22squared
Fiercely independent since 1922.
6.1K
Followers
84
Following
135
Posts
0.87%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1963 out of 2198 creators we track and holds a follower count that is less than the median size for this group. It remains an unverified presence in the Advertising/Marketing category with 135 posts to date. The current engagement rate of 0.87% falls below the 1.57% median mark. You will find specific audience interactions and content performance metrics in the sections below.
Account Info
| Account Size | Nano |
| Followers | 6,091 |
| Following | 84 |
| Posts | 135 |
| Verified | No |
| Business Account | Yes |
| Category | Advertising/Marketing |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 52 |
| Avg Comments per Post | 2 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 0.87% |
Follower Growth Over Time
How @22squared's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-89
Net Change
-1.4%
% Change
-1
Avg / Day
128
Days Tracked
41
Data Points
Tracked between May 6, 2026 (6,180 followers) and Sep 12, 2026 (6,091 followers).
The account lost 89 followers over 128 days. The count dropped by 1.4 percent from 6.2K to 6.1K.
What the trajectory means
The @22squared account lost 89 followers over the tracked period. This downward trend marks it as a risk to time carefully. The slow daily pace of approximately one follower lost per day allows for stable planning during the campaign.
Engagement Analysis
Based on 12 recent posts
Platform Context
@22squared ranks 1416 out of 2180 for engagement because its rate sits below the tracked median. This lower percentage indicates that the account generates less interaction per follower than average creators in the corpus. The gap between its performance and the median reflects a lower level of audience involvement compared to the benchmark.
The engagement rate of 0.87% falls below the 1.57% median and ranks 1416 out of 2180, indicating an audience that interacts less than typical for this category. This low participation suggests a passive relationship with the content. The data shows a clear preference for photos, which garner 56 likes compared to only 3 likes for videos. While photos drive higher volume, the interaction remains superficial. Reliability of reach is low because only 8.3% of posts doubled the average engagement rate. Not a single post reached five times the account average. This lack of high-performing outliers suggests that content rarely breaks through to new circles or generates intense spikes in interest. The audience rewards still images but does not engage in deep conversation. This is a tap-and-scroll audience.
52
Avg Likes/Post
2
Avg Comments/Post
621
Total Likes
18
Total Comments
Engagement Rate
Compared to Nano tier benchmarks
0.87%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
3
Avg Likes on Videos (1)
56
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @22squared's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @22squared's single biggest post had going for it — the patterns worth replicating.
153 likes · 6 comments
2.9× @22squared's average post · 3.2× the median post.
"We keep doing what we do best: inclusion built in from scratch. Our Chief Inclusion Officer Janis Middleton spoke with Sam Anderson at @thedrummag about our approach to DEI frameworks that make internal and creative comms better for everyone."
242 characters
Photo
Format
Tuesday
Day Posted
12:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 3.2. It achieved a high like to comment ratio, suggesting its content resonated clearly with the audience without requiring heavy discussion. Focus on long captions exceeding 100 characters to maximize interaction. These posts earn nearly twenty times more engagement than short snippets under 40 characters. You should write descriptive copy rather than brief teasers. Use the hashtag #anamulti to signal your specific topic to the algorithm. The current posting cadence is low, occurring less than once a week. Because average engagement is modest, prioritize consistent quality over high frequency to build a stable base. This account currently has 6.1K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 223 chars |
| Posting Frequency | 0.4 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
We keep doing what we do best: inclusion built in from scratch. Our Chief Inclusion Officer Janis Middleton spoke with …
Winner winner chicken dinner 🏆 Not only did we have a blast with the idea, but this campaign generated impressive resul…
The NO PAUSE™ Project has been chosen as one of @adage’s Best DEI Campaigns of 2024! This idea was big and the goal was…
Our ECD extraordinaire Della Mathew shared her 2025 predictions for how creatives will utilize AI moving forward, takin…
Our Chief People Officer weighed in with @thedrummag on how we’re prioritizing accessibility and inclusion for differen…
Shoutout to Ro, our very own social media guru, for her insightful piece on how brands can truly engage Latino consumer…
Born To Win. Born To Lead. Born To Play. Check out the global tagline we crafted for the newest spot @uspoloassnindia c…
Big win! 🎉 Our campaign with @grammarly just took home B2B Media Campaign of the Year at the Digiday Awards! From smart…
With the multicultural population in the U.S. rapidly growing, it’s imperative for brands to be culturally relevant to …
Top Posts
Highest-liked recent posts from @22squared
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
We keep doing what we do best: inclusion built in from scratch. Our Chief Inclu…
|
153 | 6 | view |
| 2 |
Winner winner chicken dinner 🏆 Not only did we have a blast with the idea, but …
|
102 | 2 | view |
| 3 |
The NO PAUSE™ Project has been chosen as one of @adage’s Best DEI Campaigns of …
|
76 | 2 | view |
| 4 |
Our ECD extraordinaire Della Mathew shared her 2025 predictions for how creativ…
|
67 | 4 | view |
| 5 |
Our Chief People Officer weighed in with @thedrummag on how we’re prioritizing …
|
64 | 1 | view |
| 6 |
Shoutout to Ro, our very own social media guru, for her insightful piece on how…
|
48 | 1 | view |
| 7 |
Born To Win. Born To Lead. Born To Play. Check out the global tagline we crafte…
|
40 | 1 | view |
| 8 |
Big win! 🎉 Our campaign with @grammarly just took home B2B Media Campaign of th…
|
31 | 0 | view |
| 9 |
With the multicultural population in the U.S. rapidly growing, it’s imperative …
|
31 | 0 | view |
Posting Patterns & Optimal Timing
When @22squared posts on Instagram
This creator follows a sparse high-effort pace. Their frequency falls below the median of 0.5 posts per week and ranks them in the bottom half of their peer group. The consistency score is zero, which indicates an erratic rhythm with no predictable pattern between uploads. They often go long periods without posting before dropping content in short bursts. Content lands most frequently on Friday and Monday. New posts typically land at 12:00 UTC. Because of this unpredictable cadence, a marketer cannot rely on a steady schedule to time a campaign. You should plan for irregular windows rather than a consistent weekly slot. The lack of reliability means you must monitor the account actively to catch content drops in real time. Success depends on reacting to their sporadic output instead of relying on a pre-set calendar.
