MTV Asia
✨ Hit the link below for music performances, artist interviews, curated playlists & more! 👇
200.8K
Followers
990
Following
8.9K
Posts
9.69%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at 1046 out of 1606 tracked creators and holds a follower count that is 0.3 times the median size of our typical creator. It is a verified Macro account with nearly nine thousand posts and no specific category assigned. The engagement rate of 9.69% far exceeds the 1.00% median mark for this group. This high interaction suggests a very loyal audience despite the lower follower volume compared to larger peers. The following report breaks down the specific ways these followers interact with the content provided across various post types.
Account Info
| Account Size | Macro |
| Followers | 200,779 |
| Following | 990 |
| Posts | 8,933 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 19,407 |
| Avg Comments per Post | 47 |
| Videos | 12 |
| Photos | 0 |
| Engagement Rate | 9.69% |
Follower Growth Over Time
How @mtvasia's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1841
Net Change
-0.9%
% Change
-26
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (202,000 followers) and Jul 17, 2026 (200,159 followers).
The account lost 1.2K followers over 52 days. The count decreased by about 23 people every day.
What the trajectory means
The @mtvasia account lost 1.2K followers over the 52 day period. This downward trend makes the profile a risk to time carefully as the audience size is shrinking. The daily pace of 23 fewer followers per day indicates a steady decline that should inform your campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mtvasia ranks 58 out of 1004 for engagement rate because its performance sits well above the tracked median. This high percentage indicates a very strong connection with the audience compared to average accounts. The high rate translates to more interaction per follower than most other creators in the corpus.
The engagement rate of 9.69% sits well above the 1.00% median and ranks 58 out of 1004. This proves the audience reacts much more than usual to the content provided. While likes reach into the thousands, the comment count shows a specific depth of interaction for every post. The consistent volume of 47 comments per post suggests a steady level of verbal participation from followers. Reliability metrics reveal that 8.3% of recent posts doubled the average engagement while another 8.3% quintupled it. These figures indicate that while the core audience is loyal, the content occasionally achieves high levels of reach beyond the standard baseline. This spread confirms that the account maintains a stable floor with occasional peaks in visibility. The steady participation across these metrics defines an active audience.
19.4K
Avg Likes/Post
47
Avg Comments/Post
232.9K
Total Likes
566
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
9.69%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mtvasia's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mtvasia's single biggest post had going for it — the patterns worth replicating.
205,869 likes · 430 comments
10.6× @mtvasia's average post · 221.4× the median post.
"#poVMA KATSEYE takes home MTV Push Performance of the Year award! 🏆🎤 #MTVAsia #VMA2025 #VMAs #Katseye #MTVPushPerformanceOfTheYear #poVMA #MTVPush"
148 characters
Video
Format
Monday
Day Posted
5:00 UTC
Hour Posted
1.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 221 times the median engagement of this account. This peak performance features a high like to comment ratio that indicates strong broad appeal. To replicate this reach, use long captions exceeding 100 characters as they drive more than double the engagement of medium length posts. Short or medium copy fails to engage the audience effectively here. Use the recurring hashtags #mtvasia, #20questions, #mtvceleb, #befirst, and #backstagepass to signal your core topics clearly. The posting cadence is slow at 0.6 times per week. This low frequency suggests a focus on high production value rather than rapid volume. You should prioritize deep storytelling in long captions over frequent updates. This account maintains a steady engagement base with an average of 19.4K likes per post. @mtvasia currently has 200.8K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 165 chars |
| Posting Frequency | 0.6 posts/week |
Content Mix
12
Videos / Reels
0
Photos
Top Performing Posts
#poVMA KATSEYE takes home MTV Push Performance of the Year award! 🏆🎤 #MTVAsia #VMA2025 #VMAs #Katseye #MTVPushPerforma…
“I want to get stronger as an organism” 🤣 @befirst__official taking on martial arts Catch the full interview through t…
The real MVPs behind SB19's epic Zepp Haneda show 🙌 From lighting to sound, meet the crew that brings the magic to lif…
@befirst__official idea of a perfect Sunday? Gyoza and video games 🍜🎮 Catch the full interview through the link in our…
@befirst__official break down the pendulum dance, and why it's so iconic ✨ Catch the full interview through the link …
Joshua Hong of SEVENTEEN is the first male K-pop idol ever to attend at the Golden Globes… should it be illegal to look…
LE SSERAFIM comeback on the way?? The wait is finally over 🥹 #LESSERAFIM #LE_SSERAFIM #GoldenDiscAwards #MTVAsia #MTV…
Are you ready, Asia!? @jeffsatur is kicking off the Asia leg of his Red Giant Tour, and MTV Asia is taking you backst…
Top Posts
Highest-liked recent posts from @mtvasia
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
#poVMA KATSEYE takes home MTV Push Performance of the Year award! 🏆🎤
#MTVAsia …
|
205.9K | 430 | view |
| 2 |
“I want to get stronger as an organism” 🤣 @befirst__official taking on martial …
|
9.5K | 9 | view |
| 3 |
The real MVPs behind SB19's epic Zepp Haneda show 🙌 From lighting to sound, me…
|
8.6K | 65 | view |
| 4 |
@befirst__official idea of a perfect Sunday? Gyoza and video games 🍜🎮
Catch th…
|
3.6K | 4 | view |
| 5 |
@befirst__official break down the pendulum dance, and why it's so iconic ✨
Ca…
|
2.3K | 2 | view |
| 6 |
BLACKPINK are my fashion icons ❤️
#MTVCeleb #BLACKPINK
|
910 | 22 | view |
| 7 |
Joshua Hong of SEVENTEEN is the first male K-pop idol ever to attend at the Gol…
|
868 | 18 | view |
| 8 |
LE SSERAFIM comeback on the way?? The wait is finally over 🥹
#LESSERAFIM #LE_…
|
594 | 7 | view |
| 9 |
Are you ready, Asia!?
