Hailey Pflughaupt | Graphic Designer

Hailey Pflughaupt | Graphic Designer

@workbyhaileyyy

672

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brand + web designer šŸ“®ā€¢ā€¢ā€¢

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Recent posts

Some things take a little longer to find their place… 🦢 Meet the new look of Two. from the amazing, incredibly talented, and utterly wonderful @workbyhaileyyy. And just like every good love story, the Two. brand also comes with a little magic of its own. Back at the end of 2025, we went through a brand refresh for Kalon. During that time, Hailey presented us with a few different creative directions. We fell hard for one in particular - vintage, romantic, a little nostalgic, and completely unlike anything we had ever done before. But there was one problem… It just didn’t feel like Kalon. So we chose a different direction for the bridal store we adore with every fiber of our being… and moved on… šŸ„€ But we just kept coming back to that moodboard. We kept talking about it. We kept wondering what we would ever could do with it someday… And then, Two. came to life. And suddenly, it all made sense. That branding wasn’t wrong for Kalon. It was just simply waiting for the right place to land. Two. is everything we loved about that original direction - the romance, the nostalgia, the old-world details, the feeling that every piece has a story - reimagined for something entirely its own. And now that we see it brought fully to life, we can’t imagine her any other way. WHERE BEAUTIFUL BRIDAL BEGINS AGAIN… Welcome to Two. 🩵 01 Oct 2026 Long time, no see. šŸ¤ Life has been beautifully full these past few months. I got married (!!), and somewhere between planning a wedding and client projects, sharing my work took a little back seat. But I’m back, and I can’t wait to finally share everything I’ve been creating behind the scenes. There are so many fun projects, new ideas, and exciting things ahead. A couple little updates… šŸ’Œ A new last name means a new email! You can now reach me at [email protected]. šŸ—“ļø I’m officially booking for fall and winter, so if you’ve been thinking about working together, now’s the perfect time to reach out. With love and gratitude, Hailey Pflughaupt (pronounced flu-hop šŸ˜…) 29 Jun 2026 Brand and system exploration for Alexxander, done in collaboration with @spacedvisuals. - @workbyhaileyyy, design @sethlunsford, art direction/design @tgwhipp, design 16 Jun 2026 Custom care for every acre. t-shirt and a ā€˜lil brand design for Kafer Kustoms 🚜🌾 10 Mar 2026 Good work starts with good company šŸ„‚ Landing page for @sobremesasocial.co // designed by @workbyhaileyyy, developed by @velvet.rodeo and branded by @workbyprecious. 02 Mar 2026 last summer with lone oaks farm šŸŒ¾šŸ•ŠļøāœØ ( photography, social strategy & content creation ) 27 Feb 2026 Gosh I love a gradient. Brand identity for NexChapter, an advisory firm focused on loyalty, retail media, and digital transformation for convenience and grocery retailers šŸ›’ 17 Feb 2026 a project from last year—16 of @houseofizzie’s sewing patterns redone in the branding by @workbyprecious 🧵 15 Jan 2026 Because ā€œI don’t need anythingā€ isn’t true! The AB Menswear Guide is here and it’s a perfect gift for the men in your life šŸŽ This came together in less than a week with the help of @velvet.rodeo on web dev, me designing, and @allisonbornstein6 with the wisdom, tips, tricks, and alllll the links. Dream team āœØšŸ’Œ 23 Dec 2025 Merch design for @japhyrider, done with @workbyprecious. Modern Worries is all about being where your feet are, looking up, looking around, and remembering that there are real things like mountains and nature that you can actually go see.The merch was inspired by The Hardy Boys, Ray Bradbury, and old cartoons. šŸŖā›°ļøšŸ›ø 22 Dec 2025 Humbled by all the love on the Kalon rebrand that went live a couple weeks ago 🄹  Here’s a closer peek šŸ„€šŸ¤Ž 17 Dec 2025 on the job 15 Dec 2025

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Dd9wsZ-IEvpSome things take a little longer to find their p…
DaLUDRDkb04Long time, no see. šŸ¤ Life has been beautifully …
DZqXUYTklGrBrand and system exploration for Alexxander, don…

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