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Bio
Founder of @thedogistcompany Life is better with dogs. @eliaswf, dad to @chasingelsa
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Recent posts
He’s changed your life with dogs, and now, he’d like to change your dog’s life. Tomorrow, Elias Weiss Friedman, a.k.a. @TheDogist, is launching a brand dedicated to pet wellness, @TheDogistCompany, starting with an antioxidant soft-chew supplement.
“This was a type of product that didn’t exist,” Friedman tells Forbes Vetted’s managing editor (and resident pet expert) Emmy Favilla of the Vitality antioxidant supplement, noting that it aims to fill a gap in the market and take the place of a multivitamin.
Formulated with Dr. Angela Rollins, a board-certified veterinary nutritionist and clinical professor at the University of Tennessee College of Veterinary Medicine (@utcvm), Vitality intends to reduce inflammation and support overall wellness, especially for picky eaters who aren’t eager for fruits and veggies, like Friedman’s own dog, Elsa. 🐶 The chew enters a market filled with pet multivitamins, which aren’t always a necessary addition to a dog’s diet.
Vitality will be available for purchase across the U.S. starting September 22, retailing at $35 for a tin of 60 chews. For a full breakdown of The Dogist Company’s inaugural product, plus info on where to shop, visit the link in bio.
👀 And stay tuned for our thoughts once Emmy’s pup gives them a try.
Photos and video: @thedogist
21 Sep 2026
Today marks the beginning of a new chapter for The Dogist! 🎉I’m proud to announce the founding of @thedogistcompany and its first product: Vitality – Your dog’s daily dose of antioxidants (available at link in bio). Also featured today on @forbesvetted !
Elsa’s a picky eater (like many dogs), and refused to eat any healthy fruits or vegetables, like blueberries. This inspired me to partner with Dr. Angela Rollins, a Board Certified Veterinary Nutritionist (a rare speciality), to develop a new product that was different from any other dog health supplement on the market. We found that antioxidants, which help reduce oxidative stress on cells throughout the body, were missing from most fortified dog foods and supplements. Vitality was conceived, and after more than a year of development, it’s finally here! You can preorder your tin of Vitality right now at thedogistcompany.com!
If you pre-order, tag @thedogist and @thedogistcompany and I’ll repost on my story!!
17 Sep 2026
More episodes of DOGS are coming VERY soon on YouTube! Each guest has been a joy to walk and talk dogs with. Which guests should I invite onto DOGS next?
10 Sep 2026
ADOPTABLE via @socialteesnyc : Rufus (Chiweenie mix), River (Beagle/Terrier mix), & Ruby (shepherd mix)
Rufus
Rufus
River
Ruby
07 Nov 2026
I asked Oliver Stark @oliverstarkk the hard hitting questions. He answered them all, but there is one line he won’t cross. Full episode on youtube.com/thedogist
06 Nov 2026
“This girl has gotten me through a lot. I had a tough year last year and kind of a tough year this year. She gets me outside… I’d be way worse off without this one.”
Dogs take care of us. Help take care of them with @thedogistcompany
Nellie, mix (2 y/o), Herbert Von King Park, Brooklyn, NY • “I got her from @socialteesnyc about a year and a half ago. She came with the name Lyssa. I fostered her for about seven months, and she didn’t have any interest, which was strange because she’s pretty perfect. I called her a nervous Nellie one day and was like, ‘Oh no… I’ve named her… so now she’s mine.’”
05 Nov 2026
New episode of DOGS with special guest Oliver Stark (and adoptable Doug the Pug) drops this Friday, 11/6, on youtube.com/thedogist! @oliverstarkk
04 Nov 2026
Jet, Labrador/Golden Retriever mix (1 y/o), @nyjets - MetLife Stadium, NJ • “We’re working on basic training, house manners, and socialization.”
“Programs like @americasvetdogs are so important to help veterans deal with that day to day stuff. You’re with your brothers 24/7, and all of a sudden it’s nothing. To have a companion like this who is sensitive to you… It’s the tasks that they’re trained to do, certainly, but it’s also the purpose. It gives back purpose. Even on your worst day, you have severe PTSD, you have a purpose. You have to get up and care for your dog.” @nyjetspup
04 Nov 2026
It’s picture day for Dougie and Audrey! Thanks to @thedogist for snapping these of our show pups 📸
04 Nov 2026
Bogey, mix (6 m/o), Tompkins Square Park, New York, NY • “We think he’s like half Chihuahua, half Jack Russell, and we think he was born in April. Some people can’t tell if he’s an old man or a puppy ‘cause of his wiry hair. I feel like I wake up more excited since getting him. If you get eye level with him, be careful, ‘cause he’ll stick his tongue in your mouth.” A rescue via @truenorthrescue_
03 Nov 2026
Elias Weiss Friedman, aka @thedogist, shares his origin story 🐶
03 Nov 2026
Mango is Morgan’s best friend (and daughter), even when she’s grabbing things she shouldn’t off the street. Just like any of us, Morgan would do anything for @mangothegoldenrescue. Learn more about how Vitality chews can support your dog’s health at @thedogistcompany and TheDogistCompany.com @thedogistcompany
02 Nov 2026
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