The Drum

The Drum

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@thedrummag

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Recent posts

The nostalgia đŸ„č @argos compares Christmas ‘Past’ to Christmas ‘Present’. From Barbie doll heads to Dyson wraps. From portable CD Players to Beats headphones. From Game Boys to Nintendo Switch’s. #argos #nostalgia #marketing #christmas 04 Nov 2026 The most anticipated Christmas ad of the year is here 🎄 @johnlewis marks 20 years of festive advertising with ‘Gloria and Pickles,’ a three-minute film set to Sam Fender’s cover of The Rolling Stones’ ‘You Can’t Always Get What You Want’ featuring Dame Kristin Scott Thomas. The message? “Don’t give up on giving.” #johnlewis #christmas 03 Nov 2026 Prada are being commended for this hand-drawn Christmas ad (NO AI!) 👏 The animation is directed by Disney veteran John Pomeroy, who has worked on classics including The Land Before Time, Pocahontas and An American Tail. The festive film combines live action with traditional hand-drawn animation, bringing a nostalgic feel to Prada’s holiday campaign. With AI becoming increasingly common in advertising, the decision to go back to pencil and paper has struck a chord with creatives. #prada #ai #christmas 02 Nov 2026 LEGO has built a giant tidal wave using over 380,000 flower LEGO blooms 🌾 The installation is part of its ‘Where Blooms Begin’ campaign in Shanghai, bringing the brand’s Botanical Collection to life through a large-scale experiential activation. Hosted at the Tank Shanghai Art Centre, the campaign combines physical installations with digital engagement, inviting visitors to build their own LEGO flowers and scan them into an evolving virtual flower landscape. The activation forms part of LEGO’s ongoing efforts to showcase the versatility of its Botanical Collection through immersive brand experiences. #lego #activation #ooh #marketing 29 Oct 2026 Cheryl pokes fun at her viral meme in new Deliveroo x Tesco ad 😂 Almost 15 years later, Cheryl Cole’s ‘garage in my pyjamas’ quote remains a social media staple. Now, the singer is revisiting the viral moment in a new Deliveroo x Tesco collaboration, with a fresh twist on the iconic line: “I can’t nip to the garage in my pyjamas anymore for a pint of milk” - because Tesco is now available on Deliveroo, bringing everyday essentials to shoppers’ doors. #cheryl #cherylcole #deliveroo #tesco 28 Oct 2026 Burger King motivates marathon runners with post-run whopper and cold plunge experience đŸ”„ The brand left OOH signs reading “legs on fire? The whopper is too.” “Eyes on the fries” to reminder 22,000 runners in Dublin of the post-run treat that was to come, a complimentary 45-minute Santa and cold plunge experience and some Burger King classics 🍔 #BurgerKing #marathon #Dublin 28 Oct 2026 THIS is everything you need to know about WPP retaining of Coca-Cola’s global media. The PepsiCo-Coke media merry-go-round appears to have come to a rather abrupt halt, as Coca-Cola announced that WPP would retain the $2bn global media business it was expected to defend in a lengthy pitch process spanning three continents. Meanwhile, Omnicom has been drafted in as lead on its $700m North America account. Follow the story via the carousel. #WPP #Omnicom #Cocacola #Publicis 23 Oct 2026 “A lot of advertising is about putting on a facade.” Ben & Jerry’s Co-founder @yobencohen gets real about the industry. #benandjerrys #advertising #marketing #charity 27 Oct 2026 @oatly OPENS ITS OWN EMBASSY IN LONDON đŸ„› ⏰: Friday 23rd October, 10am-5pm & Saturday 24th October, 10am-5pm 📍: Where: The Lavery, 4-5 Cromwell Place, London SW7 2JE (nearest tube: South Kensington) Price: Free Oatly is bringing its Future of Taste Report to life with a two-day immersive pop-up, giving Londoners a taste of tomorrow’s drinks trends. Free to enter, the experience will serve complimentary drinks alongside a programme of creative and cultural activities. Here’s what to expect: ☕ The Diplomats CafĂ©: Free signature drinks from Oatly’s latest Look Book, plus workshops on recreating the drinks at home. ♟ The Ambassador’s Lounge: A library and listening room hosting drop-in chess sessions with Checkmate, knitting with Black Girl Knit Club and a Strangers in the City event. 🎹 The Museum of Modern Oats: An art gallery featuring oil paintings of signature drinks and a papier-mĂąchĂ© dog made entirely from old Look Books, plus Friday evening lectures hosted by Lost Property. 🛂 The Oatly Passport: The first 100 visitors each day will receive a neighbourhood guide unlocking free oat-based drinks at 21 partner cafĂ©s across London. T&Cs apply. *Inside The Activation with The Drum đŸ„* #oatly #marketing #popup #london 23 Oct 2026 Watch my interview to hear why I believe Ben & Jerry’s future is worth fighting for and share it with someone who cares about what the company stands for. #freebenandjerrys 22 Oct 2026 Apple Music introduces a new visual identity for the first time since 2015. Developed with @tbwamal. The creative process started with sound. British producer Fred again.. and NEST Acoustics created an original composition, which was played through a transducer in mineral oil to capture the physical movement of sound waves. Those images became the basis of the new musical note logo. The rebrand also introduces a new sonic signature, connecting the brand’s visual identity with its sound. The updated wordmark features a bold, lowercase typeface, while retaining links to Apple’s wider design language. From a brand marketing perspective, the project brings product and identity closer together. Rather than relying solely on visual assets, Apple Music is building its branding around the physical and emotional experience of music. The new identity will roll out across Apple Music content, with an updated in app experience planned for iOS 27.2. #AppleMusic #BrandStrategy #Music #Marketing 22 Oct 2026 @heinz’s tomato ketchup turns 150 years old 🍅 The brand celebrates with a selection of photos highlighting its role in memorable moments. #heinz #marketing #tomato 19 Oct 2026

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DfU-EUlkVcZThe nostalgia đŸ„č @argos compares Christmas ‘Past’

DfRakfyxMNUThe most anticipated Christmas ad of the year is

DfP0e66RJQNPrada are being commended for this hand-drawn Ch


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