Deanne Fitzmaurice
Pulitzer Prize-winning Visual Storyteller, Ambassador @nikonusa, Co-founder @thinktankphoto, Speaker @changemakertalent, San Francisco California
15.6K
Followers
2.7K
Following
802
Posts
15.17%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1512 out of 1606 creators we track and holds a follower count that is 0.0_x the median size. It is an unverified Photographer profile with 802 posts in its library. The engagement rate of 15.17% easily clears the 1.25% median mark for reach. The following report analyzes the specific audience interactions and content performance that drive these high engagement figures.
Account Info
| Account Size | Micro |
| Followers | 15,602 |
| Following | 2,718 |
| Posts | 802 |
| Verified | No |
| Business Account | Yes |
| Category | Photographer |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,354 |
| Avg Comments per Post | 12 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 15.17% |
Follower Growth Over Time
How @deannefitzmaurice's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-4
Net Change
-0.0%
% Change
0
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (15,600 followers) and Jul 17, 2026 (15,596 followers).
The account remained at 15.6K followers throughout the 51 day period. The trend is flat with no change in the total count.
What the trajectory means
The account maintained a flat follower count of 15.6K over the tracked period. This stability marks @deannefitzmaurice as a known quantity rather than an emerging or declining profile. The steady pace allows for stable planning in your campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@deannefitzmaurice ranks 57 out of 1466 for its engagement rate because it sits well above the tracked median. This high percentage indicates a very strong level of interaction per follower compared to other creators. The account outperforms the average benchmark by a wide margin.
The engagement rate of 15.17% outperforms the 1.25% median to secure a rank of 57 out of 1466. This indicates an audience that interacts with content far more than is typical for this size of account. While the community leaves a low volume of comments, the high like count shows consistent passive approval. The data confirms that this audience rewards static photos over video content, as images earned over 3.1K likes compared to just 156 for videos. This preference suggests followers find more value in still imagery than in motion. Reach reliability is inconsistent across the feed. Only 16.7% of posts doubled the account average, and only 8.3% reached five times the typical engagement level. These figures suggest that while the core base is loyal, growth depends on rare spikes rather than steady organic expansion. This is an active audience.
2.4K
Avg Likes/Post
12
Avg Comments/Post
28.2K
Total Likes
150
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
15.17%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
156
Avg Likes on Videos (3)
3.1K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @deannefitzmaurice's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @deannefitzmaurice's single biggest post had going for it — the patterns worth replicating.
15,033 likes · 50 comments
6.4× @deannefitzmaurice's average post · 66.7× the median post.
"Today Alysa Liu, 20, became the first American woman to win the Olympic Gold Medal for figure skating since 2002. She is a remarkable person who I photographed on assignment for Sports Illustrated in 2019, when she was just a 14-year-old child prodigy. These are some of my favori"
545 characters
Photo
Format
Thursday
Day Posted
23:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a performance multiplier of 66.7 over the median like count for this account. This high volume of likes compared to its low comment count suggests that the content serves as a broad inspiration rather than a conversation starter. The specific timing and mention of a historic achievement likely drove this spike. To replicate this, focus on timely news stories or milestone moments. Short captions perform best as they allow the image to lead. Longer captions see much lower engagement and suggest that heavy copy is not required for this audience. Use the recurring hashtags like #nikonamblossador and #natureofhope to signal your specific niche to the algorithm. You should aim for a steady posting cadence of one post every two weeks to maintain consistent reach. This account maintains a solid base with high average likes relative to its follower count. Deanne Fitzmaurice has 15.6K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 811 chars |
| Posting Frequency | 0.7 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Today Alysa Liu, 20, became the first American woman to win the Olympic Gold Medal for figure skating since 2002. She i…
Congratulations to Alysa Liu who became the first American woman to win an Olympic Gold medal in figure skating in 24 y…
Yesterday Olympic gold medalist Alysa Liu became the newest face of Nike and together they will be debuting a new colle…
Witness the brilliance of a hummingbird in flight, auroras dancing across the night sky, intricate patterns revealed fr…
“Finally, on the last night, we were graced with this magnificent, breathtaking display as colorful ribbons or light da…
I’m so excited to present A250: Portrait of a Nation at Wheeler Opera House in Aspen, Colorado on July 2nd at 7pm. It w…
Today, Dr. Jane Goodall, DBE, would have been 92. And yet, she feels profoundly present. In the forests she fought for.…
Thank you to @american_photography_winners for choosing this image from my new book project about Dublin, Ireland. Thes…
On this St. Patrick’s Day I want to celebrate all things Irish including pubs and leprechauns. While working on my phot…
Top Posts
Highest-liked recent posts from @deannefitzmaurice
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Today Alysa Liu, 20, became the first American woman to win the Olympic Gold Me…
|
15.0K | 50 | view |
| 2 |
Congratulations to Alysa Liu who became the first American woman to win an Olym…
|
6.9K | 50 | view |
| 3 |
Yesterday Olympic gold medalist Alysa Liu became the newest face of Nike and to…
|
4.5K | 24 | view |
| 4 |
Witness the brilliance of a hummingbird in flight, auroras dancing across the n…
|
495 | 0 | view |
| 5 |
“Finally, on the last night, we were graced with this magnificent, breathtaking…
|
317 | 5 | view |
| 6 |
I’m so excited to present A250: Portrait of a Nation at Wheeler Opera House in …
|
222 | 4 | view |
| 7 |
Today, Dr. Jane Goodall, DBE, would have been 92.
