Afua Hagan

Afua Hagan

@afuathescot

🌍 Making global news make sense 💬 Culture • Politics • Diaspora 💫 Smart takes, no jargon 🙌🏾 Ambassador: @opportunityintluk

18.8K

Followers

7.6K

Following

4.7K

Posts

1.53%

Engagement Rate

↑ +1.4% over 70d Micro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 1472 out of 1606 tracked accounts and holds a follower count that is 0.0x the median size of the typical creator we monitor. The account is verified and operates as a Journalist with over 4,600 total posts to build its presence. While it is categorized as a micro account, it maintains an engagement rate of 1.53% which sits above the 1.25% median. This performance suggests a loyal audience despite the smaller scale. The rest of this report breaks down the specific ways her content resonates with followers interested in culture and politics.

Account Info

Account Size Micro
Followers 18,831
Following 7,619
Posts 4,670
Verified Yes
Business Account Yes
Category Journalist

Post Performance

Posts Analyzed 12
Avg Likes per Post 255
Avg Comments per Post 32
Videos 7
Photos 5
Engagement Rate 1.53%

Follower Growth Over Time

How @afuathescot's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+267

Net Change

+1.4%

% Change

+4

Avg / Day

70

Days Tracked

15

Data Points

Tracked between May 7, 2026 (18,700 followers) and Jul 16, 2026 (18,967 followers).

The account grew from 18.7K to 18.8K followers over 50 days. The count increased by 131 followers, which is a 0.7% increase.

What the trajectory means

The account gained 131 followers over the tracked period, representing an upward trend of 0.7%. This steady growth indicates a rising account worth getting in early on. The pace of roughly 3 new followers per day provides a stable metric for campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@afuathescot ranks 655 out of 1466 for engagement rate because its 1.53% outperforms the tracked median of 1.25%. This performance places the creator in the top half of the corpus. The higher percentage indicates a stronger connection with followers compared to the average account.

The engagement rate of 1.53% outperforms the 1.25% median to secure a rank of 655 out of 1466. This confirms the audience reacts more than the average user. Photos earn higher average likes at 298 compared to 224 for videos, indicating the audience rewards still imagery more than motion content. While followers interact with every post, the lack of any content hitting five times the average suggests a stable but capped reach. Only 16.7% of posts doubled the account average, proving that growth relies on consistent baseline engagement rather than unpredictable spikes. The high comment count relative to likes shows a willingness to participate in conversation. This is an active audience.

255

Avg Likes/Post

32

Avg Comments/Post

3.1K

Total Likes

388

Total Comments

Engagement Rate

Compared to Micro tier benchmarks

Below Average for Micro

1.53%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

224

Avg Likes on Videos (7)

298

Avg Likes on Photos (5)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @afuathescot's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @afuathescot's single biggest post had going for it — the patterns worth replicating.

Top post by @afuathescot

1,138 likes · 77 comments

4.2× @afuathescot's average post · 14.5× the median post.

"I had a chat with @kayeadamsofficial earlier this week on @bbcscotland about @jamesmcavoyrealdeal comments on racism in Scotland. Read what I said here thanks to this piece in @thetimes 📰🗞️ #broadcaster #journalist #racism"

223 characters

Photo

Format

Friday

Day Posted

7:00 UTC

Hour Posted

Hashtags: #broadcaster #journalist #racism

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post performed at a multiplier of 14.5 over the median engagement for this account. Its high comment count relative to likes suggests it sparked active conversation rather than passive scrolling. To replicate this success, focus on collaborative topics that invite audience input. Long captions perform best because they provide the depth needed for complex news reporting. Short captions are the least effective and fail to give the audience enough context to engage with the information provided. Use the recurring hashtags like #afuaexplains and #bbcnews to signal specific topics of interest to your core audience. Posting roughly three times per month suggests a strategy of quality over quantity. Since average engagement is modest, focus on building a consistent presence rather than seeking rapid growth. This account currently has 18.8K followers.

