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The motion design studio for heritage + culture
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Recent posts
"Absolutely stunning, wonderful, beyond all expectation. I shall have to come back to continue to take in the wonders of the wallpaper designs."
The Art of Wallpaper: Morris & Co. reveals the stories, craft, and hand-printing techniques behind Britain's most-loved patterns. With over 30 original wallpapers from the Morris & Co. archive, this exhibition offers a rare opportunity to see these iconic designs up close.
The Art of Wallpaper: Morris & Co.
📍Watts Gallery, GU3 1DQ
🔗 Link in bio for tickets
@wmorrisandco
Video by @tomfooleryltd
Hashtags: #WattsGallery #WilliamMorris #Wallpaper #VisitSurrey
05 Oct 2026
From the archive - the main trailer from our suite of campaign assets for last year’s Rise Up exhibition at @fitzmuseum_uk.
Here image, music and typography work together to spark curiosity, tease the show’s lead imagery and themes and set the scene for its story - bringing together historic artworks, objects and contemporary artists to explore the battle to abolish the British slave trade.
🎵 Afta Skewl by Nu Alkemi$t via @soundstripemusic
#MotionDesign #MuseumMarketing #MuseumAnimation #ExhibitionDesign #MuseumCommunications
17 Sep 2026
Get up close to original wallpapers from the Morris & Co archive, many rarely seen in public. Explore the beauty, craftsmanship, and enduring influence of designs by one of Britain's most influential designers, William Morris.
The Art of Wallpaper: Morris & Co exhibition
📍Watts Gallery, GU3 1DQ
🔗 Link in bio for tickets
@wmorrisandco
Artwork credit: Fruit © Morris & Co.
Video by Tomfoolery Ltd. @tomfooleryltd
19 Aug 2026
Even after 250 years, Turner and Constable are at it again - their much-discussed rivalry (and those masterful brushstrokes) pulling in the crowds and the ★★★★★ reviews for @tate Britain’s latest show-stopper.
For the trailer, we brought that push-and-shove dynamic to life - working with @lombaertstudio’s striking art direction to create a suite of assets for Jen Collingwood’s expertly delivered campaign, from punchy digital placements to eye-catching escalator ads.
Did you spot the lads out there? 👀
#MotionDesign #AfterEffects #Museum #Gallery #Exhibition #Trailer #OutOfHome #TurnerAndConstable #RivalsAndOriginals #TateBritain
05 Dec 2025
Throwing it back to May when @wattsgallery's multi-sensory Scented Visions exhibition opened.
With bespoke scents accompanying the artworks we wanted the trailer to feel just as immersive, drawing viewers into the rich pieces with a dreamy soundscape, breathy camera moves, and a touch of atmosphere you can almost smell.
🎵 In Motion by Moments via @soundstripemusic
#motiondesign #aftereffects #museum #gallery #exhibition #WattsGallery #ScentedVisions #PreRaphaelite #Paintings
09 Oct 2025
From canvas to keyframes - ever wondered how a museum trailer takes shape? Here’s a behind-the-scenes look at Rendezvous of Dreams for @hamburger.kunsthalle — straight from the After Effects workspace 🎬✨
🎵 Truth by Falls via @soundstripemusic
#motiondesign #aftereffects #museum #gallery #exhibition #hamburgerkunsthalle #surrealism #romanticism
24 Sep 2025
🎞️ Foweles in þe Frith 🏛️ The Fitzwilliam Museum
Our friends at the @fitzmuseum_uk commissioned us to produce a fun, spooky little animation for Halloween based on these fantastic late 15th Century illustrations. And so we offered up the tragic tale of Nicefeather and his beloved hunting bird. Memento Mori everyone, even when your bely bryd’s looking their finest.
