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Transforming brands at the speed of culture. @_invisibleproductions
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#gap#behindthescenes#fabrication#spatialdesign#eventdesign#signagedesign#gapbody#gapfragrance#wearwhatyoufeel
Recent posts
Nordstrom Holiday: “Sounds like the Holidays”
In a season filled with lists, deadlines, and the pressure to find the perfect gift, the moments that matter most are often the ones nobody planned. That’s what the holidays have always been about at Nordstrom: not just what’s under the tree, but the feeling of being together.
To celebrate the season, we created “Sounds like the Holidays,” a hero film set to David Bowie’s famous track about the joy that can’t be bought, only shared. It begins with a sweet sibling performance in the living room that catches everyone by surprise. One by one, the guests are pulled in, until the whole house is alive with music, laughter, and movement. It’s a reminder that the best gifts of the season are the ones you can’t wrap or return.
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Nordstrom.
Director @marieschuller
DP: @voxstraume
Production Designer: @avavillafane
Styling: @maxortegag
Choreographer: @ninamcneely
09 Nov 2026
A table set for seventeen in Saint-Germain-des-Prés.
This quarter, Ojji, a Left Bank favorite, welcomed Invisible Dynamics friends and family, strategic creatives, and global business leaders for our latest Dynamic Minds dinner.
Co-hosted by our Founder and CEO, Oli Walsh, and ID Chairman, Stephanie Phair, Dynamic Minds is a quarterly ritual. An evening of conversation and good company with people shaping culture and commerce around the world.
Making room for these conversations is part of how we build, because the ideas that move brands forward often take shape at tables like this one, among people willing to think out loud together.
Thank you to everyone who joined us. We left inspired by every one of your dynamic minds.
07 Nov 2026
We loved working on the details behind Athleta World at the inaugural @daisychainfields. Our team led design, fabrication, signage, and on-site coordination. That covered the meditation dome and its projected light, florals on every shade, cute mirror photo ops, and merch.
#BehindTheScenes #Fabrication #SpatialDesign #EventDesign #SignageDesign
06 Nov 2026
Comfortable Anywhere. Cole Haan Fall/Winter ‘26.
Because comfort isn’t about everything going according to plan — it’s about feeling unbothered even when it doesn’t.
Starring @realchristianslater and @jennyslate, we brought Comfortable Anywhere to life through editorial product photography, a story you can feel, and creative direction that pairs comfort and style — for any time, any place.
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Cole Haan. Production by Invisible Productions.
Starring: @realchristianslater @jennyslate
Directed by @danaboulos
DP: @maddytalias
Production Designer: @elaine_winter_
Brand Photographer: @danaboulos
Lookbook Photographer: @little_t33
Lookbook DP: @jongourlay
Styling: @tyler.lee.sparling
Hair Jenny Slate & Lookbook: @hairjordan
Make Up Jenny Slate & Lookbook: @kirinstagram
Groomer Christian Slater: @timothyaylward
Make Up Lookbook: @ingmakeup
Hair Lookbook: @junyahair
04 Nov 2026
More moments from our Gap Fall campaign featuring @malcolmtodd and @indenavarrette
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and @Gap. Production by Invisible Productions.
02 Nov 2026
Introducing Athleta World at @daisychainfields by @athleta.
A female-first world inside Olivia Rodrigo’s inaugural Daisy Chain Fields Festival.
At AthletaWorld, we set out to build a space that was truly engineered for a collective female experience where festivalgoers could recharge, reconnect, and find each other between sets; open to everyone on the grounds. Anchored by an immersive guided meditation experience, AthletaWorld reimagined the typical festival activation to create something genuinely audience-first.
Creative Concept, Experiential Strategy, and Spatial Design by Invisible Dynamics and Athleta. Production by Invisible Productions.
30 Oct 2026
For the return of GapBody, we put the storytelling into the hands of the women it was made for.
No crew. No set. No script. Just four creators, a self-capture kit, and one shared track.
@inouicg, @minamigessel, @hunterh, and @yasminediba each documented themselves at home, moving in their most comfortable form.
Together, their footage became a mixed-media music video celebrating women moving freely, confidently, and entirely on their own terms—showing that comfort is the ultimate confidence.
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions.
Edited by @sofiakerpan @modern.post
#GapBody #Gap
29 Oct 2026
Introducing @FFFormulations by @formulafig.
High-tech skincare formulated from half a million facials.
Because behind every great formula are the people who shaped it.
We brought that idea to life through an intimate hero film, candid community portraits, and sculptural product imagery, celebrating the real faces, stories, and ingredients behind the brand.
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Formula Fig. Production by Invisible Productions.
Starring:
Photographer: @de_marquis
DP: @yazdinaully
Set Design: @oliviacrouppen
28 Oct 2026
Gap Fragrance is back. A multifaceted collection of scents designed for every version of you.
Om. Heaven. Dream. Grass. Harmony. Bliss.
Featuring @then0t0ri0usvip
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and @gap. Production by Invisible Productions.
Director @samuelbradley
Photographer @oliviamalone
Stylist davidefriend
#GapFragrance #WearWhatYouFeel #Gap
26 Oct 2026
Theory Regal Wool. A Softer State of Mind.
Elevating one of Theory’s most beloved product franchises by placing its material quality at the center of the story. The campaign is a sensorial, characterful portrayal of the softest merino wool amidst the energy and dynamism of New York City.
Photographer @nikkimcclarron
Stylist @sashalkelly
DP @kennysule
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Theory. Production by Invisible Productions.
21 Oct 2026
My world. My rules. Athleta Fall ‘26.
The world wasn’t built for women. The good news is that means women don’t have to play by its rules.
Three women. Their movement, their process, their own words. The choices they make, the pressure they resist, and the freedom they claim.
Featuring @sagg_napoli, @jordan_rand, @karate.jewels
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and @athleta. Production by Invisible Productions.
20 Oct 2026
Denim on your own. Gap Fall ’26.
Self-expression, individuality and the freedom to wear it your way.
Partnering with @malcolmtodd and @indenavarrette, we reimagined Robyn’s iconic “Dancing on My Own” through Malcolm’s point of view, bringing a new energy to a familiar anthem.
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions.
“Dancing On My Own” by @robynkonichiwa
Reimagined by @malcolmtodd
Director @tanumuino
DP: @nikitakkkuz
Production Designer: @liam.mooore
Photographer: @bjorniooss
Styling: @carolinenewell
Movement: @matt_mccreary1
Socials: @artemispolemis
20 Oct 2026
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