Top Hashtags

#journalist (3) #afuaexplains (3) #g7 (2) #meghanmarkle (1) #bbcnews (1) #tedtalks (1) #tedxspeaker (1) #tedxkingston (1) #broadcaster (1) #racism (1) #climatechange (1) #heatwave (1) #extremeheat (1) #labour (1) #primeminister (1) #vanessa (1) #nails (1) #nailsofinstagram (1) #blackstars (1) #ghana (1)

Top Keywords

afuaexplains (5) people (4) think (4) summit (4) world (4) watch (3) here (3) journalist (3) today (3) labour (3) prime (3) minister (3) down (3) father (3) always (3) leaders (3) bbcnews (2) comments (2) tedxkingston (2) talk (2) live (2) thank (2) week (2) about (2) racism (2) heatwave (2) climate (2) change (2) most (2) really (2)

Caption Analysis

Avg Caption Length 372 chars
Posting Frequency 0.1 posts/week

Content Mix

7

Videos / Reels

5

Photos

Top Performing Posts

Post thumbnail

I had a chat with @kayeadamsofficial earlier this week on @bbcscotland about @jamesmcavoyrealdeal comments on racism in…

1.1K likes 77 comments
View
Post thumbnail

On @bbcnews discussing @jeremyclarkson1 disgusting comments on Meghan Markle - watch til the end… 🎥📺🙌🏾 #meghanmarkle #…

936 likes 119 comments 12.3K views Video
View
Post thumbnail

📣 IT’S HERE! 📣 My @tedxkingston talk is finally live on @youtube - here’s just a snippet but please click on the link …

450 likes 61 comments 2.7K views Video
View
Post thumbnail

It’s match day! 🇬🇭 Huge shout out to @nailedbyt.shoreditch for my Black Stars inspired nail set. The best ever 🖤🙌🏾 #n…

163 likes 21 comments
View
Post thumbnail

It’s such a joy to be able to celebrate this husband of mine on Father’s Day @lemaine_nana_hagan 😍 Thank you for all y…

82 likes 2 comments
View
Post thumbnail

"Within the Labour Party, I don't think there's anyone who really excites me that's a female leader..." #Labour #Prime…

80 likes 86 comments 12.2K views Video
View
Post thumbnail

The G7 Summit in 20 slides… Live hits, interviews, press conferences, deciphering world leaders statements… it was a w…

68 likes 11 comments
View
Post thumbnail

Missing my Dad this Father’s Day, as I do every day. Forever my favourite. What a blessing it is to be Samuel Acheamp…

40 likes 6 comments
View
Post thumbnail

Keir Starmer has resigned as Prime Minister – but what happens next? 🤷🏾‍♀️ Many people assume this means a General Ele…

32 likes 1 comments 224 views Video
View

Top Posts

Highest-liked recent posts from @afuathescot

# Caption Likes Comments Link
1
I had a chat with @kayeadamsofficial earlier this week on @bbcscotland about @j…
1.1K 77 view
2
On @bbcnews discussing @jeremyclarkson1 disgusting comments on Meghan Markle - …
936 119 view
3
📣 IT’S HERE! 📣 My @tedxkingston talk is finally live on @youtube - here’s just…
450 61 view
4
It’s match day! 🇬🇭 Huge shout out to @nailedbyt.shoreditch for my Black Stars …
163 21 view
5
It’s such a joy to be able to celebrate this husband of mine on Father’s Day @l…
82 2 view
6
"Within the Labour Party, I don't think there's anyone who really excites me th…
80 86 view
7
The G7 Summit in 20 slides… Live hits, interviews, press conferences, decipher…
68 11 view
8
Missing my Dad this Father’s Day, as I do every day. Forever my favourite. Wh…
40 6 view
9
Keir Starmer has resigned as Prime Minister – but what happens next? 🤷🏾‍♀️ Man…
32 1 view

Posting Patterns & Optimal Timing

When @afuathescot posts on Instagram

This creator maintains a sparse high-effort pace. The frequency falls well below the median of 0.7 posts per week and ranks near the bottom of the follower set. A consistency score of zero indicates an erratic rhythm with no predictable pattern. Posting gaps are wide and irregular rather than steady. Content lands primarily on Monday and Wednesday. The most frequent upload window occurs at 07:00 UTC. Marketers should not expect a regular stream of new material to support daily engagement. Because posts are infrequent and unpredictable, you cannot rely on a consistent cycle for timely tie-ins. You must plan your campaign around the specific dates they choose to post rather than hoping for a steady flow of content. This account is better suited for long lead times where a single high-impact post serves as the primary touchpoint. Coordination requires manual tracking since there is no reliable cadence to follow.

