𝙒𝙞𝙡𝙡 𝘿𝙚𝙫𝙖𝙪𝙜𝙝𝙣

𝙒𝙞𝙡𝙡 𝘿𝙚𝙫𝙖𝙪𝙜𝙝𝙣

@willdevaughn

Actor | Host | Holistic Movement | Adventurist at Heart – Living with purpose @holisticlifeph @icebathmanila 🧬

83.7K

Followers

1.9K

Following

862

Posts

0.21%

Engagement Rate

≈ -0.3% over 71d Mid-Tier tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 1207 out of 1606 tracked accounts and holds a follower count that is 0.1x the median, which means this account is smaller than the typical creator we track. The verified profile contains 862 posts and identifies as an actor and host who focuses on holistic movement. This content volume establishes it as a mid-tier presence in its space. The engagement rate of 0.21% falls below the median of 1.06%. The following report explores the specific audience behaviors and content trends driving these metrics.

Account Info

Account Size Mid-Tier
Followers 83,670
Following 1,948
Posts 862
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 144
Avg Comments per Post 35
Videos 4
Photos 8
Engagement Rate 0.21%

Follower Growth Over Time

How @willdevaughn's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-233

Net Change

-0.3%

% Change

-3

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (83,900 followers) and Jul 17, 2026 (83,667 followers).

The account remained almost flat from 83.9K to 83.7K followers over 51 days. The count stayed stable with only a 0.3% change during this period.

What the trajectory means

The account maintained a stable follower count of roughly 83.7K over the fifty one day period. This flat trajectory identifies the profile as a known quantity for your campaign. The steady daily pace allows for predictable planning without risk of rapid fluctuation.

Engagement Analysis

Based on 12 recent posts

Platform Context

@willdevaughn ranks 981 of 1161 for engagement because its rate sits below the tracked median. This lower position means the account generates fewer interactions per follower than most creators in the IGDataHub corpus. The gap between the actual rate and the average indicates a struggle to capture audience attention relative to peers.

The engagement rate of 0.21% falls well below the median of 1.06%, ranking 981 out of 1161. This audience reacts less than typical for this platform. Video content earns more rewards than photos, with an average of 218 likes compared to 107. The lack of high-performing outliers suggests a stable but stagnant reach. Only 8.3% of posts reached double the account average, and zero posts reached five times the average. This indicates that while video content performs better, it does not currently trigger broad discovery or spikes in visibility. These figures point toward a consistent core following rather than an expanding reach. The presence of 35 comments per post shows some interaction exists despite the low overall rate. However, the absence of high-performing outliers confirms the content does not break through to new circles frequently. This is a tap-and-scroll audience.

144

Avg Likes/Post

35

Avg Comments/Post

1.7K

Total Likes

419

Total Comments

Engagement Rate

Compared to Mid-Tier tier benchmarks

Below Average for Mid-Tier

0.21%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

218

Avg Likes on Videos (4)

107

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @willdevaughn's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @willdevaughn's single biggest post had going for it — the patterns worth replicating.

Top post by @willdevaughn

593 likes · 42 comments

3.5× @willdevaughn's average post · 5.2× the median post.

"What felt like an unexpected initiation from a baby to a boy.. Happiest 4th birthday Magnus Orion. Daddy loves you forever. 🌀🌅"

127 characters

Video

Format

Saturday

Day Posted

7:00 UTC

Hour Posted

7.2K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median performance by a factor of 5.2. This specific piece achieved a high comment volume relative to its likes, indicating it sparked active conversation among followers. To replicate this success, use long captions exceeding 100 characters. These longer blocks of text generate more engagement than medium length options. You should prioritize depth in your copy rather than brevity. Use the recurring hashtags #riseasone, #maxicare, #salessummit2026, #ttracingph, and #ttracing to signal your core topics. With an average of 144 likes per post, the engagement is modest relative to the follower count. Focus on steady consistency rather than seeking rapid growth. The account currently posts about 0.1 times per week. @willdevaughn has 83.7K followers.

