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brand + web designer š®ā¢ā¢ā¢
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Recent posts
Some things take a little longer to find their place⦠š¦¢
Meet the new look of Two. from the amazing, incredibly talented, and utterly wonderful @workbyhaileyyy. And just like every good love story, the Two. brand also comes with a little magic of its own.
Back at the end of 2025, we went through a brand refresh for Kalon. During that time, Hailey presented us with a few different creative directions. We fell hard for one in particular - vintage, romantic, a little nostalgic, and completely unlike anything we had ever done before.
But there was one problemā¦
It just didnāt feel like Kalon.
So we chose a different direction for the bridal store we adore with every fiber of our being⦠and moved on⦠š„
But we just kept coming back to that moodboard. We kept talking about it. We kept wondering what we would ever could do with it somedayā¦
And then, Two. came to life. And suddenly, it all made sense.
That branding wasnāt wrong for Kalon. It was just simply waiting for the right place to land.
Two. is everything we loved about that original direction - the romance, the nostalgia, the old-world details, the feeling that every piece has a story - reimagined for something entirely its own.
And now that we see it brought fully to life, we canāt imagine her any other way.
WHERE BEAUTIFUL BRIDAL BEGINS AGAIN⦠Welcome to Two. š©µ
01 Oct 2026
Long time, no see. š¤
Life has been beautifully full these past few months. I got married (!!), and somewhere between planning a wedding and client projects, sharing my work took a little back seat.
But Iām back, and I canāt wait to finally share everything Iāve been creating behind the scenes. There are so many fun projects, new ideas, and exciting things ahead.
A couple little updatesā¦
š A new last name means a new email! You can now reach me at [email protected].
šļø Iām officially booking for fall and winter, so if youāve been thinking about working together, nowās the perfect time to reach out.
With love and gratitude,
Hailey Pflughaupt (pronounced flu-hop š
)
29 Jun 2026
Brand and system exploration for Alexxander, done in collaboration with @spacedvisuals.
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@workbyhaileyyy, design
@sethlunsford, art direction/design
@tgwhipp, design
16 Jun 2026
Custom care for every acre.
t-shirt and a ālil brand design for Kafer Kustoms šš¾
10 Mar 2026
Good work starts with good company š„
Landing page for @sobremesasocial.co // designed by @workbyhaileyyy, developed by @velvet.rodeo and branded by @workbyprecious.
02 Mar 2026
last summer with lone oaks farm š¾šļøāØ
( photography, social strategy & content creation )
27 Feb 2026
Gosh I love a gradient.
Brand identity for NexChapter, an advisory firm focused on loyalty, retail media, and digital transformation for convenience and grocery retailers š
17 Feb 2026
a project from last yearā16 of @houseofizzieās sewing patterns redone in the branding by @workbyprecious š§µ
15 Jan 2026
Because āI donāt need anythingā isnāt true! The AB Menswear Guide is here and itās a perfect gift for the men in your life š
This came together in less than a week with the help of @velvet.rodeo on web dev, me designing, and @allisonbornstein6 with the wisdom, tips, tricks, and alllll the links. Dream team āØš
23 Dec 2025
Merch design for @japhyrider, done with @workbyprecious.
Modern Worries is all about being where your feet are, looking up, looking around, and remembering that there are real things like mountains and nature that you can actually go see.The merch was inspired by The Hardy Boys, Ray Bradbury, and old cartoons. šŖā°ļøšø
22 Dec 2025
Humbled by all the love on the Kalon rebrand that went live a couple weeks ago š„¹Ā
Hereās a closer peek š„š¤
17 Dec 2025
on the job
15 Dec 2025
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