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head of creative @gap
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Recent posts
Wear what you feel. Our re-introduction into Gap Fragrance inspired by the idea that you’re never just one thing. Six distinct scents, loved by generations and reimagined for the next.
Brought to life by @then0t0ri0usvip and @brittanyogrady.
Director @samuelbradley
DOP @tasha_duursma
Photo @oliviamalone
Victoria Hair Kiley Fitzgerald
Brittany Hair Suzette Boozer
Makeup @hollysilius
Styling @davidefriend
1st AD @itsjustkennytaylor
Set @crystalgeller
Music @jrakz
Gaffer @williamreidiv
Social @artemispolemis
Edit @emiaubry
Line Producer @kmaravala
Stills Visual Artist @sahrajajarmikhayat
Casting @aaronbakalar
Agency @_invisibledynamics
Production @_invisibleproductions
Special thanks to our @gap and @_invisibledynamics teams @breitgap @fabyt @debdred @ashtonjcasey @lbraddybradshaw @keeks.johnson @meganoelizabeth @therealmerylcurran @lottiemarkworth @addison__james @sakurabready @andrewgallo @isasabogal @its.emk @csooks @supersaito and so many more.
30 Oct 2026
@gap x @victoriabeckham. A second chapter shaped by @victoriabeckham’s vision for fall. Featuring @mona_tougaard.
Photographer @_glen_luchford
Video @isaacjlock
Fashion & Image @alastairmckimm
Hair Stylist @paulhanlonhair
Makeup Artist @yad1m
Manicure @laurenmichellepires
Movement @simon.donnellon
Production @_invisibleproductions @bellhouseltd
Special thanks to @victoriabeckham @jsevan @clementcorraze @isabellouisebarnet @brieucbreitenstein @macymu and the entire VB team. And to our GAP team @breitgap @fabyt @alastairmckimm @taylor.lee.wood @bentsujiura @brignasty @noelle.rogers @z4die @ashtonjcasey @lbraddybradshaw @justinryankim @zachmonteiro @gilespates @its.emk @andrewgallo and so many more.
27 Oct 2026
Gap x A.P.C. presents “The Long Way.” A Franco-American love story told through a short film. Two strangers. An unexpected connection. Choosing to take the long way and what they find when they do.
Starring @iaaaaaaaaaaannnnnnnn and @palomalefriant. Written and Directed by @karlcan. Styling by @alastairmckimm.
Shoutout Ian and Paloma for taking a chance on yourselves and believing in this project.
And to our friends at @apc_paris. Jean, Judith, Joel, Ludivine, Lois, Pauline, and Alexis for your trust and partnership. Thank you for taking the long way with us.
Director @karlcan
DOP @gabrielconnelly
Photo and BTS @gilespates @thecolby
Styling @alastairmckimm
Styling Assistant @taylor.lee.wood
Hair @pawel_solis
Makeup @helenevasnier
1st AD Mathieu Perez
Gaffers Baptiste Brousse, Gaspard Choron
Key Grip Damien Laubier
1st AC Raphael Aprikian
Steadicam @arsenelaslandes
Sound Mixer Alexis Viloa
2nd AD Chloé Vassallo
2nd AC Loic’h Lambert
3rd AC Julien Darnac
Boom Operator Thibault Pierisnard
Set Hugo Cudot
Set Design Romane Terry
Set Design Assistant Olivia Garandeau
Wardrobe Assistant Paola Romantini
Tailor Veronique Boisel
Production Coordinator Amandine Masurel
Background Coordinator Lalie Geffriaud
Unit Manager Cédric Thierry-Mieg
Unit Manager Assistant Thaddeus Christandl
Truck PA Emmanuel Renard
Driver Mustapha Bakthaoui
PA Camille Lacroix
Craft Services Manola Moretti
Waitress Nadia Sboui
Background Talent Zac Andria, Arnaud Lambert, Sylvain Saint Jalmes, Ekaterina Rusnak, Ammar El Berkani, Elisa Huguette Thuan, Alexis Renaud, Roukiatou Cissé, Li Fu
Editor @jordaanjames
Color @ethos_studio
Music @parallelpeople.collective
Casting @aaronbakalar
Executive Producer @katieakatz @maddiclarke
Producer @gabejfigueroa @boris_vassallo
Production @gap @yadayada.studio @hvhparismarseille
Gap team! Thank you Justin, Lauren, Jena, Zach, Kate, Roxanne, Chelsea, Katie, Zadie, and our entire editorial team for embracing the vision and helping to create this beautiful story. Ben, Brigid, Becki, Noelle, Jane, Crystal, Aaron, Meg, Maddie, Ashton, Polly, Paola, Julia, Jenna, Faby, Mark, Zac, and so so many more.
