22squared
Fiercely independent since 1922.
6.1K
Followers
84
Following
135
Posts
0.87%
Engagement Rate
Account Overview
Profile summary and post performance
@22squared has 6,056 Instagram followers as of October 27, 2026 and 135 posts. Across the 12 recent posts we analysed for this report on September 12, 2026, a post got 52 likes and 2 comments on average (median 44 likes), an engagement rate of 0.87% of followers. Over the 173 days we have tracked it, the account lost 124 followers (-2.0%).
Where these numbers come from: public Instagram profile data and @22squared's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Nano |
| Followers | 6,056 |
| Following | 84 |
| Posts | 135 |
| Verified | No |
| Business Account | Yes |
| Category | Advertising/Marketing |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 52 |
| Avg Comments per Post | 2 |
| Videos | 1 |
| Photos & carousels | 11 |
| Engagement Rate | 0.87% |
Follower Growth Over Time
How @22squared's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-124
Net Change
-2.0%
% Change
-1
Avg / Day
173
Days Tracked
85
Data Points
Tracked between May 6, 2026 (6,180 followers) and Oct 27, 2026 (6,056 followers).
| Date | Followers | Change |
|---|---|---|
| 6,056 | -17 | |
| 6,073 | -28 | |
| 6,101 | -20 | |
| 6,121 | -14 | |
| 6,135 | -18 | |
| 6,153 | -27 | |
| 6,180 | first reading |
Engagement Analysis
Based on 12 recent posts
52
Avg Likes/Post
2
Avg Comments/Post
621
Total Likes
18
Total Comments
Engagement Rate
Compared with the 500 Nano-tier reports with an engagement rate (median 3.81%, middle half 1.52% to 8.08%)
0.87%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
3
Avg Likes on Videos (1)
56
Avg Likes on Photos & carousels (11)
Only 1 of the 12 posts we analysed is a video: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @22squared's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 45 likes and comments; 2 of the 12 reached twice that (90 or more).
Best-Performing Post, Decomposed
What @22squared's single biggest recent post had going for it, measured against the account's other posts.
153 likes · 6 comments
2.9× @22squared's average post · 3.5× the median post.
"We keep doing what we do best: inclusion built in from scratch. Our Chief Inclusion Officer Janis Middleton spoke with Sam Anderson at @thedrummag about our approach to DEI frameworks that make internal and creative comms better for everyone."
242 characters
Photo or carousel
Format
Tuesday
Day Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
It appears in one post, so it is not a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 223 chars |
| Posting Frequency | 0.4 posts/week |
Content Mix
1
Videos / Reels
11
Photos & carousels
Top Posts
Highest-liked recent posts from @22squared
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
We keep doing what we do best: inclusion built in from scratch. Our Chief Inclu…
|
153 | 6 | view |
| 2 |
Winner winner chicken dinner 🏆 Not only did we have a blast with the idea, but …
|
102 | 2 | view |
| 3 |
The NO PAUSE™ Project has been chosen as one of @adage’s Best DEI Campaigns of …
|
76 | 2 | view |
| 4 |
Our ECD extraordinaire Della Mathew shared her 2025 predictions for how creativ…
|
67 | 4 | view |
| 5 |
Our Chief People Officer weighed in with @thedrummag on how we’re prioritizing …
|
64 | 1 | view |
| 6 |
Shoutout to Ro, our very own social media guru, for her insightful piece on how…
|
48 | 1 | view |
| 7 |
Born To Win. Born To Lead. Born To Play. Check out the global tagline we crafte…
|
40 | 1 | view |
| 8 |
Big win! 🎉 Our campaign with @grammarly just took home B2B Media Campaign of th…
|
31 | 0 | view |
| 9 |
With the multicultural population in the U.S. rapidly growing, it’s imperative …
|
31 | 0 | view |
Posting Patterns & Optimal Timing
When @22squared posts on Instagram
0.4
Posts / week
20 days
Avg gap between posts
Friday, Monday, Tuesday
Peak posting days
—
Peak posting hours
Instagram gave us the date of these posts but not the time, so there are no posting hours for this account. Peak days use the dates.
Engagement by Day of the Week
@22squared's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 40 | 121 |
| Tuesday | 3 | 76 | 227 |
| Wednesday | 1 | 71 | 71 |
| Friday | 4 | 54 | 217 |
| Saturday | 1 | 3 | 3 |
Posting Consistency & Streaks
How steadily @22squared maintains output
2
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
5.5%
Active days
Posted at least once
20 days
Avg gap
Between posts
Caption Length & Performance
How @22squared's caption length correlates with engagement
100.0%
Posts with Caption
223
Avg Caption Chars
231
Median Chars
442
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 3 |
| Long (100+) | 11 | 58 |
Compare & Discover Similar Creators
Stack @22squared against any other Instagram creator we track, or jump to similar accounts.
Compare @22squared to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @22squared
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 6.1K followers (Nano)
No estimate
We give no per-post estimate under 10,000 followers (see methodology)
Download @22squared's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 15 hours, 55 minutes ago.
Tracking
What we have recorded about @22squared over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @22squared's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @22squared
How many followers does @22squared have on Instagram?
@22squared has 6,056 followers on Instagram, placing them in the Nano-tier group (1K to 10K followers).
What is @22squared's Instagram engagement rate?
@22squared has an engagement rate of 0.87% based on 12 recent posts, averaging 52 likes per post.
How much does @22squared earn on Instagram?
We don't estimate a sponsored-post price for accounts under 10,000 followers, and @22squared has 6,056. At that size the price depends on the niche and the deal more than on follower count.
How many posts has @22squared published on Instagram?
@22squared has published 135 posts on Instagram.
What is @22squared's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 153 likes and 6 comments.
How often does @22squared post on Instagram?
@22squared posts approximately 0.4 times per week, with an average gap of 20 days between posts. Peak posting days are Friday, Monday, Tuesday.
How does @22squared compare to other Instagram creators?
@22squared sits in the Nano-tier group alongside accounts like @chrisporterofficial, @hayleeruth, @pgannawayphoto.
About This Analysis: This analysis is based on a snapshot of @22squared's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 27, 2026 | Posts analysed Sep 12, 2026
Cite this page
IGDataHub (2026). @22squared Instagram stats and analytics, follower count as of 27 October 2026, posts analysed 12 September 2026. https://igdatahub.com/blog/22squared-instagram-profile-stats/