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Bio
Your go-to for all things marketing, advertising, tech and media since 2004.
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Recent posts
Your AI is tired of making your copy sound more “punchy.” Give AI a break and join us human to human, October 5–8 at Advertising Week New York in THE PENN DISTRICT.
#AWNY26 #THEPENNDISTRICT
@Mekanism
28 Sep 2026
Want to know more about our Official Brand Currency Partner? Head to The Social Element content hub for insights, updates, and everything you need to know about the partnership, including how to sign up for your custom Social Currency Report.
Explore the Hub → Link in bio
09 Nov 2026
Registration for Advertising Week Europe 2027 is now open! Join us at 180 Studios in London, 22–24 March, for three days of inspiring conversations, fresh ideas and connections across marketing, media, technology and culture.
Early registration is now available for 30% off. Stay connected as we begin to announce speakers and events.
02 Nov 2026
The AI data race is already underway, and the stakes are real: LLMs are running out of public data, making proprietary data your most defensible asset. Laura Martin, Managing Director, Senior Media Analyst, Needham talks about how leaders aren't cutting costs, they're racing to integrate faster, because falling behind isn't a budget problem, you don't want to be six months behind your competitors.
Watch the full conversation and more: Link in bio.
02 Nov 2026
Speed meets strategy, and AI is the engine driving both. Emily King, EVP Marketing Strategy, Fox talks about how the rise of AI fuels quality and speed, helping the whole business move faster without losing precision.
Media reporting AI cuts mountains of raw data down to the insights that matter. @SambaTV delivers a full cross-platform view of performance so decisions are smarter and more accurate.
Explore more videos on the Samba Hub: Link in bio.
29 Oct 2026
Video and CTV keep getting cut because last-click ROAS says they don't convert. It's wrong.
Last-click hands all the credit to whatever sits closest to checkout and buries the channels building demand upstream. Kill them, and watch your best performers vanish.
Incrementality and iROAS measure what your spend actually drives. Our guide shows you how to score every channel on real impact.
Get the report: Link in bio.
27 Oct 2026
women’s stories matter. they just matter!
@sophiabush you ate that
22 Oct 2026
chat, does this not count as movie?????
At @advertisingweek New York with the guys from @updatingshow.
20 Oct 2026
Here is how to prepare for a conference as a content creator, based on what I did before @advertisingweek. A little prep made the whole week more productive, and these four steps are the ones I would repeat every time.
1. Find out who will be there and network before you go. Look through the speaker list, the panelists, and the attendees you can find on LinkedIn or the event app. Reach out ahead of time so you are meeting people you have already spoken to, not starting from scratch.
2. Pitch brands before you arrive. Conferences are where brand teams are already thinking about partnerships, so send your pitches well ahead of the events.
3. Get your elevator pitch ready. You should be able to explain what you do and who you do it for in one clear sentence. You will say it dozens of times, so practice it until it sounds natural.
4. Plan your content before you go. Decide what you want to film, which sessions and moments matter, and what your posting schedule looks like. I used @claudeai to help me map out my content plan which saved me a lot of time and kept me from scrambling once the event started.
If you are a creator heading to a conference, which of these are you going to try first? Tell me in the comments, and save this for your next event.
#creatortips #chicagoinfluencer #ConferenceTips #aiforcreators
20 Oct 2026
AI won't replace marketers. It'll make the good ones unstoppable.
Zoe Lazarre, CMO, @Genentech breaks down the future of marketing: it's a learning loop, every data point either wins a KPI or teaches a lesson. Connect the right signals and you deliver exactly what customers need, when they need it.
But here's the catch: being ready today isn't enough. Brands have to keep evolving for what's next.
What does continuous transformation look like for your brand? Drop your take below.
Watch the full conversation: Link in bio.
20 Oct 2026
La IA ya está recomendando marcas de tu categoría. ¿La tuya está entre ellas?
Aarón Acosta y Cristian Barrientos de @iCrossing LATAM compartirán un marco práctico para evaluar si la IA puede encontrar, entender y recomendar tu marca. Descubre qué señales, evidencias y recomendaciones de terceros pueden fortalecer su visibilidad.
Consulta la sesión y empieza a repensar cómo se presenta tu marca ante la IA en Advertising Week LATAM 2026.
19 Oct 2026
Do you agree with the these hot takes???
18 Oct 2026
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