Alex Mathew || മായമ്മ
Indian Drag Queen since 2014 || TEDx Speaker || Actor 📍Bangalore, India Enquires: [email protected]
32.9K
Followers
740
Following
259
Posts
1.68%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1373 out of 1606 tracked creators and holds a follower count that is less than the median size for our typical partners. This verified Artist profile features 259 posts and operates as a micro tier creator. The engagement rate of 1.68% clears the 1.14% median for this category. The following report details how her content resonates with her specific audience.
Account Info
| Account Size | Micro |
| Followers | 32,923 |
| Following | 740 |
| Posts | 259 |
| Verified | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 528 |
| Avg Comments per Post | 26 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 1.68% |
Follower Growth Over Time
How @mayathedragqueen's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-251
Net Change
-0.8%
% Change
-4
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (33,200 followers) and Jul 16, 2026 (32,949 followers).
The account lost 277 followers over 51 days. The downward trend is consistent at about 5 fewer followers per day.
What the trajectory means
The account lost approximately 277 followers over the tracked period. This downward trend makes @mayathedragqueen a risk to time carefully rather than an emerging opportunity. The slow decline of five followers per day allows for a steady assessment of the audience stability before committing.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mayathedragqueen ranks 519 out of 1315 based on an engagement rate that sits above the tracked median. This performance means the account generates more interaction per follower than typical creators in the dataset. The 1.68% rate outperforms the average of 1.14%.
The engagement rate of 1.68% beats the 1.14% median and ranks 519 out of 1315. This indicates that followers interact with content more frequently than the average user. Video content earns roughly three times the likes of static photos, proving the audience rewards motion over still images. While the average post draws 528 likes and 26 comments, the high volume of video interactions suggests a preference for dynamic storytelling. Reach stability is low because only 8.3% of posts doubled the account average while another 8.3% quintupled it. These figures suggest that most content performs steadily but relies on rare spikes to achieve broader visibility. The audience shows consistent interest in specific high-performing formats rather than engaging uniformly across every post. This is an active audience.
528
Avg Likes/Post
26
Avg Comments/Post
6.3K
Total Likes
309
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
1.68%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
825
Avg Likes on Videos (6)
232
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mayathedragqueen's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mayathedragqueen's single biggest post had going for it — the patterns worth replicating.
3,792 likes · 78 comments
7.0× @mayathedragqueen's average post · 27.6× the median post.
"I asked people 'Who's a drag queen?' and the answers are more colourful than my wig collection! 😂😂🙈🙈 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Church Street, Bangalore Church Street, Church Street Interviews, Street Inter"
437 characters
Video
Format
Wednesday
Day Posted
11:00 UTC
Hour Posted
23.3K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 27.6. This piece achieved an impressive ratio of nearly one comment for every fifty likes. The high interaction rate suggests that interactive prompts drive deeper community involvement than standard posts. Long captions are not necessary to drive reach because specific, punchy hooks perform better. Use the recurring hashtags as clear signals for your niche and location. Posting roughly once a week allows for quality over quantity while maintaining steady growth. Engagement is modest relative to the total follower count, so focus on consistent visibility within your local community. This account reaches an audience centered around Indian drag culture.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 550 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
I asked people 'Who's a drag queen?' and the answers are more colourful than my wig collection! 😂😂🙈🙈 . . . . . . . . . …
My journey as a drag queen started in Sept 2014. Ever since then, I had to literally fight off stereotypes that could h…
Do you know a Baby Drag Queen in the making? Send it to them! I have received a lot of DMs about people wanting to be …
Someone asked me to show my face. I delivered just that! 😝😍 Designer: @kallidorathedesignstudio #Mayamma #mayathedrag…
Two South Indian drag queens having a very important conversation: 👑 Maa. 👑 Pleather. 👑 Another. 👑 Blue lemonade. 👑 Br…
Free education from the University of Lived Experience. Admission: Swipe right ➡️ Allyship isn’t about being perfe…
As Pride Month 2026 comes to a close, I’m immensely grateful to @sas3dancingfeet . This month has been painful for bot…
My initial drag name was Mayamma. I changed it because people weren't aware of my gender identity. However, I still hav…
Get ready to meet the one and only Nancy Mayamol! 🙏🏾 More than just a Malayalee Aunty, I am a retired school teacher w…
Top Posts
Highest-liked recent posts from @mayathedragqueen
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
I asked people 'Who's a drag queen?' and the answers are more colourful than my…
|
3.8K | 78 | view |
| 2 |
My journey as a drag queen started in Sept 2014. Ever since then, I had to lite…
|
770 | 70 | view |
| 3 |
Do you know a Baby Drag Queen in the making? Send it to them!
I have received …
|
509 | 23 | view |
| 4 |
Someone asked me to show my face. I delivered just that! 😝😍
Designer: @kallido…
|
494 | 15 | view |
| 5 |
Two South Indian drag queens having a very important conversation:
👑 Maa.
