79.8K
Followers
403
Following
1.4K
Posts
56.21%
Engagement Rate
Account Overview
Profile summary and post performance
Oscar Mayer (@oscarmayer) has 79,837 Instagram followers as of October 17, 2026 and 1,428 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 42.4K likes and 820 comments on average (median 2K likes), an engagement rate of 56.21% of followers, an average its biggest posts pull up (the median post reached 2.9%). Over the 163 days we have tracked it, the account gained 6,837 followers (+9.4%).
Where these numbers come from: public Instagram profile data and @oscarmayer's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mid-Tier |
| Followers | 79,837 |
| Following | 403 |
| Posts | 1,428 |
| Verified | Yes |
| Business Account | Yes |
| Category | FOOD_COMPANY |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 42,384 |
| Avg Comments per Post | 820 |
| Videos | 5 |
| Photos & carousels | 7 |
| Engagement Rate | 56.21% |
Follower Growth Over Time
How @oscarmayer's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+6.8K
Net Change
+9.4%
% Change
+42
Avg / Day
163
Days Tracked
75
Data Points
Tracked between May 6, 2026 (73,000 followers) and Oct 17, 2026 (79,837 followers).
| Date | Followers | Change |
|---|---|---|
| 79,837 | +46 | |
| 79,791 | -50 | |
| 79,841 | +352 | |
| 79,489 | +2,233 | |
| 77,256 | +3,454 | |
| 73,802 | +802 | |
| 73,000 | first reading |
Engagement Analysis
Based on 12 recent posts
42.4K
Avg Likes/Post
820
Avg Comments/Post
508.6K
Total Likes
9.8K
Total Comments
Engagement Rate
Compared with the 196 Mid-Tier reports with an engagement rate (median 1.72%, middle half 0.76% to 4.13%)
56.21%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 2.90%.
Video vs Photo Engagement
91.4K
Avg Likes on Videos (5)
7.3K
Avg Likes on Photos & carousels (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @oscarmayer's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 2,226 likes and comments; 4 of the 12 reached twice that (4,452 or more).
Best-Performing Post, Decomposed
What @oscarmayer's single biggest recent post had going for it, measured against the account's other posts.
451,839 likes · 3,566 comments
10.5× @oscarmayer's average post · 204.5× the median post.
"“That’s a dirty wiener” -@townsendbell @oscarmayer | #Wienie500"
65 characters
Video
Format
Friday
Day Posted
18:00 UTC
Hour Posted
4.0M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
It appears in one post, so it is not a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 95 chars |
| Posting Frequency | 2.3 posts/week |
Content Mix
5
Videos / Reels
7
Photos & carousels
Top Posts
Highest-liked recent posts from @oscarmayer
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
“That’s a dirty wiener” -@townsendbell
@oscarmayer | #Wienie500
|
451.8K | 3.6K | 4.0M | view |
| 2 |
Frankly, that got heated 🔥🌭
|
27.7K | 251 | — | view |
| 3 |
My Wienie Drive, New York in Five
|
9.3K | 171 | — | view |
| 4 |
Calling all the hot dog girls 🌭 Are you ready for wienerful weather and hot dog…
|
6.4K | 5.2K | — | view |
| 5 |
It’s all been leading up to this. Friday on FOX.
@oscarmayer
@wienermobile
…
|
3.4K | 49 | — | view |
| 6 |
The glizzy girlies are defrosting 👀
|
2.0K | 378 | 31.6K | view |
| 7 |
THE WIENIE 500 IS BACK FOR SECONDS. May 22. 2pm ET. LIVE on FOX. 🏁🌭
|
2.0K | 75 | 555.3K | view |
| 8 |
Teary-eyed and it’s not the onions on our New York dogs. Find out what victory …
|
1.9K | 44 | — | view |
| 9 |
Savoring the victory.
|
1.5K | 36 | — | view |
Posting Patterns & Optimal Timing
When @oscarmayer posts on Instagram
2.3
Posts / week
3.4 days
Avg gap between posts
Friday, Thursday
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @oscarmayer publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@oscarmayer's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,706 | 3,412 |
| Tuesday | 1 | 2,393 | 2,393 |
| Wednesday | 1 | 11,555 | 11,555 |
| Thursday | 3 | 4,441 | 13,322 |
| Friday | 5 | 97,552 | 487,758 |
Posting Consistency & Streaks
How steadily @oscarmayer maintains output
2
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
18.8%
Active days
Posted at least once
3.4 days
Avg gap
Between posts
Caption Length & Performance
How @oscarmayer's caption length correlates with engagement
100.0%
Posts with Caption
95
Avg Caption Chars
79
Median Chars
271
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 10.3K |
| Medium (40-100) | 3 | 152.9K |
| Long (100+) | 5 | 3.7K |
Compare & Discover Similar Creators
Stack @oscarmayer against any other Instagram creator we track, or jump to similar accounts.
Compare @oscarmayer to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @oscarmayer
کایا | پلتفرم پروژه های فریلنسری بین المللی
@kaya_freelancing
79.1K followers
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 79.8K followers (Mid-Tier)
$798 to $1,597
Our per-follower range for accounts this size (see methodology)
Download @oscarmayer's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 21 hours, 25 minutes ago.
Tracking
What we have recorded about @oscarmayer over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @oscarmayer's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @oscarmayer
How many followers does @oscarmayer have on Instagram?
@oscarmayer has 79,837 followers on Instagram, placing them in the Mid-Tier group (50K to 100K followers).
What is @oscarmayer's Instagram engagement rate?
@oscarmayer has an engagement rate of 56.21% based on 12 recent posts, averaging 42.4K likes per post. That average is pulled up by its biggest posts: the median post reached 2.90%.
How much does @oscarmayer earn on Instagram?
From follower count only, we estimate @oscarmayer's sponsorship value at $798 to $1,597 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @oscarmayer published on Instagram?
@oscarmayer has published 1,428 posts on Instagram.
What is @oscarmayer's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 451,839 likes and 3,566 comments.
How often does @oscarmayer post on Instagram?
@oscarmayer posts approximately 2.3 times per week, with an average gap of 3.4 days between posts. Peak posting days are Friday, Thursday.
How does @oscarmayer compare to other Instagram creators?
@oscarmayer sits in the Mid-Tier group alongside accounts like @livbonadeahospital, @kaya_freelancing, @gavinjeffers.
Is @oscarmayer verified on Instagram?
Yes, @oscarmayer is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @oscarmayer's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @oscarmayer Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/oscarmayer-instagram-profile-stats/