Penny De Los Santos
Latinx Mexicanx visual storyteller, photographer, director based in Brooklyn NY, Host- Depth of Field Podcast Subscribe to my Newsletter👇🏼#BLM 🏳️⚧️
16.7K
Followers
4.2K
Following
2.4K
Posts
0.71%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1499 out of 1606 tracked creators and holds a follower count that is 0.0x the median, meaning it is smaller than the typical creator we track. Penny De Los Santos operates an unverified account with 2375 total posts across her platform. Her profile identifies her as a visual storyteller and photographer based in Brooklyn. The engagement rate of 0.71% falls below the 1.25% median for this category. The following report breaks down her audience interaction patterns and content consistency.
Account Info
| Account Size | Micro |
| Followers | 16,699 |
| Following | 4,229 |
| Posts | 2,375 |
| Verified | No |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 114 |
| Avg Comments per Post | 5 |
| Videos | 9 |
| Photos | 3 |
| Engagement Rate | 0.71% |
Follower Growth Over Time
How @pennydelossantos's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+490
Net Change
+3.0%
% Change
+7
Avg / Day
74
Days Tracked
14
Data Points
Tracked between May 4, 2026 (16,215 followers) and Jul 17, 2026 (16,705 followers).
The account grew from 16.2K to 16.7K followers over 53 days. This represents a 3.0% increase with a steady daily gain of about 9 followers.
What the trajectory means
@pennydelossantos gained 484 followers over the tracked period for an increase of 3.0%. This upward trend makes the account worth getting in early on as it builds momentum. The steady pace of 9 new followers per day allows a brand to plan around consistent growth.
Engagement Analysis
Based on 12 recent posts
Platform Context
@pennydelossantos ranks 940 of 1466 and sits below the tracked median for engagement rate. This lower position means the account generates less interaction per follower than the average creator in the dataset. The gap between its 0.71% rate and the 1.25% median indicates a lower level of audience involvement compared to most peers.
The engagement rate of 0.71% falls below the 1.25% median and ranks 940 out of 1466, meaning this audience reacts less than usual. While likes provide a baseline of passive approval, the low comment volume suggests a lack of active conversation. The data reveals that the audience rewards photos more than video content. Photos earned an average of 198 likes while videos averaged only 86. This preference indicates a clear preference for static imagery over moving clips. Reach reliability is low based on the hit rate. Only 8.3% of posts surpassed twice the account average, and no posts reached five times the typical engagement. These figures suggest that most content reaches a stable but limited circle rather than achieving broad spikes. This is a tap-and-scroll audience.
114
Avg Likes/Post
5
Avg Comments/Post
1.4K
Total Likes
62
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
0.71%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
86
Avg Likes on Videos (9)
198
Avg Likes on Photos (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @pennydelossantos's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @pennydelossantos's single biggest post had going for it — the patterns worth replicating.
268 likes · 16 comments
2.4× @pennydelossantos's average post · 2.7× the median post.
"Friends I redid my website, updated it with new work, including this portrait of @emilylandino in a new portrait gallery I created. I’m really wanting to do more portraits just throwing that out there if anyone has a need. #portraitphotographers #nyclifestyle #newwebsite #li"
318 characters
Photo
Format
Monday
Day Posted
22:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The top post outperformed the median engagement by a factor of 2.7. This specific piece achieved a high like to comment ratio that suggests it resonated with your core audience rather than just casual scrollers. Focus on personal updates or portfolio reveals as these clear milestones drive higher interaction. Short captions perform best for this account while long blocks of text result in lower engagement. Keep your copy concise to maintain interest. The recurring hashtags signal a specific niche in local portrait photography and lifestyle content. Use these tags consistently to train the algorithm on your geographic and stylistic focus. Your posting cadence is low at 0.3 times per week. Because your average engagement is modest, do not chase viral spikes. Instead, aim for steady volume by increasing your frequency to establish a more consistent presence in the feed. This account has 16.7K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 302 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
9
Videos / Reels
3
Photos
Top Performing Posts
Friends I redid my website, updated it with new work, including this portrait of @emilylandino in a new portrait galler…
Yup, I shoot a little bit of everything these days. Happy Monday #nycphotographer #lifestylephotography #foodphotog…
I got such an incredible response from the last portrait I posted I wanted share images from another portrait series I …
One of my favorite moms @venn_danni_gram let me make portraits of her and her family a few weeks ago. Happy Mother’s Da…
Celebrating my friend Danni in honor of Mother’s Day this weekend and also sharing links to my newsletter, all the link…
The launch of our new creative marketplace is just around the corner! ✨ Take a look at a few more images that will be a…
Scenes from my time with the incredible pastry chef @orlando_jsoto team from @lebernardinny #nyrestaurant #pastryche…
Magical shoot with angels @lucyjacobi & @nicolette_tesla featuring @gooddyeyoung and the many faces of #blueruin specia…
My newest episode of Depth of Field Podcast is live, I share a personal story about a photograph I made 15 years ago an…
Top Posts
Highest-liked recent posts from @pennydelossantos
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Friends I redid my website, updated it with new work, including this portrait o…
|
268 | 16 | view |
| 2 |
