We Need Diverse Books
We Need Diverse Books is a 501(c)(3) nonprofit revolutionizing what we read to create a world where everyone can find themself in the pages of a book.
143.2K
Followers
968
Following
3.4K
Posts
0.81%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1099 out of 1606 creators and holds a follower count that is smaller than the typical creator we track. This unverified nonprofit organization maintains a high volume of content with over three thousand total posts. The engagement rate falls below the median for this category. The rest of this report explores specific audience interactions and content performance.
Account Info
| Account Size | Macro |
| Followers | 143,216 |
| Following | 968 |
| Posts | 3,439 |
| Verified | No |
| Business Account | Yes |
| Category | Nonprofit organization |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,146 |
| Avg Comments per Post | 10 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.81% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@weneeddiversebooks ranks 610 out of 1082 and sits below the tracked median for engagement rate. This lower percentage indicates a lower level of interaction per follower compared to average accounts in the corpus. The performance falls short of the expected benchmark.
The engagement rate of 0.81% falls below the median of 1.04%, ranking the account 610 out of 1082. This indicates that followers interact with content less than the average user. While the average of 1.1K likes provides steady passive approval, the low comment count suggests a lack of active conversation. Reliability of reach is low as only 8.3% of posts doubled the average engagement. No posts achieved five times the average, which means growth depends on a few outliers rather than consistenter community participation. This is a tap-and-scroll audience.
1.1K
Avg Likes/Post
10
Avg Comments/Post
13.7K
Total Likes
115
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.81%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @weneeddiversebooks's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @weneeddiversebooks's single biggest post had going for it — the patterns worth replicating.
3,524 likes · 36 comments
3.1× @weneeddiversebooks's average post · 3.7× the median post.
"We Need Diverse Books and @ah2romancecollections are thrilled to announce the 15 recipients of our Romance Marketing Grant! Created in partnership with AH2 Romance Collections, the Romance Marketing Grant offers marketing support for diverse adult romance authors debuting in 202"
1279 characters
Photo
Format
Monday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at 3.7x the median engagement of this account. Its high like to comment ratio indicates strong visual appeal or broad reach over niche conversation. This peak occurred on a Monday afternoon. Use the recurring hashtags #weneeddiversebooks, #softcensorship, #bookbanning, #bookbans, and #censorship to signal your specific topic focus clearly. Average engagement is modest relative to the follower count. Focus on steady volume rather than chasing explosive growth. The account maintains a slow posting cadence of 0.3 times per week. This pace suggests a strategy based on deliberate updates rather than high frequency. @weneeddiversebooks has 143.2K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 1896 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
We Need Diverse Books and @ah2romancecollections are thrilled to announce the 15 recipients of our Romance Marketing Gr…
🏳️🌈 Pride Month as we know it today started not as a celebration, but an uprising. And with three nationwide book bann…
Another reading guide to help you celebrate Juneteenth and continue supporting Black authors—today and all year long! …
Support LGBTQIA+ authors this Pride and beyond! 💓 There are plenty of great ways we can show up for LGBTQIA+ authors…
It’s time we talked about the REAL statistics affecting young readers and diverse creators today. Here are two that we’…
@penguinrandomhouse and We Need Diverse Books are excited to announce the winners of the 2026 Creative Writing Awards —…
☀️ The summer reading season is officially upon us! Looking to diversify your summer reading this year? We’ve put toget…
June is National Caribbean American Heritage Month, so we thought we’d put together a short list of books set in variou…
You’ve heard of book banning, but have you heard of soft censorship? WNDB is collecting information on the soft censo…
Top Posts
Highest-liked recent posts from @weneeddiversebooks
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
We Need Diverse Books and @ah2romancecollections are thrilled to announce the 1…
|
3.5K | 36 | view |
| 2 |
🏳️🌈 Pride Month as we know it today started not as a celebration, but an upris…
|
2.2K | 9 | view |
| 3 |
Another reading guide to help you celebrate Juneteenth and continue supporting …
|
1.9K | 12 | view |
| 4 |
Support LGBTQIA+ authors this Pride and beyond! 💓
There are plenty of great …
|
1.0K | 6 | view |
| 5 |
It’s time we talked about the REAL statistics affecting young readers and diver…
|
967 | 12 | view |
| 6 |
@penguinrandomhouse and We Need Diverse Books are excited to announce the winne…
|
952 | 5 | view |
| 7 |
☀️ The summer reading season is officially upon us! Looking to diversify your s…
|
772 | 13 | view |
| 8 |
June is National Caribbean American Heritage Month, so we thought we’d put toge…
|
717 | 5 | view |
| 9 |
You’ve heard of book banning, but have you heard of soft censorship?
