16.3M

Followers

1.7K

Following

40

Posts

1.24%

Engagement Rate

Mega tier Updated Jun 27, 2026

Account Overview

Profile summary and post performance

This account ranks at 363 out of over 1600 creators we track. With 16.3 million followers, it holds a following that is 22.4 times larger than the median creator. This verified Mega tier profile has shared 40 posts in total and lacks a specific category designation. The engagement rate of 1.24% falls just below the 1.31% median mark. Detailed metrics on audience interaction and content performance follow in the rest of this report.

Account Info

Account Size Mega
Followers 16,276,807
Following 1,667
Posts 40
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 191,104
Avg Comments per Post 10,075
Videos 2
Photos 10
Engagement Rate 1.24%

Engagement Analysis

Based on 12 recent posts

Platform Context

@klaythompson ranks 830 out of 1606 because its engagement rate sits below the tracked median. This lower percentage means fewer followers interact with each post compared to average accounts in the corpus. The performance indicates a lower level of active participation relative to peer creators.

The engagement rate of 1.24% falls below the 1.31% median and ranks 830 out of 1606, proving this audience reacts less than average. Photos garner more interaction than videos by a wide margin. The high volume of likes on still images suggests followers favor static content for their primary engagement. While many people view the posts, only 8.3% of recent content reached double the account average. A smaller 8.3% of posts cleared five times the typical reach. These figures indicate that while the account has a large following, most content stays within a predictable bubble rather than breaking out into wide-scale virality. The gap between total likes and comments shows a preference for passive interaction over conversation. This audience is a tap-and-scroll audience.

191.1K

Avg Likes/Post

10.1K

Avg Comments/Post

2.3M

Total Likes

120.9K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Average for Mega

1.24%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

19.2K

Avg Likes on Videos (2)

225.5K

Avg Likes on Photos (10)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @klaythompson's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @klaythompson's single biggest post had going for it — the patterns worth replicating.

Top post by @klaythompson

1,024,743 likes · 14,021 comments

5.2× @klaythompson's average post · 8.5× the median post.

"I’m gonna miss Rocco a lot, 13 glorious years with my boy . I know he’s in doggy heaven poppin somebody’s ball. A great dynasty dog he was. Thank you for all the sweet messages ! All dogs go to Heaven !"

202 characters

Photo

Format

Friday

Day Posted

22:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 8.5x over the median like count for this account. It earned 14.0K comments with a high like to comment ratio of roughly 71 to 1. This suggests that personal emotional narratives drive much higher engagement than standard content. Long captions exceeding 100 characters perform best by generating 285.2K average likes. Medium length captions under 100 characters result in the lowest performance at only 52.8K likes. Use these long blocks of text to build a deeper connection with the audience. The hashtags #keepmoving, #sti11klay, #newera, and #jackieisback serve as consistent signals for the core topics. Given that average engagement is modest relative to the total follower count, focus on steady volume rather than chasing viral peaks. This account posts approximately 0.1 times per week. Klay Thompson has 16.3 million followers.

Top Hashtags

#keepmoving (1) #sti11klay (1) #newera (1) #jackieisback (1)

Top Keywords

still (5) never (4) every (3) years (3) dynasty (2) klay (2) shooting (2) anta (2) beverly (2) hills (2) heaven (2) thank (2) shoot (2) inspired (2) spends (1) time (1) sand (1) david (1) hasselhof (1) dallas (1) builder (1) beginnings (1) through (1) rise (1) fall (1) championships (1) injuries (1) comebacks (1) thompson (1) love (1)

Caption Analysis

Avg Caption Length 142 chars
Posting Frequency 0.1 posts/week

Content Mix

2

Videos / Reels

10

Photos

Top Performing Posts

Post thumbnail

I’m gonna miss Rocco a lot, 13 glorious years with my boy . I know he’s in doggy heaven poppin somebody’s ball. A great…

1.0M likes 14.0K comments
View
Post thumbnail

TREY - UNO ! #newera #jackieisback

296.9K likes 4.4K comments
View
Post thumbnail

One of my favorite memories along this journey was working out for the Knicks in June 2011, and Donnie Walsh told me ho…

