direct access to key stylists
• Introductions to celebrity teams
• Timing aligned with the red carpet calendar
• Lookbook distribution to relevant industry contacts
• Press release announcement
Discover what CREATE TWENTY TWO can do for your collection. DM “PREVIEW” now to receive your proposal and reserve your place. See less
15 Oct 2026
The talented and beautiful couple @passantshawky and @fegooo during the Women in Cinema event at the Red Sea Film festival
CREATE TWENTY TWO connects designers with an established network of fashion and beauty industry professionals across regional and international markets, including celebrity stylists, celebrities, creative directors, influencers, editors, and media. Through our permanent showrooms in Saudi Arabia and Hollywood, California, we provide a strategic platform for brand visibility, industry introductions, and opportunities across celebrity dressing, red-carpet placements, editorial features, and special projects.
DM "Preview" or use link in bio to receive more information about our annual designer previews in 5 cities or explore our ongoing services.
13 Oct 2026
Behind every fitting is the work that brings a collection into consideration.
Stylist outreach. Follow-up and pull coordination. Active showroom representation and fittings. Coverage and reporting.
Discover what CREATE TWENTY TWO can do for your collection. DM “PREVIEW” now to receive your proposal and reserve your place.
11 Oct 2026
CREATE TWENTY TWO featured in Emirates Woman September Issue. Thank you to the Emirates Woman Team for the support
A few words from our founders in the article
Ten years ago, @lissethazab, the founder and managing director of Create Twenty Two con- sultancy, flew to Los Angeles with a dream – and her luggage filled with fashion from Middle Eastern designers. She knew in her bones that if Tinseltown was able to access the talented MENA designers she represented they wouldn’t be able to resist them.
@shahadboraji , who handles strategy and positioning for Create Twenty Two, is firm that a red carpet is not an endpoint. “For me it will always be the structuring of the brand,” she says, citing labels the company has helped to grow from barely breaking even to hitting six figures a month. Her pitch to any designer, anywhere: “When you come to Create, we will help you create that full ecosystem—and not just give you that instant wow moment.”
Please find the full article in the link in bio
#emirateswoman #dubai #ksa #hollywood #la #jeddah #riyadh #gcc #mena #fashion #womaninbusiness #designers #luxury
15 Sep 2026
We are honoured to share that CREATE TWENTY TWO has been nominated for the 2026 Woman of the Year Awards by @emirateswoman.
This recognition is particularly meaningful as we reflect on the journey of CREATE TWENTY TWO and our continued commitment to championing MENA’s creative community and creating meaningful connections between regional talent and the international fashion landscape.
From our beginnings in Los Angeles to our growing presence across the region, CREATE TWENTY TWO has always been driven by one belief: that the creativity and talent emerging from MENA deserve a place on the global stage.
To be recognized by @emirateswoman is an honor in itself. To have the support of the community that has been part of our journey makes it even more meaningful.
We would be grateful for your vote for CREATE TWENTY TWO in the 2026 Woman of the Year Awards. Vote via the link in our bio and help us celebrate the vision, creativity and people behind CREATE TWENTY TWO.
With gratitude,
Lisseth Azab & Shahad Boraji
Founders, CREATE TWENTY TWO
#Emirateswoman #EmiratesWomanAwards #womaninbussiness #enterpreneur #dubai #la #nyc #hollywood #jeddah #riyadh #gcc #mena #fashion
14 Sep 2026
We are honoured to be featured in the September issue of @emirateswoman in a beautifully written piece by Editor-in-Chief @jessicamichault.
The feature explores the history and evolution of CREATE TWENTY TWO, our journey connecting MENA’s creative talent with the international fashion landscape, and our continued commitment to supporting the region’s designers and creative community both locally and globally.
A meaningful moment for us, and a wonderful reflection on the people, partnerships, and vision that have shaped CREATE TWENTY TWO.
Congratulations to our founders, @lissethazab and @shahadborajy , and thank you to the @emirateswoman team for capturing the story with such thoughtfulness.
Discover the full feature in the September issue of Emirates Woman and in link in bio
#emirateswoman #dubai #saudi #jeddah #riyahd #mena #la #nyc #hollywood #redcarpet #designers #luxury #couture #fashion
13 Sep 2026
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