Eesti Ragbi Liit

Eesti Ragbi Liit

@estonianrugby

See Instagram photos and videos from Eesti Ragbi Liit (@estonianrugby)

Sports Business https://try.ragbi.ee/u18

2.1K

Followers

312

Following

230

Posts

4.87%

Engagement Rate

↑ +4.7% over 114d Nano tier Updated Aug 30, 2026

Account Overview

Profile summary and post performance

This account ranks 1763 out of 1792 tracked creators, making it smaller than the typical creator we monitor as its follower count is 0.0x the median. This unverified sports profile has shared 230 posts to date and functions as a nano creator. The engagement rate of 4.87% clears the 1.38% median for this category. The following report explores specific audience interactions and content performance metrics.

Account Info

Account Size Nano
Followers 2,074
Following 312
Posts 230
Verified No
Business Account Yes
Category Sports

Post Performance

Posts Analyzed 12
Avg Likes per Post 99
Avg Comments per Post 2
Videos 2
Photos 10
Engagement Rate 4.87%

Follower Growth Over Time

How @estonianrugby's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+94

Net Change

+4.7%

% Change

+1

Avg / Day

114

Days Tracked

32

Data Points

Tracked between May 7, 2026 (1,980 followers) and Aug 30, 2026 (2,074 followers).

The account grew from 2,000 to 2,100 followers over 114 days. The steady upward trend resulted in an increase of about 94 followers.

What the trajectory means

@estonianrugby gained 94 followers over the tracked period, moving from 2.0K to 2.1K. This upward trend makes the account worth getting in early on as it builds momentum. The pace of one new follower per day allows for steady planning within a campaign brief.

Engagement Analysis

Based on 12 recent posts

Platform Context

@estonianrugby ranks 340 out of 1792 based on an engagement rate that sits well above the tracked median. This performance means the account generates more interaction per follower than most creators in the corpus. The gap between its rate and the average indicates a highly active audience.

The engagement rate of 4.87% beats the median of 1.38% and ranks 340 out of 1792 accounts, proving this audience reacts far more than usual. This high participation indicates that followers are not just scrolling past content but are actively choosing to interact with the posts. Video content earns a clear reward from the community since these posts average 238 likes compared to only 71 for photos. The disparity between formats confirms that motion content is the primary driver of interest and engagement. Reliability of reach remains low because only 8.3% of recent posts cleared double the account average while none reached five times the average. This suggests a consistent but localized reach rather than sporadic viral growth. While the high engagement rate proves deep loyalty from the core followers, the lack of high-reaching outliers means the content mostly resonates with a stable base. This is an active audience.

99

Avg Likes/Post

2

Avg Comments/Post

1.2K

Total Likes

22

Total Comments

Engagement Rate

Compared to Nano tier benchmarks

Below Average for Nano

4.87%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

238

Avg Likes on Videos (2)

71

Avg Likes on Photos (10)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @estonianrugby's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @estonianrugby's single biggest post had going for it — the patterns worth replicating.

Top post by @estonianrugby

432 likes · 16 comments

4.4× @estonianrugby's average post · 7.1× the median post.

"🇪🇪 A historic day for Estonia as their 7s Women claim their first ever win defeating newcomers Greece in Andorra! 👏"

115 characters

Video

Format

Friday

Day Posted

15:00 UTC

Hour Posted

3.0K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

Focus on high-impact milestones to drive engagement. The standout post outperformed the median by a factor of 7.1 through its specific focus on a historic win for the women's team. This content achieved a solid like to comment ratio, suggesting that major achievements resonate well with this audience. Use captions to provide context for these moments. Long-form copy is not necessary since shorter descriptions suffice to frame the news. The hashtag set including #estonianrugby and #eestiragbi functions as a clear signal of local interest and regional sport. Because average engagement is modest, prioritize a consistent presence over chasing rare spikes. Post about 0.7 times per week to maintain steady visibility. This account currently has 2.1K followers.

Top Hashtags

#estonianrugby (5) #eestiragbi (4) #rugbyeurope (4) #estoniarugby (3) #rugby (2) #europerugby (2) #womensrugby (2) #rugby7s (2) #mensrugby (2) #kosovorugby (2) #rugbymen (2) #supporttheteam (2) #teamestonia (2) #sponsors (1) #buildtogether (1) #insertcoin (1) #sisetamünt (1) #u18 (1) #7srugbytournament (1) #rugbywomen (1)

Top Keywords

eesti (40) rugby (28) estonia (28) team (26) ragbi (14) women (14) europe (11) kosovo (11) every (10) ever (10) tournament (10) naiste (9) first (8) estonian (8) support (7) andorra (6) kosovos (6) conference (6) rugbyeurope (6) estonianrugby (5) meie (5) time (5) turniiri (5) meeste (5) greece (5) eestiragbi (4) loeb (4) naised (4) andorras (4) ajalugu (4)