And yet, she feels profoundly…
|
222 | 4 | view |
| 8 |
Thank you to @american_photography_winners for choosing this image from my new …
|
196 | 6 | view |
| 9 |
On this St. Patrick’s Day I want to celebrate all things Irish including pubs a…
|
114 | 2 | view |
Posting Patterns & Optimal Timing
When @deannefitzmaurice posts on Instagram
The creator maintains a sparse high-effort pace. This frequency matches the median of other creators but ranks poorly among peers in terms of volume. The low consistency score reflects an erratic rhythm with frequent gaps between posts rather than a steady grind. Content appears unpredictably, making it difficult to rely on a fixed schedule. Fresh content lands most often on Tuesday and Friday. The busiest upload hour occurs at 00:00 UTC. Marketers should treat these specific windows as the primary moments for new material to surface. Because of the low consistency score and the sporadic nature of the posts, planning a timed campaign requires flexibility. You cannot rely on a predictable weekly cycle for your tie-in. Instead, monitor the account for any activity on the favored days to capture content the moment it goes live. The irregular gaps mean you must be ready to react quickly when she chooses to post rather than expecting a constant stream of updates.
0.7
Posts / week
276.6h
Avg gap between posts
Tuesday, Friday, Thursday
Peak posting days
0:00, 16:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @deannefitzmaurice publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Tuesdays and Fridays with the most activity at 00:00 UTC. The frequency is low at 0.7 posts per week.
Most Common Words
Frequent caption words across @deannefitzmaurice's recent posts (excludes stopwords)
Best Day of the Week to Post
@deannefitzmaurice's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 202 | 202 |
| Tuesday | 4 | 1,312 | 5,247 |
| Wednesday | 1 | 6,983 | 6,983 |
| Thursday | 2 | 7,575 | 15,150 |
| Friday | 3 | 163 | 489 |
| Sunday | 1 | 322 | 322 |
Posting Consistency & Streaks
How steadily @deannefitzmaurice maintains output
1
Longest streak (days)
19/100
Consistency score
Inverse of posting-gap variance
9.5%
Active days
Posted at least once
276.6h
Avg gap
Between posts
Caption Length & Performance
How @deannefitzmaurice's caption length correlates with engagement
100.0%
Posts with Caption
811
Avg Caption Chars
720
Median Chars
1834
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 2.4K |
The audience rewards captions with 50 to 60 characters the most. This range outperforms all other lengths on the chart.
Who This Audience Is
What @deannefitzmaurice's reach and engagement mean for a brand.
The follower count is less than one tenth of the typical tracked creator size on this platform. This indicates a small reach that does not reach broadcast scale. The account lacks a verification badge and sits in the photography category. Engagement rates are over twelve times higher than the median average. This high rate suggests that while the total volume is low, the content reaches an active segment of the audience. The disparity between the small follower count and high engagement implies a niche presence where messages land much harder than they would on a larger scale profile. Because the engagement is so concentrated relative to the reach, the account functions as a micro-niche outlet rather than a broad awareness tool. This audience fits photography and boutique creative services.
Compare & Discover Similar Creators
Stack @deannefitzmaurice against any other Instagram creator we track, or jump to similar accounts.
Compare @deannefitzmaurice to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @deannefitzmaurice
Estimated Earnings
Revenue estimates based on follower count and engagement
Deanne Fitzmaurice generates revenue primarily through brand partnerships for sponsored posts. The estimated price band for a post is $156 to $312. Her low rank of 1512 out of 1606 means she sits well below the median in terms of total reach. This position makes her a value buy where the quoted range serves as a ceiling rather than a starting point for negotiations. However, her engagement rate of 15.17% far exceeds the 1.25% median. This high interaction level justifies the higher end of her price bracket despite her smaller following. The active participation from her audience validates the reach she provides to advertisers. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 15.6K followers (Micro)
$156 – $312
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + 15.17% engagement rate beats the 1.25% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.7 posts a week limits fresh reach
- ~ Low consistency score (19/100), posting rhythm is erratic
Summary
This analysis of @deannefitzmaurice reveals a micro Instagram presence with 15,602 followers. The account demonstrates an engagement rate of 15.17%, averaging 2.4K likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @deannefitzmaurice
How many followers does @deannefitzmaurice have on Instagram?
@deannefitzmaurice has 15,602 followers on Instagram, placing them in the micro creator tier.
What is @deannefitzmaurice's Instagram engagement rate?
@deannefitzmaurice has an engagement rate of 15.17% based on 12 recent posts, averaging 2.4K likes per post.
How much does @deannefitzmaurice earn on Instagram?
Based on industry benchmarks, @deannefitzmaurice's estimated sponsorship value is $156 - $312 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @deannefitzmaurice published on Instagram?
@deannefitzmaurice has published 802 posts on Instagram.
What is @deannefitzmaurice's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 15,033 likes and 50 comments.
How often does @deannefitzmaurice post on Instagram?
@deannefitzmaurice posts approximately 0.7 times per week, with an average gap of 276.6 hours between posts. Peak posting days are Tuesday, Friday, Thursday.
How does @deannefitzmaurice compare to other Instagram creators?
@deannefitzmaurice sits in the Micro creator tier alongside accounts like @terencpepa, @homelessceo, @madelinemulqueen.
About This Analysis: This analysis is based on a snapshot of @deannefitzmaurice's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026