Erin Fetherston

Erin Fetherston

@erinfetherston

See Instagram photos and videos from Erin Fetherston (@erinfetherston)

111.0K

Followers

6.6K

Following

1.0K

Posts

6.61%

Engagement Rate

Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

Erin Fetherston holds rank 1140 out of 1606 tracked creators with a follower count that is 0.2 times the median size. This means the account is smaller than the typical creator we track. The profile is verified and categorized as a Designer with over one thousand total posts. This volume identifies it as a macro account within its niche. The engagement rate of 6.61 percent far exceeds the 1.06 percent median. This high performance indicates a very active and loyal audience. The rest of this report breaks down the specific audience demographics and content peak periods.

Account Info

Account Size Macro
Followers 111,000
Following 6,632
Posts 1,004
Verified Yes
Business Account Yes
Category Designer

Post Performance

Posts Analyzed 12
Avg Likes per Post 7,261
Avg Comments per Post 76
Videos 3
Photos 9
Engagement Rate 6.61%

Engagement Analysis

Based on 12 recent posts

Platform Context

@erinfetherston ranks 121 out of 1161 for engagement rate because its 6.61% rate sits well above the tracked median of 1.06%. This performance indicates a high level of interaction relative to the average creator on the platform. The account maintains much stronger connection with its audience than most peers in the database.

The engagement rate of 6.61% outperforms the median and ranks 121 out of 1161. This audience reacts much more than usual. Photos earn over ten times the likes of videos, proving that followers reward static imagery with higher levels of interaction. While average likes reach 7.3K, the comment count remains modest at 76 per post. Reliability data shows a low hit rate for breakout content since only 8.3% of posts doubled the average and only 8.3% reached five times the average. These figures suggest that while the core audience is loyal, sporadicer peaks are rare. This is an active audience.

7.3K

Avg Likes/Post

76

Avg Comments/Post

87.1K

Total Likes

912

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Excellent for Macro

6.61%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

833

Avg Likes on Videos (3)

9.4K

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @erinfetherston's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @erinfetherston's single biggest post had going for it — the patterns worth replicating.

Top post by @erinfetherston

82,315 likes · 606 comments

11.3× @erinfetherston's average post · 331.7× the median post.

"Brother James, You were loved by the whole world, but to us — you were Uncle James. Thank you for your friendship. For always showing up. For being the one who would go the extra mile. When our dog died in the middle of the night, you were the one who came over with a shovel. Wh"

736 characters

Photo

Format

Wednesday

Day Posted

20:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median performance by a factor of 331.7. This specific post achieved a high like to comment ratio of 136 to 1. To replicate this reach, prioritize long form captions exceeding 100 words. These longer pieces average 8.8K likes while medium length posts under 100 words perform poorly with only 235 average likes. This suggests the audience rewards deep storytelling over concise updates. Use the hashtag #liveouter to signal your core topics to the algorithm. The posting cadence is low at 0.2 posts per week, which indicates a strategy of quality over frequency. Because the average engagement remains modest relative to the follower count, focus on maintaining this steady volume rather than seeking rapid growth. Erine's account currently reaches 111.0K followers with an average of 7.3K likes per post.

Top Hashtags

#liveouter (2)

Top Keywords

were (6) best (6) always (5) liveouter (4) life (4) year (4) outdoor (3) table (3) home (3) space (3) beautiful (3) vanderkimberly (3) thank (3) being (3) friend (3) love (3) amybartlam (3) such (3) first (2) summer (2) teak (2) chairs (2) seat (2) effortlessly (2) simple (2) ready (2) knew (2) white (2) palette (2) full (2)

Caption Analysis

Avg Caption Length 331 chars
Posting Frequency 0.2 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

Brother James, You were loved by the whole world, but to us — you were Uncle James. Thank you for your friendship. For…

82.3K likes 606 comments
View
Post thumbnail

Sharing on behalf of @vanderkimberly with @extratv about the amazing life gone much too soon @vanderjames . If you feel…

2.4K likes 119 comments 38.0K views Video
View
Post thumbnail

Happy birthday to this angel being @vanderkimberly You have been such a bright light in my life! The sister I always dr…

818 likes 23 comments
View
Post thumbnail

2016! The year I traded NYC for LA, red carpets for Moroccan shag and fashion for mom life 🤍

324 likes 32 comments
View
Post thumbnail

Such a fun evening celebrating my dear friend @ninatakesh on the launch of her stunning furniture collection. Thank you…

293 likes 21 comments
View
Post thumbnail

It was a quiet year on the grid, but a very active one behind the scenes. So much in the works—projects, collabs and id…

226 likes 24 comments
View
Post thumbnail

Last days of 2024 and I’m full of gratitude for what’s been and excitement for what the new year holds. Wishing you all…

208 likes 20 comments
View
Post thumbnail

Meet the Nakasa rug from @Jaipurliving. I chose this rug for my toddler’s room because it’s made from undyed 100% nat…

202 likes 32 comments
View
Post thumbnail

Throwback to my @anthropologiehome furniture launch. Today I’m recording a podcast with @dr.organicmommy discussing non…

147 likes 7 comments
View

Top Posts

Highest-liked recent posts from @erinfetherston

# Caption Likes Comments Link
1
Brother James, You were loved by the whole world, but to us — you were Uncle Ja…
82.3K 606 view
2
Sharing on behalf of @vanderkimberly with @extratv about the amazing life gone …
2.4K 119 view
3
Happy birthday to this angel being @vanderkimberly You have been such a bright …
818 23 view
4
2016! The year I traded NYC for LA, red carpets for Moroccan shag and fashion f…
324 32 view
5
Such a fun evening celebrating my dear friend @ninatakesh on the launch of her …
293 21 view
6
It was a quiet year on the grid, but a very active one behind the scenes. So mu…
226 24 view
7
Last days of 2024 and I’m full of gratitude for what’s been and excitement for …
208 20 view
8
Meet the Nakasa rug from @Jaipurliving. I chose this rug for my toddler’s room …
202 32 view
9
Throwback to my @anthropologiehome furniture launch. Today I’m recording a podc…
147 7 view

