Clan MacLennan
See Instagram photos and videos from Clan MacLennan (@clanmaclennan)
1.1K
Followers
675
Following
225
Posts
4.75%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1895 out of 1902 tracked creators and holds a follower count that is 0.0x the median, meaning it is smaller than the typical creator we track. It is an unverified Community account with 225 posts that functions as a niche community hub. The engagement rate of 4.75% clears the 1.44% median for this category. The rest of this report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Nano |
| Followers | 1,113 |
| Following | 675 |
| Posts | 225 |
| Verified | No |
| Business Account | Yes |
| Category | Community |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 51 |
| Avg Comments per Post | 2 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 4.75% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@clanmaclennan ranks 387 out of 1902 for its engagement rate. This performance sits well above the tracked median of 1.44%. Such a high percentage means the account generates more interaction per follower than most creators in the corpus.
The engagement rate of 4.75% beats the 1.44% median to rank 387 out of 1902, proving this audience reacts far more than average. While likes provide a base level of approval, the low comment volume suggests a passive relationship with the content. Photography rewards higher engagement than video, as photos earn 59 likes compared to 43 for video clips. This preference indicates that still imagery captures attention more effectively than moving parts. Reliability of reach remains low because only 8.3% of posts reached double the account average while none hit five times the average. These figures suggest a loyal but contained circle rather than a broad breakout. The audience is a tap-and-scroll audience.
51
Avg Likes/Post
2
Avg Comments/Post
614
Total Likes
21
Total Comments
Engagement Rate
Compared to Nano tier benchmarks
4.75%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
43
Avg Likes on Videos (6)
59
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @clanmaclennan's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @clanmaclennan's single biggest post had going for it — the patterns worth replicating.
219 likes · 5 comments
4.2× @clanmaclennan's average post · 5.0× the median post.
"Edinburgh Tartan Parade 2026 🥳🏴 Another amazing effort from the @tartanparadescotland team! We’d a wonderful afternoon parading the capital with even bigger crowds this year and can’t wait to do it all again in 2027!✨ Special thanks to our 2 honorary MacLennan’s Tanya and"
344 characters
Photo
Format
Sunday
Day Posted
7:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Focus on high volume to build a base since average engagement remains modest for this account size. The top post outperformed the median by five times and maintained a healthy ratio of interactions to comments. This specific success occurred on a Sunday morning, suggesting a niche but effective timing window. Write longer captions of over 100 characters to capture more engagement. Short or medium lengths under 100 characters perform poorly and fail to connect with the audience. Use #noscotlandnoparty as your primary signal to define the content theme for the algorithm. Post approximately once every two days to maintain a steady presence. This account currently has 1,100 followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 181 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
Edinburgh Tartan Parade 2026 🥳🏴 Another amazing effort from the @tartanparadescotland team! We’d a wonderful aft…
🏴 Clan MacLennan 2028 Gathering 🏴 We’re thrilled to announce that we’ll be hosting our 2028 Clan MacLenna…
We’re still coming across more photos and videos from Saturday’s parade! 👀 🥳 What an amazing time we had, well done to …
Là breith Sona dhuit! 🥳 Wishing our Clan Chief Ruairidh MacLennan of MacLennan a very happy birthday!
⚽️🏴 C’mon Scotland !! 🏴⚽️ We hope wherever in the world you’ll be watching from that you’ll join us in che…
🏴 Bliadhna Mhath Ùr! 🥳 From all of us at Clan MacLennan Scotland we wish you a very Happy New Year!! 🎉🥂🍾🥃🎉 Sláin…
🌼 A’ Chàisg sona a h-uile duine! 🌼 🌷 Happy Easter Everyone! 🌷
Top Posts
Highest-liked recent posts from @clanmaclennan
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Edinburgh Tartan Parade 2026 🥳🏴
Another amazing effort from the @tartanp…
|
219 | 5 | view |
| 2 |
🏴 Clan MacLennan 2028 Gathering 🏴
We’re thrilled to announce that…
|
56 | 2 | view |
| 3 |
We’re still coming across more photos and videos from Saturday’s parade! 👀 🥳 Wh…
|
50 | 2 | view |
| 4 |
Happy Tartan Day from the heart of the highlands ♥️🏴
|
47 | 1 | view |
| 5 |
🏴 Happy Birthday Rabbie! 🏴
|
47 | 1 | view |
| 6 |
Là breith Sona dhuit! 🥳 Wishing our Clan Chief Ruairidh MacLennan of MacLennan …
|
44 | 1 | view |
| 7 |
⚽️🏴 C’mon Scotland !! 🏴⚽️
We hope wherever in the world you’ll be …
|
37 | 2 | view |
| 8 |
🏴 Bliadhna Mhath Ùr! 🥳
From all of us at Clan MacLennan Scotland we wish…
|
36 | 3 | view |
| 9 |
🌼 A’ Chàisg sona a h-uile duine! 🌼
🌷 Happy Easter Everyone! 🌷
|
34 | 3 | view |
Posting Patterns & Optimal Timing
When @clanmaclennan posts on Instagram
This creator maintains a sparse high-effort pace. The frequency falls below the median of 0.6 posts per week and ranks near the bottom of the peer group. A consistency score of zero indicates an erratic rhythm with no predictable pattern. Content appears in sporadic bursts followed by long periods of silence. You can expect new content primarily on Wednesday and Sunday. Fresh posts typically land around 07:00 UTC. Marketers should treat this account as a low-frequency opportunity for manual tracking rather than a reliable vehicle for automated campaign timing. Because the gaps between posts are unpredictable, you cannot rely on a steady cycle to sync with their output. You must monitor the profile manually to identify when they choose to go active. Planning a tie-in requires patience as content drops are infrequent and do not follow a clockwork schedule.