👑 Pl…
|
138 | 40 | view |
| 6 |
Free education from the University of Lived Experience. Admission: Swipe right …
|
131 | 6 | view |
| 7 |
As Pride Month 2026 comes to a close, I’m immensely grateful to @sas3dancingfee…
|
113 | 8 | view |
| 8 |
My initial drag name was Mayamma. I changed it because people weren't aware of …
|
105 | 14 | view |
| 9 |
Get ready to meet the one and only Nancy Mayamol! 🙏🏾
More than just a Malayale…
|
100 | 40 | view |
Posting Patterns & Optimal Timing
When @mayathedragqueen posts on Instagram
The creator follows a sparse high-effort pace. This low frequency puts them well below the median of 0.8 posts per week. Their ranking of 1373 out of 1606 reflects this infrequent output relative to their follower count. The consistency score is 0 because the gaps between posts are unpredictable. A two day posting streak indicates that content appears in brief bursts rather than a steady flow. New content lands most often on Wednesday and Friday. The busiest hour for new uploads is 12:00 UTC. Marketers should expect long periods of silence followed by occasional updates. Because the rhythm is so irregular, planning a multi-day campaign around consecutive posts is not feasible. You must treat each post as an isolated event rather than part of a scheduled series. Coordination requires patience since you cannot rely on a predictable calendar to time your tie-ins.
0.1
Posts / week
2727.0h
Avg gap between posts
Wednesday, Friday, Saturday
Peak posting days
12:00, 6:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mayathedragqueen publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Wednesday and Friday at 12:00 UTC. The frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @mayathedragqueen's recent posts (excludes stopwords)
Best Day of the Week to Post
@mayathedragqueen's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 84 | 168 |
| Tuesday | 1 | 62 | 62 |
| Wednesday | 4 | 1,179 | 4,717 |
| Friday | 2 | 480 | 961 |
| Saturday | 2 | 302 | 603 |
| Sunday | 1 | 140 | 140 |
Posting Consistency & Streaks
How steadily @mayathedragqueen maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.0%
Active days
Posted at least once
2727.0h
Avg gap
Between posts
Caption Length & Performance
How @mayathedragqueen's caption length correlates with engagement
100.0%
Posts with Caption
550
Avg Caption Chars
437
Median Chars
1410
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 554 |
The audience rewards captions of 50 characters the most. This length receives more engagement than any other option on the chart.
Who This Audience Is
What @mayathedragqueen's reach and engagement mean for a brand.
The follower count sits well below the typical creator benchmark. This indicates an audience that is smaller than broadcast scale. The artist category and verified status suggest a niche professional standing despite the lower reach. Engagement rates are higher than the median for this platform. This suggests a brand message lands harder here than it would with a broader, less engaged follower base. The presence of many reciprocal follows points to a more intimate circle rather than a passive mass audience. Data supports a fit for high end art supplies or boutique creative services.
Compare & Discover Similar Creators
Stack @mayathedragqueen against any other Instagram creator we track, or jump to similar accounts.
Compare @mayathedragqueen to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mayathedragqueen
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @mayathedragqueen is sponsored content, where a single post is valued between $329 and $658 based on follower volume. This creator ranks 1373 out of 1606 accounts, placing them well below the median mark. Because they sit in this lower tier, the quoted price band acts as a ceiling to bargain under rather than a starting point. Their engagement rate of 1.68% exceeds the 1.14% median, suggesting that their audience is more active than average for this size. This higher interaction makes the top end of the price range a fair exchange for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 32.9K followers (Micro)
$329 – $658
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 32.9K followers
- + 1.68% engagement rate beats the 1.14% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @mayathedragqueen reveals a micro Instagram presence with 32,923 followers. The account demonstrates an engagement rate of 1.68%, averaging 528 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @mayathedragqueen
How many followers does @mayathedragqueen have on Instagram?
@mayathedragqueen has 32,923 followers on Instagram, placing them in the micro creator tier.
What is @mayathedragqueen's Instagram engagement rate?
@mayathedragqueen has an engagement rate of 1.68% based on 12 recent posts, averaging 528 likes per post.
How much does @mayathedragqueen earn on Instagram?
Based on industry benchmarks, @mayathedragqueen's estimated sponsorship value is $329 - $658 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mayathedragqueen published on Instagram?
@mayathedragqueen has published 259 posts on Instagram.
What is @mayathedragqueen's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,792 likes and 78 comments.
How often does @mayathedragqueen post on Instagram?
@mayathedragqueen posts approximately 0.1 times per week, with an average gap of 2727.0 hours between posts. Peak posting days are Wednesday, Friday, Saturday.
How does @mayathedragqueen compare to other Instagram creators?
@mayathedragqueen sits in the Micro creator tier alongside accounts like @djluizsomonstro, @osa_seven, @couchdoodles.
Is @mayathedragqueen verified on Instagram?
Yes, @mayathedragqueen is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mayathedragqueen's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026