Top Hashtags

#riseasone (1) #maxicare (1) #salessummit2026 (1) #ttracingph (1) #ttracing (1) #wehaveyourback (1) #boggimilano (1) #ssilife (1) #velocitynitro4 (1) #puma (1) #holisticperformance (1)

Top Keywords

about (6) movement (4) growth (4) connection (4) part (3) life (3) still (3) reminder (3) meaningful (3) grateful (3) experience (3) wear (3) jetour (3) community (3) back (2) heart (2) soul (2) thank (2) bringing (2) story (2) long (2) moment (2) felt (2) together (2) growing (2) holisticlifeph (2) matters (2) remind (2) slow (2) down (2)

Caption Analysis

Avg Caption Length 339 chars
Posting Frequency 0.1 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

What felt like an unexpected initiation from a baby to a boy.. Happiest 4th birthday Magnus Orion. Daddy loves you for…

593 likes 42 comments 7.2K views Video
View
Post thumbnail

The boys showed up for their first Pilates class. A reminder that strength isn’t always about power. Sometimes it’s …

192 likes 31 comments
View
Post thumbnail

Find your flow. Stay grounded. Move free. ⚡️ #VelocityNitro4 #Puma #HolisticPerformance

132 likes 43 comments
View
Post thumbnail

It was an honor to step back into film and be part of Hearts In Transit. I didn’t expect just how much heart, depth, a…

110 likes 68 comments 7.2K views Video
View
Post thumbnail

La Union… it’s been years. A lot has changed, more cafés, restaurants, fitness spaces, and a growing sense of communit…

109 likes 23 comments
View
Post thumbnail

The child within us is still there. Still curious. Still amazed by simple things. Maybe growing up isn’t about leaving …

104 likes 14 comments 632 views Video
View
Post thumbnail

Support starts at home. Will and Joanne Devaughn in a quiet moment of presence, partnership, and the kind of comfort t…

101 likes 16 comments
View
Post thumbnail

Honored to host the 2026 Sales Summit for Maxicare, Rise As One. A room full of energy, leadership, vision, and people…

90 likes 32 comments
View
Post thumbnail

Nature has a way of bringing us back to what matters. A few epic days at @bacaubay were a reminder of that. Early mor…

80 likes 35 comments
View

Top Posts

Highest-liked recent posts from @willdevaughn

# Caption Likes Comments Link
1
What felt like an unexpected initiation from a baby to a boy.. Happiest 4th bi…
593 42 view
2
The boys showed up for their first Pilates class. A reminder that strength is…
192 31 view
3
Find your flow. Stay grounded. Move free. ⚡️ #VelocityNitro4 #Puma #HolisticPe…
132 43 view
4
It was an honor to step back into film and be part of Hearts In Transit. I did…
110 68 view
5
La Union… it’s been years. A lot has changed, more cafés, restaurants, fitness…
109 23 view
6
The child within us is still there. Still curious. Still amazed by simple thing…
104 14 view
7
Support starts at home. Will and Joanne Devaughn in a quiet moment of presence…
101 16 view
8
Honored to host the 2026 Sales Summit for Maxicare, Rise As One. A room full o…
90 32 view
9
Nature has a way of bringing us back to what matters. A few epic days at @baca…
80 35 view

Posting Patterns & Optimal Timing

When @willdevaughn posts on Instagram

This creator follows a sparse high-effort pace. The low frequency of 0.1 posts per week falls well below the median and places them at rank 1207 out of 1606 for posting volume. A consistency score of 0 indicates an erratic rhythm with no predictable pattern. Long gaps are punctuated by rare, short bursts like the two-day streak recorded. Content primarily lands on Monday and Friday. The busiest upload window occurs at 05:00 UTC. Marketers should expect long periods of silence between updates. Planning a campaign around this account requires patience because content does not land on a regular cycle. You cannot rely on a steady flow of new material to maintain constant visibility. A tie-in will likely coincide with one of the rare active windows rather than a consistent weekly presence. Coordination must be precise to catch these infrequent moments when the creator chooses to post.

0.1

Posts / week

2074.4h

Avg gap between posts

Monday, Friday, Tuesday

Peak posting days

5:00, 2:00, 6:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @willdevaughn publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

2

1

3

4

2

5

2

6

1

7

1

8

9

2

10

1

11

12

13

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @willdevaughn publishes more often. Their busiest hours are 5:00, 2:00, 6:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @willdevaughn hasn't been active in our tracked sample.

