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Creative Studio based in Seoul •••
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Recent posts
Interactive Website for @plastic_product
mpanavigation.com
Via @apowstudio
15 Sep 2026
Creative Direction & Production for @plastic_product
The Navigation Tool features an embedded NFC chip that connects with smartphones to guide users toward particular online and offline destinations.
Outside, tapping a smartphone on the tool activates a search bar, allowing users to input the coordinates of their offline destination.
The input is processed through Location-Based Services (LBS) and Gyroscope sensors to calculate real-time distance and direction data, guiding the user through a responsive compass interface. MagSafe functionality was also integrated to enhance portability while navigating. Upon reaching the destination, users can tap their smartphone on the tool integrated into the store’s hanging system to be directed to an online page containing brand product information.
By connecting physical elements with digital interactions, the process of discovering the brand’s online and offline destinations is expanded into a multi-layered brand experience.
Navigation Tool은 NFC 칩을 내장해 휴대폰과 연동되며, 사용자를 특정 온·오프라인 목적지로 안내하는 툴입니다.
외부에서 사용자가 툴에 휴대폰을 태그하면 검색창이 활성화되며, 오프라인 목적지의 좌표를 입력할 수 있도록 설계했습니다. 입력된 정보는 위치 기반 서비스(LBS)와 자이로스코프 센서를 통해 현재 위치와 목적지 간의 거리 및 방향 데이터로 변환되며, 사용자는 실시간으로 반응하는 나침반 인터페이스의 안내에 따라 목적지까지 이동하게 됩니다. 또한 맥세이프 기능을 적용해 이동 과정에서의 휴대성을 높였습니다. 목적지에 도착한 사용자는 매장 내부의 행잉 시스템에 결합된 툴에 휴대폰을 태그하여 브랜드 제품 정보가 담긴 온라인 주소로 이동하게 됩니다.
이처럼 물리적 요소와 디지털 인터랙션을 연결함으로써 브랜드의 온·오프라인 목적지를 찾아가는 과정을 다층적인 브랜드 경험으로 확장하였습니다.
Creative Direction & Production @minsehhong
Sound Design & 3D Modeling @leeehyunbum
3D Video @jaewookshiin
27 Aug 2026
Brand Identity Design for @etce_official
17 Jul 2026
Via Padova 11, Milan — April 20–26, 2026
05 May 2026
Retroreflective Stool at @deoron during Milan Design Week 2026.
Furniture is typically designed to be used under conditions where sufficient illumination is available. In such environments, its form can be easily perceived and its use occurs naturally without the need for additional devices. However, when light becomes limited, objects lose their perceptual clarity and are absorbed into the background, leading to difficulties in spatial recognition and a decline in usability.
The retroreflective stool is designed with this shift in conditions in mind. Retroreflective materials applied along its edges and structure respond to external light sources, allowing its form to remain clearly visible even in low-light environments. This enables users to immediately recognize the object’s position. In this context, reflection functions not merely as a visual effect, but as a mechanism that facilitates perception and shapes usability.
This stool represents a scaled-down application of this approach at the level of furniture, proposing the potential to extend condition-based perceptual usability to the scale of an entire space.
Via Padova 11, Milan
April 20-26, 2026
20 Apr 2026
SSS 4th Anniversary at @seendosi
The multi-display system, which responds in real time to the artist’s live sound and the audience’s sound, transforms moments unfolding on stage into an immediate visual language. The forms, colors, and movements appearing on the screens do not follow a single fixed style; instead, they take on distinct characteristics shaped by each artist’s sound and performance approach. These images are performed alongside the sound, and through the interaction between artist and audience, the performance expands beyond something that is merely heard or seen, becoming an immersive, sensory space.
Stage & Visual Direction: @apowstudio
Installation: @leeehyunbum
Live Audio Visual: @yimkangmin
4th Anniversary Logo: @kamikacki
Video 1 Track: Kim Doeon - When You Were... (HWI Remix)
LIVE
Sat: WYXX, HWI, Wona, Danpyunsun & Boram Lee
Sun: Kim Doeon & Leesuho, Scorch, khc, Mount XLR, NET GALA
DJs
Sat: Paola Laf, Kim Donghyun, Song Youngnam
Sun: Kim Younggyun, Stainus
VIDEO SCREENING
Sat & Sun: SSS & iungpictures
31 Eulji-ro 11-gil, Jung-gu, Seoul
13–14 December 2025
02 Jan 2026
Invitation for @plastic_product SPEED CONTROL
05 Dec 2025
Speed Control 설치개방
Plastic Product의 Speed Control 인스톨레이션을 설치했습니다. 10월 25일부터 4주간 개방되며, 전시 종료 후 공간은 원래 상태로 돌아갑니다.
Situation Design: @nonfictionhome
Dates: Oct 25 - Nov 23
Hours: 12:00 - 20:00
Location: 4F, 89 Yeonmujang-gil, Seongdong-gu, Seoul
05 Nov 2025
SPEED CONTROL WATCH
A relation-based, environment-dependent watch.
Hour and minute hands share an identical form.
Creative Direction & Production: @apowstudio @plastic_product
Release: 25 October 2025
450,000KRW
Limted to 300 pieces
Available on plasticproduct.co.kr, MPa gallery
23 Oct 2025
Creative Direction & Production for SPEED CONTROL WATCH
17 Oct 2025
Production for @themuseumvisitor F/W 2025
Photography: @picpicstone
Styling: @jungduhyunn
Hair & Make up: @_heezzi_
Models: @mikiayane_, @guhluesstifu
15 Oct 2025
Merchandise for @ourpatz exhibition
The Matryoshka cover is inspired by the traditional Russian doll, Matryoshka and features a “cover-in-cover” structure. It expresses the process of creating an identity by combining four different covers sequentially, with small elements repeatedly overlapping inside a large element.
In the exhibition space, these covers get gradually dismantled to reach the book, and through the process of re-combining, we created an experience for visitors to interact with Team PATZ.
마트료시카 커버는 러시아의 전통 인형인 마트료시카 인형에서 영감을 받아 ‘cover-in-cover’ 구조를 특징으로 합니다. 큰 요소 안에 작은 요소가 반복적으로 중첩되는 형태로, 4개의 서로 다른 커버가 순차적으로 결합되며 하나의 정체성을 만들어내는 과정을 표현했습니다.
전시 공간에서는 이 커버들을 점진적으로 해체하며 책에 도달하도록 구성했고, 다시 결합하는 과정을 통해 방문객이 팀 PATZ와 상호작용할 수 있는 경험을 만들었습니다.
16 May 2025
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