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Bio
Makeup Artist Founder & CEO of #VIOLETTEFR.
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Recent posts
Today I’m sharing just how effortless Plume Eyeshadow can be with a mistake-proof smokey eye. I start in the center of the lid, close to the lashline, and work the formula in with my finger—blending upwards and slightly out past the eye. It will feel a little messy, but trust the process. Then I add a bit more along the lashline and use whatever’s left under the eye. It takes seconds—et voilà, chic, undone eyes. Avec Amour, Violette
26 Apr 2026
Celebrating 5 years of VIOLETTE_FR—what a journey it’s been.
30 Mar 2026
Meet Violette Serrat, founder of FFF portfolio company @violette_fr
Violette is redefining modern French beauty through artistry, storytelling, and products designed for real life. After building her career as a globally recognized makeup artist and creative leader at brands like Estée Lauder and Guerlain, she set out to create a brand of her own that celebrates individuality over perfection.
Today, Violette can be found at major beauty retailers like @sephora and @libertylondon, representing its strategic growth trajectory.
👉 Swipe to learn more about Violette’s story and how she’s turning the effortless Parisian aesthetic into a modern beauty brand. ✨
09 Mar 2026
Two kinds of chocolate in the carry-on. Only one lasts the whole flight—Bisou Balm Chocolat.
09 Nov 2026
It was so lovely to meet Violette, and such a treat to have her do my makeup! I always love seeing how another makeup artist works, especially when she’s using products she created herself. 🤍
If you get the chance, definitely give @violette_fr a try. Her products are fabulous and you can now find them @sephorauk ad
08 Nov 2026
Feeling right at home in the UK… Can you spot us?
08 Nov 2026
Taking you with me for the @sephora Savings Event to share what’s in my basket this year. Swipe for my picks.
Starting with @danessamyricksbeauty. I can’t get enough of her high pigment formulas—her new eyeshadow palette is incredible.
Since I started using @rozhair products, I’ve never looked back.
Next, I love the @charlottetilbury Airbrush Flawless Finish for when I want to blur unwanted shine.
Now onto complexion with @natashadenona concealer, creamy and neutral.
Of course, the @anastasiabeverlyhills Brow Freeze—appropriately named.
Lashes, courtesy of @tower28beauty MakeWaves Mascara.
I think she needs a little love...
Stopping by @kjh.brand for the Microscara and the Precision Sculpture Stylo Contour Stick.
Never without my @cielecosmetics Tinted Serum SPF.
And now, home sweet home. For anyone who’s never tried VIOLETTE_FR, I always recommend Boum-Boum Milk, Balm Amour, and Bisou Balm in Bêtise and Chocolat.
Over to @makeupbymario for a Bronze Baddie, my favorite foundation brush, and SoftSculpt Transforming Skin Enhancer.
Long days on set call for @onesize setting spray and the blurring powder in Ultra Peach.
I love the @saltandstone Bergamot & Hinoki Deodorant.
My go-to for dry, airplane skin—the @biodance_official masks
I’m not even a foundation girl, but this @hungvanngobeauty formula has me hooked.
When I’m in need of deep hydration, the @dieuxskin Instant Angel Moisturizer does the trick.
@mphbeauty foundation, lip liners, and the perfect palette for her underpainting technique.
And of course, as a mom I’m never shopping for one. 😉
That’s it! Thank you for coming along with me to shop my (endless) @sephora favorites.
05 Nov 2026
My go-to shades, worn and loved on repeat—now yours to try for less during the @sephora Savings Event.
Sephora US & Canada
Rouge 20% off |10/30–11/9
VIB 15% off |11/3–11/9
Insiders 10% off |11/3–11/9
04 Nov 2026
A first look at our VIOLETTE_FR display at @sephorauk. Sharing this moment, and the brand, with all of you means everything. Avec Amour, Violette
03 Nov 2026
Bonjour, UK! VIOLETTE_FR is now available at @sephorauk. Here's to adding French beauty essentials into your routine asap 💙
02 Nov 2026
Mind the gap- we're filling it 👀
01 Nov 2026
How well do @charlotteparler of @dieuxskin and Violette of @violette_fr know each other’s essentials? Surprising each other with their top picks for the @sephora Holiday Savings Event.
Rouge 20% off (10/30–11/9)
VIB 15% off (11/3–11/9)
Insiders 10% off (11/3–11/9)
31 Oct 2026
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