@the_athlete_effect

The Athlete Effect™

@the_athlete_effect

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Bio

ESPN/CBS Sports veteran & DI gymnast @bonniebernstein profiles female execs, entrepreneurs & newsmakers “made by sports” to inspire the next gen 💪

Links

youtube.com/@theathleteeffect podcasts.apple.com/us/podcast/the-athlete-effect-with-bonnie-bernstein/id1896566998 open.spotify.com/show/033etu1oS9tH3GSpWdtPQE?si=4568c101c0e2430d

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#leadership #womensempowerment #marketing #cmo #womeninleadership #sportsmindset #rbi #womensports #theathleteeffect #wes2026

Recent posts

As a cross country and track athlete at UNC, Kit Hoover had no idea her competitive fire would take her to MTV, ESPN and Access Hollywood. You know who did? Her bosses. This week, Kit dishes with @bonniebernstein about how her athlete mindset helped her go the distance in network TV... and the male champions who’ve empowered Kit on every leg of her journey. Has your sports experience given you the edge in your job? Love hiring athletes? Give us the goods in the comments! 🎧 Hear Kit Hoover’s full ep. of The Athlete Effect™ on YouTube + wherever you get your pods. 🔗 in bio (rate & review, plz!) 🏆 Subscribe & follow for weekly wisdom on turning your sports superpowers into career success! 31 Aug 2026

Captain on the court. CMO in the boardroom. Coincidence? We think not. 🏀💪 As Chief Marketing Officer of State Farm, Kristyn Cook knows how to compete at the highest level. Her uniform may no longer say Syracuse, but the mindset she built playing hoops for the Orange still shows up every day. Preparation. Commitment. Resilience. Coaching… and being coachable. The game changed. “The standard” is still the standard. What’s one lesson from sports that still shapes how you show up at work? #Leadership #Marketing #CMO #WomenInLeadership #SportsMindset 🎧 Get Kristyn Cook’s full episode of The Athlete Effect™ on YouTube + wherever you get your pods ✅ Follow us on IG for weekly wisdom on turning your sports superpowers into career success! 13 Aug 2026

It’s a story worthy of a Hollywood script: Erin Matson makes history as the NCAA’s youngest DI head coaching hire… then shepherds UNC field hockey to the Promised Land her very first season. A 4x national champ as a Tar Heels player, Erin was tapped less than two months after graduation to succeed her Hall of Fame coach, Karen Shelton. At just 23, she captured Carolina’s 11th national title. DROPPING TODAY- In Episode 111 of The Athlete Effect™ with Bonnie Bernstein, Erin reveals the 4-part blueprint that helped her land the gig of a lifetime—and how she’s evolved as a leader after transitioning from the field to the sidelines. Exclusive insight for anyone hunting for a job! ✅ Follow us on IG 🎧 Subscribe to The Athlete Effect™ on YouTube + wherever you get your pods 🙌 Soak up weekly wisdom on turning your sports superpowers into career success! 🔗 Links in bio 19 Jul 2026

Introducing a special Day 2 panel at the 2026 Rose Bowl Institute Women’s Empowerment Symposium! 🌹 Presented by The Athlete Effect, this special conversation will feature renowned sports broadcaster Bonnie Bernstein alongside Jennifer Schuler, CEO of Handel’s Homemade Ice Cream, exploring what it takes to lead with purpose, navigate challenges, and turn lessons from sports into success in business and beyond. Join us for this inspiring conversation as part of Day 2, focused on Leadership: Leading with Purpose! November 3–5 | Free & Virtual Register through the link in bio. #Leadership #leadership #RBI #womensempowerment #womensports #theathleteeffect #WES2026 #inspire #femaleleaders #womensempowerement #WomensEmpowerment #WomensMonth #womensupportingwomen 27 Oct 2026