Caption Analysis

Avg Caption Length 973 chars
Posting Frequency 0.7 posts/week

Content Mix

2

Videos / Reels

10

Photos

Top Performing Posts

Post thumbnail

🇪🇪 A historic day for Estonia as their 7s Women claim their first ever win defeating newcomers Greece in Andorra! 👏

432 likes 16 comments 3.0K views Video
View
Post thumbnail

🏉❤️ Aitäh, Eesti naised! Eesti naiste olümpiaragbikoondis lõpetas Andorras toimunud turniiri 8. kohal 11 riigi seast. …

162 likes 0 comments
View
Post thumbnail

Ajalugu on tehtud! 🏉🇪🇪 Eesti naiste 7s koondis kirjutas taas ajalugu, saavutades oma esimese võidu rahvusvahelisel või…

150 likes 3 comments
View
Post thumbnail

Toeta Eesti naiste ragbikoondise teekonda Andorrasse! 🏉🇪🇪 12.–14. juunil esindab Eesti naiste ragbikoondis meie riiki …

87 likes 0 comments
View
Post thumbnail

Toeta Eesti meeste ragbikoondist teekonnal Kosovosse! 🏉🇪🇪 13.–14. juunil võistleb Eesti meeste ragbikoondis Rugby Euro…

65 likes 1 comments
View
Post thumbnail

🏉 AJALUGU ON TEHTUD! Eesti naiste olümpiaragbikoondis võitis täna Andorras oma esimese rahvusvahelise mängu, alistades…

63 likes 0 comments
View
Post thumbnail

🇪🇪 Eesti värvid Euroopa areenil! Meie naiste ja meeste 7s ragbikoondised on kohal ning valmis andma kõik Euroopa meist…

59 likes 2 comments
View
Post thumbnail

🇪🇪 Kas oled valmis toetama Eesti ragbit? Eesti Ragbi Liit 🏉 avab 2026. hooajaks koostöövõimalused - selged ja kättesaa…

50 likes 0 comments
View
Post thumbnail

Esimest korda ajaloos sõidab Eesti U18 noormeeste koondis Euroopa meistrivõistlustele. 17.–18. juulil. Budapest. 13 no…

44 likes 0 comments 420 views Video
View

Top Posts

Highest-liked recent posts from @estonianrugby

# Caption Likes Comments Link
1
🇪🇪 A historic day for Estonia as their 7s Women claim their first ever win defe…
432 16 view
2
🏉❤️ Aitäh, Eesti naised! Eesti naiste olümpiaragbikoondis lõpetas Andorras toi…
162 0 view
3
Ajalugu on tehtud! 🏉🇪🇪 Eesti naiste 7s koondis kirjutas taas ajalugu, saavutad…
150 3 view
4
Toeta Eesti naiste ragbikoondise teekonda Andorrasse! 🏉🇪🇪 12.–14. juunil esind…
87 0 view
5
Toeta Eesti meeste ragbikoondist teekonnal Kosovosse! 🏉🇪🇪 13.–14. juunil võist…
65 1 view
6
🏉 AJALUGU ON TEHTUD! Eesti naiste olümpiaragbikoondis võitis täna Andorras oma…
63 0 view
7
🇪🇪 Eesti värvid Euroopa areenil! Meie naiste ja meeste 7s ragbikoondised on ko…
59 2 view
8
🇪🇪 Kas oled valmis toetama Eesti ragbit? Eesti Ragbi Liit 🏉 avab 2026. hooajak…
50 0 view
9
Esimest korda ajaloos sõidab Eesti U18 noormeeste koondis Euroopa meistrivõistl…
44 0 view

Posting Patterns & Optimal Timing

When @estonianrugby posts on Instagram

This account follows a sparse high-effort pace. While the post frequency exceeds the median of 0.6 per week, its rank near the bottom of the follower list indicates that volume does not translate to reach. The consistency score of 0 confirms an erratic rhythm rather than a dependable schedule. Gaps between posts are unpredictable and lack a predictable pattern for planners. New content lands most often on Friday and Monday. These uploads typically appear around 12:00 UTC. Because the posting behavior is inconsistent, marketers should not rely on a regular calendar to time a campaign. You must monitor the account manually to catch updates as they happen. A partnership requires reactive timing rather than a proactive schedule based on expected dates.

