76.9K
Followers
402
Following
1.4K
Posts
56.21%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1223 out of 1606 creators we track and holds a follower count that is smaller than the typical creator by a factor of ten. The verified profile operates as a food company with over 1400 posts to date. Its engagement rate of 56.21% easily clears the median of 1.11 percent. The rest of this report breaks down audience demographics and peak activity periods.
Account Info
| Account Size | Mid-Tier |
| Followers | 76,854 |
| Following | 402 |
| Posts | 1,420 |
| Verified | Yes |
| Business Account | Yes |
| Category | FOOD_COMPANY |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 42,384 |
| Avg Comments per Post | 820 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 56.21% |
Follower Growth Over Time
How @oscarmayer's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+6.3K
Net Change
+8.7%
% Change
+89
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (73,000 followers) and Jul 16, 2026 (79,335 followers).
The account grew from 73.0K to 76.9K followers over 51 days. The count increased by 3.9K followers, which is a 5.3% gain.
What the trajectory means
The account gained roughly 3.9K followers over the tracked period. This upward trend makes @oscarmayer worth getting in early on as an emerging partner. A consistent pace of 76 new followers per day allows for steady campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@oscarmayer ranks third out of 1239 creators because its engagement rate sits well above the tracked median. This performance means the account generates high interaction relative to its follower base. The audience interacts with content at a frequency that far exceeds average industry standards.
The engagement rate of 56.21% dwarfs the 1.11% median and ranks third out of 1239 accounts. This audience reacts much more than average. While the account generates a steady volume of likes, the comment count indicates an active level of participation. The data reveals that this audience rewards video content far more than photos. Video posts garner 91.4K likes compared to just 7.3K for static images. This disparity suggests a preference for motion and dynamic storytelling. Reliability is limited by inconsistent performance across the feed. Only 8.3% of recent posts beat double the account average, while another 8.3% reached five times that mark. These outliers suggest that specific content hits drive the majority of the reach rather than consistent daily growth. The audience is active.
42.4K
Avg Likes/Post
820
Avg Comments/Post
508.6K
Total Likes
9.8K
Total Comments
Engagement Rate
Compared to Mid-Tier tier benchmarks
56.21%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
91.4K
Avg Likes on Videos (5)
7.3K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @oscarmayer's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @oscarmayer's single biggest post had going for it — the patterns worth replicating.
451,839 likes · 3,566 comments
10.5× @oscarmayer's average post · 190.3× the median post.
"“That’s a dirty wiener” -@townsendbell @oscarmayer | #Wienie500"
65 characters
Video
Format
Friday
Day Posted
18:00 UTC
Hour Posted
4.0M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a large multiplier of 190.3 over the median like count for this account. It maintained a strong like-to-comment ratio of roughly 125 to 1. This suggests that high-impact content drives broad reach while maintaining community engagement. Focus on medium caption lengths between 40 and 100 characters to maximize engagement. These posts average 152.9K likes, whereas long captions over 100 characters perform poorly with only 3.7K likes. Keep the copy concise to maintain momentum. Use the hashtag #wienie500 as a consistent signal for your primary topic. Post roughly two times every week to maintain steady growth. This account maintains an average engagement rate of approximately 54 percent relative to its follower count. The top post performed on a Friday at 18:00 UTC.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 95 chars |
| Posting Frequency | 2.3 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
“That’s a dirty wiener” -@townsendbell @oscarmayer | #Wienie500
Calling all the hot dog girls 🌭 Are you ready for wienerful weather and hot dogs on the grill? Follow us, share this po…
It’s all been leading up to this. Friday on FOX. @oscarmayer @wienermobile @unitednations @nasa @popeleox @offic…
THE WIENIE 500 IS BACK FOR SECONDS. May 22. 2pm ET. LIVE on FOX. 🏁🌭
Teary-eyed and it’s not the onions on our New York dogs. Find out what victory tastes like and celebrate your Wienie 50…
Top Posts
Highest-liked recent posts from @oscarmayer
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
“That’s a dirty wiener” -@townsendbell
@oscarmayer | #Wienie500
|
451.8K | 3.6K | view |
| 2 |
Frankly, that got heated 🔥🌭
|
27.7K | 251 | view |
| 3 |
My Wienie Drive, New York in Five
|
9.3K | 171 | view |
| 4 |
Calling all the hot dog girls 🌭 Are you ready for wienerful weather and hot dog…
|
6.4K | 5.2K | view |
| 5 |
It’s all been leading up to this. Friday on FOX.