🚨GIVEAWAY TIME!🚨 To celebrate Kansas City Chiefs CMO Lara Krug on The Athlete Effect™, we're giving away a piece of autographed memorabilia! Your choice. EITHER: Signed Kenneth Walker football; OR Signed Creed Humphrey jersey 🏈 HOW TO ENTER 🏈 1️⃣ Follow @the_athlete_effect & @chiefs 2️⃣ Like this post 3️⃣ Tag a female athlete in your life! ⏰ Entries close on Monday, October 19th at 8 PM EST 📣 Winners announced & tagged via @the_athlete_effect Stories on Tuesday, October 20th at 12 PM EST GIVEAWAY DETAILS & RULES: • One entry per person • U.S. residents only • Winner is randomly selected • Winners must respond within 48 hours of winner announcement or an alternate winner may be chosen • Prize is non-transferable & may not be sold/exchanged • Employees and immediate family/household members of the Chiefs are not eligible to enter This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. 12 Oct 2026

This may feel uncomfortable. Please listen, anyway. Chiefs CMO Lara Krug — one of the most powerful voices in NFL marketing — is saying out loud what we all need to hear: There’s no shame in saying “I’m not OK”... and asking for help. While mental health is a more open topic than ever, that doesn’t make it easier to admit when we don’t feel as strong on the inside as we portray on the outside. Especially as athletes and female leaders. Lara opens up to @bonniebernstein about the personal loss that made her realize it was time to prioritize herself. If she worked through her fear, maybe you can, too. 💕 🎧 Listen to Lara’s full episode of The Athlete Effect™ on YouTube and wherever you get your pods. ✅ Follow us for weekly wisdom on how your athlete mindset can give you a leg up in your career. 04 Oct 2026

Who slipped a Love Story into the Chiefs’ marketing playbook? Nope. Not Taylor Swift or Travis Kelce. It was Chiefs CMO Lara Krug. As an athlete, Lara learned that sometimes, winning means outthinking the competition… a mindset she also applies to her job. Case in point? Holiday Touchdown: A Chiefs Love Story. A first-of-its-kind movie collab with the Hallmark Channel that’s become an annual NFL holiday franchise. Get the goods on how Lara’s thinking outside the box to build the Chiefs into a global brand. 🎧 Catch The Athlete Effect with @bonniebernstein on YouTube and wherever you get your pods. 🏆 Give us a follow for weekly wisdom on harnessing your inner athlete to crush your career! 28 Sep 2026

Raise your hand if “athlete” is on your LinkedIn profile 🖐 Home Depot CMO and former Princeton rower Molly Battin breaks down the athlete advantage — how your sports experience can actually help you get hired. (Sidebar: how cool is it that Molly trained for, and competed alongside, her son… in.a.flippin.TRIATHLON 💕) 🎧 Hear Molly’s full episode of The Athlete Effect™ with @bonniebernstein on YouTube + wherever you get your pods. 🏆 Follow us for tips on harnessing your sport’s superpowers to crush your career! ✅ If “athlete” isn’t on your LinkedIn or resume yet… respectfully, wyd?? 24 Sep 2026

The Twinkie Test is a high-stakes gut check in the rowing world. Just ask Home Depot CMO Molly Battin. The multisport HS athlete took up crew at Princeton, and learned early on that a Twinkie isn’t an indulgent late-night treat... it’s a one-way ticket off the boat if said boat goes faster with that cream-filled sponge than the athlete it replaced ☠️ 🛶 Hear how the competitor’s edge Molly needed to keep her seat has helped her *eat* in her award-winning marketing career. 🎧 Check out Molly Battin’s full interview on The Athlete Effect™ with @bonniebernstein, on YouTube and wherever you get your podcasts. 🏆 Follow our channels for weekly wisdom on channeling your sports superpowers to crush your career! 21 Sep 2026

As a multisport HS athlete and college rower at Princeton, Home Depot CMO Molly Battin became well-schooled in the lifelong benefits of play. So, when her daughter started struggling with unhealthy dynamics on her club soccer team, Molly found herself straddling an uncomfortable fence: “How do I support my child without trying to control the outcome? And when do I confront the coach... if I do at all?” Molly opens up with @bonniebernstein about how she drew on her seasoned communication skills to navigate a difficult situation… giving her daughter space to choose her path, while reminding her she wasn’t alone. 🎧 Watch Molly’s full episode of The Athlete Effect™ on YouTube and wherever you get your podcasts. ✅ Subscribe to our channels for weekly wisdom on channeling your inner-athlete to crush your career! 20 Sep 2026

