Michael Willett

Michael Willett

@misterwillett

Actor/Musician

119.0K

Followers

495

Following

523

Posts

0.8%

Engagement Rate

↓ -0.9% over 68d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This account ranks 1131 out of 1606 tracked creators and holds a follower count that is 0.2 times the median size, meaning it is smaller than the typical creator we track. Michael Willett has a verified profile and is categorized as an Actor/Musician with 523 total posts. The engagement rate of 0.8% falls below the median of 1.04%. The rest of this report breaks down the specific audience interactions and content performance metrics.

Account Info

Account Size Macro
Followers 118,954
Following 495
Posts 523
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 941
Avg Comments per Post 15
Videos 0
Photos 12
Engagement Rate 0.8%

Follower Growth Over Time

How @misterwillett's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-1120

Net Change

-0.9%

% Change

-16

Avg / Day

68

Days Tracked

15

Data Points

Tracked between May 6, 2026 (120,000 followers) and Jul 14, 2026 (118,880 followers).

The account lost 1,000 followers over 51 days. The count dropped from 120.0K to 119.0K.

What the trajectory means

The account lost 1,000 followers over the 51 day tracking period. This downward trend makes the profile a risk to time carefully. The daily decline of 21 followers provides a clear pace for planning your campaign timeline.

Engagement Analysis

Based on 12 recent posts

Platform Context

@misterwillett ranks 612 out of 1082 because its engagement rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The performance gap highlights a need for higher audience involvement compared to peer accounts.

The engagement rate of 0.8% falls below the median and ranks 612 out of 1082. This indicates that the audience reacts less than average to the content produced by @misterwillett. While the account maintains a steady base of nearly one thousand likes per post, the low comment count suggests a passive relationship with the creator. The lack of interaction in the comments section means the followers consume the content without initiating a dialogue. Reach reliability is low because only 16.7% of recent posts doubled the average engagement. Not a single post reached five times the account average, which confirms that growth relies on consistent baseline performance rather than frequent spikes. This pattern suggests that while the content reaches its primary circle, it rarely breaks into broader circles through high-intensity interaction. The audience is a tap-and-scroll audience.

941

Avg Likes/Post

15

Avg Comments/Post

11.3K

Total Likes

184

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.80%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @misterwillett's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @misterwillett's single biggest post had going for it — the patterns worth replicating.

Top post by @misterwillett

2,226 likes · 15 comments

2.3× @misterwillett's average post · 3.0× the median post.

"This photo inspired the Pink Sunglasses album cover art! 🌞 #pinksunglasses #2020"

80 characters

Photo

Format

Monday

Day Posted

18:00 UTC

Hour Posted

Hashtags: #pinksunglasses #2020

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved 2.2K likes to reach a performance level over three times higher than the account median. This specific post maintained a lean like-to-comment ratio of 146 to 1. To replicate this success, prioritize medium length captions between 40 and 100 characters. These mid-length posts average 1.5K likes while short captions under 40 characters perform poorly at just 477 likes. This gap indicates that a brief descriptive hook is necessary for engagement. Use the hashtags #pinksunglasses, #2020, #mixedmedia, #collage, and #collageart to signal your niche clearly. The current posting cadence is roughly once every ten days. While average engagement remains modest relative to the follower count, consistent output will build a steady presence. @misterwillett has 119.0K followers.

Top Hashtags

#pinksunglasses (5) #2020 (4) #mixedmedia (1) #collage (1) #collageart (1) #madebyhand (1)

Top Keywords

pinksunglasses (5) love (2) people (2) live (2) birthday (1) month (1) coming (1) grateful (1) alive (1) full (1) ancestor (1) energy (1) looking (1) forward (1) future (1) shower (1) time (1) throwback (1) being (1) able (1) perform (1) feels (1) forever (1) since (1) played (1) really (1) fills (1) miss (1) update (1) older (1)

Caption Analysis

Avg Caption Length 54 chars
Posting Frequency 0.1 posts/week

Content Mix

0

Videos / Reels

12

Photos

Top Performing Posts

Post thumbnail

This photo inspired the Pink Sunglasses album cover art! 🌞 #pinksunglasses #2020

2.2K likes 15 comments
View
Post thumbnail

Update: I’m older, I have long hair and I live in Hawaii. 🤙🏽

2.1K likes 57 comments
View
Post thumbnail

My birthday month is coming to an end. So grateful to be alive and full of love.🌞

1.6K likes 36 comments
View
Post thumbnail

Living the sweet life thanks to @archerroosewines 🥂🍬

1.1K likes 15 comments
View
Post thumbnail

Throwback! I love being able to perform for people. It feels like it’s been forever since I’ve played live. It really f…

1.1K likes 16 comments
View
Post thumbnail

Shower🌞time!

