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Bio
Master Perfumer Co-Founder & Creative Director of @matierepremiereparfums Founder Organic Prod of Roses, Tuberoses & Lavandin
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Recent posts
Matiere Premiere @doverstreetparfumsmarket
#matierepremiereparfums
05 Nov 2026
South African event with @skins.sa_ for @matierepremiereparfums and wonderful other fragrance houses!
Unforgettable!
02 Nov 2026
Mood from our Cherry Amber launch party in Dubai
Amber imagined in red.
Available now exclusively through our retailers in the Middle East.
Video: @mr.bolsunovsky
#CherryAmber
22 Oct 2026
Last week in Shanghai
Masterclass with and celebrating the opening of our first flagship in Asia.
If you’re in town, come visit us
Building 5, No. 7 Donghu Road, Xuhui District, Shanghai Road
21 Oct 2026
Shanghai- @matierepremiereparfums
First Flagship store in Asia
No.7 Donghu Road, Xuhui District, Shanghai
Thank you @lulunextbeauty & @greg_grandchamp with @nextbeauty
17 Oct 2026
Dubai
@beautyworlddxb with @revalueconsulting
@matierepremiereparfums for the launch of the #cherryamber
17 Oct 2026
Dubai @matierepremiereparfums dîner co-hosted with @hala_khayat_ @ooonezaabeel
#matierepremiereparfums #oonezaabeel #
15 Oct 2026
Before French Flower becomes a fragrance, it begins in a field of tuberose.
At Matière Première’s organic estate, Aurélien Guichard grows the flowers he later composes with: hand-picked at the end of summer, extracted nearby, then brought into the atelier.
From field to formula.
The tuberose grown here is reserved for French Flower. Luminous, creamy and narcotic.
French Flower by Matière Première, at Campomarzio70 Essential Stores and online.
#MatierePremiere #FrenchFlower #Grasse #Tuberose #HauteParfumerie
11 Oct 2026
Paris sunday morning- on my way to #matierepremiereparfums, I am crossing the Seine river
04 Oct 2026
@aurelienguichard’s atelier near Grasse
In direct proximity of his organic fields and the ingredients he grows: Rose Centifolia, Tuberose, Lavandin
Where the story of MATIERE PREMIERE began
20 Sep 2026
They say nobody's coming to Beautyworld Dubai this year.
Except Aurélien Guichard.
Master Perfumer at TAKASAGO and Founder of MATIERE PREMIERE.
At Next in Fragrance, Aurélien joins Sonia Leretz, Co-Founder & CEO of Revalue, to talk creative philosophy, building MATIERE PREMIERE, the rise of niche perfumery and the growing influence of the Middle East.
📅 6 October 2026
🕐 12:30–13:15
📍 Next in Fragrance Conference, Za'abeel Hall 3
🔗 Get your ticket today via link in bio.
Tomorrow we'll tell you who else isn't coming 😉
#beautyworldDXB #BeautyworldDubai #NextInFragrance
#NicheFragrance #Perfumery
17 Sep 2026
An immersion with @aurelienguichard x @osamachabbi in the lavender fields grown exclusively for @matierepremiereparfums.
Proud to have been part of the production of this beautiful project.
15 Sep 2026
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