Martha Cooper

Martha Cooper

@marthacoopergram

Still snappin'. This is a mix of graff, street art, hip hop & everyday life. Welcome to my world!

Photographer

324.4K

Followers

1.5K

Following

3.3K

Posts

0.9%

Engagement Rate

≈ +0.3% over 70d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

Martha Cooper holds rank 948 out of the 1606 creators we track and her follower count is 0.4 times the median size. This indicates she is smaller than the typical creator in our database. As a verified Photographer with over three thousand posts, she maintains an established presence in the macro tier. Her engagement rate of 0.9 percent falls just below the median of 0.98 percent. The following report explores her audience interaction and content performance.

Account Info

Account Size Macro
Followers 324,352
Following 1,488
Posts 3,317
Verified Yes
Category Photographer

Post Performance

Posts Analyzed 12
Avg Likes per Post 2,851
Avg Comments per Post 71
Videos 0
Photos 12
Engagement Rate 0.9%

Follower Growth Over Time

How @marthacoopergram's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+903

Net Change

+0.3%

% Change

+13

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (324,000 followers) and Jul 17, 2026 (324,903 followers).

The account grew from 324.0K to 324.4K followers over 51 days. The growth remains flat with only a 0.1% change during this period.

What the trajectory means

The account maintained a flat trajectory with an increase of only 0.1% over the 51 day period. This steady count establishes @marthacoopergram as a known quantity for stable campaign planning. The slow daily pace allows for predictable engagement expectations without the volatility of rapid growth.

Engagement Analysis

Based on 12 recent posts

Platform Context

@marthacoopergram ranks 493 out of 929 based on an engagement rate that sits below the tracked median. This performance indicates a lower interaction frequency per follower compared to the average creator in the corpus. The account falls just short of the 0.98% benchmark.

The engagement rate of 0.9% falls just below the median of 0.98%, placing the account at rank 493 of 929. This indicates an audience that reacts slightly less than the average user across this platform. While the average count of 71 comments suggests a consistent level of interaction, the low engagement rate relative to reach means these conversations are sparse compared to total views. Reliability on growth is currently low as only 8.3% of recent posts doubled the account's own average performance. No posts achieved a fivefold increase in engagement. This lack of high-performing outliers suggests that content reaches a consistent but stagnant circle rather than breaking into new pockets of interest. The community provides steady participation, but it does not frequently trigger organic spikes. This is a tap-and-scroll audience.

2.9K

Avg Likes/Post

71

Avg Comments/Post

34.2K

Total Likes

851

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.90%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @marthacoopergram's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @marthacoopergram's single biggest post had going for it — the patterns worth replicating.

Top post by @marthacoopergram

6,114 likes · 95 comments

2.1× @marthacoopergram's average post · 2.4× the median post.

"More flix from Paris @beyondthestreetsart. Over 100 artists are participating in this super show. It’s up until August 30, stop by if you can. IG limited me to 20 tags so sorry to have to leave a few off. The final slide shows the poster outside the venue with my 1982 photo."

275 characters

Photo

Format

Friday

Day Posted

14:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over double the median engagement of this account. It reached a high like to comment ratio of sixty to one. This peak occurred on a Friday afternoon when the caption included detailed information about local artists and locations. Long captions exceeding 100 characters are your best tool for engagement. These longer blocks of text outperform posts with no captions, which suggests that followers value context and storytelling over brief snippets. Use these longer descriptions to build a connection rather than just providing a quick update. The presence of two recurring hashtags serves as the primary signal for content categorization. You should maintain a steady posting cadence of about once every seven days. Engagement levels are modest relative to the follower count, so focus on consistent output rather than seeking explosive growth. This account currently reaches 324.4K followers with an average of 2.9K likes per post.

