Zünc Studio

Zünc Studio

@zunc.studio

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Research, Design & Direction studio based in London #design #innovation #technology

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Recent posts

The simulation paradox from CAMERA LUCIDA: a speculative anatomy of vision. We use simulated Depth of Field - an artificial recreation of natural optics - to examine a CGI camera that doesn’t exist. #zuncstudio #cameralucida #sony #sonya7ⅳ 03 Nov 2025 For lashes that reach as high as the Eiffel Tower, we worked on the global campaign for L'Oreal Paris' Extensionist mascara. The spot stars the Parisian icon itself, as well as Kendall Jenner and Simone Ashley, with CG shots integrated into the edit highlighting the unique product formula and applicator design 24 Feb 2026 @googledeepmind - Visualising AI We partnered with Google Deepmind to visualise one of their core AI safety technologies - the watermarking SynthID tool. As AI models get better at generating creating photo-real images, it’s becoming increasingly more difficult to tell the real from the AI generated. This can lead to widespread misinformation and real-world consequences on trust in media, markets and society at large. For the technology to be used responsibly, the ability to tell what is real and what is generated by AI is crucial. This is where SynthID comes in: the tool embeds images generated by AI models with a watermark which is imperceptible to the human eye, but when passed through it’s detection, can be identified as AI-generated. Regardless of whether the image has been modified, the watermark can still be detected, as long as it was implemented when the image was generated. This kind of watermarking goes beyond image content, and can also be applied to AI-generated text, video and audio content. Tools like this are especially important for news and social media platforms to become more technologically responsible, by being able to verify content as AI-generated. The visuals we created follow the story of AI content being generated, embedded with an invisible watermark, and then later scanned and detected as AI-generated by the identification tool. This commission was part of Deepmind’s “Visualising AI” project, creating new visuals for more nuanced imagery about AI than the current stereotypes. 07 Jun 2024 Playful outtakes from our Balloon Dog campaign with Hublot Animating a character like Jeff Koons' iconic Balloon Dog was a true joy - but a responsibility not to be taken lightly! We really got to know this four-legged fellow over the course of the project, bringing Balloon Dog to life with the right kind of curious, playful and upbeat personality. The campaign also had to find a balance in building a visual language that captures the technical mastery of Hublot's watchmaking craft, alongside the playfulness, scale and unmistakable character of Koons’ work. Photo of Jeff Koons by Martin Schoeller 06 Oct 2026 A unique timepiece inspired by the beginning of the universe - the MP-14 Origin by @hublot and @jeffkoons Designed, directed and produced by @zunc.studio Sound by @golden_hum 28 Sep 2026 The MP-14 Origin by @hublot @jeffkoons @zunc.studio As much a sculpture as it is a watch, this exceptional timepiece takes inspiration from the universe and the forces within it. The sapphire and titanium watch is composed of 594 components, including a central transparent sapphire dome inspired by Koons' Gazing Ball works. Limited to only 30 pieces, we had the honour to create the launch campaign for this unique piece of engineering. More to come from the full campaign soon 23 Sep 2026 The sculptural shape of the Classic Fusion Balloon Dog watch takes inspiration from Jeff Koons' iconic artwork. We playfully brought attention to the special features of this timepiece by animating its components with an expressive wink. Rather than placing an artwork onto a watch, Hublot re-engineered the architecture of the Classic Fusion itself to a more "inflated" profile. Other novel features include the crown in the shape of a balloon tie, a flexible decorative balloon tail at 10:30, and the Balloon Dog-shaped counterweight on the seconds hand. 22 Sep 2026 Time, Inflated into Art. Hublot Classic Fusion Balloon Dog by Jeff Koons. One of contemporary art’s most recognizable forms transformed into a new object of horology. Campaign launch film designed, directed and produced by Zünc Studio Sound by Chris Banks, Group Project 17 Sep 2026 Collect → condense → purify→ serve That's how we briefed our design team for the R&D phase of the launch campaign for A1R Water
 Created in collaboration with @bbhusa the brief was to introduce a drinking water product that doesn’t come from a spring, glacier, or municipal source, but from the atmosphere itself.

 From literal to abstract - we developed a range of visual metaphors, giving form to something normally unseen. 11 Sep 2026 Reps and sets for the Cudis Sporty smart ring campaign 08 Sep 2026 Audi Nuvolari A study of silhouette inversion and deliberate lighting to accentuate the car's boxy, geometric aesthetic 02 Sep 2026 A smart ring that moves like you do, for Cudis For the launch of the Cudis 002 Sporty Series, we made the product the athlete - whipping through frame so fast that the camera can barely keep up. Changeable silicone bands in 12 different colours to choose from for every form of movement 25 Aug 2026

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