735 likes 16 comments
View
Post thumbnail

Big ancestor energy

606 likes 12 comments
View
Post thumbnail

Looking forward to the future 🌞

424 likes 8 comments
View
Post thumbnail

#pinksunglasses #2020 🌞

387 likes 4 comments
View

Top Posts

Highest-liked recent posts from @misterwillett

# Caption Likes Comments Link
1
This photo inspired the Pink Sunglasses album cover art! 🌞 #pinksunglasses #2020
2.2K 15 view
2
Update: I’m older, I have long hair and I live in Hawaii. 🤙🏽
2.1K 57 view
3
My birthday month is coming to an end. So grateful to be alive and full of love…
1.6K 36 view
4
Living the sweet life thanks to @archerroosewines 🥂🍬
1.1K 15 view
5
Throwback! I love being able to perform for people. It feels like it’s been for…
1.1K 16 view
6
Shower🌞time!
735 16 view
7
Big ancestor energy
606 12 view
8
Looking forward to the future 🌞
424 8 view
9
#pinksunglasses #2020 🌞
387 4 view

Posting Patterns & Optimal Timing

When @misterwillett posts on Instagram

The creator maintains a sparse high-effort pace. Posting only 0.1 times per week places them well below the median frequency of 0.9 posts per week. This low volume results in a follower rank of 1131 out of 1606. The consistency score of 0 indicates an erratic posting rhythm with no predictable pattern. Long gaps are common, and the longest streak is only three days. New content lands most often on Friday and Monday. The busiest upload hour occurs at 21:00 UTC. Marketers should not expect frequent updates or a steady stream of content for real-time engagement. A campaign must be planned around these rare windows rather than seeking consistent daily visibility. You cannot rely on a regular cadence to keep a brand top of mind. Instead, treat each post as a premium event. Plan your tie-ins specifically for the Friday and Monday windows to capture maximum impact from their infrequent uploads.

0.1

Posts / week

1444.5h

Avg gap between posts

Friday, Monday, Thursday

Peak posting days

21:00, 18:00, 14:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @misterwillett publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

1

3

4

5

6

7

8

9

10

11

12

13

1

14

1

15

16

17

2

18

1

19

1

20

3

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @misterwillett publishes more often. Their busiest hours are 21:00, 18:00, 14:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @misterwillett hasn't been active in our tracked sample.

The account posts most often on Friday and Monday at 21:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @misterwillett's recent posts (excludes stopwords)

pinksunglasses (5) love (2) people (2) live (2) birthday (1) month (1) coming (1) grateful (1) alive (1) full (1) ancestor (1) energy (1) looking (1) forward (1) future (1) shower (1) time (1) throwback (1) being (1) able (1) perform (1) feels (1) forever (1) since (1) played (1) really (1) fills (1) miss (1) update (1) older (1)

Best Day of the Week to Post

@misterwillett's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 1,430 2,859
Tuesday 1 391 391
Wednesday 1 305 305
Thursday 2 1,135 2,270
Friday 3 759 2,278
Saturday 1 2,195 2,195
Sunday 2 592 1,183

Posting Consistency & Streaks

How steadily @misterwillett maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.8%

Active days

Posted at least once

1444.5h

Avg gap

Between posts

Caption Length & Performance

How @misterwillett's caption length correlates with engagement

100.0%

Posts with Caption

54

Avg Caption Chars

52

Median Chars

146

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 6 477
Medium (40-100) 5 1.5K
Long (100+) 1 1.1K

The audience rewards medium captions of 40 to 100 characters with 1.5K average engagement. Short captions under 40 characters perform worst at 477 average.

Who This Audience Is

What @misterwillett's reach and engagement mean for a brand.

The follower count sits well below the typical creator average for this platform, making this an audience smaller than the standard scale of tracked accounts. The verified status confirms a level of authority despite the lower reach relative to median creators. Engagement rates fall under the median mark, which suggests a brand message may land softer here than on more active accounts. This indicates a passive viewership rather than high interaction. The lack of a defined category means the audience profile is not specifically indexed by the platform. Based on these metrics, this audience fits few categories.

Compare & Discover Similar Creators

Stack @misterwillett against any other Instagram creator we track, or jump to similar accounts.

Compare @misterwillett to another creator

Get a side-by-side stats breakdown.

@misterwillett vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored post opportunities for @misterwillett fall within the macro creator category. The estimated range for a single post is $951 to $1,800 based on current follower volume. Because the account ranks in the bottom half of its peer group, the quoted band serves as a ceiling rather than a target. This position makes the profile a value buy for brands seeking lower costs per impression. The engagement rate sits at 0.8% which is below the 1.04% median. This lower interaction level suggests that the lower end of the pricing bracket represents a more realistic expectation for the reach delivered. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 119.0K followers (Macro)

$952 – $1,784

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The account sits in the lower portion of the field with a following 0.2 times the median. Engagement. A 0.8% rate falls below the 1.04% median, indicating a need for more interactive content. Hit-rate. Roughly one in six posts beats double the average engagement, showing inconsistent performance. Trajectory. The account is experiencing a downward trend with a steady loss of followers over the last period.

Strengths

  • + Verified account with 119.0K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.8% engagement rate trails the 1.04% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @misterwillett reveals a macro Instagram presence with 118,954 followers. The account demonstrates an engagement rate of 0.80%, averaging 941 likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @misterwillett

How many followers does @misterwillett have on Instagram?

@misterwillett has 118,954 followers on Instagram, placing them in the macro creator tier.

What is @misterwillett's Instagram engagement rate?

@misterwillett has an engagement rate of 0.80% based on 12 recent posts, averaging 941 likes per post.

How much does @misterwillett earn on Instagram?

Based on industry benchmarks, @misterwillett's estimated sponsorship value is $952 - $1,784 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @misterwillett published on Instagram?

@misterwillett has published 523 posts on Instagram.

What is @misterwillett's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 2,226 likes and 15 comments.

How often does @misterwillett post on Instagram?

@misterwillett posts approximately 0.1 times per week, with an average gap of 1444.5 hours between posts. Peak posting days are Friday, Monday, Thursday.

How does @misterwillett compare to other Instagram creators?

@misterwillett sits in the Macro creator tier alongside accounts like @elizabeth_sagan, @cecil_lu, @shudu.gram.

Is @misterwillett verified on Instagram?

Yes, @misterwillett is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @misterwillett's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026