The Augusta Chronicle
Follow The Augusta Chronicle on Instagram for local news & events. Tag The Chronicle to share your photos, in print and online. 📰👍
17.1K
Followers
1.3K
Following
7.5K
Posts
0.02%
Engagement Rate
Account Overview
Profile summary and post performance
The Augusta Chronicle currently ranks 1496 out of 1606 creators we track. Its follower count is 0.0x the median size, which means it is smaller than the typical creator in our database. This unverified account operates in the newspaper category and maintains a history of 7470 posts to build its presence. The engagement rate of 0.02% falls well below the 1.25% median mark. The rest of this report breaks down audience interaction and content performance details.
Account Info
| Account Size | Micro |
| Followers | 17,089 |
| Following | 1,278 |
| Posts | 7,470 |
| Verified | No |
| Business Account | Yes |
| Category | TOPIC_NEWSPAPER |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 3 |
| Avg Comments per Post | 0 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.02% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@aug_chronicle ranks near the bottom of the list because its engagement rate falls well below the tracked median. This low percentage indicates that the audience interacts very little with the content posted on this account. The performance suggests a lack of active participation from followers relative to other creators in the data set.
The engagement rate of 0.02 percent falls well below the 1.25 percent median and ranks 1456 out of 1466. This audience reacts much less than usual. Photos earn three likes on average while videos receive only one. The followers clearly favor still imagery over moving content. Reliability of reach remains low as no posts reached five times the account average. Only 8.3 percent of recent posts managed to double the average engagement rate. These figures suggest a passive connection with the community. Most interactions are limited to basic likes rather than conversation. This is a tap-and-scroll audience.
3
Avg Likes/Post
0
Avg Comments/Post
32
Total Likes
0
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
0.02%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1
Avg Likes on Videos (3)
3
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @aug_chronicle's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @aug_chronicle's single biggest post had going for it — the patterns worth replicating.
12 likes · 0 comments
4.0× @aug_chronicle's average post · 6.0× the median post.
"The 2026 Augusta Pride Festival will be held Saturday at the Augusta Exchange Club Fairgrounds. Click the link in our bio for more. 📸 Katie Goodale, Augusta Chronicle USA TODAY NETWORK"
184 characters
Photo
Format
Thursday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at 6.0x the median rate of other posts on this account. This specific post achieved a high like to comment ratio because it received zero comments despite its higher engagement. To replicate this success, focus on posts that provide local information about upcoming events. Use long captions over 100 characters to capture the best engagement rates. Medium length captions perform poorly and should be avoided if you want any interaction. The account uses a heavy posting cadence of 30.1 posts per week. Because average engagement is very low, prioritize this high volume to maintain a consistent presence rather than seeking rapid growth. The content strategy relies on local updates for the Augusta area. This account has 17.1K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 167 chars |
| Posting Frequency | 30.1 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
The 2026 Augusta Pride Festival will be held Saturday at the Augusta Exchange Club Fairgrounds. Click the link in our b…
GasPro on Columbia Road could get a 3,000-square-foot sit-down restaurant next door if county planners approve a rezoni…
See some of the destinations along the new historic Augusta trail. Click the link in our bio for more 📸 Katie Goodale,…
How are teens getting guns illegally? More legal guns are there for the taking, Sheriff Gino Brantley said. Click the l…
Beats off Broad launches Augusta Pride weekend today 🌈 Relive moments from last year ⬇️ Photos + more in comments Click…
A free Augusta Pride Festival will take place Saturday with vendors, speakers, and music. Click the link in our bio for…
A free north Georgia attraction features 50+ miniature castles, churches and landmarks handcrafted from stone, glass an…
Despite its name, century plants typically blooms once between 10 and 25 years of age. Click the link in our bio for mo…
Beat Georgia's heat & cut bills: close curtains, seal gaps, run appliances off-peak, ventilate nights, get energy help.…
Top Posts
Highest-liked recent posts from @aug_chronicle
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
The 2026 Augusta Pride Festival will be held Saturday at the Augusta Exchange C…
|
12 | 0 | view |
| 2 |
GasPro on Columbia Road could get a 3,000-square-foot sit-down restaurant next …
|
5 | 0 | view |
| 3 |
See some of the destinations along the new historic Augusta trail. Click the li…
|
4 | 0 | view |
| 4 |
How are teens getting guns illegally? More legal guns are there for the taking,…
|
3 | 0 | view |
| 5 |
Beats off Broad launches Augusta Pride weekend today 🌈 Relive moments from last…
|
2 | 0 | view |
| 6 |
A free Augusta Pride Festival will take place Saturday with vendors, speakers, …
|
2 | 0 | view |
| 7 |
A free north Georgia attraction features 50+ miniature castles, churches and la…
|
1 | 0 | view |
| 8 |
Despite its name, century plants typically blooms once between 10 and 25 years …
|
1 | 0 | view |
| 9 |
Beat Georgia's heat & cut bills: close curtains, seal gaps, run appliances off-…
|
1 | 0 | view |
Posting Patterns & Optimal Timing
When @aug_chronicle posts on Instagram
This creator maintains a steady grind with an aggressive posting cadence. At over thirty posts per week, they far exceed the median frequency of zero point seven. This high volume places them in the top tier for activity despite their lower follower rank. The consistency score of thirteen indicates a very erratic rhythm rather than a predictable schedule. They often post in bursts followed by long periods of silence. Their longest streak lasts only four days. Content lands most frequently on Thursday and Friday. The busiest hour for new uploads is 20:00 UTC. Marketers should expect frequent opportunities for placement but must account for the unpredictable gaps between content drops. Because the volume is so high, a single post will not disappear quickly from the feed_view. You can plan a multi-day presence to capture their constant output. However, you cannot rely on a consistent weekly cycle to time a specific launch perfectly. Your campaign should lean into the sheer density of their content stream rather than a precise calendar window.
