ZHC

ZHC

@zhc

Baby coming December 2026 👶🏻 @munchie.michelle Co-founder @munchiepalskits Candy @warheads www.kick.com/zhc

3.6M

Followers

991

Following

807

Posts

10.09%

Engagement Rate

↑ +1.6% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account ranks 554 out of 1,606 tracked creators and holds a follower count that is 5.0 times the median size. As a verified Mega tier creator with 807 posts, the profile establishes a high level of authority despite not having a specific category assigned. The engagement rate of 10.09% sits well above the 0.93% median to confirm strong audience interaction. The upcoming report explores detailed audience demographics and content performance trends.

Account Info

Account Size Mega
Followers 3,644,487
Following 991
Posts 807
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 364,723
Avg Comments per Post 2,981
Videos 7
Photos 5
Engagement Rate 10.09%

Follower Growth Over Time

How @zhc's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+58.7K

Net Change

+1.6%

% Change

+827

Avg / Day

71

Days Tracked

15

Data Points

Tracked between May 6, 2026 (3,600,000 followers) and Jul 16, 2026 (3,658,728 followers).

The account grew by 44.5K followers over 51 days. The follower count rose at a steady rate of about 872 per day.

What the trajectory means

The account gained 44.5K followers over the tracking period. This steady upward trend marks @zhc as a rising profile worth getting in on early. The daily pace of 872 new followers allows for predictable campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@zhc ranks 40 out of 778 for its engagement rate because it sits well above the tracked median. This high percentage means each follower is much more likely to interact with content compared to average accounts. The performance indicates a highly active and involved audience.

The engagement rate of 10.09% far exceeds the 0.93% median and ranks 40 out of 778 accounts. This performance indicates an audience that interacts with content much more than the typical user. Photos garner 779.9K likes while videos receive 68.2K, proving the audience rewards static imagery over motion. While the total volume of interaction is high, only 16.7% of recent posts doubled the average engagement. No posts reached the five times multiplier, which suggests a steady base of fans rather than erratic spikes from external trends. The gap between likes and comments shows that while many people approve the content, few join the conversation. This data points to a tap-and-scroll audience.

364.7K

Avg Likes/Post

3.0K

Avg Comments/Post

4.4M

Total Likes

35.8K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

10.09%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

68.2K

Avg Likes on Videos (7)

779.9K

Avg Likes on Photos (5)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @zhc's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @zhc's single biggest post had going for it — the patterns worth replicating.

Top post by @zhc

1,768,309 likes · 13,649 comments

4.8× @zhc's average post · 15.7× the median post.

"We’re engaged 💍 You spend your whole life searching for that one thing, the thing that matters above all else. For a long time, I thought I’d found it in YouTube, but Michelle changed that. Over the past 6 years, she’s taught me that it’s okay to change, to evolve, and to push y"

501 characters

Photo

Format

Sunday

Day Posted

23:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

To replicate this performance, prioritize long form captions over medium length options. Longer copy exceeding 100 characters generates over ten times more engagement than the middle tier. This suggests that a detailed narrative drives deeper connection with the audience. The standout post outperformed the median by a factor of 15.7 and maintained a healthy ratio of comments to likes. Posting this specific content at 23:00 UTC on a Sunday captures a high peak in visibility. Focus on consistency through a deliberate cadence of about two posts per week. This steady frequency maintains interest without over-saturating the feed. The account currently holds 3.6 million followers and averages 364.7K likes every time it posts.

