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Bio
Boob solutions & beyond, made to make women feel flattered & free š š¬ @cakesmedia_ + VIRAL now streaming $1.5M+ to womenās health | seen on shark tank
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Recent posts
VIRAL: The New American Dream is LIVE š¬
Weāre living through this really exciting shift in whatās possible.
For generations, the American Dream came with a pretty prescribed path. Today, technology and social media have blown that open. You can build an audience, share an idea, change careers, create something, or completely reinvent your life without necessarily having the right connections, a huge amount of money, or someone elseās permission.
Thatās the New American Dream.
CAKES just happens to be our version of it.
A few years ago, we had an idea. No investors, no following, and no idea what we were doing. We started sharing our journey online ā and it eventually led to Shark Tank, a deal with @emmagrede, millions of customers, and a $100M+ business.
But VIRAL isnāt really about building a company.
Itās about questioning the limits we put around whatās possible for our own lives ā and everything that can happen when we take the first step toward something different.
And if you watch this and feel like there might be another version of your life available to you, I hope you feel a little more permission to explore it.
VIRAL: The New American Dream (directed by @daniellawrencewilson) is live now on YouTube
And this is just the beginning for @cakesmedia_ āØ
22 Sep 2026
Your undergarment drawer, simplified. A curated edit of second-skin boob essentials that move with you, hold where you need it, and vanish under every neckline so the outfit is the only thing anyone sees. āØ
Welcome to CAKES. š
Our customers have illuminated so many boob challenges that have yet to be solved and weāre here to do something about it.
Weāre supporting women in two big ways:
1. Developing boob solutions that make getting dressed easier for all women.
From lift and support to coverage, shaping and everything in between, weāre rethinking the undergarments women actually need.
2. Supporting womenās health causes & workplace advocacy
CAKES bodyĀ® has donated over $1.5 million to womenās health causes and launched the CAKES Childcare Credit in 2025, offering eligible employees up to $36,000/year in childcare support. We believe women deserve support both at work and beyond it. š
New here? Tell us what youāre stuck on⦠sizing, sticking, washing, finding the right solution for your outfit weāre here to help. š
28 Aug 2026
Weāre only getting started!āØš¤
#cakesbody #CAKESchildcarecredit
03 May 2025
POV: you donāt have to wait for shipping anymore šļø
CAKES is officially on the shelf at @ultabeauty, so you can grab your Tape, Sticky and Grippy CAKES on your way to literally anything last-minute event? we got you š
07 Nov 2026
No one saw it at first. A tiny product, a local pop-up, a lot of late nights. Now weāre building the company we wished existed: for women, for breast health, and for the team behind it all. š©· Hereās your reminder to do it for HER.
06 Nov 2026
@yamayamason__ showing exactly how itās done w/ CAKES Tape
six pre-cut pieces (small + large) so you build the exact lift you want, non-toxic silicone thatās gentle on sensitive skin, and a sleek & chic case thatās made to be thrown in a bag. from ālooking like thisā to ālooking like THISā in seconds š
Tap the link in bio to get yours š
05 Nov 2026
CAKES Lab 𧪠Ep. 1: The CAKES Cleavage⢠bra
Ever wondered how a sticky bra actually gets made? Welcome to CAKES Lab, where we take you behind the scenes of every product we build.
First up: the CAKES Cleavage⢠bra. We put the competition under the microscope and found the same problems over and over ā no seamless edge, questionable materials, and a shape so clunky you could see it through your top. So co-founder Casey and our product developer Yehchee went back to the drawing board (literally - first sketches included).
What we changed:
ā Our signature silicone, so it feels like skin, not plastic
ā A seamless edge that disappears under clothes
ā A thinner, more natural shape
ā An expanded size range, because not everyone is a B cup (and plenty of us donāt even know our size - youāre not alone)
The result: the Best Boobs Of Your Life, backless, strapless, and ready for every neckline.
Shop the CAKES Cleavage⢠bra now at cakesbody.com - and stay tuned, weāre revealing our biggest hack in Episode 2.
04 Nov 2026
POV: Youāre about to pitch your business on national TV and your therapist tells you to pretend youāre a tree š³š
Safe to say Shark Tank was an out-of-body experience.
The nerves. The negotiations. The deal with Emma Grede. Hereās a little sneak behind the scenes!
Relive the chaos with us in VIRAL: The New American Dream. Now on YouTube š¬
03 Nov 2026
Flat pancake era: over. āØ
Same black top, same brown cami, same cream tank - a completely different result. Introducing our CAKES Cleavage bra: designed to shape with a smooth, natural finish, so your cleavage looks like you, not like youāre fighting an underwire.
No digging, no gaps, no readjusting throughout the day. Just the silhouette you had in mind when you bought the top in the first place. š°
Say hello to your new favorite bra - link in bio.
03 Nov 2026
It sold out in 5 days⦠and now itās back on pre-order š Meet CAKES Lift: a nipple cover that lifts, shapes and covers. You get that braless look without the āam I about to spill outā panic.
⨠Stretchy lifting tab for a lifted, bra-like shape
⨠Adhesive-free center with a gentle adhesive that doesnāt hurt to take off
⨠Lightweight, rinsable and reusablePre-orders are open now so youāre first in line when we restock.
š¬ Comment PREORDER and we will DM you the link to pre-order!
02 Nov 2026
Breast Cancer Awareness Month might end October 31, but breast cancer doesnāt take the other 11 months off. š©·
Weāre showing up 365 days a year because awareness doesnāt stop when October ends.So hereās your reminder: Feel it on the first. EVERY month. Get to know your breasts, check for changes, stay on top of your screenings, and advocate for more funding for lifesaving breast cancer research.š©· Now itās your turn!
Tag someone who needs this reminder, share this post, and help us turn awareness into ACTION. Because showing up once a year isnāt enough.More research. More breakthroughs. More survivors. š
#FeelItOnTheFirst #BreastCancerAwareness #FundTheResearch
01 Nov 2026
wtf is corporate america?! š
Things we do at our female-founded startup that would 100% get us fired anywhere else š Great culture isnāt just good for our people, itās good for business. Weāre building the company we always wanted to work for!
31 Oct 2026
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