0.5
Posts / week
358.1h
Avg gap between posts
Wednesday, Sunday, Saturday
Peak posting days
7:00, 19:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @clanmaclennan publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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7
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts on Wednesdays and Sundays with the busiest hour at 07:00 UTC. The posting frequency is low because it averages about 0.5 times per week.
Most Common Words
Frequent caption words across @clanmaclennan's recent posts (excludes stopwords)
Best Day of the Week to Post
@clanmaclennan's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 50 | 100 |
| Tuesday | 1 | 58 | 58 |
| Wednesday | 3 | 33 | 99 |
| Friday | 1 | 21 | 21 |
| Saturday | 2 | 24 | 48 |
| Sunday | 3 | 103 | 309 |
Posting Consistency & Streaks
How steadily @clanmaclennan maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
7.3%
Active days
Posted at least once
358.1h
Avg gap
Between posts
Caption Length & Performance
How @clanmaclennan's caption length correlates with engagement
100.0%
Posts with Caption
181
Avg Caption Chars
135
Median Chars
654
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 48 |
| Medium (40-100) | 3 | 35 |
| Long (100+) | 8 | 60 |
The audience rewards long captions with an average of 60 engagements. These posts perform better than medium captions which only reach 35.
Who This Audience Is
What @clanmaclennan's reach and engagement mean for a brand.
The following audience is very small compared to the typical creator tracked in our database. The follower count sits at a fraction of the median, placing this account among the lowest tier for reach. While the account lacks verification, its placement in the Community category suggests a localized or niche focus rather than broad public appeal. Engagement rates are more than triple the median average. This high rate indicates that while the total volume is low, the message lands much harder with those who do see it compared to standard accounts. The disparity between the tiny scale and the high interaction suggests a very tight circle of participants rather than a general audience. Given these metrics, this account fits best within local community services or hyper-niche grassroots initiatives.
Compare & Discover Similar Creators
Stack @clanmaclennan against any other Instagram creator we track, or jump to similar accounts.
Compare @clanmaclennan to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @clanmaclennan
Estimated Earnings
Revenue estimates based on follower count and engagement
This creator earns through micro_influencer content and brand partnerships. A sponsored post is priced between $0 and $0. This account sits at the bottom of the ranking as 1895 out of 1902 creators. Because the rank is below median, the quoted band represents a ceiling to bargain under rather than a fixed salary. High engagement of 4.75% triples the 1.44% median rate. This active interaction justifies a premium over standard expectations for this niche size despite the low follower count. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 1.1K followers (Nano)
N/A
Industry rate for nano Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + 4.75% engagement rate beats the 1.44% tracked median
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.5 posts a week limits fresh reach
- ~ Below 10K followers, the usual floor for paid sponsorships
Summary
This analysis of @clanmaclennan reveals a nano Instagram presence with 1,113 followers. The account demonstrates an engagement rate of 4.75%, averaging 51 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @clanmaclennan
How many followers does @clanmaclennan have on Instagram?
@clanmaclennan has 1,113 followers on Instagram, placing them in the nano creator tier.
What is @clanmaclennan's Instagram engagement rate?
@clanmaclennan has an engagement rate of 4.75% based on 12 recent posts, averaging 51 likes per post.
How much does @clanmaclennan earn on Instagram?
Based on industry benchmarks, @clanmaclennan's estimated sponsorship value is $0 - $0 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @clanmaclennan published on Instagram?
@clanmaclennan has published 225 posts on Instagram.
What is @clanmaclennan's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 219 likes and 5 comments.
How often does @clanmaclennan post on Instagram?
@clanmaclennan posts approximately 0.5 times per week, with an average gap of 358.1 hours between posts. Peak posting days are Wednesday, Sunday, Saturday.
How does @clanmaclennan compare to other Instagram creators?
@clanmaclennan sits in the Nano creator tier alongside accounts like @skincalendar, @mgplib, @ata0222kom.
About This Analysis: This analysis is based on a snapshot of @clanmaclennan's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Sep 2, 2026