21 Sep 2026
WE ARE ALL GAP KIDS. FALL 2026.
Much love to the team 💙
Photo @alexandranataf
Video @lucaschemotti
Art Direction @josephmichaelphillips @pollyjcc
Styling @_kellymccabe_ @keeks.johnson Carley Poblete
Hair @sylvia_wheeler
Makeup @theberryface
1st AD @rj.collins
Production @alyssa_brom
03 Sep 2026
@gap x @su_humanjukebox. Celebrating a legacy of music and movement with Southern University’s Human Jukebox. A tradition all their own.
Much love to our SU fam 💙💛
Tailyn Hiner, Jada Montgomery, Naomi McKenzie, JaQuae’ Lewis, Kaci Randalls, Kaitlyn Taylor, Olivia White, Giana Pearson, Dior Glenn, Litzy Turcios, Moiya Burrell, Zoe Dixon, Kennedy Benjamin, Bernadette Baudy, Henry Viana, Evan Royer, Joseph Rogers, Dayshon Turner, Michael Black, Jyrius Cole, Kevin Wilkins, Marquell Fallin, Gianni Phillips, John Deggs, Boris Coley, Corey Robinson, Karrion Johnson, Aaron Levy, Corey McKenzie, Tarik Rowland, Kase Wells, Lawrence Rawlins Jr., Kvon Simpson, Jeovonnie Romero, Paris Cross, Jaivion Harrision, Kaleb Holmes, Jeremiah Davis, Keron Cofield, Treander Johnson, Matthew Spears, Charles Allen, Ke’Shun Chenevert, Robert Pierce, Czarice Anderson, Braelon Tilmon, Kel Oakley, Demarcus Hill, Sean Tillman II
And to our mighty @gap team 🫡
Director @gilespates
DOP @mckinleyakins @harrisonmendel
Photography @thecolby
Social @jurielfurukawa
Styling @keeks.johnson, Midori Noyola, Inna Nokolskaia
Marketing @therealmerylcurran
Production @katieakatz
“Dancing On My Own” @robynkonichiwa
24 Aug 2026
Introducing Denim on Your Own. A celebration of individuality, personal style and the confidence to do things your own way. Featuring @malcolmtodd and @indenavarrette.
Directed by @tanumuino. Photography by @bjorniooss. Set by @liam.mooore. “Dancing On My Own” by @robynkonichiwa, reimagined by @malcolmtodd.
Special thanks to Malcom, Inde, and our all star team of visionaries 🫶
Director @tanumuino
DOP @nikitakkkuz
Photography @bjorniooss
Movement @matt_mccreary1
Set @liam.mooore
Styling @carolinenewell @keeks.johnson @_kellymccabe_
Malcom Hair @_uncle__lee_
Malcom Makeup @hollysilius
Inde Hair @marcmena
Inde Makeup @kayli_rachelle
Nails @nails_by_yoko
Executive Producer @andrewgallo
Line Producer @kmaravala
1st AD @oleksiismoliar
Gaffer @williamreidiv
Key Grip @gbgrip80
1st AC @eric.aguilar1588
2nd AC @braynsoccerman
Gimbal @jquiros13
Motion Control @cinemotionrobotics
Ultra Operator @_ynnb
Second Unit DOP @duncan
Second Unit Sound @rollingwdice
Social @artemispolemis
Campaign Edit @carlosfontclos
Campaign Color @timmasick @company_3
Music Supervisor @littleearsmusic
Agency @_invisibledynamics
Production @_invisibleproductions @underwondercontent
Much love to @julianckent, @georgia1673, and our entire @gap and @_invisibledynamics teams @breitgap @fabyt @oliwalsh @lottiemarkworth @addison_james @ashtonjcasey @felicia.ruff @lbraddybradshaw @meganoelizabeth @madelinewoods @fanny.andthejets @sakurabready @its.emk @supersaito @isasabogal Daniel Stewart, Kate Koeller, Nia Harris, Ciara Sookins and so many more 💙
17 Aug 2026
The Hailey Jean. A tribute to the confidence, simplicity, and ease that made the ‘90s unforgettable. Reimagined by @haileybieber.
