119.0K
Followers
495
Following
523
Posts
0.8%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1131 out of 1606 tracked creators and holds a follower count that is 0.2 times the median size, meaning it is smaller than the typical creator we track. Michael Willett has a verified profile and is categorized as an Actor/Musician with 523 total posts. The engagement rate of 0.8% falls below the median of 1.04%. The rest of this report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 118,954 |
| Following | 495 |
| Posts | 523 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 941 |
| Avg Comments per Post | 15 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.8% |
Follower Growth Over Time
How @misterwillett's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1120
Net Change
-0.9%
% Change
-16
Avg / Day
68
Days Tracked
15
Data Points
Tracked between May 6, 2026 (120,000 followers) and Jul 14, 2026 (118,880 followers).
The account lost 1,000 followers over 51 days. The count dropped from 120.0K to 119.0K.
What the trajectory means
The account lost 1,000 followers over the 51 day tracking period. This downward trend makes the profile a risk to time carefully. The daily decline of 21 followers provides a clear pace for planning your campaign timeline.
Engagement Analysis
Based on 12 recent posts
Platform Context
@misterwillett ranks 612 out of 1082 because its engagement rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The performance gap highlights a need for higher audience involvement compared to peer accounts.
The engagement rate of 0.8% falls below the median and ranks 612 out of 1082. This indicates that the audience reacts less than average to the content produced by @misterwillett. While the account maintains a steady base of nearly one thousand likes per post, the low comment count suggests a passive relationship with the creator. The lack of interaction in the comments section means the followers consume the content without initiating a dialogue. Reach reliability is low because only 16.7% of recent posts doubled the average engagement. Not a single post reached five times the account average, which confirms that growth relies on consistent baseline performance rather than frequent spikes. This pattern suggests that while the content reaches its primary circle, it rarely breaks into broader circles through high-intensity interaction. The audience is a tap-and-scroll audience.
941
Avg Likes/Post
15
Avg Comments/Post
11.3K
Total Likes
184
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.80%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @misterwillett's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @misterwillett's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 2.2K likes to reach a performance level over three times higher than the account median. This specific post maintained a lean like-to-comment ratio of 146 to 1. To replicate this success, prioritize medium length captions between 40 and 100 characters. These mid-length posts average 1.5K likes while short captions under 40 characters perform poorly at just 477 likes. This gap indicates that a brief descriptive hook is necessary for engagement. Use the hashtags #pinksunglasses, #2020, #mixedmedia, #collage, and #collageart to signal your niche clearly. The current posting cadence is roughly once every ten days. While average engagement remains modest relative to the follower count, consistent output will build a steady presence. @misterwillett has 119.0K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 54 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
This photo inspired the Pink Sunglasses album cover art! 🌞 #pinksunglasses #2020
My birthday month is coming to an end. So grateful to be alive and full of love.🌞
Throwback! I love being able to perform for people. It feels like it’s been forever since I’ve played live. It really f…
Top Posts
Highest-liked recent posts from @misterwillett
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
This photo inspired the Pink Sunglasses album cover art! 🌞 #pinksunglasses #2020
|
2.2K | 15 | view |
| 2 |
Update: I’m older, I have long hair and I live in Hawaii. 🤙🏽
|
2.1K | 57 | view |
| 3 |
My birthday month is coming to an end. So grateful to be alive and full of love…
|
1.6K | 36 | view |
| 4 |
Living the sweet life thanks to @archerroosewines 🥂🍬
|
1.1K | 15 | view |
| 5 |
Throwback! I love being able to perform for people. It feels like it’s been for…
|
1.1K | 16 | view |
| 6 |
Shower🌞time!
|
735 | 16 | view |
| 7 |
Big ancestor energy
|
606 | 12 | view |
| 8 |
Looking forward to the future 🌞
|
424 | 8 | view |
| 9 |
#pinksunglasses #2020 🌞
|
387 | 4 | view |
Posting Patterns & Optimal Timing
When @misterwillett posts on Instagram
The creator maintains a sparse high-effort pace. Posting only 0.1 times per week places them well below the median frequency of 0.9 posts per week. This low volume results in a follower rank of 1131 out of 1606. The consistency score of 0 indicates an erratic posting rhythm with no predictable pattern. Long gaps are common, and the longest streak is only three days. New content lands most often on Friday and Monday. The busiest upload hour occurs at 21:00 UTC. Marketers should not expect frequent updates or a steady stream of content for real-time engagement. A campaign must be planned around these rare windows rather than seeking consistent daily visibility. You cannot rely on a regular cadence to keep a brand top of mind. Instead, treat each post as a premium event. Plan your tie-ins specifically for the Friday and Monday windows to capture maximum impact from their infrequent uploads.