30.1
Posts / week
6.1h
Avg gap between posts
Thursday, Friday, Saturday
Peak posting days
20:00, 15:00, 2:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @aug_chronicle publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 30.1 times per week with the highest activity on Thursday and Friday. The busiest hour is 20:00 UTC.
Most Common Words
Frequent caption words across @aug_chronicle's recent posts (excludes stopwords)
Best Day of the Week to Post
@aug_chronicle's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 1 | 2 | 2 |
| Thursday | 6 | 4 | 25 |
| Friday | 3 | 1 | 3 |
| Saturday | 2 | 1 | 2 |
Posting Consistency & Streaks
How steadily @aug_chronicle maintains output
4
Longest streak (days)
13/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
6.1h
Avg gap
Between posts
Caption Length & Performance
How @aug_chronicle's caption length correlates with engagement
100.0%
Posts with Caption
167
Avg Caption Chars
161
Median Chars
233
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 0 |
| Long (100+) | 11 | 3 |
The audience rewards long captions with over 100 characters the most. These posts receive an average of 3 engagements while medium lengths get zero.
Who This Audience Is
What @aug_chronicle's reach and engagement mean for a brand.
The follower count sits at a fraction of the typical creator size, indicating an audience that never reaches broadcast scale. This small footprint combined with the newspaper category suggests a localized reach rather than a broad interest group. The engagement rate is well below the median, which means brand messages land much softer here than on standard social profiles. Low interaction counts suggest a passive readership where content is consumed as information rather than active participation. Since the account remains unverified, there is no official badge to bolster authority or trust with new viewers. This audience fits the news and local reporting category only.
Compare & Discover Similar Creators
Stack @aug_chronicle against any other Instagram creator we track, or jump to similar accounts.
Compare @aug_chronicle to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @aug_chronicle
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive the primary revenue stream for @aug_chronicle. The estimated price band for a single post sits between $170 and $341. Because this account ranks in the bottom percentiles of its peer group, the quoted range acts as a ceiling rather than a starting point. A below-median rank suggests that buyers should negotiate toward the lower end of the scale to find value. The engagement rate of 0.02% falls far below the 1.25% median, making the higher end of the price band difficult to justify based on active interaction. Low engagement indicates that reach may not translate into high conversion for advertisers. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 17.1K followers (Micro)
$171 – $342
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Active cadence of about 30.1 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.02% engagement rate trails the 1.25% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (13/100), posting rhythm is erratic
Summary
This analysis of @aug_chronicle reveals a micro Instagram presence with 17,089 followers. The account demonstrates an engagement rate of 0.02%, averaging 3 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @aug_chronicle
How many followers does @aug_chronicle have on Instagram?
@aug_chronicle has 17,089 followers on Instagram, placing them in the micro creator tier.
What is @aug_chronicle's Instagram engagement rate?
@aug_chronicle has an engagement rate of 0.02% based on 12 recent posts, averaging 3 likes per post.
How much does @aug_chronicle earn on Instagram?
Based on industry benchmarks, @aug_chronicle's estimated sponsorship value is $171 - $342 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @aug_chronicle published on Instagram?
@aug_chronicle has published 7,470 posts on Instagram.
What is @aug_chronicle's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 12 likes and 0 comments.
How often does @aug_chronicle post on Instagram?
@aug_chronicle posts approximately 30.1 times per week, with an average gap of 6.1 hours between posts. Peak posting days are Thursday, Friday, Saturday.
How does @aug_chronicle compare to other Instagram creators?
@aug_chronicle sits in the Micro creator tier alongside accounts like @jessvrevell, @rchealy25, @tinasugandh.
About This Analysis: This analysis is based on a snapshot of @aug_chronicle's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026