0.1

Posts / week

2839.0h

Avg gap between posts

Monday, Wednesday, Sunday

Peak posting days

7:00, 12:00, 11:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @afuathescot publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

3

7

8

1

9

1

10

2

11

2

12

1

13

14

1

15

16

1

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @afuathescot publishes more often. Their busiest hours are 7:00, 12:00, 11:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @afuathescot hasn't been active in our tracked sample.

The account posts most on Monday and Wednesday at 07:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @afuathescot's recent posts (excludes stopwords)

afuaexplains (5) people (4) think (4) summit (4) world (4) watch (3) here (3) journalist (3) today (3) labour (3) prime (3) minister (3) down (3) father (3) always (3) leaders (3) bbcnews (2) comments (2) tedxkingston (2) talk (2) live (2) thank (2) week (2) about (2) racism (2) heatwave (2) climate (2) change (2) most (2) really (2)

Best Day of the Week to Post

@afuathescot's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 533 1,599
Tuesday 2 175 350
Wednesday 2 23 46
Thursday 1 30 30
Friday 1 1,215 1,215
Saturday 1 79 79
Sunday 2 65 130

Posting Consistency & Streaks

How steadily @afuathescot maintains output

4

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.7%

Active days

Posted at least once

2839.0h

Avg gap

Between posts

Caption Length & Performance

How @afuathescot's caption length correlates with engagement

100.0%

Posts with Caption

372

Avg Caption Chars

254

Median Chars

899

Longest Caption

Caption Length Posts Avg Engagement
Long (100+) 12 287

The audience rewards captions of 80 characters the most. This length achieves the highest engagement for the account.

Who This Audience Is

What @afuathescot's reach and engagement mean for a brand.

The audience size is well below the typical creator average for this platform. This low multiple indicates a niche reach that does not operate at broadcast scale. The verified status and journalist classification suggest a professional focus on news or reporting rather than general lifestyle content. While the follower count is small, the engagement rate sits above the median. This higher percentage means a brand message will land with more impact per impression than it would on an average account in this category. Because of the journalistic designation and verified status, the audience is likely composed of individuals seeking specific information or reporting rather than general entertainment. The data points toward a professional demographic that values credible source material. This profile fits best within the news and current affairs category.

Compare & Discover Similar Creators

Stack @afuathescot against any other Instagram creator we track, or jump to similar accounts.

Compare @afuathescot to another creator

Get a side-by-side stats breakdown.

@afuathescot vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts represent the primary revenue stream for @afuathescot. A single post sits in the $188 to $376 range based on their follower count. Because this creator ranks in the bottom half of the platform, they are a value buy for brands seeking cost efficiency. The quoted band acts as a ceiling rather than a starting point for negotiations. Their 1.53% engagement rate exceeds the 1.25% median, suggesting that the audience is active and attentive. This higher interaction level justifies a price closer to the top of their specific bracket despite their lower overall rank. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 18.8K followers (Micro)

$188 – $377

Industry rate for micro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count is well below the median, placing the account near the bottom of the field. Engagement. A 1.53% rate sits above the median, meaning the audience interacts more than average. Hit-rate. Only 16.7% of posts beat double the average, indicating a low frequency of standout content. Trajectory. The account is on an upward trend with consistent daily growth over the last period.

Strengths

  • + Verified account with 18.8K followers
  • + 1.53% engagement rate beats the 1.25% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @afuathescot reveals a micro Instagram presence with 18,831 followers. The account demonstrates an engagement rate of 1.53%, averaging 255 likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @afuathescot

How many followers does @afuathescot have on Instagram?

@afuathescot has 18,831 followers on Instagram, placing them in the micro creator tier.

What is @afuathescot's Instagram engagement rate?

@afuathescot has an engagement rate of 1.53% based on 12 recent posts, averaging 255 likes per post.

How much does @afuathescot earn on Instagram?

Based on industry benchmarks, @afuathescot's estimated sponsorship value is $188 - $377 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @afuathescot published on Instagram?

@afuathescot has published 4,670 posts on Instagram.

What is @afuathescot's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,138 likes and 77 comments.

How often does @afuathescot post on Instagram?

@afuathescot posts approximately 0.1 times per week, with an average gap of 2839.0 hours between posts. Peak posting days are Monday, Wednesday, Sunday.

How does @afuathescot compare to other Instagram creators?

@afuathescot sits in the Micro creator tier alongside accounts like @ibrahimelgarhi, @linochka97, @jennabrookstaylor.

Is @afuathescot verified on Instagram?

Yes, @afuathescot is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @afuathescot's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026