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Freelancer Visual director.Stylist
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At the Edge of Definition: VERNONLINE
Vernon [@vernonline] has always existed across multiple boundaries, between cultures and languages, between the mainstream and the underground, between who he is in public and who he is when the cameras are not deciding what that means. Conceived and creatively directed by Nayeon Kim [@n.a.y.e.o.n.k] in collaboration with Vernon, VERNONLINE is an independent personal project that starts from that condition and follows it outward.
K-pop itself no longer fits inside a single image or set of conventions. As different genres, languages and cultures continue to intersect and merge, the scope of what exists under the name of K-pop keeps expanding, and Vernon has spent more than a decade moving through that expansion, carving out a space of his own while continually exploring what lies beyond its familiar edges. The project takes his tastes and attitudes as its entry points and explores what emerges at the intersections where different worlds meet, overlap and blur into one another, the dimensions of Vernon that exist beyond the established image of a K-pop star.
The title VERNONLINE grew out of Vernon’s Instagram username, vernonline, which Nayeon interpreted in two ways simultaneously: Vernon and line, with line meaning a boundary; and Vernon on line, meaning someone standing directly on one. Both readings fit the project and neither one cancels the other out, which is also the point. The concept and interpretation behind the title originate in Nayeon’s original project statement, which formed the basis of this article.
VERNONLINE @vernonline
Creative Director: Nayeon Kim @n.a.y.e.o.n.k
Photographer: Josh Wilks @joshwilkz
Visual Director & Stylist: Yumi Choi @choiyumi___
Hair: gabesin @gabe.sin
Makeup: Lee sol @2501x2501
Grillz: Papi Grillz @papi_grillz
Prop Styling: Nayeon Kim
Prop Designer: Taichi Yamane @taichiymn
Photo Assistant: Jaeson Kim @jaesonkimm
Video: Nayeon Kim
Music: Mechatok @mechatok
Special Thanks: Kockiri @kockiri_official
13 Oct 2026
23-year-old Seoul-based singer and rapper @effi3e stands at the vanguard of Korea’s underground music scene.
Challenging the status quo is a recurring theme in Effie’s musical output, which has been prolific over the past year.
Her latest EP, pullup to busan 4 morE hypEr summEr it’s gonna bE a fuckin moviE, is a carefree and confident celebration of the freedom of youth.
The tracks – all produced by her close friend and collaborator, kimj – are wild and unapologetically hyper-digital. But what ties them together are Effie’s diverse deliveries, which float between urgent and ethereal, see-sawing between Korean and English to create a vocal vernacular that is entirely her own.
At the link in bio, Effie speaks to Issac Muk about seeking refuge in the discographies of Drain Gang, her minimal recording set up and supporting @2hollis on tour.
Photography @dasomhahn
Styling @choiyumi___
#Effie #Dazed
14 Mar 2026
Special custom for NewJeans 🐰
@kikokostadinov @laura_deanna_fanning
Thank you always🤍
16 Oct 2024
SHEEP 2026 autumn & winter
@sheep_harajuku
”Happy 5th birthday, SHEEP“
Photographer & Concept: Kaho Okazaki @kaho_okzk
Movie : Kazuma Okazaki
Style Direction & Styling : Yumi Choi @choiyumi___
Styling assistant : Dara Kim / Yeonjae Kang
Hair & Make-up : Moe Hikida @moehikida
Hair & Make-up assistant : Takumi Konno @takumi__konno
Nail : Shinobu @me_naillls_
Model : Ayane Miki @mikiayane_
LIANA @_liana_ism_
Rinnosuke @rinnosukeisme
Direction : Kyoko Mashiko @kyokomashiko
Production : Misato Takasugi @tksg_mm
Assistant : Miyako Hayashi @myyynncc
Special Thanks : Yusaku Yasuda / Nobuyuki Hotta / Misaki Oguro
19 Sep 2026
The Girl From Hayama 2024
19 Aug 2026
The Girl From Hayama 2024
19 Aug 2026
AND BLUE 2024
19 Aug 2026
TOKYO ELECTRIC LOVE 2024
16 Jun 2026
hatsunatsu🪼
11 Jun 2026
STYLING FOR TARZZAN & WOOCHAN
TAEYANG - WOULD YOU (feat. TARZZAN, WOOCHAN)
28 May 2026
SHEEP 2026 summer in Seoul
@sheep_harajuku
”My Sweet Home“
Photographer : Annie Chung @lifeimagesfilm
Photographer Assistant : Jeff Choi @realjeffchoi
Style Direction & Styling : Yumi Choi @choiyumi___
Styling Assistant : Yeonjae Kang
Hair & Make-up : Hyejeong Yun @hjj_yun
Hair & Make-up Assistant: Yoonji Lee
Model : Chaiwon Liu @peach.butt_
Direction : Kyoko Mashiko @kyokomashiko
Production : Misato Takasugi @tksg_mm
10 May 2026
sheep_harajuku SHEEP 2026 spring & summer
@sheep_harajuku
“ one sheep two sheep three she…zzz “
Photographer : Jiayue Li @_lijiayue
Style Direction & Styling : Yumi Choi @choiyumi__
Styling Assistant : Yeonjae Kang
Movie : Hiyori Fujimura @fujimura_hiyori
Movie Assistant : Rin Ariyoshi @rin_5253_
Model : Gyuri Kim @kismree
Hair & Make-up : Moe Hikida @moehikida
Props Direction : yushokobayashi @yushokobayashi @tamami0064
Music : Honoka @hhnokaa
Direction & Concept : Kyoko Mashiko @kyokomashiko
Production : Misato Takasugi @tksg_mm
Assistant : Miyako Hayashi @myyyncc
Special Thanks : Chika Wakabayashi @b84_ck
#sheepharajuku #sheep_harajuku #sheep26ss
23 Apr 2026
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