Bruce Kirkby
SUP Athlete | Author✏️|Photographer📸 | Speaker🎤 NYT Globe&Mail Outside @starboardsup @blackfish_paddles @mustangsurvival @garmincanada @speakersdotca
9.1K
Followers
1.7K
Following
2.1K
Posts
1.42%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1944 out of 2310 tracked creators and holds a follower count that is 0.03 times the median size. This means it is smaller than the typical creator we track. It is an unverified account with over two thousand posts and no set category. The high volume of content identifies this as a dedicated, long-term personal brand profile. Engagement rates fall just below the median for accounts in this sphere. The following report breaks down audience interactions and content consistency to help you evaluate partnership fit.
Account Info
| Account Size | Nano |
| Followers | 9,142 |
| Following | 1,698 |
| Posts | 2,091 |
| Verified | No |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 125 |
| Avg Comments per Post | 5 |
| Videos | 9 |
| Photos | 3 |
| Engagement Rate | 1.42% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@brucekirkby ranks 1207 out of 2272 because its engagement rate sits below the tracked median. This gap means the account generates fewer interactions per follower than the average creator in the corpus. The performance falls short of the standard benchmark for active participation.
The engagement rate of 1.42% falls below the 1.61% median and ranks 1207 of 2272, indicating that this audience reacts less than average. Photos earn more likes than videos on a per-post basis to suggest that still imagery captures higher passive approval from followers. However, the low volume of comments across recent posts shows a lack of active conversation. Reliability of reach is low because only 16.7% of content doubled the account average while zero posts reached five times the mean. These figures point to a stagnant reach where few pieces of content break through the standard cycle. This is a tap-and-scroll audience.
125
Avg Likes/Post
5
Avg Comments/Post
1.5K
Total Likes
64
Total Comments
Engagement Rate
Compared to Nano tier benchmarks
1.42%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
119
Avg Likes on Videos (9)
143
Avg Likes on Photos (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @brucekirkby's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @brucekirkby's single biggest post had going for it — the patterns worth replicating.
458 likes · 11 comments
3.6× @brucekirkby's average post · 4.8× the median post.
"ROAMER 14x28.5 324l Performance Explorer. Built for those who dream of going further."
85 characters
Video
Format
Tuesday
Day Posted
12:00 UTC
Hour Posted
5.2K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 458 likes and 11 comments. This performance represents a 4.8x multiplier over the median engagement for this account. The high like to comment ratio on this peak post suggests it resonated visually or functionally with a broad audience without sparking deep debate. Short captions under 40 characters perform best with an average of 221 likes. Long captions exceeding 100 characters perform worst at only 101 likes. These numbers indicate that concise copy is the most effective way to keep followers engaged. Use specific hashtags like #garminambassador and #livethetikilife to signal your niche to the right audience. The current posting cadence is about 0.1 times per week. This low frequency suggests a strategy built on infrequent but deliberate updates rather than high volume. Given the modest average of 125 likes, focus on consistent quality over daily posting. This account has 9.1K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 209 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
9
Videos / Reels
3
Photos
Top Performing Posts
ROAMER 14x28.5 324l Performance Explorer. Built for those who dream of going further.
Consistency will always trump Intensity. It’s something I talk about in my corporate presentations; the fact the road t…
Local Vancouver Island legend @the_one_norm_thibault dropped by the secret test location with his son Tycho to put the …
Off-season was super fun and very productive, but… it’s time to get back on water 🌊🤙🏼🌏 #garminambassador #garmincanada…
Starboard + Family + Summer #livethetikilife #starboardsup #livebyondland #summer #summervibes #garminambassador #garmi…
Might be a useless skill, but we’ve sure had fun learning to pump foil as a family
Achievement isn’t what creates growth, or changes us. Growth and change are what create our achievements. Shifts in ide…
Top Posts
Highest-liked recent posts from @brucekirkby
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
ROAMER 14x28.5 324l Performance Explorer. Built for those who dream of going fu…
|
458 | 11 | view |
| 2 |
Consistency will always trump Intensity. It’s something I talk about in my corp…
|
265 | 20 | view |
| 3 |
Can’t beat the RED!🚀🔥
|
216 | 5 | view |
| 4 |
Local Vancouver Island legend @the_one_norm_thibault dropped by the secret test…
|
182 | 5 | view |
| 5 |
Off-season was super fun and very productive, but… it’s time to get back on wat…
|
164 | 12 | view |
| 6 |
Starboard + Family + Summer #livethetikilife #starboardsup #livebyondland #summ…
|
89 | 8 | view |
| 7 |
Might be a useless skill, but we’ve sure had fun learning to pump foil as a fam…
|
40 | 1 | view |
| 8 |
Achievement isn’t what creates growth, or changes us. Growth and change are wha…
|
39 | 1 | view |
| 9 |
Every day the wind blows is a good day! 🤙🏼
|
25 | 0 | view |
Posting Patterns & Optimal Timing
When @brucekirkby posts on Instagram
The creator maintains a sparse high-effort pace. This cadence is slower than the median of 0.5 posts per week and places them in the lower half of the follower rank for frequency. A consistency score of 0 indicates an erratic rhythm with no predictable pattern between uploads. Content appears in sudden bursts followed by long periods of silence. The longest streak lasts only two days. Fresh content typically lands on Tuesday or Wednesday around 12:00 UTC. Because the posting schedule is unpredictable, a marketer cannot rely on a regular cycle for timing a tie-in. You should plan your campaign around specific high-impact moments rather than expecting a steady stream of assets. Success depends on catching one of their rare active windows rather than relying on a consistent weekly presence.
