YUMI CHOI

YUMI CHOI

@choiyumi___

46.9K

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1,818

Following

126

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N/A

Reels

6

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11/1

Photos/Videos in last 12

Bio

Freelancer Visual director.Stylist

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Recent posts

At the Edge of Definition: VERNONLINE Vernon [@vernonline] has always existed across multiple boundaries, between cultures and languages, between the mainstream and the underground, between who he is in public and who he is when the cameras are not deciding what that means. Conceived and creatively directed by Nayeon Kim [@n.a.y.e.o.n.k] in collaboration with Vernon, VERNONLINE is an independent personal project that starts from that condition and follows it outward. K-pop itself no longer fits inside a single image or set of conventions. As different genres, languages and cultures continue to intersect and merge, the scope of what exists under the name of K-pop keeps expanding, and Vernon has spent more than a decade moving through that expansion, carving out a space of his own while continually exploring what lies beyond its familiar edges. The project takes his tastes and attitudes as its entry points and explores what emerges at the intersections where different worlds meet, overlap and blur into one another, the dimensions of Vernon that exist beyond the established image of a K-pop star. The title VERNONLINE grew out of Vernon’s Instagram username, vernonline, which Nayeon interpreted in two ways simultaneously: Vernon and line, with line meaning a boundary; and Vernon on line, meaning someone standing directly on one. Both readings fit the project and neither one cancels the other out, which is also the point. The concept and interpretation behind the title originate in Nayeon’s original project statement, which formed the basis of this article. VERNONLINE @vernonline Creative Director: Nayeon Kim @n.a.y.e.o.n.k Photographer: Josh Wilks @joshwilkz Visual Director & Stylist: Yumi Choi @choiyumi___ Hair: gabesin @gabe.sin Makeup: Lee sol @2501x2501 Grillz: Papi Grillz @papi_grillz Prop Styling: Nayeon Kim Prop Designer: Taichi Yamane @taichiymn Photo Assistant: Jaeson Kim @jaesonkimm Video: Nayeon Kim Music: Mechatok @mechatok Special Thanks: Kockiri @kockiri_official 13 Oct 2026 23-year-old Seoul-based singer and rapper @effi3e stands at the vanguard of Korea’s underground music scene.⁠ ⁠ Challenging the status quo is a recurring theme in Effie’s musical output, which has been prolific over the past year.⁠ ⁠ Her latest EP, pullup to busan 4 morE hypEr summEr it’s gonna bE a fuckin moviE, is a carefree and confident celebration of the freedom of youth. ⁠ ⁠ The tracks – all produced by her close friend and collaborator, kimj – are wild and unapologetically hyper-digital. But what ties them together are Effie’s diverse deliveries, which float between urgent and ethereal, see-sawing between Korean and English to create a vocal vernacular that is entirely her own.⁠ ⁠ At the link in bio, Effie speaks to Issac Muk about seeking refuge in the discographies of Drain Gang, her minimal recording set up and supporting @2hollis on tour.⁠ ⁠ Photography @dasomhahn⁠ Styling @choiyumi___⁠ ⁠ #Effie #Dazed 14 Mar 2026 Special custom for NewJeans 🐰 @kikokostadinov @laura_deanna_fanning Thank you always🤍 16 Oct 2024 SHEEP 2026 autumn & winter @sheep_harajuku ”Happy 5th birthday, SHEEP“ Photographer & Concept: Kaho Okazaki @kaho_okzk Movie : Kazuma Okazaki Style Direction & Styling : Yumi Choi @choiyumi___ Styling assistant : Dara Kim / Yeonjae Kang Hair & Make-up : Moe Hikida @moehikida Hair & Make-up assistant : Takumi Konno @takumi__konno Nail : Shinobu @me_naillls_ Model : Ayane Miki @mikiayane_ LIANA @_liana_ism_ Rinnosuke @rinnosukeisme Direction : Kyoko Mashiko @kyokomashiko Production : Misato Takasugi @tksg_mm Assistant : Miyako Hayashi @myyynncc Special Thanks : Yusaku Yasuda / Nobuyuki Hotta / Misaki Oguro 19 Sep 2026 The Girl From Hayama 2024 19 Aug 2026 The Girl From Hayama 2024 19 Aug 2026 AND BLUE 2024 19 Aug 2026 TOKYO ELECTRIC LOVE 2024 16 Jun 2026 hatsunatsu🪼 11 Jun 2026 STYLING FOR TARZZAN & WOOCHAN TAEYANG - WOULD YOU (feat. TARZZAN, WOOCHAN) 28 May 2026 SHEEP 2026 summer in Seoul @sheep_harajuku ”My Sweet Home“ Photographer : Annie Chung @lifeimagesfilm Photographer Assistant : Jeff Choi @realjeffchoi Style Direction & Styling : Yumi Choi @choiyumi___ Styling Assistant : Yeonjae Kang Hair & Make-up : Hyejeong Yun @hjj_yun Hair & Make-up Assistant: Yoonji Lee Model : Chaiwon Liu @peach.butt_ Direction : Kyoko Mashiko @kyokomashiko Production : Misato Takasugi @tksg_mm 10 May 2026 sheep_harajuku SHEEP 2026 spring & summer @sheep_harajuku “ one sheep two sheep three she…zzz “ Photographer : Jiayue Li @_lijiayue Style Direction & Styling : Yumi Choi @choiyumi__ Styling Assistant : Yeonjae Kang Movie : Hiyori Fujimura @fujimura_hiyori Movie Assistant : Rin Ariyoshi @rin_5253_ Model : Gyuri Kim @kismree Hair & Make-up : Moe Hikida @moehikida Props Direction : yushokobayashi @yushokobayashi @tamami0064 Music : Honoka @hhnokaa Direction & Concept : Kyoko Mashiko @kyokomashiko Production : Misato Takasugi @tksg_mm Assistant : Miyako Hayashi @myyyncc Special Thanks : Chika Wakabayashi @b84_ck #sheepharajuku #sheep_harajuku #sheep26ss 23 Apr 2026

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Deb0BqwCb5ZAt the Edge of Definition: VERNONLINE Vernon [@…
DV3A0KTmc8K23-year-old Seoul-based singer and rapper @effi3…
DBNPcWaTRasSpecial custom for NewJeans 🐰 @kikokostadinov @l…

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