Special thanks to @haileybieber and our @gap @obb teams.
Photography @mario_sorrenti
Video Director @charliediplacido
Fashion & Image @alastairmckimm
Hair @bobrecine
Makeup @diane.kendal
1st AD Mitchell Jones
DP @cristina_dunlap
Steadicam @g2arch
BTS @oliviaeberstadt
Motion Set @crystalgeller
Line Producer Kristina Kondrath
Production @obb
“Linger” @thecranberries
@breitgap @fabyt @noelle.rogers @bentsujiura @brignasty @ashtonjcasey @felicia.ruff @Ibraddybradshaw @meanstreakwelsh @roxannetavakoli @justinryankim @zachmonteiro @taylor.lee.wood @raquellllly @michaelprestia @meganoelizabeth @lottiemarkworth @addison_james and so many more 💙
20 Jul 2026
OuiGap. A special capsule inspired by Haiti’s 1974 World Cup team that shaped Ouigi’s childhood. Designed by @thebkcircus Creative Director Ouigi Theodore.
Featuring @thebkcircus @maliktate @isenganne @imoneysai
Photo @ackime_snow
Styling @tiffanistyles
Make-Up Sena Murahashi
Hair @tak8133
Lead Tailor Corin Wright
Lighting Bradley Ennis
Digital Tech Jacob Skoglund
Photo Assistants Sergio Avellanada, MJ Norona
Styling Assistants Myles Colbert, Elizabeth Fonseca
Asst. Make-Up Masako Fuyama
Asst. Hair Narumi
Video BTS + Editor @fredmidgley
BTS Gabe Long
Executive Producer @katieakatz
PA Brandon Gallagher
1st AD, Stills @donnadonnamarie
2nd AD, Stills Lynette Barnes
1st AD, Social Matt Hausmann
2nd AD, Social Dan MacNiven
Special thanks to @thebkcircus @malik___tate and our @gap team @bentsujiura @brignasty @princesstobig @z4die @justinryankim @lbraddybradshaw @josephmichaelphillips @zachmonteiro @gilespates @jacky__boehm @madelinewoods and so many more
23 Jun 2026
@gap x @fifa. A vintage-inspired jersey collection reimagined by Ouigi Theodore of @thebkcircus. Rooted in heritage, brought to life by a global community united by the world’s game.
Featuring @raheemovic_ @masterwilliams @florencia.galarza @casoperdido @dilly.rowe @arantzagoett @virgileflores @romulopires @romanpiresoficial
Photography @ackime_snow
Styling @tiffanistyles
Make-Up Sena Murahashi
Hair @tak8133
Lead Tailor Corin Wright
Lighting Bradley Ennis
Digital Tech Jacob Skoglund
Photo Assistants Sergio Avellanada, MJ Norona
Styling Assistants Myles Colbert, Elizabeth Fonseca
Asst. Make-Up Masako Fuyama
Asst. Hair Narumi
Video BTS + Editor @fredmidgley
BTS Gabe Long
Executive Producer @katieakatz
PA Brandon Gallagher
1st AD, Stills @donnadonnamarie
2nd AD, Stills Lynette Barnes
1st AD, Social Matt Hausmann
2nd AD, Social Dan MacNiven
Special thanks to @thebkcircus @malik___tate and our @gap team @bentsujiura @brignasty @princesstobig @z4die @justinryankim @lbraddybradshaw @josephmichaelphillips @zachmonteiro @gilespates @jacky__boehm @madelinewoods and so many more
23 Jun 2026
@gap x @victoriabeckham. A collection of signature pieces designed to inspire confidence. Feminine, powerful, elevated. This collaboration reflects a shared point of view: timeless style that carries strength and simplicity. Icons by the original icon.
Featuring @micarganaraz and @linazhanglina
Grateful to Victoria Beckham and her team, and to everyone who helped bring this to life.