0.4
Posts / week
473.5h
Avg gap between posts
Friday, Monday, Tuesday
Peak posting days
12:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @22squared publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most on Friday and Monday with a peak at 12:00 UTC. The posting frequency is low at 0.4 times per week.
Most Common Words
Frequent caption words across @22squared's recent posts (excludes stopwords)
Best Day of the Week to Post
@22squared's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 40 | 121 |
| Tuesday | 3 | 76 | 227 |
| Wednesday | 1 | 71 | 71 |
| Friday | 4 | 54 | 217 |
| Saturday | 1 | 3 | 3 |
Posting Consistency & Streaks
How steadily @22squared maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
5.5%
Active days
Posted at least once
473.5h
Avg gap
Between posts
Caption Length & Performance
How @22squared's caption length correlates with engagement
100.0%
Posts with Caption
223
Avg Caption Chars
231
Median Chars
442
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 3 |
| Long (100+) | 11 | 58 |
The audience rewards long captions of over 100 characters with an average engagement of 58. Short captions under 40 characters receive the lowest engagement at 3.
Who This Audience Is
What @22squared's reach and engagement mean for a brand.
The follower count is well below the typical scale for tracked creators in this category. The size represents a fraction of the median, indicating an audience that has not reached broadcast reach. Because the account is unverified, it lacks the formal verification associated with established industry leaders. Engagement rates fall below the platform median. This lower rate suggests that brand messages may land less effectively than they would on accounts with higher interaction ratios. The advertising category identifies a professional focus, but the low engagement and small scale suggest a niche reach rather than broad influence. This audience fits few specific brand categories based on these metrics alone.
Compare & Discover Similar Creators
Stack @22squared against any other Instagram creator we track, or jump to similar accounts.
Compare @22squared to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @22squared
Estimated Earnings
Revenue estimates based on follower count and engagement
This creator earns through sponsored posts, though the current estimated range sits at 0 dollars for their follower count. Ranking below the median puts this profile in a value category where the quoted band acts as a ceiling rather than a starting point for negotiations. The engagement rate of 0.87 percent falls well below the 1.57 percent median. This lower interaction level suggests the current reach does not justify a premium price. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 6.1K followers (Nano)
N/A
Industry rate for nano Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
Opportunities
- ~ 0.87% engagement rate trails the 1.57% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.4 posts a week limits fresh reach
- ~ Below 10K followers, the usual floor for paid sponsorships
Summary
This analysis of @22squared reveals a nano Instagram presence with 6,091 followers. The account demonstrates an engagement rate of 0.87%, averaging 52 likes per post across 12 analyzed posts.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @22squared
How many followers does @22squared have on Instagram?
@22squared has 6,091 followers on Instagram, placing them in the nano creator tier.
What is @22squared's Instagram engagement rate?
@22squared has an engagement rate of 0.87% based on 12 recent posts, averaging 52 likes per post.
How much does @22squared earn on Instagram?
Based on industry benchmarks, @22squared's estimated sponsorship value is $0 - $0 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @22squared published on Instagram?
@22squared has published 135 posts on Instagram.
What is @22squared's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 153 likes and 6 comments.
How often does @22squared post on Instagram?
@22squared posts approximately 0.4 times per week, with an average gap of 473.5 hours between posts. Peak posting days are Friday, Monday, Tuesday.
How does @22squared compare to other Instagram creators?
@22squared sits in the Nano creator tier alongside accounts like @its_leather, @don_hernandez2, @avazehseirtravel.
About This Analysis: This analysis is based on a snapshot of @22squared's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Sep 12, 2026