0.1
Posts / week
1645.1h
Avg gap between posts
Tuesday, Wednesday, Saturday
Peak posting days
12:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @brucekirkby publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Tuesday and Wednesday at 12:00 UTC. The frequency is low because it posts only 0.1 times per week.
Most Common Words
Frequent caption words across @brucekirkby's recent posts (excludes stopwords)
Best Day of the Week to Post
@brucekirkby's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 97 | 97 |
| Tuesday | 4 | 178 | 710 |
| Wednesday | 4 | 62 | 249 |
| Thursday | 1 | 0 | 0 |
| Friday | 1 | 221 | 221 |
| Saturday | 1 | 285 | 285 |
Posting Consistency & Streaks
How steadily @brucekirkby maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.6%
Active days
Posted at least once
1645.1h
Avg gap
Between posts
Caption Length & Performance
How @brucekirkby's caption length correlates with engagement
100.0%
Posts with Caption
209
Avg Caption Chars
154
Median Chars
953
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 221 |
| Medium (40-100) | 3 | 178 |
| Long (100+) | 8 | 101 |
Short captions under 40 characters perform best for this account with an average of 221 engagements. Long captions of over 100 characters perform the worst with only 101 engagement.
Who This Audience Is
What @brucekirkby's reach and engagement mean for a brand.
The follower count is well below the median size for tracked creators. This indicates a small niche reach that does not operate at broadcast scale. The lack of verification and a missing category suggests an informal presence without a defined professional lane. Engagement rates fall slightly below the platform average, meaning brand messages may land with less impact than expected compared to typical accounts in this tier. The low follower count relative to the median suggests a localized or highly specific circle rather than a broad community. Because there is no established category and engagement is below average, this audience fits few brand categories.
Compare & Discover Similar Creators
Stack @brucekirkby against any other Instagram creator we track, or jump to similar accounts.
Compare @brucekirkby to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @brucekirkby
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for this account is brand partnerships. Based on a follower count of 9.1K, the estimated sponsored post band sits between $0 and $0. This creator ranks near the bottom of their peer group at position 1944 out of 2310. Because they fall well below the median, the quoted range serves as a ceiling for negotiations rather than a standard rate. Their engagement rate of 1.42% sits slightly below the 1.61% market average. This lower interaction level suggests that the reach does not currently command a premium price point. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 9.1K followers (Nano)
N/A
Industry rate for nano Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
Opportunities
- ~ 1.42% engagement rate trails the 1.61% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
- ~ Below 10K followers, the usual floor for paid sponsorships
Summary
This analysis of @brucekirkby reveals a nano Instagram presence with 9,142 followers. The account demonstrates an engagement rate of 1.42%, averaging 125 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @brucekirkby
How many followers does @brucekirkby have on Instagram?
@brucekirkby has 9,142 followers on Instagram, placing them in the nano creator tier.
What is @brucekirkby's Instagram engagement rate?
@brucekirkby has an engagement rate of 1.42% based on 12 recent posts, averaging 125 likes per post.
How much does @brucekirkby earn on Instagram?
Based on industry benchmarks, @brucekirkby's estimated sponsorship value is $0 - $0 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @brucekirkby published on Instagram?
@brucekirkby has published 2,091 posts on Instagram.
What is @brucekirkby's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 458 likes and 11 comments.
How often does @brucekirkby post on Instagram?
@brucekirkby posts approximately 0.1 times per week, with an average gap of 1645.1 hours between posts. Peak posting days are Tuesday, Wednesday, Saturday.
How does @brucekirkby compare to other Instagram creators?
@brucekirkby sits in the Nano creator tier alongside accounts like @theellenshow, @arismendy0529, @duhokiff.
About This Analysis: This analysis is based on a snapshot of @brucekirkby's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Sep 18, 2026