0.1
Posts / week
1444.5h
Avg gap between posts
Friday, Monday, Thursday
Peak posting days
21:00, 18:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @misterwillett publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Monday at 21:00 UTC. The posting frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @misterwillett's recent posts (excludes stopwords)
Best Day of the Week to Post
@misterwillett's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,430 | 2,859 |
| Tuesday | 1 | 391 | 391 |
| Wednesday | 1 | 305 | 305 |
| Thursday | 2 | 1,135 | 2,270 |
| Friday | 3 | 759 | 2,278 |
| Saturday | 1 | 2,195 | 2,195 |
| Sunday | 2 | 592 | 1,183 |
Posting Consistency & Streaks
How steadily @misterwillett maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.8%
Active days
Posted at least once
1444.5h
Avg gap
Between posts
Caption Length & Performance
How @misterwillett's caption length correlates with engagement
100.0%
Posts with Caption
54
Avg Caption Chars
52
Median Chars
146
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 6 | 477 |
| Medium (40-100) | 5 | 1.5K |
| Long (100+) | 1 | 1.1K |
The audience rewards medium captions of 40 to 100 characters with 1.5K average engagement. Short captions under 40 characters perform worst at 477 average.
Who This Audience Is
What @misterwillett's reach and engagement mean for a brand.
The follower count sits well below the typical creator average for this platform, making this an audience smaller than the standard scale of tracked accounts. The verified status confirms a level of authority despite the lower reach relative to median creators. Engagement rates fall under the median mark, which suggests a brand message may land softer here than on more active accounts. This indicates a passive viewership rather than high interaction. The lack of a defined category means the audience profile is not specifically indexed by the platform. Based on these metrics, this audience fits few categories.
Compare & Discover Similar Creators
Stack @misterwillett against any other Instagram creator we track, or jump to similar accounts.
Compare @misterwillett to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @misterwillett
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored post opportunities for @misterwillett fall within the macro creator category. The estimated range for a single post is $951 to $1,800 based on current follower volume. Because the account ranks in the bottom half of its peer group, the quoted band serves as a ceiling rather than a target. This position makes the profile a value buy for brands seeking lower costs per impression. The engagement rate sits at 0.8% which is below the 1.04% median. This lower interaction level suggests that the lower end of the pricing bracket represents a more realistic expectation for the reach delivered. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 119.0K followers (Macro)
$952 – $1,784
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 119.0K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.8% engagement rate trails the 1.04% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @misterwillett reveals a macro Instagram presence with 118,954 followers. The account demonstrates an engagement rate of 0.80%, averaging 941 likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @misterwillett
How many followers does @misterwillett have on Instagram?
@misterwillett has 118,954 followers on Instagram, placing them in the macro creator tier.
What is @misterwillett's Instagram engagement rate?
@misterwillett has an engagement rate of 0.80% based on 12 recent posts, averaging 941 likes per post.
How much does @misterwillett earn on Instagram?
Based on industry benchmarks, @misterwillett's estimated sponsorship value is $952 - $1,784 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @misterwillett published on Instagram?
@misterwillett has published 523 posts on Instagram.
What is @misterwillett's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,226 likes and 15 comments.
How often does @misterwillett post on Instagram?
@misterwillett posts approximately 0.1 times per week, with an average gap of 1444.5 hours between posts. Peak posting days are Friday, Monday, Thursday.
How does @misterwillett compare to other Instagram creators?
@misterwillett sits in the Macro creator tier alongside accounts like @elizabeth_sagan, @cecil_lu, @shudu.gram.
Is @misterwillett verified on Instagram?
Yes, @misterwillett is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @misterwillett's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026