Top Hashtags

#2 (1)

Top Keywords

photo (7) street (7) bronx (7) documentary (7) exhibit (6) bronxdocumentarycenter (6) opening (5) center (5) join (4) screening (4) bgirl (4) nikakramer (3) june (3) annex (3) streetwise (3) there (3) free (3) paris (3) beyondthestreetsart (3) show (3) rokafella (3) here (2) tonight (2) hope (2) designer (2) please (2) thursday (2) cheryl (2) conversation (2) epic (2)

Caption Analysis

Avg Caption Length 370 chars
Posting Frequency 1.1 posts/week

Content Mix

0

Videos / Reels

12

Photos

Top Performing Posts

Post thumbnail

More flix from Paris @beyondthestreetsart. Over 100 artists are participating in this super show. It’s up until August …

6.1K likes 95 comments
View
Post thumbnail

Hey WWA-I’m here in Warsaw, Poland for the opening TONIGHT of my photo exhibit Unsanctioned at BD Gallery @bd_gallery_…

5.0K likes 110 comments
View
Post thumbnail

Today I’m partnering with The Skateroom to release a limited edition set of 5 skateboard decks with my 1981 photo of ”C…

4.9K likes 119 comments
View
Post thumbnail

I’ve spent the last 10 days in Paris watching thousands of incredibly diverse pieces installed to form one remarkable e…

4.8K likes 125 comments
View
Post thumbnail

Epic opening at the Bronx Documentary Center. Thanks to everyone who came out. It was hearwarming to see so many friend…

4.5K likes 97 comments
View
Post thumbnail

(No caption)

2.6K likes 43 comments
View
Post thumbnail

I’ve been working hard setting up Streetwise, my retrospective photo exhibit at the Bronx Documentary Center. TATScru s…

1.9K likes 88 comments
View
Post thumbnail

📽 MAY 29 - Join us at the BDC for a screening of @alltheladiessay, the groundbreaking Bgirl documentary inspired by @ma…

1.5K likes 60 comments
View
Post thumbnail

On Friday we celebrated BGirls at my Bronx Documentary Center exhibit “Streetwise” with a full-house screening of Rokaf…

1.1K likes 50 comments
View

Top Posts

Highest-liked recent posts from @marthacoopergram

# Caption Likes Comments Link
1
More flix from Paris @beyondthestreetsart. Over 100 artists are participating i…
6.1K 95 view
2
Hey WWA-I’m here in Warsaw, Poland for the opening TONIGHT of my photo exhibit …
5.0K 110 view
3
Today I’m partnering with The Skateroom to release a limited edition set of 5 s…
4.9K 119 view
4
I’ve spent the last 10 days in Paris watching thousands of incredibly diverse p…
4.8K 125 view
5
Epic opening at the Bronx Documentary Center. Thanks to everyone who came out. …
4.5K 97 view
6
No caption
2.6K 43 view
7
I’ve been working hard setting up Streetwise, my retrospective photo exhibit at…
1.9K 88 view
8
📽 MAY 29 - Join us at the BDC for a screening of @alltheladiessay, the groundbr…
1.5K 60 view
9
On Friday we celebrated BGirls at my Bronx Documentary Center exhibit “Streetwi…
1.1K 50 view

Posting Patterns & Optimal Timing

When @marthacoopergram posts on Instagram

The creator maintains a sparse high-effort pace. While their frequency sits slightly above the median at 1.1 posts per week, their low rank of 948 out of 1606 confirms they do not post with the volume typical of top tier influencers. A consistency score of 31 indicates an erratic rhythm rather than a predictable schedule. The presence of only one day in their longest posting streak suggests they often go through long periods of silence followed by isolated updates. Content lands most frequently on Tuesday and Thursday. These specific windows, particularly around 14:00 UTC, are the moments when new material hits the feed. Marketers should note that this unpredictable cadence makes it difficult to plan a high-frequency campaign or rely on consistent weekly touchpoints. A partnership would require a bespoke content plan because the creator does not follow a clockwork posting cycle. You cannot assume a post will land on a specific day based on past behavior alone. Coordination must be handled individually for each piece of content.

1.1

Posts / week

167.3h

Avg gap between posts

Tuesday, Thursday, Sunday

Peak posting days

14:00, 11:00, 20:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @marthacoopergram publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

1

6

7

8

9

10

2

11

1

12

1

13

2

14

15

16

1

17

1

18

1

19

2

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @marthacoopergram publishes more often. Their busiest hours are 14:00, 11:00, 20:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @marthacoopergram hasn't been active in our tracked sample.

This account posts 1.1 times per week with the best engagement on Tuesday and Thursday. The most active hour is 14:00 UTC.

