MTV Asia

MTV Asia

@mtvasia

✨ Hit the link below for music performances, artist interviews, curated playlists & more! 👇

200.8K

Followers

990

Following

8.9K

Posts

9.69%

Engagement Rate

↓ -0.9% over 71d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This account ranks at 1046 out of 1606 tracked creators and holds a follower count that is 0.3 times the median size of our typical creator. It is a verified Macro account with nearly nine thousand posts and no specific category assigned. The engagement rate of 9.69% far exceeds the 1.00% median mark for this group. This high interaction suggests a very loyal audience despite the lower follower volume compared to larger peers. The following report breaks down the specific ways these followers interact with the content provided across various post types.

Account Info

Account Size Macro
Followers 200,779
Following 990
Posts 8,933
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 19,407
Avg Comments per Post 47
Videos 12
Photos 0
Engagement Rate 9.69%

Follower Growth Over Time

How @mtvasia's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-1841

Net Change

-0.9%

% Change

-26

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (202,000 followers) and Jul 17, 2026 (200,159 followers).

The account lost 1.2K followers over 52 days. The count decreased by about 23 people every day.

What the trajectory means

The @mtvasia account lost 1.2K followers over the 52 day period. This downward trend makes the profile a risk to time carefully as the audience size is shrinking. The daily pace of 23 fewer followers per day indicates a steady decline that should inform your campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@mtvasia ranks 58 out of 1004 for engagement rate because its performance sits well above the tracked median. This high percentage indicates a very strong connection with the audience compared to average accounts. The high rate translates to more interaction per follower than most other creators in the corpus.

The engagement rate of 9.69% sits well above the 1.00% median and ranks 58 out of 1004. This proves the audience reacts much more than usual to the content provided. While likes reach into the thousands, the comment count shows a specific depth of interaction for every post. The consistent volume of 47 comments per post suggests a steady level of verbal participation from followers. Reliability metrics reveal that 8.3% of recent posts doubled the average engagement while another 8.3% quintupled it. These figures indicate that while the core audience is loyal, the content occasionally achieves high levels of reach beyond the standard baseline. This spread confirms that the account maintains a stable floor with occasional peaks in visibility. The steady participation across these metrics defines an active audience.

19.4K

Avg Likes/Post

47

Avg Comments/Post

232.9K

Total Likes

566

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Excellent for Macro

9.69%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @mtvasia's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @mtvasia's single biggest post had going for it — the patterns worth replicating.

Top post by @mtvasia

205,869 likes · 430 comments

10.6× @mtvasia's average post · 221.4× the median post.

"#poVMA KATSEYE takes home MTV Push Performance of the Year award! 🏆🎤 #MTVAsia #VMA2025 #VMAs #Katseye #MTVPushPerformanceOfTheYear #poVMA #MTVPush"

148 characters

Video

Format

Monday

Day Posted

5:00 UTC

Hour Posted

1.5M

Views

Hashtags: #povma #mtvasia #vma2025 #vmas #katseye #mtvpushperformanceoftheyear #povma #mtvpush

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over 221 times the median engagement of this account. This peak performance features a high like to comment ratio that indicates strong broad appeal. To replicate this reach, use long captions exceeding 100 characters as they drive more than double the engagement of medium length posts. Short or medium copy fails to engage the audience effectively here. Use the recurring hashtags #mtvasia, #20questions, #mtvceleb, #befirst, and #backstagepass to signal your core topics clearly. The posting cadence is slow at 0.6 times per week. This low frequency suggests a focus on high production value rather than rapid volume. You should prioritize deep storytelling in long captions over frequent updates. This account maintains a steady engagement base with an average of 19.4K likes per post. @mtvasia currently has 200.8K followers.

Top Hashtags

#mtvasia (10) #20questions (4) #mtvceleb (4) #befirst (3) #backstagepass (2) #povma (2) #yungkai (1) #jeffsatur (1) #jeffsaturredgianttour (1) #saturdayss (1) #vma2025 (1) #vmas (1) #katseye (1) #mtvpushperformanceoftheyear (1) #mtvpush (1) #sekainoowari (1) #interview (1) #japaneseband (1) #goldenglobes (1) #joshuahong (1)

Top Keywords

mtvasia (10) catch (4) through (4) link (4) asia (4) interview (4) mtvceleb (4) full (3) befirst (3) jeffsatur (2) giant (2) tour (2) taking (2) backstage (2) show (2) backstagepass (2) povma (2) katseye (2) seventeen (2) first (2) blackpink (2) every (1) song (1) story (1) about (1) stinkie (1) questions (1) ykaizzk (1) yungkai (1) ready (1)

