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Bio
World-building thru creative strategy + solutions. DOING THE UNLIKELY for talent, brands + communities. Mgmt for @vicmensa. Founded by @unlikemega
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Recent posts
Think of it as your thing, but better.
07 Apr 2025
Our villain origin story.
27 Aug 2025
INNANETAPE IS ON STREAMING! 🛜
comment 🛜 for the link to your dm
i don't think a week has passed in the last 5 years when i didn't receive someone asking me to put the innanetape on streaming platforms. i appreciate every single person that has lived with this project and to whom it has meant something and i'm infinitely grateful to all of the collaborators that brought it to life. it's my absolute pleasure to give y'all niggas what y'all been asking for
starring: @iamkelmitchell
creative: @oftmrw & @unlikecreative
directed by: @toosam_ & @lovecertt
set design & props: @theaaliyahshae
edited by: @lovecertt for @oftmrw
DP: @scottlarsondp
AC: @kahlogradillas
lighting + grip: @hagopstudios
SOUND: jimmy
30 Sep 2026
We’re so excited to join the @mcachicago and @gertie.chicago to celebrate @chicagoexhibitionweek and Dance the Revolution, with our client Vic Mensa hosting + DJing the kick-off party [Strategy, Booking, Management]
15 Sep 2026
innanetape on streaming september 30 😭
comment 💿 to go to innanetape.com
pre-save now!!!
08 Sep 2026
what would you do? 😭 black DEI tee out now
concept by melmain
written by moi
directed by @lovecertt for @oftmrw
cinematography by @spencermanndp
edited by @film.department
starring @mamacharleonard @derrick_goble , @alexfree_hii , @premeirjones , @kajejones , @_shanghaii_ , @andreccjames , @lolo2theworld
shirt creative by @unlikecreative
powered by @oftmrw
18 Aug 2026
Anyone got a light? We do, thanks to Kala who we tapped for these unreal custom lighters, we sourced the suit, the brand-forward brooches, and managed production.
[Production, Prop Concepting]
Credits:
@vicmensa
@Drakesweeneyy
@Kalacolella
@harrycotten_
@nudehues
@remingtonsweeney
@kimaponi
@deone_danzy
19 Feb 2026
It would be unlike us to mind our business while ICE shook our hometown. We collaborated on the messaging for this NYT op-ed, with our client Vic Mensa, to expose the brutalities in Chicago + highlight the need for intersectional solidarity.
[Messaging, Management, Strategy]
Credits:
Vic Mensa
Carl Swanson
Aleiette
17 Feb 2026
See you at SX
12 Mar 2026
93 BOYZ For the Block Whistles. As a grassroots response to 🧊 presence in the Chicagoland area, we developed this community impact initiative for 93 BOYZ from idea to rollout. We gifted these free whistles, along with bilingual Know Your Rights literature, to supporters via d*spensary partners across the brand’s network in the communities most affected.
[Concepting, Strategy, Project Development + Management, Product Sourcing, Graphic Design, Rollout + Distribution, Content + Production, Messaging]
15 Jan 2026
what's not to love?
i <3 dei tee available now
comment LOVE or hit the button on screen
concept by @unlikecreative
designed by me x @brastxx
shot by @xavierluggage
powered by @oftmrw
#explore #fyp #dei #swag #lol
23 Jun 2026
What a year, am I right? We’re dissociating by giving self-appointed awards to our most stand-out 2025 projects. What are you doing different in 2026?
06 Jan 2026
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