Yup, I shoot a little bit of everything these days. Happy Monday
#nycphotogra…
|
180 | 7 | view |
| 3 |
I got such an incredible response from the last portrait I posted I wanted shar…
|
170 | 1 | view |
| 4 |
One of my favorite moms @venn_danni_gram let me make portraits of her and her f…
|
156 | 7 | view |
| 5 |
Celebrating my friend Danni in honor of Mother’s Day this weekend and also shar…
|
121 | 10 | view |
| 6 |
The launch of our new creative marketplace is just around the corner! ✨ Take a …
|
104 | 1 | view |
| 7 |
Scenes from my time with the incredible pastry chef @orlando_jsoto team from @l…
|
75 | 0 | view |
| 8 |
Magical shoot with angels @lucyjacobi & @nicolette_tesla featuring @gooddyeyoun…
|
70 | 5 | view |
| 9 |
My newest episode of Depth of Field Podcast is live, I share a personal story a…
|
66 | 5 | view |
Posting Patterns & Optimal Timing
When @pennydelossantos posts on Instagram
This creator follows a sparse high-effort pace. Her output of 0.3 posts per week falls below the median frequency of 0.7. This low volume places her at rank 1499 out of 1606 based on posting frequency. The consistency score is 0 because she lacks a predictable schedule and her longest streak is only one day. New content lands primarily on Friday and Monday with a peak upload window at 17:00 UTC. Marketers should treat this account as a low-frequency profile where content is rare rather than constant. You cannot rely on a steady stream of new posts to maintain daily visibility for a campaign. Instead, plan your tie-ins around these specific windows when she does choose to post. Because her cadence is so irregular, you must secure high impact during the few moments she is active. Timing a campaign requires patience as there is no clockwork rhythm to build upon.
0.3
Posts / week
670.0h
Avg gap between posts
Friday, Monday, Wednesday
Peak posting days
17:00, 19:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @pennydelossantos publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Monday at 17:00 UTC. The frequency is low with only 0.3 posts per week.
Most Common Words
Frequent caption words across @pennydelossantos's recent posts (excludes stopwords)
Best Day of the Week to Post
@pennydelossantos's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 182 | 546 |
| Wednesday | 3 | 104 | 311 |
| Thursday | 1 | 105 | 105 |
| Friday | 3 | 79 | 236 |
| Sunday | 2 | 117 | 234 |
Posting Consistency & Streaks
How steadily @pennydelossantos maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.9%
Active days
Posted at least once
670.0h
Avg gap
Between posts
Caption Length & Performance
How @pennydelossantos's caption length correlates with engagement
100.0%
Posts with Caption
302
Avg Caption Chars
286
Median Chars
577
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 119 |
The audience for @pennydelossantos rewards captions of 10 to 50 characters the most. This length received more engagement than any other category.
Who This Audience Is
What @pennydelossantos's reach and engagement mean for a brand.
The follower count sits well below the median for tracked creators. This indicates an audience that has not reached broadcast scale or standard influencer reach. The lack of a verified status and defined category suggests an undefined niche. Engagement rates fall below the typical benchmark for this platform. A lower engagement rate means brand messages may land softer than average compared to standard benchmarks. The low interaction relative to the follower base makes it harder to cut through noise with basic content. Because there is no established category or high engagement, this audience fits few specific brands.
Compare & Discover Similar Creators
Stack @pennydelossantos against any other Instagram creator we track, or jump to similar accounts.
Compare @pennydelossantos to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @pennydelossantos
Estimated Earnings
Revenue estimates based on follower count and engagement
@pennydelossantos generates revenue through brand partnerships and sponsored posts. The estimated price band for a single post is $166 to $333 based on her follower count. Because she ranks in the bottom half of the platform, she represents a value buy where the quoted range serves as a ceiling rather than a starting point. Negotiations should target the lower end of this bracket. Her engagement rate of 0.71% falls below the 1.25% median, suggesting that the reach does not currently justify a premium price. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 16.7K followers (Micro)
$167 – $334
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.71% engagement rate trails the 1.25% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
Summary
This analysis of @pennydelossantos reveals a micro Instagram presence with 16,699 followers. The account demonstrates an engagement rate of 0.71%, averaging 114 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @pennydelossantos
How many followers does @pennydelossantos have on Instagram?
@pennydelossantos has 16,699 followers on Instagram, placing them in the micro creator tier.
What is @pennydelossantos's Instagram engagement rate?
@pennydelossantos has an engagement rate of 0.71% based on 12 recent posts, averaging 114 likes per post.
How much does @pennydelossantos earn on Instagram?
Based on industry benchmarks, @pennydelossantos's estimated sponsorship value is $167 - $334 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @pennydelossantos published on Instagram?
@pennydelossantos has published 2,375 posts on Instagram.
What is @pennydelossantos's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 268 likes and 16 comments.
How often does @pennydelossantos post on Instagram?
@pennydelossantos posts approximately 0.3 times per week, with an average gap of 670.0 hours between posts. Peak posting days are Friday, Monday, Wednesday.
How does @pennydelossantos compare to other Instagram creators?
@pennydelossantos sits in the Micro creator tier alongside accounts like @a.tricomitis, @directedbymax, @adamwaheed.
About This Analysis: This analysis is based on a snapshot of @pennydelossantos's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026