@jeffsatur is kicking off the Asia leg of his Red Giant…
|
328 | 6 | view |
Posting Patterns & Optimal Timing
When @mtvasia posts on Instagram
The account follows a sparse high-effort pace. This ranking places them below the median frequency of one post per week and ranks them in the bottom half for posting consistency relative to their peer group. A consistency score of zero indicates an erratic rhythm with unpredictable gaps between uploads. The creator often goes silent for long periods before posting briefly during a five day streak. Content lands most often on Sunday and Monday at 13:00 UTC. Marketers should view these as the windows when new material appears rather than peak engagement times. Because of this irregular schedule, planning a timed campaign is difficult. You cannot rely on a steady flow of content to maintain a consistent brand presence. A partner strategy requires a long lead time to align with their unpredictable output. Do not expect constant visibility. Coordination must be planned around their specific active windows rather than a predictable calendar.
0.6
Posts / week
284.2h
Avg gap between posts
Monday, Sunday, Friday
Peak posting days
13:00, 11:00, 12:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mtvasia publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Monday and Sunday at 13:00 UTC. The frequency of posting is low at 0.6 times per week.
Most Common Words
Frequent caption words across @mtvasia's recent posts (excludes stopwords)
Best Day of the Week to Post
@mtvasia's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 52,855 | 211,421 |
| Tuesday | 1 | 9,469 | 9,469 |
| Friday | 2 | 486 | 971 |
| Saturday | 1 | 8,682 | 8,682 |
| Sunday | 4 | 728 | 2,910 |
Posting Consistency & Streaks
How steadily @mtvasia maintains output
5
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
6.9%
Active days
Posted at least once
284.2h
Avg gap
Between posts
Caption Length & Performance
How @mtvasia's caption length correlates with engagement
100.0%
Posts with Caption
165
Avg Caption Chars
156
Median Chars
383
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 932 |
| Long (100+) | 11 | 21.1K |
The audience rewards long captions with an average of 21.1K engagements. Medium captions perform poorly at only 932 engagements.
Who This Audience Is
What @mtvasia's reach and engagement mean for a brand.
The audience size ranks in the lower third of tracked accounts because it is less than half the typical creator follower count. This indicates a niche reach rather than broad broadcast scale. The verified status confirms an established brand presence despite the smaller follower base. Engagement rates are nearly ten times higher than the median, meaning a brand message will land much harder here than on average platforms. High engagement relative to size suggests the content resonates deeply with the specific viewers who follow it. This discrepancy between low reach and high interaction points toward a concentrated and active demographic. The lack of a set category makes the exact persona difficult to pin down without more data. However, the verified status and high engagement suggest this audience is primed for targeted brand integration rather than wide awareness. The profile fits most effectively within the entertainment category.
Compare & Discover Similar Creators
Stack @mtvasia against any other Instagram creator we track, or jump to similar accounts.
Compare @mtvasia to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mtvasia
Estimated Earnings
Revenue estimates based on follower count and engagement
@mtvasia generates revenue primarily through sponsored posts, where the estimated band sits between $1.6K and $3.0K. Ranking 1046 out of 1606 places this account below the median for its size. This lower ranking suggests a value buy for brands seeking cost efficiency. The quoted range acts as a ceiling to negotiate under rather than a set salary. High engagement of 9.69% far exceeds the 1.00% median, justifying a premium over basic reach metrics. This active interaction makes the upper end of the price band fair for the level of audience attention received. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 200.8K followers (Macro)
$1,606 – $3,012
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 200.8K followers
- + 9.69% engagement rate beats the 1.00% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.6 posts a week limits fresh reach
Summary
This analysis of @mtvasia reveals a macro Instagram presence with 200,779 followers. The account demonstrates an engagement rate of 9.69%, averaging 19.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @mtvasia
How many followers does @mtvasia have on Instagram?
@mtvasia has 200,779 followers on Instagram, placing them in the macro creator tier.
What is @mtvasia's Instagram engagement rate?
@mtvasia has an engagement rate of 9.69% based on 12 recent posts, averaging 19.4K likes per post.
How much does @mtvasia earn on Instagram?
Based on industry benchmarks, @mtvasia's estimated sponsorship value is $1,606 - $3,012 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mtvasia published on Instagram?
@mtvasia has published 8,933 posts on Instagram.
What is @mtvasia's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 205,869 likes and 430 comments.
How often does @mtvasia post on Instagram?
@mtvasia posts approximately 0.6 times per week, with an average gap of 284.2 hours between posts. Peak posting days are Monday, Sunday, Friday.
How does @mtvasia compare to other Instagram creators?
@mtvasia sits in the Macro creator tier alongside accounts like @liza_tuktik, @shanirigsbee, @portuguesaoficial.
Is @mtvasia verified on Instagram?
Yes, @mtvasia is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mtvasia's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026