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Bio
Social Psychologist*NYT Bestselling Author*Speaker* Former Harvard Prof *Power & Performance*Body ↔️ Brain* BULLIED (Forthcoming, HarperCollins)❤️⚡️💙
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Recent posts
I’ve been waiting eight years to write this post — and I’m shaking as I do it.
Today I finally get to share the cover of my new book, BULLIED, available now for pre-order.
I started this book because I needed to understand what had happened to me. After becoming the target of a years-long bullying campaign, publicly and within my profession, I did what’s in my DNA as a social psychologist: I turned to the research.
What began as an attempt to understand my experience became an investigation into something much bigger—a story shared by so many others, by so many of you.…
How do ordinary people become part of extraordinary cruelty?
We’re living in a bullying culture—one that punishes sincerity and courage, rewards cruelty and bravado, and disguises itself as normal.
Drawing from psychology, sociology, history, ethology, and real-world stories, I began to see surprisingly predictable patterns.
Bullying is never just about a bully and a target. It’s about everyone around them. Who stays silent or looks away. Who repeats an unverified story, amplifies a lie, distances themselves from the target, or joins in. Every response, including no response, shapes the outcomes — outcomes that cost all of us in shocking ways.
That’s how cruelty spreads, how institutions fail to stop it, and how people sustain something they never would have started themselves.
But talking to people everywhere, something else became clear: most of us don’t want to live this way. We want to trust each other again. We want to be neighbors again.
And the research gave me reason to believe we can. Small acts of courage can change what others do. I call this social bravery. It doesn’t begin with everyone. A small number of people can change an entire culture.
Writing BULLIED has been rough. Loved ones worried about my health. I wondered, almost every day, whether I should keep going.
But I’m proud of what emerged, and I’m putting BULLIED into the world with earned hope.
Yes, cruelty can be contagious. But courage can be too.
BULLIED is available for preorder now (link in bio). If this book speaks to you, I’d be incredibly grateful if you’d preorder a copy.
12 Aug 2026
VERY hyped to share that I’ll be returning to speak at @SXSW 2027 🌟 It’s always been one of my favorite “creator” festivals — for some obvious reasons (endless live music!) and for some less obvious, like the unique interactions and conversations among authors, leaders, musicians, actors, and so many others.
My talk and discussion (featuring a surprise guest🤩):
“Bullying doesn’t spread on its own. We fuel it—through attention, silence, conformity, fear, and the signals we send about what our group accepts. But the same social forces that spread bullying can be turned around to stop it. Social psychologist Amy Cuddy reveals how we can flip harmful social norms, practice social bravery, and make courage contagious. Bullying has been having a moment. It’s time to end it.”
If you’ve never been to SXSW, I hope you’ll consider doing it this time! March 15-21 in Austin. Unlike anything else!
22 Sep 2026
Thrilled to share that my new TED Talk is live: “How social bravery stops bullying.”
[Link to full talk in bio — please watch!]
And right now, I’m standing somewhere between fear and courage.
This is a very personal talk. It’s raw. I talk about what happened to me—although only the tip of the iceberg—what it cost me, and some of what it has taken to find my way back.
So yes, sharing it scares me.
But this talk isn’t only—or even mostly—about what happened to me. It’s about what I’ve come to understand about how bullying works: why it spreads, why it can be so difficult to recognize while it’s unfolding, and what gives the rest of us the power to stop it.
Bullying isn’t criticism, debate, or a joke someone is “too sensitive” to take. And bullying is never just a bully and a target. It is everyone standing around them.
Bullying is social. It becomes powerful when a group begins to accommodate cruelty—when people join in, reinforce it, look away, remain silent, or are afraid to step in.
Those responses shape what happens next.
And that means the rest of us have much more power than we tend to think.
That’s where social bravery comes in: the acts, often small and imperfect, that interrupt cruelty, change what a group permits, and make it easier for someone else to act.
Most of us spend a lot of time somewhere between fear and courage. I certainly do. Sometimes another person helps us cross that space. Sometimes we get to be that person for someone else.
And to other targets of bullying: I believe you. I understand that what happened to you is real—even if it sounds incredible to others. I get it.
I hope you’ll watch, talk about these ideas, and, if they speak to you, share them.
Cruelty is contagious. But so is courage.
Full talk at the link in my bio. @ted
#bullying #socialbravery #amycuddy #tedtalks
09 Sep 2026
🧠 💙 Psychology lovers, here’s a question that can completely change how you understand human behavior: How much of what you do is shaped by people who aren’t even there?
That question leads straight to one of my favorite definitions of social psychology. It sounds simple at first, but it opens the door to a much deeper way of seeing yourself—and everyone around you.
Social psychology examines how people’s thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
The actual presence makes sense. But imagined or implied? How can people influence us when they’re nowhere in sight?
That’s where it gets really interesting.