Top Keywords

time (3) thing (3) having (2) baby (2) december (2) matters (2) found (2) michelle (2) ready (2) girl (2) wedding (2) wanting (1) start (1) family (1) longest (1) believe (1) finally (1) happening (1) married (1) engaged (1) spend (1) whole (1) life (1) searching (1) above (1) else (1) long (1) thought (1) youtube (1) changed (1)

Caption Analysis

Avg Caption Length 89 chars
Posting Frequency 0.2 posts/week

Content Mix

7

Videos / Reels

5

Photos

Top Performing Posts

Post thumbnail

We’re engaged 💍 You spend your whole life searching for that one thing, the thing that matters above all else. For a l…

1.8M likes 13.6K comments
View
Post thumbnail

WE'RE HAVING A BABY!!!!!!!! 👶🏻 We've been wanting to start a family for the longest time.. we can't believe it's final…

1.3M likes 12.2K comments
View
Post thumbnail

We are married!!! 💍❤️

573.6K likes 2.6K comments
View
Post thumbnail

We’re wedding ready 🥰

198.0K likes 205 comments 1.6M views Video
View
Post thumbnail

Happy Father’s Day to my favorite dad-to-be 🩷 can’t wait until you get to meet our little one in December

161.2K likes 240 comments
View
Post thumbnail

Wedding season!!!! Congrats @simjiofficial and Kai!! Thanks @azazieofficial suit and dress!

113.5K likes 204 comments
View
Post thumbnail

Boy or Girl? 👶🩵🩷

89.0K likes 5.9K comments 795.7K views Video
View
Post thumbnail

They are going to be grandparents...

50.2K likes 81 comments 259.1K views Video
View
Post thumbnail

Do you think we're having a baby boy or girl?

45.8K likes 398 comments 365.3K views Video
View

Top Posts

Highest-liked recent posts from @zhc

# Caption Likes Comments Link
1
We’re engaged 💍 You spend your whole life searching for that one thing, the th…
1.8M 13.6K view
2
WE'RE HAVING A BABY!!!!!!!! 👶🏻 We've been wanting to start a family for the lo…
1.3M 12.2K view
3
We are married!!! 💍❤️
573.6K 2.6K view
4
We’re wedding ready 🥰
198.0K 205 view
5
Happy Father’s Day to my favorite dad-to-be 🩷 can’t wait until you get to meet …
161.2K 240 view
6
Wedding season!!!! Congrats @simjiofficial and Kai!! Thanks @azazieofficial su…
113.5K 204 view
7
Boy or Girl? 👶🩵🩷
89.0K 5.9K view
8
They are going to be grandparents...
50.2K 81 view
9
Do you think we're having a baby boy or girl?
45.8K 398 view

Posting Patterns & Optimal Timing

When @zhc posts on Instagram

The content rhythm for @zhc is a sparse high-effort pace. This creator posts far less frequently than the median of 1.1 times per week. Their output of 0.2 posts per week places them in a lower rank compared to peers with larger followings. A consistency score of 0 indicates an erratic schedule without a predictable pattern. The gap between posts is unpredictable and lacks a reliable cycle. Fresh content lands mostly on Sunday and Wednesday. The busiest hour for new uploads is 15:00 UTC. Because the frequency is so low, marketing tie-ins cannot rely on a regular posting schedule to maintain momentum. You must plan around specific dates rather than expecting a steady stream of mentions. A campaign would need to be timed specifically around their rare appearances since there is no consistent cadence to build upon. The lack of regularity means content does not stay fresh for long periods between updates. Marketers should treat each post as an isolated event.

0.2

Posts / week

932.3h

Avg gap between posts

Sunday, Wednesday, Tuesday

Peak posting days

15:00, 2:00, 23:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @zhc publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

2

3

1

4

1

5

1

6

7

8

9

10

11

12

13

14

2

15

1

16

17

1

18

1

19

20

1

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @zhc publishes more often. Their busiest hours are 15:00, 2:00, 23:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @zhc hasn't been active in our tracked sample.

