Susannah DeSandis-Townsend MBE OLY

This verified Athlete account ranks near the bottom of our tracked creators with a follower count that is 0.01 times the median size. Her profile features over two thousand posts and establishes her as a micro creator within the sports space. The engagement rate of 6.45% clears the 1.25% median, indicating a highly active and loyal audience. The rest of this report examines her specific audience demographics and consistent interaction patterns.

The engagement rate of 6.45% stands well above the 1.25% median, ranking 178 out of 1466 accounts. This performance proves the audience interacts with content much more than is typical for this category. High average comment counts compared to likes suggest these followers are seeking conversation rather than just offering passive approval. The ratio indicates a loyal community that takes time to process and respond to posts. Reliability of reach remains inconsistent across the feed. Only 16.7% of recent posts reached twice the account average, while only 8.3% achieved five times the average. These figures suggest that while the core audience is highly engaged, content does not frequently break out into wider circles. The community stays concentrated and active rather than expanding through consistent viral spikes. This is an active audience.

The standout post achieved 4.9K likes and 329 comments. This performance was over 22 times higher than the median engagement for this account. It maintained a healthy balance of interactions to likes compared to standard posts. Medium length captions between 40 and 100 characters drive the best results with an average of 5.2K likes. Short captions under 40 characters perform poorly at only 106 likes. This gap suggests that fans want a brief narrative but not just a raw tag or emoji. The recurring hashtags #rio2016, #teamgb, #bringonthegreat, #oneteam, and #gb serve as clear signals to the algorithm about the sports niche. While engagement is steady for a smaller following, the high multiplier on top content indicates specific moments resonate deeply with the core audience. Use middle-length copy to provide context without losing interest. @stownsend7 has 13.9K followers.

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The creator earns primarily through sponsored posts, where their follower count suggests a range of $138 to $277 per post. Because @stownsend7 ranks near the bottom of the list, they are a value buy for brands seeking high interaction at lower costs. The quoted band represents a ceiling to negotiate under rather than a set salary. An engagement rate of 6.45% far exceeds the 1.25% median, making this reach highly efficient for the cost. This high involvement justifies the investment despite the smaller scale. These are modelled estimates from public metrics, not disclosed earnings.