@oscarmayer
@wienermobile
…
|
3.4K | 49 | view |
| 6 |
The glizzy girlies are defrosting 👀
|
2.0K | 378 | view |
| 7 |
THE WIENIE 500 IS BACK FOR SECONDS. May 22. 2pm ET. LIVE on FOX. 🏁🌭
|
2.0K | 75 | view |
| 8 |
Teary-eyed and it’s not the onions on our New York dogs. Find out what victory …
|
1.9K | 44 | view |
| 9 |
Savoring the victory.
|
1.5K | 36 | view |
Posting Patterns & Optimal Timing
When @oscarmayer posts on Instagram
The creator maintains a steady grind with a posting cadence that far exceeds the median of 0.8 posts per week. At 2.3 posts weekly, this account ranks in the top half of its peer group for frequency. The consistency score of 0 indicates an erratic rhythm where content appears in bursts rather than on a predictable schedule. Despite high volume, the lack of regularity suggests unpredictable gaps between uploads. Fresh content lands most often on Thursday and Friday. These are the primary windows to expect new posts, with 11:00 UTC being the busiest hour for activity. A marketer should note that while the output is frequent, the erratic consistency makes it difficult to predict exactly when a specific post will land. You can plan for high volume but must remain flexible on timing. The steady grind provides ample inventory for a campaign, even if the exact daily schedule remains unpredictable.
2.3
Posts / week
81.1h
Avg gap between posts
Friday, Thursday, Monday
Peak posting days
11:00, 13:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @oscarmayer publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 2.3 times per week with the best results on Thursday and Friday. The busiest hour for engagement is 11:00 UTC.
Most Common Words
Frequent caption words across @oscarmayer's recent posts (excludes stopwords)
Best Day of the Week to Post
@oscarmayer's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,706 | 3,412 |
| Tuesday | 1 | 2,393 | 2,393 |
| Wednesday | 1 | 11,555 | 11,555 |
| Thursday | 3 | 4,441 | 13,322 |
| Friday | 5 | 97,552 | 487,758 |
Posting Consistency & Streaks
How steadily @oscarmayer maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
18.8%
Active days
Posted at least once
81.1h
Avg gap
Between posts
Caption Length & Performance
How @oscarmayer's caption length correlates with engagement
100.0%
Posts with Caption
95
Avg Caption Chars
79
Median Chars
271
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 10.3K |
| Medium (40-100) | 3 | 152.9K |
| Long (100+) | 5 | 3.7K |
The audience rewards medium captions with 152.9K average engagement. Long captions perform poorly at only 3.7K average engagement.
Who This Audience Is
What @oscarmayer's reach and engagement mean for a brand.
The verified status and food company classification confirm this profile serves as a corporate entity rather than an individual creator. The follower count is far below the median for tracked accounts, indicating a niche reach that does not hit broadcast scales. However, the engagement rate is exceptionally high compared to the standard average. This disparity suggests that while the total audience size is small, the interactions from those who do see the content are frequent and concentrated. The high engagement relative to the low follower count means a brand message will land with much more intensity than it would on a larger, broader account. Most of the activity originates from a specific group rather than a general public. This profile fits the food and beverage category perfectly.
Compare & Discover Similar Creators
Stack @oscarmayer against any other Instagram creator we track, or jump to similar accounts.
Compare @oscarmayer to another creator
Get a side-by-side stats breakdown.
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Estimated Earnings
Revenue estimates based on follower count and engagement
@oscarmayer generates revenue primarily through sponsored posts and can command between $768 and $1,500 per post based on their current follower count. Their ranking of 1223 out of 1606 places them below the median, making them a value buy for brands seeking efficient reach. This specific position means the quoted band serves as a ceiling to negotiate under rather than a fixed salary. The engagement rate of 56.21% is exceptionally high compared to the 1.11% median, suggesting that their audience is highly active and responsive. This intense interaction justifies the top end of the price range for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 76.9K followers (Mid-Tier)
$769 – $1,537
Industry rate for mid-tier Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 76.9K followers
- + 56.21% engagement rate beats the 1.11% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.3 posts a week limits fresh reach
Summary
This analysis of @oscarmayer reveals a mid-tier Instagram presence with 76,854 followers. The account demonstrates an engagement rate of 56.21%, averaging 42.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @oscarmayer
How many followers does @oscarmayer have on Instagram?
@oscarmayer has 76,854 followers on Instagram, placing them in the mid-tier creator tier.
What is @oscarmayer's Instagram engagement rate?
@oscarmayer has an engagement rate of 56.21% based on 12 recent posts, averaging 42.4K likes per post.
How much does @oscarmayer earn on Instagram?
Based on industry benchmarks, @oscarmayer's estimated sponsorship value is $769 - $1,537 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @oscarmayer published on Instagram?
@oscarmayer has published 1,420 posts on Instagram.
What is @oscarmayer's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 451,839 likes and 3,566 comments.
How often does @oscarmayer post on Instagram?
@oscarmayer posts approximately 2.3 times per week, with an average gap of 81.1 hours between posts. Peak posting days are Friday, Thursday, Monday.
How does @oscarmayer compare to other Instagram creators?
@oscarmayer sits in the Mid-Tier creator tier alongside accounts like @karl_ting, @betty.franks.art, @kelianne.
Is @oscarmayer verified on Instagram?
Yes, @oscarmayer is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @oscarmayer's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026