WNDB is …
|
583 | 2 | view |
Posting Patterns & Optimal Timing
When @weneeddiversebooks posts on Instagram
This creator follows a sparse high-effort pace. The account posts less than once a week which is below the median frequency of the peer group. This low output correlates with its lower follower rank relative to others in the category. A consistency score of zero indicates an erratic rhythm rather than a predictable schedule. The gaps between posts are irregular and unpredictable. Content lands most often on Wednesday and Friday around 14:00 UTC. Marketers should not expect frequent updates or reliable timing for coordinated campaigns. You must plan your tie-ins around specific manual drops rather than expecting a steady stream of content.
0.3
Posts / week
536.7h
Avg gap between posts
Wednesday, Friday, Thursday
Peak posting days
14:00, 16:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @weneeddiversebooks publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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5
6
7
8
9
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12
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14
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most often on Wednesday and Friday at 14:00 UTC. The frequency of posts is low at 0.3 times per week.
Most Common Words
Frequent caption words across @weneeddiversebooks's recent posts (excludes stopwords)
Best Day of the Week to Post
@weneeddiversebooks's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 2,898 | 5,796 |
| Tuesday | 2 | 754 | 1,507 |
| Wednesday | 3 | 829 | 2,488 |
| Thursday | 2 | 771 | 1,542 |
| Friday | 3 | 843 | 2,528 |
Posting Consistency & Streaks
How steadily @weneeddiversebooks maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
4.9%
Active days
Posted at least once
536.7h
Avg gap
Between posts
Caption Length & Performance
How @weneeddiversebooks's caption length correlates with engagement
100.0%
Posts with Caption
1896
Avg Caption Chars
2154
Median Chars
2196
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 1.2K |
The audience rewards captions between 40 and 60 characters the most. This range generates more engagement than longer posts.
Who This Audience Is
What @weneeddiversebooks's reach and engagement mean for a brand.
The follower count ranks in the lower half of tracked accounts and sits at a small fraction of the typical creator size. This indicates an audience that does not reach broadcast scale. The nonprofit categorization suggests a niche interest group rather than a broad consumer base. Engagement rates fall below the median, meaning brand messages land softer than they would with a more active peer group. The presence of many reciprocal follows suggests a community built on networking rather than passive consumption. This profile fits the non-profit and education category.
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Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for this account is sponsored posts, which carry an estimated value between $1.1K and $2.1K based on the follower count. This creator sits below the median rank of 725.9K followers, making them a value buy for brands seeking cost efficiency. The quoted range serves as a ceiling to negotiate under rather than a fixed salary. Because the engagement rate of 0.81% falls below the 1.04% median, the higher end of the price band may not represent a fair exchange for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 143.2K followers (Macro)
$1,146 – $2,148
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.81% engagement rate trails the 1.04% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
Summary
This analysis of @weneeddiversebooks reveals a macro Instagram presence with 143,216 followers. The account demonstrates an engagement rate of 0.81%, averaging 1.1K likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @weneeddiversebooks
How many followers does @weneeddiversebooks have on Instagram?
@weneeddiversebooks has 143,216 followers on Instagram, placing them in the macro creator tier.
What is @weneeddiversebooks's Instagram engagement rate?
@weneeddiversebooks has an engagement rate of 0.81% based on 12 recent posts, averaging 1.1K likes per post.
How much does @weneeddiversebooks earn on Instagram?
Based on industry benchmarks, @weneeddiversebooks's estimated sponsorship value is $1,146 - $2,148 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @weneeddiversebooks published on Instagram?
@weneeddiversebooks has published 3,439 posts on Instagram.
What is @weneeddiversebooks's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,524 likes and 36 comments.
How often does @weneeddiversebooks post on Instagram?
@weneeddiversebooks posts approximately 0.3 times per week, with an average gap of 536.7 hours between posts. Peak posting days are Wednesday, Friday, Thursday.
How does @weneeddiversebooks compare to other Instagram creators?
@weneeddiversebooks sits in the Macro creator tier alongside accounts like @surfrider, @kotakgame, @bodycourage.
About This Analysis: This analysis is based on a snapshot of @weneeddiversebooks's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026