Afua Hagan
🌍 Making global news make sense 💬 Culture • Politics • Diaspora 💫 Smart takes, no jargon 🙌🏾 Ambassador: @opportunityintluk
18.8K
Followers
7.6K
Following
4.7K
Posts
1.53%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 1472 out of 1606 tracked accounts and holds a follower count that is 0.0x the median size of the typical creator we monitor. The account is verified and operates as a Journalist with over 4,600 total posts to build its presence. While it is categorized as a micro account, it maintains an engagement rate of 1.53% which sits above the 1.25% median. This performance suggests a loyal audience despite the smaller scale. The rest of this report breaks down the specific ways her content resonates with followers interested in culture and politics.
Account Info
| Account Size | Micro |
| Followers | 18,831 |
| Following | 7,619 |
| Posts | 4,670 |
| Verified | Yes |
| Business Account | Yes |
| Category | Journalist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 255 |
| Avg Comments per Post | 32 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 1.53% |
Follower Growth Over Time
How @afuathescot's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+300
Net Change
+1.6%
% Change
+4
Avg / Day
72
Days Tracked
16
Data Points
Tracked between May 7, 2026 (18,700 followers) and Jul 18, 2026 (19,000 followers).
The account grew from 18.7K to 18.8K followers over 50 days. The count increased by 131 followers, which is a 0.7% increase.
What the trajectory means
The account gained 131 followers over the tracked period, representing an upward trend of 0.7%. This steady growth indicates a rising account worth getting in early on. The pace of roughly 3 new followers per day provides a stable metric for campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@afuathescot ranks 655 out of 1466 for engagement rate because its 1.53% outperforms the tracked median of 1.25%. This performance places the creator in the top half of the corpus. The higher percentage indicates a stronger connection with followers compared to the average account.
The engagement rate of 1.53% outperforms the 1.25% median to secure a rank of 655 out of 1466. This confirms the audience reacts more than the average user. Photos earn higher average likes at 298 compared to 224 for videos, indicating the audience rewards still imagery more than motion content. While followers interact with every post, the lack of any content hitting five times the average suggests a stable but capped reach. Only 16.7% of posts doubled the account average, proving that growth relies on consistent baseline engagement rather than unpredictable spikes. The high comment count relative to likes shows a willingness to participate in conversation. This is an active audience.
255
Avg Likes/Post
32
Avg Comments/Post
3.1K
Total Likes
388
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
1.53%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
224
Avg Likes on Videos (7)
298
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @afuathescot's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @afuathescot's single biggest post had going for it — the patterns worth replicating.
1,138 likes · 77 comments
4.2× @afuathescot's average post · 14.5× the median post.
"I had a chat with @kayeadamsofficial earlier this week on @bbcscotland about @jamesmcavoyrealdeal comments on racism in Scotland. Read what I said here thanks to this piece in @thetimes 📰🗞️ #broadcaster #journalist #racism"
223 characters
Photo
Format
Friday
Day Posted
7:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a multiplier of 14.5 over the median engagement for this account. Its high comment count relative to likes suggests it sparked active conversation rather than passive scrolling. To replicate this success, focus on collaborative topics that invite audience input. Long captions perform best because they provide the depth needed for complex news reporting. Short captions are the least effective and fail to give the audience enough context to engage with the information provided. Use the recurring hashtags like #afuaexplains and #bbcnews to signal specific topics of interest to your core audience. Posting roughly three times per month suggests a strategy of quality over quantity. Since average engagement is modest, focus on building a consistent presence rather than seeking rapid growth. This account currently has 18.8K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 372 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
I had a chat with @kayeadamsofficial earlier this week on @bbcscotland about @jamesmcavoyrealdeal comments on racism in…
On @bbcnews discussing @jeremyclarkson1 disgusting comments on Meghan Markle - watch til the end… 🎥📺🙌🏾 #meghanmarkle #…
📣 IT’S HERE! 📣 My @tedxkingston talk is finally live on @youtube - here’s just a snippet but please click on the link …
It’s match day! 🇬🇭 Huge shout out to @nailedbyt.shoreditch for my Black Stars inspired nail set. The best ever 🖤🙌🏾 #n…
It’s such a joy to be able to celebrate this husband of mine on Father’s Day @lemaine_nana_hagan 😍 Thank you for all y…
"Within the Labour Party, I don't think there's anyone who really excites me that's a female leader..." #Labour #Prime…
The G7 Summit in 20 slides… Live hits, interviews, press conferences, deciphering world leaders statements… it was a w…
Missing my Dad this Father’s Day, as I do every day. Forever my favourite. What a blessing it is to be Samuel Acheamp…
Keir Starmer has resigned as Prime Minister – but what happens next? 🤷🏾♀️ Many people assume this means a General Ele…
Top Posts
Highest-liked recent posts from @afuathescot
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
I had a chat with @kayeadamsofficial earlier this week on @bbcscotland about @j…
|
1.1K | 77 | view |
| 2 |
On @bbcnews discussing @jeremyclarkson1 disgusting comments on Meghan Markle - …
|
936 | 119 | view |
| 3 |
📣 IT’S HERE! 📣
My @tedxkingston talk is finally live on @youtube - here’s just…
|
450 | 61 | view |
| 4 |
It’s match day! 🇬🇭
Huge shout out to @nailedbyt.shoreditch for my Black Stars …
|
163 | 21 | view |
| 5 |
It’s such a joy to be able to celebrate this husband of mine on Father’s Day @l…
|
82 | 2 | view |
| 6 |
"Within the Labour Party, I don't think there's anyone who really excites me th…
|
80 | 86 | view |
| 7 |
The G7 Summit in 20 slides…
Live hits, interviews, press conferences, decipher…
|
68 | 11 | view |
| 8 |
Missing my Dad this Father’s Day, as I do every day.