12 Nov 2026
The easiest way to stop bullying as a bystander is to recognize the moment when it’s just getting started.
I call it the “bully test”: an early attempt to ridicule, discredit, or isolate someone, often to see whether others will go along with it.
That’s the opening. A simple response—questioning the comment, refusing to laugh, or expressing support for the target—can deprive the bully of the social validation they’re seeking.
Sometimes stopping bullying is surprisingly simple. The key is recognizing the opportunity before the behavior gains traction.
12 Nov 2026
If you can, please, VOTE. Don’t be a bystander. Choosing to watch and not act is a choice that affects everyone.
03 Nov 2026
A short time ago, my friend Dani died unexpectedly. She was married to my friend @mtucholke—and they had the most beautiful love story. They were friends I met through our shared love of music. (And Dani would have saved every single rescue dog on Earth if she could have.)
A few days ago I received a package from Matt. He said he wanted me to have something of Dani’s. One of her “favorite Sunday sweatshirts.” I was speechless, to be honest. I’ve been thinking of how to honor her, them, this gift, ever since.
And Dani— I know there is music in your heaven. And I will think of you dancing at the great gig in the sky every time I wear this 🩵💙
30 Oct 2026
Q: How do bullying targets get rid of the shame they carry, especially in a time when the lies can last forever online?
It’s about learning to stop confusing what was done to you with who you are.
And it’s getting back to ourselves faster each time. 🩵
My new book, BULLIED, is available for preorder now. Link in bio. 📕
@harpercollins @harper_wave
30 Oct 2026
If we want to stop bullying, we first have to understand what it actually is.
Not every act of cruelty, conflict, or rudeness is bullying. That doesn’t make those behaviors acceptable or mean they shouldn’t be addressed.
But different problems often require different responses. And bullying has distinctive features that demand a different kind of response.
When we use the term too broadly or imprecisely, we risk missing the much more dangerous pattern unfolding right in front of us.
One of my central goals in BULLIED is to give people a clearer lens and a more precise vocabulary for recognizing how bullying works, how it spreads, and how ordinary people become part of it—often without realizing it.
Because we cannot meaningfully confront patterns we struggle to describe clearly.
And when we can see those patterns, we can recognize the moments when we still have the power to change their course.
Here’s a clip from my new TED Talk. I hope you’ll watch the full talk, too. (Link in bio)
29 Oct 2026
Hey, so I’ve spent eight years studying and writing about what I think is one of the most critical issues of our time. Resulting in a 400-page book. And a 14-min TEDTalk.
Will you please watch the whole talk (link in my bio)? I think there’s something for all of us. And it would mean the world to me.
26 Oct 2026
Do you know my friend @amycuddy ? We are basically the same ❤️ I met Amy before her TED talk shot to the moon and became one of the most watched TED Talks of all time. It was just after my talk ended up on the homepage of TED.
We both speak for similar events and we are often ships passing in the night through airports, cities & conference centers but we finally got a minute to sit down and share a glass of wine and wow it feels so good to not only see a good friend but chat about the industry that is quite solo most of the time.
This is your sign to make time for your friends in this busy sometimes overwhelming world.
Love you @amycuddy ❤️
08 Oct 2026
Bullies test us before they trust us to let them do worse.
They rarely begin with the most outrageous thing they’re capable of. They begin smaller. A cruel joke. A degrading comment. A boundary crossed just far enough that they can still retreat if someone objects.
And then they watch.
Does anyone object? Does someone laugh? Does the group look away? Does somebody join in? Does everyone decide it’s easier to pretend they didn’t notice?
That reaction is information.
If the group pushes back, the person learns there’s a cost to crossing that line. But if the group laughs, excuses it, minimizes it, or stays silent, they learn something else: I can do this here.
I call this the Bully Test.
And I think it’s an especially important dynamic to understand right now. When serious harm finally becomes visible—bullying, harassment, abuse, exploitation—we tend to focus on the person who did it and ask: How did they get away with this for so long?
But another question matters just as much:
What happened the first few times they tested the group?
Because those seemingly small moments are often where the trajectory can still be changed. Every response—including no response—shapes what happens next.
This clip is from Din flock (Your Flock), a remarkable new four-part documentary series from SVT, Sweden’s national public broadcaster. It’s a beautifully made, ambitious, high-production-value exploration of group behavior, hosted by Anders Hansen, a prominent Swedish psychiatrist and bestselling author.
The series brings together an extraordinary group of researchers and thinkers—including Robert Sapolsky, Susan Fiske, Vivek Murthy, Robin Dunbar, Jay Van Bavel, and others—to explore why we need groups, how they influence what we believe and do, and how far people can go in order to belong.
I’m featured throughout Episode 3, talking about hierarchy, trust, bullying, and mobbing. My interview is in English.
It feels difficult to imagine a more important subject right now.
And although the series was made for Swedish television, it can be watched from anywhere in the world on SVT Play.
06 Oct 2026
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