261.6K likes 2.5K comments
View
Post thumbnail

Shooters shoot

160.6K likes 2.2K comments
View
Post thumbnail

Pegasus City 👌🏽

118.7K likes 81.1K comments
View
Post thumbnail

Another day in paradise 👌🏽 🥽 👌🏽

113.1K likes 8.7K comments
View
Post thumbnail

La Cantera is goated 🐐 ⛳️

96.4K likes 807 comments
View
Post thumbnail

This guy spends more time in the sand than David Hasselhof

84.7K likes 1.8K comments
View
Post thumbnail

Thank you @steviethunder33, @vision_cameroon, the @khoteldouala and lovely people of Douala. My heart is full and I’ve …

78.7K likes 773 comments
View

Top Posts

Highest-liked recent posts from @klaythompson

# Caption Likes Comments Link
1
I’m gonna miss Rocco a lot, 13 glorious years with my boy . I know he’s in dogg…
1.0M 14.0K view
2
TREY - UNO ! #newera #jackieisback
296.9K 4.4K view
3
One of my favorite memories along this journey was working out for the Knicks i…
261.6K 2.5K view
4
Shooters shoot
160.6K 2.2K view
5
Pegasus City 👌🏽
118.7K 81.1K view
6
Another day in paradise 👌🏽 🥽 👌🏽
113.1K 8.7K view
7
La Cantera is goated 🐐 ⛳️
96.4K 807 view
8
This guy spends more time in the sand than David Hasselhof
84.7K 1.8K view
9
Thank you @steviethunder33, @vision_cameroon, the @khoteldouala and lovely peop…
78.7K 773 view

Posting Patterns & Optimal Timing

When @klaythompson posts on Instagram

The creator maintains a sparse high-effort pace. This low frequency falls well below the median of 0.6 posts per week. Despite this low volume, the account ranks 363 out of 1606 based on posting frequency relative to follower count. The consistency score of 29 indicates an erratic rhythm with unpredictable gaps between updates. Content rarely lands in a predictable pattern as evidenced by the one day longest streak. New content typically surfaces on Saturday and Tuesday. The busiest hour for fresh uploads is 22:00 UTC. Marketers should not expect regular weekly touchpoints or a steady feed of content. A campaign must be planned around these specific windows rather than relying on a constant stream. Because the cadence is irregular, you cannot rely on a recurring schedule to maintain brand presence. You must coordinate with the team specifically for the identified days to ensure your tie-in aligns with their rare moments of activity.

0.1

Posts / week

1487.5h

Avg gap between posts

Saturday, Tuesday, Thursday

Peak posting days

22:00, 17:00, 19:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @klaythompson publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

1

3

1

4

5

1

6

7

8

9

10

11

12

13

14

1

15

16

2

17

1

18

2

19

20

21

2

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @klaythompson publishes more often. Their busiest hours are 22:00, 17:00, 19:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @klaythompson hasn't been active in our tracked sample.

The account posts most often on Saturday and Tuesday at 22:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @klaythompson's recent posts (excludes stopwords)

still (5) never (4) every (3) years (3) dynasty (2) klay (2) shooting (2) anta (2) beverly (2) hills (2) heaven (2) thank (2) shoot (2) inspired (2) spends (1) time (1) sand (1) david (1) hasselhof (1) dallas (1) builder (1) beginnings (1) through (1) rise (1) fall (1) championships (1) injuries (1) comebacks (1) thompson (1) love (1)

Best Day of the Week to Post

@klaythompson's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 199,841 199,841
Tuesday 2 193,894 387,789
Wednesday 2 70,885 141,770
Thursday 2 180,675 361,350
Friday 2 528,885 1,057,770
Saturday 2 51,396 102,792
Sunday 1 162,843 162,843

Posting Consistency & Streaks

How steadily @klaythompson maintains output

1

Longest streak (days)

29/100

Consistency score

Inverse of posting-gap variance

1.8%

Active days

Posted at least once

1487.5h

Avg gap

Between posts

Caption Length & Performance

How @klaythompson's caption length correlates with engagement

100.0%

Posts with Caption

142

Avg Caption Chars

80

Median Chars

491

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 5 176.6K
Medium (40-100) 2 52.8K
Long (100+) 5 285.2K

The audience rewards long captions with an average of 285.2K engagements. Medium captions perform the worst at 52.8K engagement.