Caption Analysis

Avg Caption Length 165 chars
Posting Frequency 0.6 posts/week

Content Mix

12

Videos / Reels

0

Photos

Top Performing Posts

Post thumbnail

#poVMA KATSEYE takes home MTV Push Performance of the Year award! 🏆🎤 #MTVAsia #VMA2025 #VMAs #Katseye #MTVPushPerforma…

205.9K likes 430 comments 1.5M views Video
View
Post thumbnail

“I want to get stronger as an organism” 🤣 @befirst__official taking on martial arts Catch the full interview through t…

9.5K likes 9 comments 25.9K views Video
View
Post thumbnail

The real MVPs behind SB19's epic Zepp Haneda show 🙌 From lighting to sound, meet the crew that brings the magic to lif…

8.6K likes 65 comments 18.5K views Video
View
Post thumbnail

@befirst__official idea of a perfect Sunday? Gyoza and video games 🍜🎮 Catch the full interview through the link in our…

3.6K likes 4 comments 5.8K views Video
View
Post thumbnail

@befirst__official break down the pendulum dance, and why it's so iconic ✨ Catch the full interview through the link …

2.3K likes 2 comments 4.6K views Video
View
Post thumbnail

BLACKPINK are my fashion icons ❤️ #MTVCeleb #BLACKPINK

910 likes 22 comments 2.7K views Video
View
Post thumbnail

Joshua Hong of SEVENTEEN is the first male K-pop idol ever to attend at the Golden Globes… should it be illegal to look…

868 likes 18 comments 2.5K views Video
View
Post thumbnail

LE SSERAFIM comeback on the way?? The wait is finally over 🥹 #LESSERAFIM #LE_SSERAFIM #GoldenDiscAwards #MTVAsia #MTV…

594 likes 7 comments 3.7K views Video
View
Post thumbnail

Are you ready, Asia!? @jeffsatur is kicking off the Asia leg of his Red Giant Tour, and MTV Asia is taking you backst…

328 likes 6 comments 1.4K views Video
View

Top Posts

Highest-liked recent posts from @mtvasia

# Caption Likes Comments Link
1
#poVMA KATSEYE takes home MTV Push Performance of the Year award! 🏆🎤 #MTVAsia …
205.9K 430 view
2
“I want to get stronger as an organism” 🤣 @befirst__official taking on martial …
9.5K 9 view
3
The real MVPs behind SB19's epic Zepp Haneda show 🙌 From lighting to sound, me…
8.6K 65 view
4
@befirst__official idea of a perfect Sunday? Gyoza and video games 🍜🎮 Catch th…
3.6K 4 view
5
@befirst__official break down the pendulum dance, and why it's so iconic ✨ Ca…
2.3K 2 view
6
BLACKPINK are my fashion icons ❤️ #MTVCeleb #BLACKPINK
910 22 view
7
Joshua Hong of SEVENTEEN is the first male K-pop idol ever to attend at the Gol…
868 18 view
8
LE SSERAFIM comeback on the way?? The wait is finally over 🥹 #LESSERAFIM #LE_…
594 7 view
9
Are you ready, Asia!? @jeffsatur is kicking off the Asia leg of his Red Giant…
328 6 view

Posting Patterns & Optimal Timing

When @mtvasia posts on Instagram

The account follows a sparse high-effort pace. This ranking places them below the median frequency of one post per week and ranks them in the bottom half for posting consistency relative to their peer group. A consistency score of zero indicates an erratic rhythm with unpredictable gaps between uploads. The creator often goes silent for long periods before posting briefly during a five day streak. Content lands most often on Sunday and Monday at 13:00 UTC. Marketers should view these as the windows when new material appears rather than peak engagement times. Because of this irregular schedule, planning a timed campaign is difficult. You cannot rely on a steady flow of content to maintain a consistent brand presence. A partner strategy requires a long lead time to align with their unpredictable output. Do not expect constant visibility. Coordination must be planned around their specific active windows rather than a predictable calendar.

0.6

Posts / week

284.2h

Avg gap between posts

Monday, Sunday, Friday

Peak posting days

13:00, 11:00, 12:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @mtvasia publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

1

3

4

1

5

6

7

8

9

10

3

11

2

12

4

13

1

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @mtvasia publishes more often. Their busiest hours are 13:00, 11:00, 12:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @mtvasia hasn't been active in our tracked sample.