Most Common Words

Frequent caption words across @marthacoopergram's recent posts (excludes stopwords)

photo (7) street (7) bronx (7) documentary (7) exhibit (6) bronxdocumentarycenter (6) opening (5) center (5) join (4) screening (4) bgirl (4) nikakramer (3) june (3) annex (3) streetwise (3) there (3) free (3) paris (3) beyondthestreetsart (3) show (3) rokafella (3) here (2) tonight (2) hope (2) designer (2) please (2) thursday (2) cheryl (2) conversation (2) epic (2)

Best Day of the Week to Post

@marthacoopergram's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 3 1,673 5,020
Wednesday 1 1,047 1,047
Thursday 3 3,836 11,509
Friday 1 6,209 6,209
Saturday 2 2,770 5,540
Sunday 2 2,866 5,733

Posting Consistency & Streaks

How steadily @marthacoopergram maintains output

1

Longest streak (days)

31/100

Consistency score

Inverse of posting-gap variance

15.6%

Active days

Posted at least once

167.3h

Avg gap

Between posts

Caption Length & Performance

How @marthacoopergram's caption length correlates with engagement

91.7%

Posts with Caption

404

Avg Caption Chars

364

Median Chars

724

Longest Caption

Caption Length Posts Avg Engagement
No caption 1 2.6K
Long (100+) 11 2.9K

The audience favors long captions of 100+ characters because they reach an average of 2.9K engagements. This performs better than no caption posts which only reach 2.6K.

Who This Audience Is

What @marthacoopergram's reach and engagement mean for a brand.

The follower count sits at less than half the typical size of tracked creators in this category. This positioning indicates an audience that is smaller than standard broadcast scale despite the verified status. The photography classification suggests a professional focus on visual content. Engagement rates are slightly below the median for this platform. This delta means a brand message will land with about the same impact as average benchmarks rather than performing better or worse than typical peers. The follower count and engagement data do not suggest an exceptionally active or niche-heavy base. Because the account maintains a verified status in photography without exceeding standard engagement levels, it fits best within professional services or gallery promotion.

Compare & Discover Similar Creators

Stack @marthacoopergram against any other Instagram creator we track, or jump to similar accounts.

Compare @marthacoopergram to another creator

Get a side-by-side stats breakdown.

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @marthacoopergram is sponsored posts, which carry a market value between $2.6K and $4.9K based on the follower count. Her ranking places her below the median of the tracked set, meaning she sits in a position where the quoted band acts as a ceiling rather than a starting point. This lower rank suggests she represents a value buy for brands seeking reach without the premium costs associated with top-tier accounts. The engagement rate of 0.9% sits just below the 0.98% median, indicating that the audience is active but not exceptionally high in interaction relative to peers. Because her engagement mirrors the average market standard, the lower end of the price band represents a fair exchange for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 324.4K followers (Macro)

$2,595 – $4,865

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 0.4 times the median puts the account in the lower portion of the field. Engagement. The 0.9% rate falls just below the 0.98% median, indicating a slightly less active audience than typical peers. Hit-rate. Only 8.3% of posts beat double the average engagement, showing that content rarely breaks through to new heights. Trajectory. A 0.1% change over 51 days indicates a stagnant follower base.

Strengths

  • + Verified account with 324.4K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.9% engagement rate trails the 0.98% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.1 posts a week limits fresh reach
  • ~ Low consistency score (31/100), posting rhythm is erratic

Summary

This analysis of @marthacoopergram reveals a macro Instagram presence with 324,352 followers. The account demonstrates an engagement rate of 0.90%, averaging 2.9K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @marthacoopergram

How many followers does @marthacoopergram have on Instagram?

@marthacoopergram has 324,352 followers on Instagram, placing them in the macro creator tier.

What is @marthacoopergram's Instagram engagement rate?

@marthacoopergram has an engagement rate of 0.90% based on 12 recent posts, averaging 2.9K likes per post.

How much does @marthacoopergram earn on Instagram?

Based on industry benchmarks, @marthacoopergram's estimated sponsorship value is $2,595 - $4,865 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @marthacoopergram published on Instagram?

@marthacoopergram has published 3,317 posts on Instagram.

What is @marthacoopergram's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 6,114 likes and 95 comments.

How often does @marthacoopergram post on Instagram?

@marthacoopergram posts approximately 1.1 times per week, with an average gap of 167.3 hours between posts. Peak posting days are Tuesday, Thursday, Sunday.

How does @marthacoopergram compare to other Instagram creators?

@marthacoopergram sits in the Macro creator tier alongside accounts like @josevilla, @theolator, @benlowy.

Is @marthacoopergram verified on Instagram?

Yes, @marthacoopergram is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @marthacoopergram's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026