Who This Audience Is

What @klaythompson's reach and engagement mean for a brand.

The follower count ranks this account as a high-reach profile that operates at many times the volume of the typical tracked creator. This scale indicates an audience of substantial breadth rather than a niche circle. The verified status confirms a public figure status despite the lack of a specific category tag. Engagement rates sit slightly below the median for the platform. This suggests that while the reach is broad, the interaction rate is softer than what is typical for smaller, more concentrated communities. The high follower-to-following ratio confirms a primary role as a broadcaster rather than a peer participant. Because the engagement does not outperform the average despite the large scale, the audience functions primarily as a passive viewership base. This profile fits well within the sports and lifestyle category.

Compare & Discover Similar Creators

Stack @klaythompson against any other Instagram creator we track, or jump to similar accounts.

Compare @klaythompson to another creator

Get a side-by-side stats breakdown.

@klaythompson vs

Creators in the same tier as @klaythompson

Jackson Wang

Jackson Wang

@jacksonwang852g7

32.4M followers

Juanpa Zurita

Juanpa Zurita

@juanpazurita

32.3M followers

Eliana Michaelichen

Eliana Michaelichen

@eliana

32.0M followers

Sidharth Malhotra

Sidharth Malhotra

@sidmalhotra

32.0M followers

Viih Tube

Viih Tube

@viihtube

32.0M followers

Hande Erçel

Hande Erçel

@handemiyy

32.0M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @klaythompson is sponsored content from brands seeking large reach. A single post falls within a $81.4K to $195.3K range based on their follower count. This account ranks in the top 22 percent of tracked creators, placing it well above the median. Because they sit in this high rank, they command a premium price for any campaign. The engagement rate of 1.24% sits just below the 1.31% average but remains stable enough to justify the higher end of their pricing bracket. This consistent interaction supports the value of their reach. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 16.3M followers (Mega)

$81,384 – $195,322

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the upper portion of the field with a following 22.4 times the median, the account holds a wide reach. Engagement. A 1.24% rate falls slightly below the 1.31% median, indicating lower than average interaction relative to follower size. Hit-rate. Only 8.3% of recent posts beat double the average engagement, showing a lack of frequent standout hits.

Strengths

  • + Verified account with 16.3M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 1.24% engagement rate trails the 1.31% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach
  • ~ Low consistency score (29/100), posting rhythm is erratic

Summary

This analysis of @klaythompson reveals a mega Instagram presence with 16,276,807 followers. The account demonstrates an engagement rate of 1.24%, averaging 191.1K likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @klaythompson

How many followers does @klaythompson have on Instagram?

@klaythompson has 16,276,807 followers on Instagram, placing them in the mega creator tier.

What is @klaythompson's Instagram engagement rate?

@klaythompson has an engagement rate of 1.24% based on 12 recent posts, averaging 191.1K likes per post.

How much does @klaythompson earn on Instagram?

Based on industry benchmarks, @klaythompson's estimated sponsorship value is $81,384 - $195,322 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @klaythompson published on Instagram?

@klaythompson has published 40 posts on Instagram.

What is @klaythompson's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,024,743 likes and 14,021 comments.

How often does @klaythompson post on Instagram?

@klaythompson posts approximately 0.1 times per week, with an average gap of 1487.5 hours between posts. Peak posting days are Saturday, Tuesday, Thursday.

How does @klaythompson compare to other Instagram creators?

@klaythompson sits in the Mega creator tier alongside accounts like @jacksonwang852g7, @juanpazurita, @eliana.

Is @klaythompson verified on Instagram?

Yes, @klaythompson is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @klaythompson's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 27, 2026