The account posts most often on Monday and Friday at 05:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @willdevaughn's recent posts (excludes stopwords)

about (6) movement (4) growth (4) connection (4) part (3) life (3) still (3) reminder (3) meaningful (3) grateful (3) experience (3) wear (3) jetour (3) community (3) back (2) heart (2) soul (2) thank (2) bringing (2) story (2) long (2) moment (2) felt (2) together (2) growing (2) holisticlifeph (2) matters (2) remind (2) slow (2) down (2)

Best Day of the Week to Post

@willdevaughn's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 151 453
Tuesday 2 127 254
Wednesday 2 169 338
Thursday 1 112 112
Friday 3 119 357
Saturday 1 635 635

Posting Consistency & Streaks

How steadily @willdevaughn maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.3%

Active days

Posted at least once

2074.4h

Avg gap

Between posts

Caption Length & Performance

How @willdevaughn's caption length correlates with engagement

100.0%

Posts with Caption

339

Avg Caption Chars

371

Median Chars

659

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 1 175
Long (100+) 11 179

The audience rewards long captions with an average of 179 engagements. Medium captions perform the worst for this account at 175.

Who This Audience Is

What @willdevaughn's reach and engagement mean for a brand.

The follower count sits at 0.1x of the median creator size. This indicates an audience that is much smaller than the typical tracked creator and lacks broadcast scale. The verified status suggests a public figure or established persona despite the low reach relative to peers. Engagement rates fall well below the 1.06% median. This gap means brand messages will land softer than usual compared to standard benchmarks. A low engagement rate on a verified account often points toward a passive viewership rather than active interaction. The lack of a set category makes specific niche targeting difficult to confirm from data alone. Because the engagement is so far below average, the audience does not interact with content at a high frequency. This profile fits few brand categories.

Compare & Discover Similar Creators

Stack @willdevaughn against any other Instagram creator we track, or jump to similar accounts.

Compare @willdevaughn to another creator

Get a side-by-side stats breakdown.

@willdevaughn vs

Creators in the same tier as @willdevaughn

Valp 💫

Valp 💫

@valentinepasche

167.2K followers

Jim Hamilton

Jim Hamilton

@jimhamilton4

166.4K followers

大地真央 Mao Daichi

大地真央 Mao Daichi

@daichimao_official

165.8K followers

Євген Синельников

Євген Синельников

@synelnykov_yevgen

164.9K followers

Frank Kaminsky III

Frank Kaminsky III

@fskpart3

164.9K followers

김기방

김기방

@kimkibangbang

164.7K followers

Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts represent the primary revenue stream for @willdevaughn. A single post typically falls within the $836 to $1.7K range based on their follower count. Because this creator ranks in the bottom half of the peer group, they are a value buy for brands seeking lower costs. The quoted band should be viewed as a ceiling to negotiate under rather than a fixed price. While the reach is established, an engagement rate of 0.21% falls well below the 1.06% median. This low interaction suggests that the current pricing band may be high relative to actual audience participation. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 83.7K followers (Mid-Tier)

$837 – $1,673

Industry rate for mid-tier Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The audience size is 10 times smaller than the median, placing the account in the bottom tier of reach. Engagement. A 0.21% rate falls well below the 1.06% median, indicating a struggle to spark active interaction. Hit-rate. Fewer than 9% of posts beat their own average by double, showing a lack of consistent high performers. Trajectory. The follower count remained flat over the last period, suggesting a stagnant growth phase.

Strengths

  • + Verified account with 83.7K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.21% engagement rate trails the 1.06% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @willdevaughn reveals a mid-tier Instagram presence with 83,670 followers. The account demonstrates an engagement rate of 0.21%, averaging 144 likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @willdevaughn

How many followers does @willdevaughn have on Instagram?

@willdevaughn has 83,670 followers on Instagram, placing them in the mid-tier creator tier.

What is @willdevaughn's Instagram engagement rate?

@willdevaughn has an engagement rate of 0.21% based on 12 recent posts, averaging 144 likes per post.

How much does @willdevaughn earn on Instagram?

Based on industry benchmarks, @willdevaughn's estimated sponsorship value is $837 - $1,673 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @willdevaughn published on Instagram?

@willdevaughn has published 862 posts on Instagram.

What is @willdevaughn's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 593 likes and 42 comments.

How often does @willdevaughn post on Instagram?

@willdevaughn posts approximately 0.1 times per week, with an average gap of 2074.4 hours between posts. Peak posting days are Monday, Friday, Tuesday.

How does @willdevaughn compare to other Instagram creators?

@willdevaughn sits in the Mid-Tier creator tier alongside accounts like @valentinepasche, @jimhamilton4, @daichimao_official.

Is @willdevaughn verified on Instagram?

Yes, @willdevaughn is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @willdevaughn's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026