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Bio
• owner of @_shift.project_ • Irish ambassador of Eastern Europe • Academy Chair for @the50bars • Top 100 Most Influential
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joinshift.co-
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Recent posts
Most people think international careers begin with travel. In my experience, they often start with becoming a relevant voice where you are. But then again, visibility is rarely distributed equally. I’d be lying if I told you that you can achieve much without ever leaving your city.
Eventually, though, I’ve found that the balance is to use both: local relevance and an international voice to build something that serves a purpose beyond your own recognition.
And I’m lucky enough to have people around me who believe in and support the same.
Thank you, everyone and @drinksinternational for supporting this with the Bar World 100 💙
P.S. The greatest thanks should honestly go to my husband @maxkravi who’s been supporting me building my career for the last 12 years and eventually co-created @_shift.project_ 🥰
15 Jul 2026
Great education doesn’t happen in one place.
Books build your knowledge. Conversations expand your perspective. Community reminds you that you’re not learning alone.
#lucathepodcast #bartender #hospitality #motivation #education
22 Jul 2026
Your hospitality scene already exists.
SHIFT makes it easier to find and connect.
Join your scene through the link in bio.
12 Aug 2026
Venice definitely has a special place in my heart. Thanks to @venicecocktailweekofficial and @paolamenca I can keep exploring its facets and traditions and still be hungry to come back and see more 💙🦁
📸: @miketamasco_ph
30 Oct 2026
We love local ingredients more than we love local people ❤️🩹
27 Oct 2026
🇰🇿 The FUTURE ICONS spirit takes over Kazakhstan! 🔥
Throwing it back to the Season 2 launch, where Kazakhstan’s bartending community came together to celebrate creativity, fresh ideas and the talent shaping the future of the industry.
New connections, big ambitions and plenty of excitement for the journey ahead.
Here’s a look back at where it all began!
26 Oct 2026
11 years in a row at Athens Bar Show, and the streak continues!
This year, SHIFT Bartender Community (@_shift.project_ ) joins as an Official Partner, helping you navigate the packed Athens Bar Show programme.
📅 3–4 November 2026
📍 Technopolis City of Athens
Explore the programme and get your ticket at 𝗮𝘁𝗵𝗲𝗻𝘀𝗯𝗮𝗿𝘀𝗵𝗼𝘄.𝗴𝗿 (link in bio).
See you in Athens!
#AthensBarShow #AthensBarShow2026 #stirringupthefutureofbars
23 Oct 2026
What does it take to build a career that connects drinks communities across borders? 🌍
Join us in conversation with Arina Nikolskaya (@chasseur_de_vent), Founder and CEO of SHIFT Project, for the latest edition of Raising the bar: lessons from a life in drinks.
From helping establish Moscow Bar Show to launching Nomad Bar Show in Kazakhstan and founding SHIFT, Arina has dedicated her career to connecting hospitality professionals, championing emerging drinks communities and creating new opportunities for collaboration.
Hear the experiences, challenges and lessons that have shaped her journey, and her perspective on the global drinks industry.
📅 Tuesday 10 November
🕛 12pm GMT | 1pm CET
💻 Free webinar
Book now on our website (or via the link in our bio).
22 Oct 2026
I actually love this year’s @the50bars carpet. Feels way more natural to me it seems. Why haven’t I thought of it earlier though?!
Sometimes you have to stop fighting you nature 😅 Just give up and enjoy 🦄
16 Oct 2026
You know how your famous friends always say they’ll support you? 😶🌫️
13 Oct 2026
A bar can be internationally famous and locally irrelevant.
Join SHIFT - link in bio 🚀💙
06 Oct 2026
Keep your events together in SHIFT and share your schedule as a Story or PDF. Get SHIFT through the link in bio 🚀💙
30 Sep 2026
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