The account posts most often on Sunday and Wednesday at 15:00 UTC. The posting frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @zhc's recent posts (excludes stopwords)

time (3) thing (3) having (2) baby (2) december (2) matters (2) found (2) michelle (2) ready (2) girl (2) wedding (2) wanting (1) start (1) family (1) longest (1) believe (1) finally (1) happening (1) married (1) engaged (1) spend (1) whole (1) life (1) searching (1) above (1) else (1) long (1) thought (1) youtube (1) changed (1)

Best Day of the Week to Post

@zhc's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 93,979 187,958
Tuesday 3 67,636 202,908
Wednesday 3 239,088 717,265
Friday 1 1,294,926 1,294,926
Sunday 3 669,797 2,009,391

Posting Consistency & Streaks

How steadily @zhc maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.1%

Active days

Posted at least once

932.3h

Avg gap

Between posts

Caption Length & Performance

How @zhc's caption length correlates with engagement

100.0%

Posts with Caption

89

Avg Caption Chars

36

Median Chars

501

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 7 144.9K
Medium (40-100) 2 80.0K
Long (100+) 3 1.1M

The audience rewards long captions with 1.1M average engagement. Medium captions perform the worst at 80.0K average engagement.

Who This Audience Is

What @zhc's reach and engagement mean for a brand.

The audience size is well above the typical creator average by five times. This scale suggests a reach that exceeds standard niche profiles and moves toward broader visibility. The verified status confirms established presence despite the lack of a specific category tag. Engagement rates are over ten times higher than the median. This indicates that the content resonates much more effectively with the followers than a standard profile. High engagement relative to size means brand messages will land harder here than on average accounts. The high follower count combined with these interaction rates suggests an active and responsive base. This audience fits the lifestyle and entertainment category.

Compare & Discover Similar Creators

Stack @zhc against any other Instagram creator we track, or jump to similar accounts.

Compare @zhc to another creator

Get a side-by-side stats breakdown.

@zhc vs

Creators in the same tier as @zhc

Regina Todorenko

Regina Todorenko

@reginatodorenko

7.3M followers

REMA

REMA

@heisrema

7.3M followers

Dananeer | 🇵🇰

Dananeer | 🇵🇰

@dananeerr

7.2M followers

Rickey Thompson

Rickey Thompson

@rickeythompson

7.2M followers

Seth

Seth

@dudewithsign

7.2M followers

Cindy Kimberly

Cindy Kimberly

@wolfiecindy

7.2M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

@zhc earns primarily through sponsored posts and can command between $18,200 and $43,700 per post based on their 3.6M followers. Their ranking at 554 puts them in a high tier where brand authority allows for a premium over the median. While most creators in this bracket see lower interaction, an engagement rate of 10.09% is more than ten times the 0.93% median. This high level of active participation justifies the upper end of their quoted price band. The audience remains highly attentive to their content compared to typical accounts of similar scale. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 3.6M followers (Mega)

$18,222 – $43,734

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following five times the median size places @zhc in the top half of the field despite a middle rank. Engagement. The 10.09% rate is more than ten times higher than the median, indicating a highly active audience. Hit-rate. Less than one in five posts beat the double average mark, showing inconsistent peak performance. Trajectory. Steady follower gains over the last period show a positive growth trend.

Strengths

  • + Verified account with 3.6M followers
  • + 10.09% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @zhc reveals a mega Instagram presence with 3,644,487 followers. The account demonstrates an engagement rate of 10.09%, averaging 364.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @zhc

How many followers does @zhc have on Instagram?

@zhc has 3,644,487 followers on Instagram, placing them in the mega creator tier.

What is @zhc's Instagram engagement rate?

@zhc has an engagement rate of 10.09% based on 12 recent posts, averaging 364.7K likes per post.

How much does @zhc earn on Instagram?

Based on industry benchmarks, @zhc's estimated sponsorship value is $18,222 - $43,734 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @zhc published on Instagram?

@zhc has published 807 posts on Instagram.

What is @zhc's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,768,309 likes and 13,649 comments.

How often does @zhc post on Instagram?

@zhc posts approximately 0.2 times per week, with an average gap of 932.3 hours between posts. Peak posting days are Sunday, Wednesday, Tuesday.

How does @zhc compare to other Instagram creators?

@zhc sits in the Mega creator tier alongside accounts like @reginatodorenko, @heisrema, @dananeerr.

Is @zhc verified on Instagram?

Yes, @zhc is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @zhc's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026