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Beyond warmth. Engineered for exploration. Crafted for life.
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Recent posts
Warmth Goes Beyond What We Wear.
What does warmth look like beyond a jacket?
For artist @angel_journal, it extends to the ways we care for people, communities and the natural world.
Inspired by BOSIDENG’s stories of giving back, the artwork brings together rural education, the development of Kangbo Village and tree planting — exploring how warmth can reach far beyond the products we wear.
Because warmth is not only something we feel. It is something we can share, nurture and pass on.
#BOSIDENG #BOSIDENG50 #ESG #Sustainability #HalfACenturyOfWarmth
05 Nov 2026
Four Cities. One Global Fashion Journey.
For the BOSIDENG 50th Anniversary Exhibition, artist @daviddoran_ brings BOSIDENG’s international journey to life through his distinctive artistic lens.
From Shanghai to London, Paris, New York and Milan, the artwork traces the brand’s footsteps across the world’s leading fashion capitals, reflecting BOSIDENG’s journey from China to the global fashion stage.
From China to the world, the journey continues.
#BOSIDENG #BOSIDENG50 #GlobalFashion #WarmthCode #HalfACenturyOfWarmth
04 Nov 2026
50 Years, Seen Through a Different Lens.
Every brand has its defining moments. Every artist has a different way of seeing them.
For the BOSIDENG 50th Anniversary Exhibition, @mr.slowboy revisits meaningful moments from the brand’s history, reinterpreting them through his distinctive artistic style.
A fresh perspective on the moments that shaped BOSIDENG — and a reminder that every milestone is part of a bigger story.
#BOSIDENG #BOSIDENG50 #WarmthCode #HalfACenturyOfWarmth #MoveForwardWithBOSIDENG
01 Nov 2026
Through Wind and Snow.
One bicycle. One dream. The beginnings of a remarkable journey.
In 1976, BOSIDENG founder Gao Dekang began his entrepreneurial journey. Riding a Forever bicycle between Changshu and Shanghai, he delivered finished garments and brought back fabric, making the journey time and again through changing weather and challenging days.
Inspired by this true story, artist Swangzhe transforms a defining moment in BOSIDENG’s history into an artistic reflection on perseverance, responsibility and the spirit of moving forward.
Fifty years later, that bicycle remains a symbol of where it all began. The times have changed, but the determination to keep moving forward and bring warmth to more people lives on.
A humble beginning. An enduring spirit.
#BOSIDENG #BOSIDENG50 #WarmthCode #HalfACenturyOfWarmth #MoveForwardWithBOSIDENG
31 Oct 2026
BOSIDENG × CHINA MOUNTAINEERING TEAM
Above the snowline, every step tests endurance. Every ascent demands determination.
At Qizifeng in Tibet, at an altitude of 6,206 metres, the China Mountaineering Team undertakes high-altitude training, pushing its limits, refining its skills and strengthening the teamwork that defines the spirit of mountaineering.
Courage in the face of challenges. Perseverance through adversity. Strength through teamwork. The determination to reach higher.
As a strategic partner of the China Mountaineering Team, BOSIDENG continues its commitment to professional outdoor apparel and equipment development. Through the Qomolangma 4.0 Collection, the brand brings together technical innovation and craftsmanship, supporting climbers as they take on the challenges of high-altitude environments.
Driven by determination. United by purpose. Always reaching higher.
#BOSIDENG #MoveForwardWithBOSIDENG #Mountaineering #MountainClimbing #TechnicalApparel
30 Oct 2026
Inside Warmth Code.
Every detail tells a story. Every space reveals a different chapter.
At the BOSIDENG 50th Anniversary Exhibition, Warmth Code, five decades of heritage, craftsmanship and innovation come together in a journey through the brand’s story.
Through thoughtful design and immersive spaces, the exhibition invites visitors to discover the ideas, people and spirit behind 50 years of warmth.
Step inside and explore the story of BOSIDENG.
#BOSIDENG #BOSIDENG50 #WarmthCode #HalfACenturyOfWarmth #Shanghai
29 Oct 2026
Versatile by design. Ready for the outdoors.
Discover the BOSIDENG 3-in-1 Jacket, worn by Mike Angelo @m1keangelo.
#BOSIDENG #BOSIDENGOutdoor #m1keangelo #mikeangelo
27 Oct 2026
Decoding 50 Years of Warmth.
For 50 years, BOSIDENG has moved forward with a lasting commitment to warmth.
WARMTH CODE: The BOSIDENG 50th Anniversary Exhibition invites visitors on an immersive journey through five decades of heritage, innovation and craftsmanship.
Through light, space and storytelling, the exhibition reveals the many dimensions of warmth, offering a fresh perspective on BOSIDENG’s enduring legacy and its vision for the future.
📍 GATE M, West Bund Dream Center, Shanghai
🗓️ On view through 1 November 2026
#BOSIDENG #BOSIDENG50 #HalfACenturyOfWarmth #MoveForwardWithBOSIDENG #shanghai
21 Oct 2026
50 years of warmth. Always moving forward.
From Shanghai’s iconic skyline to new horizons ahead, BOSIDENG celebrates five decades of heritage, innovation and an enduring pursuit of warmth.
One legacy. Endless possibilities.
#BOSIDENG #BOSIDENG50 #MoveForwardWithBOSIDENG #HalfACenturyOfWarmth #Shanghai
21 Oct 2026
Wang Churan | Elegance with an Edge.
BOSIDENG Brand Ambassador @churan00 visits Warmth Code: BOSIDENG’s 50th Anniversary Exhibition, bringing a striking presence and a distinctive sense of style to the celebration.
Bold expression meets timeless design in a fresh interpretation of down fashion.
#BOSIDENG #BOSIDENG50 #WarmthCode #WangChuran #王楚然
20 Oct 2026
WARMTH CODE | Decoding 50 Years of Warmth
A Journey Told Through Space and Design.
Across six immersive spaces, iconic pieces, historical artifacts and art installations bring BOSIDENG’s 50-year journey to life.
From the evolution of down technology and craftsmanship to the expression of fashion, each space reveals a different chapter in the brand’s enduring pursuit of warmth.
50 years. One enduring pursuit of warmth.
#BOSIDENG #BOSIDENG50 #WarmthCode #HalfACenturyOfWarmth #Shanghai
20 Oct 2026
Leehom Wang | Confidence in Every Move.
BOSIDENG Brand Ambassador @leehom visits Warmth Code: BOSIDENG’s 50th Anniversary Exhibition, bringing his distinctive charisma and natural confidence to the occasion.
Where innovation meets timeless style, individuality takes center stage.
#BOSIDENG #BOSIDENG50 #WarmthCode #LeehomWang #王力宏
20 Oct 2026
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