🚨 AUSL SWEEPSTAKES! 🚨 To celebrate “Kim Ng Week” on The Athlete Effect™, we’re teaming up with the AUSL for a VIP experience! You’ll receive: ▫️Two (2) tickets to a 2027 AUSL regular season game of your choice ▫️Pre-game field passes for batting practice ▫️AUSL swag bag, including a Kim Ng-autographed softball! 🥎 HOW TO ENTER 🥎 1️⃣ Follow @the_athlete_effect & @theauslofficial 2️⃣ Like this post 3️⃣ Tag your favorite AUSL team + someone to bring to the game! ⏰ Entries close on Sunday, Sept. 20th at 8p EST 📣 Winner announced & tagged via @the_athlete_effect Stories on Monday, Sept. 21 at 12p EST SWEEPSTAKES DETAILS & RULES - One entry per person - U.S. residents only - AUSL league and team employees, and their immediate family/household members, are not eligible for sweepstakes - Winner is randomly selected - Winner must respond within 48 hours of winner announcement or an alternate winner may be selected - Prize is non-transferable and may not be sold or exchanged This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. 14 Sep 2026

AUSL Commissioner Kim Ng was just 29 when she became the Yankees' assistant general manager. Her initial reaction when GM Brian Cashman recruited her? DISAPPOINTMENT. (Wait. What?) Not disappointment about the opportunity... but because “Imposter Syndrome” had created a psychological roadblock. Despite being a rising star in baseball, Kim worried she lacked the resume to crush such a high-profile gig with one of the most storied franchises in sports. What came next is a shining example of how an athlete’s confidence can help us push through insecurity... and, in Kim's case, pave the (base)path to becoming MLB's first female GM, with the Marlins. 🎧 Watch Kim’s full conversation with @bonniebernstein on The Athlete Effect™ YouTube channel + wherever you get your pods. ✅ Subscribe and follow for weekly wisdom on harnessing your sports superpowers to crush life after sports! 09 Sep 2026

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Every post & reel

53 posts & reels

Caption, likes, comments, views, duration, mentions, co-authors and sponsored status for every post and reel.

See a sample

shortcode	caption	likes	comments
DcuJGNigRsQ	As a cross country and track athlete at UNC, Kit…
Db_xUZdAeCQ	Captain on the court. CMO in the boardroom. Coin…
Da_4QNIAF_3	It’s a story worthy of a Hollywood script: Erin …

Real rows from this account. The file continues in the same shape.

$9.99

minimum

Everyone who follows them

up to 2,920 followers

Handle, full name, ID, and verified/private flags for each follower.

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username	full_name	user_id	is_verified	is_private	profile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

$14.60

Everyone they follow

up to 80 accounts

Every account this one follows, same fields.

See the columns

username	full_name	user_id	is_verified	is_private	profile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

$9.99

minimum

Every post & reel

53 posts & reels

$9.99

minimum

Caption, likes, comments, views, duration, mentions, co-authors and sponsored status for every post and reel.

See a sample

shortcode	caption	likes	comments
DcuJGNigRsQ	As a cross country and track athlete at UNC, Kit…
Db_xUZdAeCQ	Captain on the court. CMO in the boardroom. Coin…
Da_4QNIAF_3	It’s a story worthy of a Hollywood script: Erin …

Real rows from this account. The file continues in the same shape.

Everyone who follows them

up to 2,920 followers

$14.60

Handle, full name, ID, and verified/private flags for each follower.

See the columns

username	full_name	user_id	is_verified	is_private	profile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

Everyone they follow

up to 80 accounts

$9.99

minimum

Every account this one follows, same fields.

See the columns

username	full_name	user_id	is_verified	is_private	profile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 1 day, 16 hours ago.