Forever my favourite. Wh…
|
40 | 6 | view |
| 9 |
Keir Starmer has resigned as Prime Minister – but what happens next? 🤷🏾♀️
Man…
|
32 | 1 | view |
Posting Patterns & Optimal Timing
When @afuathescot posts on Instagram
This creator maintains a sparse high-effort pace. The frequency falls well below the median of 0.7 posts per week and ranks near the bottom of the follower set. A consistency score of zero indicates an erratic rhythm with no predictable pattern. Posting gaps are wide and irregular rather than steady. Content lands primarily on Monday and Wednesday. The most frequent upload window occurs at 07:00 UTC. Marketers should not expect a regular stream of new material to support daily engagement. Because posts are infrequent and unpredictable, you cannot rely on a consistent cycle for timely tie-ins. You must plan your campaign around the specific dates they choose to post rather than hoping for a steady flow of content. This account is better suited for long lead times where a single high-impact post serves as the primary touchpoint. Coordination requires manual tracking since there is no reliable cadence to follow.
0.1
Posts / week
2839.0h
Avg gap between posts
Monday, Wednesday, Sunday
Peak posting days
7:00, 12:00, 11:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @afuathescot publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most on Monday and Wednesday at 07:00 UTC. The posting frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @afuathescot's recent posts (excludes stopwords)
Best Day of the Week to Post
@afuathescot's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 533 | 1,599 |
| Tuesday | 2 | 175 | 350 |
| Wednesday | 2 | 23 | 46 |
| Thursday | 1 | 30 | 30 |
| Friday | 1 | 1,215 | 1,215 |
| Saturday | 1 | 79 | 79 |
| Sunday | 2 | 65 | 130 |
Posting Consistency & Streaks
How steadily @afuathescot maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
0.7%
Active days
Posted at least once
2839.0h
Avg gap
Between posts
Caption Length & Performance
How @afuathescot's caption length correlates with engagement
100.0%
Posts with Caption
372
Avg Caption Chars
254
Median Chars
899
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 287 |
The audience rewards captions of 80 characters the most. This length achieves the highest engagement for the account.
Who This Audience Is
What @afuathescot's reach and engagement mean for a brand.
The audience size is well below the typical creator average for this platform. This low multiple indicates a niche reach that does not operate at broadcast scale. The verified status and journalist classification suggest a professional focus on news or reporting rather than general lifestyle content. While the follower count is small, the engagement rate sits above the median. This higher percentage means a brand message will land with more impact per impression than it would on an average account in this category. Because of the journalistic designation and verified status, the audience is likely composed of individuals seeking specific information or reporting rather than general entertainment. The data points toward a professional demographic that values credible source material. This profile fits best within the news and current affairs category.
Compare & Discover Similar Creators
Stack @afuathescot against any other Instagram creator we track, or jump to similar accounts.
Compare @afuathescot to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @afuathescot
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts represent the primary revenue stream for @afuathescot. A single post sits in the $188 to $376 range based on their follower count. Because this creator ranks in the bottom half of the platform, they are a value buy for brands seeking cost efficiency. The quoted band acts as a ceiling rather than a starting point for negotiations. Their 1.53% engagement rate exceeds the 1.25% median, suggesting that the audience is active and attentive. This higher interaction level justifies a price closer to the top of their specific bracket despite their lower overall rank. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 18.8K followers (Micro)
$188 – $377
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 18.8K followers
- + 1.53% engagement rate beats the 1.25% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @afuathescot reveals a micro Instagram presence with 18,831 followers. The account demonstrates an engagement rate of 1.53%, averaging 255 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @afuathescot
How many followers does @afuathescot have on Instagram?
@afuathescot has 18,831 followers on Instagram, placing them in the micro creator tier.
What is @afuathescot's Instagram engagement rate?
@afuathescot has an engagement rate of 1.53% based on 12 recent posts, averaging 255 likes per post.
How much does @afuathescot earn on Instagram?
Based on industry benchmarks, @afuathescot's estimated sponsorship value is $188 - $377 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @afuathescot published on Instagram?
@afuathescot has published 4,670 posts on Instagram.
What is @afuathescot's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,138 likes and 77 comments.
How often does @afuathescot post on Instagram?
@afuathescot posts approximately 0.1 times per week, with an average gap of 2839.0 hours between posts. Peak posting days are Monday, Wednesday, Sunday.
How does @afuathescot compare to other Instagram creators?
@afuathescot sits in the Micro creator tier alongside accounts like @ibrahimelgarhi, @linochka97, @jennabrookstaylor.
Is @afuathescot verified on Instagram?
Yes, @afuathescot is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @afuathescot's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026