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Bio
Founder @secret____level Scary story teller. Director. A.I. OG. VIdeo game player. Sushi snob. 🎬👻🤖🕹️🍣
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Recent posts
Today, we’re announcing Secret Level Academy​ - a master class and community for people working professionally in the film, television, and advertising industries.
https://lnkd.in/g4s7MQsj
From day one, Secret Level has been about doing the work, not just talking about it. We’ve been creating films, campaigns, music videos, and story worlds across television, film, advertising, and culture, utilizing AI and hybrid production workflows. Along the way, one thing became very clear: there wasn’t anything out there we felt comfortable pointing working professionals to if they wanted to learn how to do this at the level the industry actually demands.
Secret Level Academy is designed for professionals who want to understand the full AI production pipeline, from idea to final delivery, using the same approaches we apply every day at Secret Level. This is about craft, storytelling, and doing the work the right way and the best way.
​You can pre-order today at a heavily discounted price. Secret Level Academy launches February 2nd!
ps. We also launched an amazing new website!
06 Jan 2026
Still catching my breath after an unforgettable week at TED 2025: Humanity Reimagined. I had the honor of giving a talk on storyworld building— highlighting how generative AI is unlocking new ways to create and the power of participation and interactivity within entertainment. With help from the audience (who gave me a genre, character, location, and object), and because sleep is highly overrated, I set out to make a short film in just a few days. The result was Submerged, a wild creative sprint brought to life by the incredible team at Secret Level. We premiered it Thursday night, and the response was incredible (I will post it in a few days). I’ve spoken on many stages, but this one was truly something special. Special thanks to @bilawal.ai and Whitney Pennington Rodgers for making this a reality and to Chris Anderson and Helen Walters for their guidance.
12 Apr 2025
Introducing, The Heist. Every shot of this film was done via text-to video with @googledeepmind Veo 2. Thousands of generations to get the final film, but I am absolutely blown away by the quality, the consistency, and adherence to the original prompt. When I described “gritty NYC in the 80s” it delivered in spades - CONSISTENTLY. While this is still not perfect, it is, hands down, the best video generation model out there, by a long shot. Additionally, it’s important to add that no VFX, no clean up, no color correction has been added. Everything is straight out of Veo 2. Google DeepMind
All sound design (this was an undertaking!), editing, music and prompting by me. Tools like this prove that in the hands of talented filmmakers who understand the tech, anything is possible. I can’t wait to show you what’s in store next year at @secret____level.
22 Dec 2024
Excited to bring this story to life. 🎬
04 Nov 2026
Artist and the Machine returns to LA this December, bringing together 500 artists, founders, and leaders from entertainment, media, tech, and AI.
Among the Summit’s speakers is @iamwill who will join director @jasonzada for a closing conversation on the evolving relationship between director and creative director as AI changes how ideas move from concept to screen.
Creative artist, entrepreneur and Founder & CEO of @fyi.ai, @iamwill is simultaneously a futurist, musician, professor of practice, and tech investor as part of his fluid cross-disciplinary career. Achievements and honors include performing at two Super Bowl Halftime shows, nine Grammys, a CLIO, an Emmy, a WEF Crystal Award, and a TIME 100 Impact Award.
@jasonzada is the Founder and Chief Creative Officer of @secret____level, the leading AI-native entertainment studio. An Emmy-winning director behind cultural phenomena like Take This Lollipop and Elf Yourself, his work has drawn 26 Cannes Lions, SXSW Best in Show, and billions of views worldwide - establishing him as one of the most innovative and sought-after storytellers working at the intersection of AI and entertainment.
For more information visit the link in @artistandthemachine’s bio.
03 Nov 2026
Everyday is Halloween. Enjoy.
01 Nov 2026
We’ve been doing hybrid filmmaking at @secret____level for over three years now, and we truly believe it’s a massive revolution in filmmaking. Real actors on a soundstage, real camera moves, real light, and then the whole world built around their performances. You keep everything that makes a performance great, and the world around it can be anything: bigger sets, bigger scenes, places you could never shoot.
We love working this way so much that a year ago we started building our own world-building platform for it, Liquid Engine. Today it’s on every project we make. We’re going all in on hybrid, and we’ve never been more excited about where filmmaking is headed.
15 Oct 2026
A few weeks ago @secret____level and @artlist.io invited Corbin Bolies from @variety to the set of Terrarium to show them the future of filmmaking. I can’t wait to share the mind-blowing innovation we’ve done on this film.
30 Sep 2026
The future of filmmaking with AI takes center stage at #TheGrill2026 🎥🗣️
Jason Zada, Eliza McNitt, Jon Erwin and Ori Winokur join the lineup to explore grey box production, hybrid live-action/AI workflows and how emerging tools are reshaping the way ambitious stories get made.
📍 Wednesday, September 30
🎟️ Get your tickets at the link in bio.
18 Sep 2026
Suburban Pop. An idea I’ve had bouncing around my head for over a decade. Using just one image, I was able to create this four and a half minute episode in a few hours. Lots of inconsistencies, but amazing to get this out of my head!
05 Sep 2026
We’re in the middle of production on Terrarium, and this experience has completely blown past what I imagined going into it.
We’re using some really exciting hybrid filmmaking techniques, bringing traditional production and AI together in ways that honestly feel like a glimpse into the future of filmmaking. Every day I’m blown away by what we’re able to accomplish.
The cast has been incredible, and the entire team is absolutely killing it. I couldn’t be more excited to be making this movie with this group of people.
We’re discovering new techniques every day, and I can’t wait to share what we’ve been creating with the world very soon. @artlist.io ✌🏼
18 Aug 2026
Happy Friday!
07 Aug 2026
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