The account posts most often on Monday and Sunday at 13:00 UTC. The frequency of posting is low at 0.6 times per week.

Most Common Words

Frequent caption words across @mtvasia's recent posts (excludes stopwords)

mtvasia (10) catch (4) through (4) link (4) asia (4) interview (4) mtvceleb (4) full (3) befirst (3) jeffsatur (2) giant (2) tour (2) taking (2) backstage (2) show (2) backstagepass (2) povma (2) katseye (2) seventeen (2) first (2) blackpink (2) every (1) song (1) story (1) about (1) stinkie (1) questions (1) ykaizzk (1) yungkai (1) ready (1)

Best Day of the Week to Post

@mtvasia's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 4 52,855 211,421
Tuesday 1 9,469 9,469
Friday 2 486 971
Saturday 1 8,682 8,682
Sunday 4 728 2,910

Posting Consistency & Streaks

How steadily @mtvasia maintains output

5

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

6.9%

Active days

Posted at least once

284.2h

Avg gap

Between posts

Caption Length & Performance

How @mtvasia's caption length correlates with engagement

100.0%

Posts with Caption

165

Avg Caption Chars

156

Median Chars

383

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 1 932
Long (100+) 11 21.1K

The audience rewards long captions with an average of 21.1K engagements. Medium captions perform poorly at only 932 engagements.

Who This Audience Is

What @mtvasia's reach and engagement mean for a brand.

The audience size ranks in the lower third of tracked accounts because it is less than half the typical creator follower count. This indicates a niche reach rather than broad broadcast scale. The verified status confirms an established brand presence despite the smaller follower base. Engagement rates are nearly ten times higher than the median, meaning a brand message will land much harder here than on average platforms. High engagement relative to size suggests the content resonates deeply with the specific viewers who follow it. This discrepancy between low reach and high interaction points toward a concentrated and active demographic. The lack of a set category makes the exact persona difficult to pin down without more data. However, the verified status and high engagement suggest this audience is primed for targeted brand integration rather than wide awareness. The profile fits most effectively within the entertainment category.

Compare & Discover Similar Creators

Stack @mtvasia against any other Instagram creator we track, or jump to similar accounts.

Compare @mtvasia to another creator

Get a side-by-side stats breakdown.

@mtvasia vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@mtvasia generates revenue primarily through sponsored posts, where the estimated band sits between $1.6K and $3.0K. Ranking 1046 out of 1606 places this account below the median for its size. This lower ranking suggests a value buy for brands seeking cost efficiency. The quoted range acts as a ceiling to negotiate under rather than a set salary. High engagement of 9.69% far exceeds the 1.00% median, justifying a premium over basic reach metrics. This active interaction makes the upper end of the price band fair for the level of audience attention received. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 200.8K followers (Macro)

$1,606 – $3,012

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the lower portion of the field with a follower count 0.3x the median shows a small footprint compared to peers. Engagement. A 9.69% rate is nearly ten times the median, meaning the core audience is highly active. Hit-rate. Only 8.3% of posts beat double the average engagement, indicating consistent performance rather than frequent viral spikes. Trajectory. The account lost followers over the last 52 days, marking a downward trend in follower growth.

Strengths

  • + Verified account with 200.8K followers
  • + 9.69% engagement rate beats the 1.00% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.6 posts a week limits fresh reach

Summary

This analysis of @mtvasia reveals a macro Instagram presence with 200,779 followers. The account demonstrates an engagement rate of 9.69%, averaging 19.4K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @mtvasia

How many followers does @mtvasia have on Instagram?

@mtvasia has 200,779 followers on Instagram, placing them in the macro creator tier.

What is @mtvasia's Instagram engagement rate?

@mtvasia has an engagement rate of 9.69% based on 12 recent posts, averaging 19.4K likes per post.

How much does @mtvasia earn on Instagram?

Based on industry benchmarks, @mtvasia's estimated sponsorship value is $1,606 - $3,012 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @mtvasia published on Instagram?

@mtvasia has published 8,933 posts on Instagram.

What is @mtvasia's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 205,869 likes and 430 comments.

How often does @mtvasia post on Instagram?

@mtvasia posts approximately 0.6 times per week, with an average gap of 284.2 hours between posts. Peak posting days are Monday, Sunday, Friday.

How does @mtvasia compare to other Instagram creators?

@mtvasia sits in the Macro creator tier alongside accounts like @liza_tuktik, @shanirigsbee, @portuguesaoficial.

Is @mtvasia verified on Instagram?

Yes, @mtvasia is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @mtvasia's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026