Photo @mertalas @macpiggott
Fashion & Image Consultant @alastairmckimm
Hair @claire__grech
Makeup @petros_petrohilos
Manicurist @laurenmichellepires
Casting @samuel_ellis
Agency @_invisibledynamics
Production @_invisibleproductions @januaryproductions
Special thanks to @jsevan @clementcorraze Isabelle @brieucbreitenstein @macymu and the entire VB team. And to our @gap team @breitgap @fabyt @alastairmckimm @taylor.lee.wood @bentsujiura @brignasty @noelle.rogers @princesstobig @z4die @lbraddybradshaw @pollyjcc @ashtonjcasey @jennastone4 @yourgirllgrace @lottiemarkworth @its.emk and so many more.
28 Apr 2026
@gap x @awakenewyorkclothing. Inspired by the ‘90s New York club scene and shaped by @angelobaque’s early memories of Gap. Coming full circle in his aunt and uncle’s home, this collection unites those moments into one shared story, rooted in a time when music wasn’t separated, DJs played everything, and people came together. The spirit that fuels the Awake ethos and lives on through the community.
Directed by @angelobaque. Video by @hidjiworld. Photos by @elissa.salas. “Desire” (Moodyman Remix) - Jose James.
Featuring Tse @coral.kwayie @freshkooly @colicolez Oz @ayyogeo @roug_i @victoriajelert @carojelert @draizys @planta.industrial @vvyujii @corybng and fam @man_ray_eyes @riadnasr @leehanson66 Krys Taylor @shortyimlit Jungle, Beasty, and @oscar_1992.
Creative @angelobaque
Video @hidjiworld
Photo @elissa.salas
DP Leroy Farell
1st AD Tom Hennes
Styling @_corecouturee
Styling Assist Amanata Adams, Stefanie Nelson
HMU Penelope Sierra
HMU Assist Leslie Tejada
Production @airproductions
Executive Producers @arielleviny @joeybattaglia
Production Coordinator Jared Fox
Music Desire (Moodyman Remix) - Jose James
Special thanks to @angelobaque @hugommendoza and the @awakenewyorkclothing team. And to our @gap team @breitgap @fabyt @alastairmckimm @princesstobig @z4die @noelle.rogers @bentsujiura @brignasty @becki86 @justinryankim @frausland @gilespates @zachmonteiro and so many more.
30 Mar 2026
Introducing Sweats Like This. A celebration of @gap sweats as the uniform for originals everywhere. United by the global force of Latin music and the originals shaping what’s next. Because what connects us will always be stronger than what divides us.
This is @itsyoungmiko. From Puerto Rico to the world. 🇵🇷🌎
Directed by @bethany.vargas. Choreography by @ztato. Set by @nightwindow. "Wassup" by @itsyoungmiko.
Special thanks to all of our dancers
@amandamitchell__ @officially_andres @rico.penate @athenaandrade @avawagner22 @braylonbrowner @bryancabbb @camila.velaa @camrynbridges @danielamcrespo @davydtreasure @ellhoran @1emmamather @eugeniardzp @gabibbarra @gavinmorales1 @hailey_paolillo @josephine.kylee @josiahrodriguezz @keiraredpath_ @madisonrougealvarado @maliahhoward @mkeenan9 @miabella.gonzalez @oliviaalboher @samfine28
And to our all star team of visionaries
Director @bethany.vargas
DOP @bennncareyyy
Choreo @ztato
Choreo Assist @hailey_paolillo
Miko Movement @rascalrandi
Set @nightwindow
Executive Producer @its.emk
Line Producer @evanthicke
Production Supervisor @darbywesel
Production Coordinator @ck_andalon
1st AD @rybread6
2nd AD @atribecalledkws
Gaffer @isaacmarz
Key Grip Jake Reeder
Styling @carolinenewell @keeks.johnson @kellymccabe
Fashion and Image @alastairmckimm
Miko Hair @jonuelnader
Miko Makeup @chrisalexishair
Miko Nails @thuybnguyen
Dancers HMU @raquelhoque
Photography @oliviamalone
Lighting Director @projectpatrico
Second Unit Director @mick.etc
Second Unit DOP @jenna_huskisson
Second Unit Edit @ben.ivers @wildislandfilms
Social @artemispolemis
Music Production @prodxmauro
Campaign Edit @sofiakerpan @modern.post
Campaign Color @dantegiani @ethos_studio
Campaign VFX @yeapcrew
Agency @_invisibledynamics
Production @_invisibleproductions
13 Mar 2026
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