0.7

Posts / week

268.6h

Avg gap between posts

Friday, Monday, Thursday

Peak posting days

12:00, 21:00, 15:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @estonianrugby publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

2

12

1

13

1

14

2

15

16

1

17

18

1

19

20

2

21

2

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @estonianrugby publishes more often. Their busiest hours are 12:00, 21:00, 15:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @estonianrugby hasn't been active in our tracked sample.

This account posts most often on Friday and Monday at 12:00 UTC. The frequency is low at 0.7 posts per week.

Most Common Words

Frequent caption words across @estonianrugby's recent posts (excludes stopwords)

eesti (40) rugby (28) estonia (28) team (26) ragbi (14) women (14) europe (11) kosovo (11) every (10) ever (10) tournament (10) naiste (9) first (8) estonian (8) support (7) andorra (6) kosovos (6) conference (6) rugbyeurope (6) estonianrugby (5) meie (5) time (5) turniiri (5) meeste (5) greece (5) eestiragbi (4) loeb (4) naised (4) andorras (4) ajalugu (4)

Best Day of the Week to Post

@estonianrugby's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 46 92
Wednesday 1 44 44
Thursday 1 61 61
Friday 7 122 853
Saturday 1 162 162

Posting Consistency & Streaks

How steadily @estonianrugby maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

6.5%

Active days

Posted at least once

268.6h

Avg gap

Between posts

Caption Length & Performance

How @estonianrugby's caption length correlates with engagement

100.0%

Posts with Caption

973

Avg Caption Chars

880

Median Chars

2158

Longest Caption

Caption Length Posts Avg Engagement
Long (100+) 12 101

The audience rewards short captions of 0 to 5 words the most. These posts receive more engagement than any other length.

Who This Audience Is

What @estonianrugby's reach and engagement mean for a brand.

The follower count ranks at the bottom of the tracked scale and sits well below the typical creator median. This indicates a niche local presence rather than a broad reach. The lack of verification status combined with the sports category suggests a localized community focused on regional athletics. While the total numbers are low, the engagement rate is over three times higher than the platform average. This high interaction relative to the median means a brand message will land much harder among these followers than it would on a larger, more diluted account. The audience is small but highly active within its specific sporting circle. The data points toward a localized sports organization rather than a broad entertainment entity. This audience fits primarily with regional sports equipment or local athletic apparel brands.

Compare & Discover Similar Creators

Stack @estonianrugby against any other Instagram creator we track, or jump to similar accounts.

Compare @estonianrugby to another creator

Get a side-by-side stats breakdown.

@estonianrugby vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @estonianrugby is local niche sponsorships. A sponsored post is valued at $0 based on current follower counts. This creator ranks 1763 out of 1792, placing them well below the median. Such a low rank means the quoted band acts as a ceiling to bargain under rather than a starting point. The engagement rate of 4.87% exceeds the 1.38% median. High interaction levels suggest the audience is attentive despite the small scale. This high engagement justifies the presence of an active community for local partners. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 2.1K followers (Nano)

N/A

Industry rate for nano Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking near the bottom of the field, the account has a follower count far below the median. Engagement. The 4.87% rate outperforms the 1.38% median, showing that current followers are highly active. Hit-rate. A low 8.3% of posts beat double the average engagement, indicating few posts break through as standout hits. Trajectory. Growth over the tracked period shows a steady upward trend in follower acquisition.

Strengths

  • + 4.87% engagement rate beats the 1.38% tracked median

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.7 posts a week limits fresh reach
  • ~ Below 10K followers, the usual floor for paid sponsorships

Summary

This analysis of @estonianrugby reveals a nano Instagram presence with 2,074 followers. The account demonstrates an engagement rate of 4.87%, averaging 99 likes per post across 12 analyzed posts.

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Frequently Asked Questions About @estonianrugby

How many followers does @estonianrugby have on Instagram?

@estonianrugby has 2,074 followers on Instagram, placing them in the nano creator tier.

What is @estonianrugby's Instagram engagement rate?

@estonianrugby has an engagement rate of 4.87% based on 12 recent posts, averaging 99 likes per post.

How much does @estonianrugby earn on Instagram?

Based on industry benchmarks, @estonianrugby's estimated sponsorship value is $0 - $0 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @estonianrugby published on Instagram?

@estonianrugby has published 230 posts on Instagram.

What is @estonianrugby's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 432 likes and 16 comments.

How often does @estonianrugby post on Instagram?

@estonianrugby posts approximately 0.7 times per week, with an average gap of 268.6 hours between posts. Peak posting days are Friday, Monday, Thursday.

How does @estonianrugby compare to other Instagram creators?

@estonianrugby sits in the Nano creator tier alongside accounts like @shpilevaya_nastya, @mirka.agency, @keurymella.

About This Analysis: This analysis is based on a snapshot of @estonianrugby's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Aug 30, 2026