1stAveMachine

1stAveMachine

@1stavemachine

16.8K

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1,066

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Recent posts

For Deepgram’s “Context Is Everything” campaign, @mischiefusa and experiential director @erinbeaupre transformed simple wordplay into a public installation in Manhattan’s Union Square. The project features a ten-foot sculpture of deviled eggs paired with a sign that reads, “I made an app.” Same words, entirely different meaning depending on the eggs. The installation is on view through today in Union Square, NYC! 10 Nov 2026 Please welcome Jessica DeVirgilis, our new Executive Producer, leading and expanding our experiential offering. 🎉 We’ve always loved ideas that don’t fit neatly into one format, and the best ones increasingly want to move beyond the screen. Jess brings 15+ years producing ambitious global brand experiences, from live events and immersive tech to large-scale installations, and she’s here to bring our filmmakers, designers, artists and technologists into the physical world. In her words: “Brands expect more from experiential today.” We agree, and we couldn’t be happier to have her leading the charge. Welcome, Jess! 06 Nov 2026 Happy to announce our collaboration with @googledeepmind on the launch of Genie 4, its new frontier world model. Thank you for trusting us with the creative of this technological breakthrough. Congratulations, team Genie 4 x SGx Agency: SpecialGuestX Client: Google DeepMind SGx CEO & ECD: Miguel Espada Global ECD: Aaron Duffy Chief Innovation Officer: Brian Fox Director: Lucas Ortiz Estefanell Head of Accounts: Francesca Palau del Mas EP & Line Producer: Malu Rodriguez AD: Laura Plaza DOP: Tulio Ferreira 1st Camera Assistant: Kike Muñoz 2nd Camera Assistant: Irene Perez Video Assist: Ivan Moreno Romero Steadicam Operator: Raul Manchado Steadicam Assistants: Marc Oliver & Diego Lopez Gaffer: Hugo Gonzales Best Boy: Marcos Ciffo Electricians: Raul Garcia & Francisco Javier Gomariz Key Grip: Oscar Molero BTS Producer: Francesca Palau del Mas Line Producer Shoot: Almudena Roman Production Assistant: Ivan Jodar Production Designer: Paula Fernandez Production Designer Assistant: Juan Carlos Camacho Set Dresser: Alejandro Cosano Art Department Assistants: Alborada Hernández, Elena Mas, Juan Ripoll Tech Directors: Alvaro Gordo & Alex Lopez DOP & Color Grading: Jordi Ferrer Genie Artist: Jordi Ferrer Genie Artist: Alex Adema Genie Artist: Pep Buades Genie Artist: Laura Plaza Genie demos producer: Sara Camacho BTS editor: Tulio Ferreira Design Assistants: Paloma Iglesias & Mirian Galán Editor: Carlos Castello Music Composer, sound design, and sound mix: Gustavo Gill VFX Supervision: Lanczos VFX: RUR Scriptwriter: Tim Bierbaum 28 Oct 2026 We ask the difficult questions with the best attitude. This was AI Forum - NY on Experiential Innovation. With an AI devices showcase to feel how we take AI off the screen and build new experiences. Big thanks to our speakers Raashi Rosenberger & Matthieu Lorrain and to @automattic.design /@automattichq for contributing to making this happen. Thanks to our hosts @aaron.a.duffy @miguelvespada @francesca_pdm @andrwgllr and @noiredejour AI forum is an initiative to foster AI literacy and critical thinking from @1stavemachine @specialguestagram and @specialguestx Your turn: drop your take in the comments 👇 16 Oct 2026 A quick portrait of who I am, how I work, and why i believe in things made by hand. Made by @1stavemachine & @karimzariffa 13 Oct 2026 AI Forum takes over NY! With Matthieu Lorrain & @raashi Rosenberger Hosted by @miguelvespada & @aaron.a.duffy From debate to experience: an evening of AI Forum on Experiential Innovation, followed by drinks + hands-on experimentation with SpecialGuestX’s AI devices. Curious. Hands-on. Collaborative. October 7 · NoHo Space, the home of @automattichq in lower Manhattan Limited seats. RSVP only access. 01 Oct 2026 Super excited about the award nominee @ @berlincommercial AI vs 16mm film 31 Aug 2026 Some moments become legend because no camera was there. Pelé's lost 1959 goal at Rua Javari is one of them. Built from archives, memories, and AI, we joined the @GoogleDeepMind team as AI production partner to help give that moment a new body. A tribute to craft, technology, and the game that connects generations. Now playing at @spherevegas. Watch the full film at goo.gle/pelé. Link in bio. The SGx crew who worked on Pelé's Lost Goal, alongside Google DeepMind, @pele Brand and the wider project team: Agency: @specialguestx + @specialguestagram Executive Creative Director: @miguelvespada Global Executive Creative Director: @aaron.a.duffy Director & AI Lead: @lucas.ortiz.estefanell Senior Executive Producer: @andrwgllr Executive Producer & Line Producer: @malurodtv Project Manager: @jo.biscailuz AI Content Strategist: @alexadema AI Artists: @pepusbc @jrdi.color @som.laclau Senior AI Technical Artist: @klangav Editor: @angelgiovannih 18 Jul 2026 A goal no camera ever caught, on August 2, 1959. Pelé's three consecutive sombreros at Rua Javari, remembered by everyone who saw it, filmed by no one. We worked as AI production partner alongside @GoogleDeepMind and the @pele Brand, with historians, Pelé's family and the players who were there, to reconstruct it; frame by frame, from memory into motion. Filmed on the original pitch. Now on permanent display at the Pelé Museum, Santos. Watch the full film at goo.gle/pelé. Link in bio. We're only a piece in this massive technological and historical endeavor. Congratulations to the team making the invisible, visible. Agency: @specialguestx + @specialguestagram Executive Creative Director: @miguelvespada Global Executive Creative Director: @aaron.a.duffy Director & AI Lead: @lucas.ortiz.estefanell Senior Executive Producer: @andrwgllr Executive Producer & Line Producer: @malurodtv Project Manager: @jo.biscailuz AI Content Strategist: @alexadema AI Artists: @pepusbc @jrdi.color @som.laclau Senior AI Technical Artist: @klangav Editor: @angelgiovannih 17 Jul 2026 Gemini Cam transforms fans live in the arena. Unveiled at the @nba Draft, the fan experience expanded in real-time. Pure fandom. Your team. Your spotlight. Bigger than before. The best technology doesn't show off. It just makes the moment better. Congratulations team! You're our champions! @guardabrazo @sr_woof @laurafajardoc @brunobarran @lanczos @creativengineer.jpg @katehitchings @a_lobravo @flowlab.studios Ramón Illobre & Javier Aránega 01 Jul 2026 From set to AI — @mathery___ ’s always been in the business of building worlds no one’s seen before. Congrats to @mathery___ on landing in the Top 10 at the @runwayapp AI Film Festival, bringing the same meticulous craft they’ve always brought, to a brand new canvas. Link in bio. 🔗 27 May 2026 @spotify Billions Club Live with @teddysphotos is a concert film directed by @emilnava and @edieamos made in collaboration with Spotify’s In-House Creative Team. Set in Dublin, the film captures an intimate performance celebrating a major milestone, Sheeran becoming the first artist to have four tracks hit over 3 billion streams. 11 May 2026

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DfkbeoFvQzLFor Deepgram’s “Context Is Everything” campaign,…
Dfad7fwDxWFPlease welcome Jessica DeVirgilis, our new Execu…
DfCxTiXqgrIHappy to announce our collaboration with @google…

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