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New York | London | LA | @1stave.ba
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Recent posts
For Deepgram’s “Context Is Everything” campaign, @mischiefusa and experiential director @erinbeaupre transformed simple wordplay into a public installation in Manhattan’s Union Square. The project features a ten-foot sculpture of deviled eggs paired with a sign that reads, “I made an app.” Same words, entirely different meaning depending on the eggs.
The installation is on view through today in Union Square, NYC!
10 Nov 2026
Please welcome Jessica DeVirgilis, our new Executive Producer, leading and expanding our experiential offering. 🎉
We’ve always loved ideas that don’t fit neatly into one format, and the best ones increasingly want to move beyond the screen. Jess brings 15+ years producing ambitious global brand experiences, from live events and immersive tech to large-scale installations, and she’s here to bring our filmmakers, designers, artists and technologists into the physical world.
In her words: “Brands expect more from experiential today.” We agree, and we couldn’t be happier to have her leading the charge. Welcome, Jess!
06 Nov 2026
Happy to announce our collaboration with @googledeepmind on the launch of Genie 4, its new frontier world model. Thank you for trusting us with the creative of this technological breakthrough.
Congratulations, team Genie 4 x SGx
Agency: SpecialGuestX
Client: Google DeepMind
SGx CEO & ECD: Miguel Espada
Global ECD: Aaron Duffy
Chief Innovation Officer: Brian Fox
Director: Lucas Ortiz Estefanell
Head of Accounts: Francesca Palau del Mas
EP & Line Producer: Malu Rodriguez
AD: Laura Plaza
DOP: Tulio Ferreira
1st Camera Assistant: Kike Muñoz
2nd Camera Assistant: Irene Perez
Video Assist: Ivan Moreno Romero
Steadicam Operator: Raul Manchado
Steadicam Assistants: Marc Oliver & Diego Lopez
Gaffer: Hugo Gonzales
Best Boy: Marcos Ciffo
Electricians: Raul Garcia & Francisco Javier Gomariz
Key Grip: Oscar Molero
BTS Producer: Francesca Palau del Mas
Line Producer Shoot: Almudena Roman
Production Assistant: Ivan Jodar
Production Designer: Paula Fernandez
Production Designer Assistant: Juan Carlos Camacho
Set Dresser: Alejandro Cosano
Art Department Assistants: Alborada Hernández, Elena Mas, Juan Ripoll
Tech Directors: Alvaro Gordo & Alex Lopez
DOP & Color Grading: Jordi Ferrer
Genie Artist: Jordi Ferrer
Genie Artist: Alex Adema
Genie Artist: Pep Buades
Genie Artist: Laura Plaza
Genie demos producer: Sara Camacho
BTS editor: Tulio Ferreira
Design Assistants: Paloma Iglesias & Mirian Galán
Editor: Carlos Castello
Music Composer, sound design, and sound mix: Gustavo Gill
VFX Supervision: Lanczos
VFX: RUR
Scriptwriter: Tim Bierbaum
28 Oct 2026
We ask the difficult questions with the best attitude.
This was AI Forum - NY on Experiential Innovation. With an AI devices showcase to feel how we take AI off the screen and build new experiences.
Big thanks to our speakers Raashi Rosenberger & Matthieu Lorrain and to @automattic.design /@automattichq for contributing to making this happen.
Thanks to our hosts @aaron.a.duffy @miguelvespada @francesca_pdm @andrwgllr and @noiredejour
AI forum is an initiative to foster AI literacy and critical thinking from @1stavemachine @specialguestagram and @specialguestx
Your turn: drop your take in the comments 👇
16 Oct 2026
A quick portrait of who I am, how I work, and why i believe in things made by hand. Made by @1stavemachine & @karimzariffa
13 Oct 2026
AI Forum takes over NY!
With Matthieu Lorrain & @raashi Rosenberger
Hosted by @miguelvespada & @aaron.a.duffy
From debate to experience: an evening of AI Forum on Experiential Innovation, followed by drinks + hands-on experimentation with SpecialGuestX’s AI devices.
Curious. Hands-on. Collaborative.
October 7 · NoHo Space, the home of @automattichq in lower Manhattan
Limited seats. RSVP only access.
01 Oct 2026
Super excited about the award nominee @ @berlincommercial AI vs 16mm film
31 Aug 2026
Some moments become legend because no camera was there. Pelé's lost 1959 goal at Rua Javari is one of them.
Built from archives, memories, and AI, we joined the @GoogleDeepMind team as AI production partner to help give that moment a new body.
A tribute to craft, technology, and the game that connects generations.
Now playing at @spherevegas.
Watch the full film at goo.gle/pelé. Link in bio.
The SGx crew who worked on Pelé's Lost Goal, alongside Google DeepMind, @pele Brand and the wider project team:
Agency: @specialguestx + @specialguestagram
Executive Creative Director: @miguelvespada
Global Executive Creative Director: @aaron.a.duffy
Director & AI Lead: @lucas.ortiz.estefanell
Senior Executive Producer: @andrwgllr
Executive Producer & Line Producer: @malurodtv
Project Manager: @jo.biscailuz
AI Content Strategist: @alexadema
AI Artists:
@pepusbc
@jrdi.color
@som.laclau
Senior AI Technical Artist: @klangav
Editor: @angelgiovannih
18 Jul 2026
A goal no camera ever caught, on August 2, 1959. Pelé's three consecutive sombreros at Rua Javari, remembered by everyone who saw it, filmed by no one.
We worked as AI production partner alongside @GoogleDeepMind and the @pele Brand, with historians, Pelé's family and the players who were there, to reconstruct it; frame by frame, from memory into motion.
Filmed on the original pitch. Now on permanent display at the Pelé Museum, Santos.
Watch the full film at goo.gle/pelé. Link in bio.
We're only a piece in this massive technological and historical endeavor.
Congratulations to the team making the invisible, visible.
Agency: @specialguestx + @specialguestagram
Executive Creative Director: @miguelvespada
Global Executive Creative Director: @aaron.a.duffy
Director & AI Lead: @lucas.ortiz.estefanell
Senior Executive Producer: @andrwgllr
Executive Producer & Line Producer: @malurodtv
Project Manager: @jo.biscailuz
AI Content Strategist: @alexadema
AI Artists:
@pepusbc
@jrdi.color
@som.laclau
Senior AI Technical Artist: @klangav
Editor: @angelgiovannih
17 Jul 2026
Gemini Cam transforms fans live in the arena. Unveiled at the @nba Draft, the fan experience expanded in real-time.
Pure fandom. Your team. Your spotlight. Bigger than before.
The best technology doesn't show off. It just makes the moment better.
Congratulations team! You're our champions!
@guardabrazo @sr_woof
@laurafajardoc @brunobarran @lanczos @creativengineer.jpg @katehitchings @a_lobravo @flowlab.studios Ramón Illobre & Javier Aránega
01 Jul 2026
From set to AI — @mathery___ ’s always been in the business of building worlds no one’s seen before. Congrats to @mathery___ on landing in the Top 10 at the @runwayapp AI Film Festival, bringing the same meticulous craft they’ve always brought, to a brand new canvas. Link in bio. 🔗
27 May 2026
@spotify Billions Club Live with @teddysphotos is a concert film directed by @emilnava and @edieamos made in collaboration with Spotify’s In-House Creative Team.
Set in Dublin, the film captures an intimate performance celebrating a major milestone, Sheeran becoming the first artist to have four tracks hit over 3 billion streams.
11 May 2026
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