Posting Patterns & Optimal Timing

When @erinfetherston posts on Instagram

This creator follows a sparse high-effort pace. Her output falls well below the median frequency of 0.8 posts per week. This low volume places her in the lower half of the follower rank for posting frequency. The consistency score of 0 indicates an erratic rhythm with no predictable pattern between uploads. She often goes through long periods of silence followed by brief activity. Content lands primarily on Monday and Wednesday. The busiest upload window occurs at 20:00 UTC. Marketers should note that her sparse output makes it difficult to plan a high-frequency campaign. A tie-in would need to be planned well in advance because content does not appear on a regular schedule. You cannot rely on a steady stream of new posts to maintain momentum for a brand partnership. Each post serves as a rare opportunity rather than part of a constant loop. Coordination must be precise since her posting gaps are unpredictable.

0.2

Posts / week

1160.5h

Avg gap between posts

Monday, Wednesday, Friday

Peak posting days

20:00, 23:00, 22:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @erinfetherston publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

1

16

1

17

18

1

19

6

20

1

21

1

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @erinfetherston publishes more often. Their busiest hours are 20:00, 23:00, 22:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @erinfetherston hasn't been active in our tracked sample.

The account posts most often on Monday and Wednesday at 20:00 UTC. The frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @erinfetherston's recent posts (excludes stopwords)

were (6) best (6) always (5) liveouter (4) life (4) year (4) outdoor (3) table (3) home (3) space (3) beautiful (3) vanderkimberly (3) thank (3) being (3) friend (3) love (3) amybartlam (3) such (3) first (2) summer (2) teak (2) chairs (2) seat (2) effortlessly (2) simple (2) ready (2) knew (2) white (2) palette (2) full (2)

Best Day of the Week to Post

@erinfetherston's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 4 122 490
Tuesday 1 154 154
Wednesday 4 20,940 83,761
Thursday 1 314 314
Friday 2 1,664 3,329

Posting Consistency & Streaks

How steadily @erinfetherston maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.3%

Active days

Posted at least once

1160.5h

Avg gap

Between posts

Caption Length & Performance

How @erinfetherston's caption length correlates with engagement

100.0%

Posts with Caption

331

Avg Caption Chars

259

Median Chars

736

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 2 235
Long (100+) 10 8.8K

The audience rewards long captions with 8.8K average engagement. Medium captions perform the worst at 235.

Who This Audience Is

What @erinfetherston's reach and engagement mean for a brand.

The audience size is small compared to the typical creator on this platform because it sits at a low fraction of the median follower count. This indicates a niche reach that avoids broad scale but maintains high concentration. The verified status and designer category suggest an audience interested in professional aesthetics or high-end craft. Engagement rates are well above the median, which means brand messages land with much higher intensity than they would on larger accounts. High interaction relative to the follower base suggests the content resonates deeply within this specific circle. While many creators struggle to maintain engagement as they scale, this account maintains a highly active core. The primary fit for this audience is high-end fashion or luxury interior design.

Compare & Discover Similar Creators

Stack @erinfetherston against any other Instagram creator we track, or jump to similar accounts.

Compare @erinfetherston to another creator

Get a side-by-side stats breakdown.

@erinfetherston vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Erin's primary revenue stream comes from brand partnerships, where her reach supports a sponsored post priced between $888 and $1,700. Her rank places her in the lower half of the creator pool, meaning the quoted band serves as a ceiling for negotiations rather than a starting point. While her position suggests she is a value buy, her engagement rate of 6.61% far exceeds the 1.06% median. This high interaction level justifies the higher end of her pricing bracket because her audience actively engages with content. The discrepancy between her rank and her engagement indicates that her followers are highly attentive. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 111.0K followers (Macro)

$888 – $1,665

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The account ranks in the lower portion of the field with a following much smaller than the median. Engagement. A 6.61% rate is well above the 1.06% median, showing high audience interaction relative to follower size. Hit-rate. Less than 9% of recent posts beat double the account average, indicating few pieces of content break out from the norm.

Strengths

  • + Verified account with 111.0K followers
  • + 6.61% engagement rate beats the 1.06% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @erinfetherston reveals a macro Instagram presence with 111,000 followers. The account demonstrates an engagement rate of 6.61%, averaging 7.3K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @erinfetherston

How many followers does @erinfetherston have on Instagram?

@erinfetherston has 111,000 followers on Instagram, placing them in the macro creator tier.

What is @erinfetherston's Instagram engagement rate?

@erinfetherston has an engagement rate of 6.61% based on 12 recent posts, averaging 7.3K likes per post.

How much does @erinfetherston earn on Instagram?

Based on industry benchmarks, @erinfetherston's estimated sponsorship value is $888 - $1,665 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @erinfetherston published on Instagram?

@erinfetherston has published 1,004 posts on Instagram.

What is @erinfetherston's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 82,315 likes and 606 comments.

How often does @erinfetherston post on Instagram?

@erinfetherston posts approximately 0.2 times per week, with an average gap of 1160.5 hours between posts. Peak posting days are Monday, Wednesday, Friday.

How does @erinfetherston compare to other Instagram creators?

@erinfetherston sits in the Macro creator tier alongside accounts like @rockwellgroup, @philippecantenot, @nanypenaoficial.

Is @erinfetherston verified on Instagram?

Yes, @erinfetherston is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @erinfetherston's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026