Producers 📣 @natalie_duff_arts & @mariekatepalmer
Music 🎼 Nesrality via @pixabay
#Spookyseason #Halloween #Medieval #MementoMori
08 Nov 2024
🎞️ Unlocking the English Portrait Miniature 🏛️ The Fitzwilliam Museum
The @fitzmuseum_uk’s new open-access resource ‘Unlocking the English Portrait Miniature’ boasts a state-of-the-art viewer feature that allows you to zoom right in to over 80 miniatures. Cue much vigorous debate about which eye movements are the cheekiest and which portrait they suited best for this series of little announcement animations. 🔎 🖼️ 👁️
Producer 📣 @natalie_duff_arts
Music 🎼 Dresden, The Flamingo via @wigtronic & @soundstripemusic
08 Nov 2024
🎥 Small Change - in-exhibition short film for Defaced! / The Fitzwilliam Museum
We followed that with another team-up with @fitzmuseum_uk and @thing_of_beauty_life for this incredible exhibition about the history of currency defacement as a form of protest.
'Small Change’ tells the story of how official small change began in Britain. We worked closely with the curatorial team to script, map out visuals, and source period reference imagery. Combined with a Gilliam-esque animation style, this wry, lively film entertained visitors within the exhibition space.
Need a film for an exhibition? We’d love to talk about what you’re putting together and how we can help! 👋 📧 [email protected]
#defaced! #fitzwilliammuseum #protestart #moneyart #coins #cambridge #exhibition #trailer #museums #installation #galleries #promo #edit #motiondesign #VFX #video #animation #AfterEffects #liverpool #northwest #tomfoolery
15 Jun 2023
🌞 The summer season of programming is kicking off for many of our clients so we’re very busy crafting promos and in-exhibition content for some truly special cultural spaces.
Recently dropped: the trailer for @tate Britain’s Edward Burra – Ithell Colquhoun show. Our client Jen loved the ‘intriguing and lovely’ results we achieved with just still images.
Here’s how we nailed it:
✅ Tight deadline planning and flexibility
✅ Creative solutions to copyright constraints
✅ Optimised for 16:9, 9:16 and 1:1 aspect ratios
✅ Multiple campaign messaging variants
✅ Delivery in partnership with internal design team
✅ Scroll-stopping content
✅ Engaged audiences
If this checklist sounds like what you need for your campaign, we’d love to hear what you’ve got planned! 📧👉[email protected]
Special shoutout to @carl.davies_ for connecting us ❤️
#MotionDesign #GalleryMarketing #MuseumMarketing #DigitalStorytelling #BrandStorytelling #BrandPositioning #TateBritain #EdwardBurra #IthellColquhoun
18 Jun 2025
A little dive into the world of Nina Hamnett - our latest trailer collaboration with @charlestontrust. We wanted to create a piece that dazzled with Hamnett’s vibrant work and was imbued with her acute wit and honesty.
❤️🔥 🎻 by @willvdc via @artlist.io
#NinaHamnett #OpeningSoon #Exhibition #Film #ExhibitionTrailer #ModernArt #Art #Charleston #ReopenCharleston #Bloomsbury #womenartists #promo #aftereffects #gallery #museum #animation #motiondesign #Tomfoolery
24 May 2021
@motion_north – The Big‘Un ‘26 ✅
What a lineup of absolute motion big’uns. 🔥
Massively inspired by studios and artists from near and far - @buck_design @weareflow @snasksthlm @artandgraft @filoak @christajarrold.art @lobster_studio @runwiththegoldenwolf @giantantstagram @wia.uk @formplaystudio @motionhatch - all sharing their processes, personal work, hard-won lessons, and the very real challenges we’re all navigating.
Also brilliant to finally meet fellow @motionhatch members and the wider team IRL - @goodthatgav @bomanotamu @mikechoomotion @natwoodmotion @hayleyakins @sarahbrewst and Suzi 🫶
One message echoed across talk after talk, perfectly summed up by @cyriak_h: Just make stuff
We got straight on with that thanks to @animadetv’s Ani-Go-Go app and spent an afternoon with the little’uns bringing their drawings to life. They loved the instant results and the playful design. Bravo Tom and team 👏
Big congrats to Jonny and everyone involved for pulling off such a brilliant event. Already buzzing for the next one, but imagine you might need a minute! 😅
02 Mar 2026
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