Ted Gushue

Ted Gushue

@tedgushue

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Bio

Editor-in-Chief • @type7 Founder • @erg.media

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erg.media

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Recent posts

NEW RELEASE: HOUSE OF OKAJIMA 🏯 I chose to release this book today, on my birthday, as it has been a very personal project for me over the last two years, since I met Okajima-san and visited his family in Kyoto. The ultimate gift to myself, as it were. Their family business @okaju_1855_textile has been designing silk patterns for the linings of Kimono since 1855, and this is the first time that they have ever allowed their pattern archive to be shared publicly. We photographed over 400 of their original pattern designs. Before laying them out into one of the most beautiful books that we’ve ever had the privilege of making. I can’t wait to hear what you think of House of Okajima when you finally get your hands on it. Thank you to everyone who has made this project possible, and to the Okajima family for trusting us with your legacy, it is truly a work of art. 🙇🏼‍♂️🙇🏼‍♂️🙇🏼‍♂️ 22 Oct 2026 Our first @erg.media shop at @rinascente Milano Duomo, a mega milestone for us 🥹 Grateful to the Rinascente family for making this possible, and to our incredibly talented team for working their butts off to make it a reality 🙇🏼‍♂️ We’re open from today until the holidays, please stop in and explore our entire collection of wonderful books 📚 16 Oct 2026 Launching the @type7 Guide to London last night @duke_of_london 📚 Thank you to every one of you who joined us for a mega evening, and thank you to @paolojgibelli for these outstanding snaps of a killer night 📸 LONDON LOVE ❤️ 02 Oct 2026 ERG Media (@erg.media) Founder & Editor-in-Chief of Type 7 Ted Gushue (@tedgushue) discusses Craft, Community, & Making Things for the Obsessed with The Gstaad Guy (@gstaadguy) #GstaadGuy #ItsAllFamily 30 Sep 2026 Berlin ✅ 2 for 2 with @carloludovico 🏃 Danke @bmw and @rolivi69 for the chance to experience this beautiful Marathon. 56.000 of us out there today 🫨 27 Sep 2026 Everyone is always complaining about 993 prices, and then you see one on the street and you’re kinda like…yeah I get it 🤤 24 Sep 2026 @tedgushue you have smashed it out of the park. Absolutely love looking through this Book reminded me of so many memories. What an extraordinary history the @dakarrally is. @tedgushue @quadlockmoto @zerofiteurope @whyarai @goprouk @touratech @sealeytools @probikeuk @levrackuk @longwaytvofficial @hexclad @andsonsuk 🎥 @lukewhatleybigg 18 Sep 2026 DAKARCHIVES: NOW SHIPPING 📚 WWW.ERG.MEDIA 👨‍💻 @erg.media @dppiheritage 11 Sep 2026 INTRODUCING: DAKARCHIVES 📚 Two years ago my friend @GabiAubry invited me to see something very unique. We were in Paris during Retromobile and there was this friend of his who was working at what he called the most incredible photographic agency in the world. They had been covering motorsport since 1965, in its entirety. I wasn’t sure quite what to expect when I entered their archive. It is nestled on a tiny Parisian street, Rue Casimir Delavigne number 8. An unsuspecting door opened and in I walked. Gabi introduced me to his colleague Jules Lechauguette and Fabrice Connen who began to show me around the multiple story premises where they keep millions of photographs in their original format preserved. In radically oversized basement there is a seemingly endless array of filing cabinets, each one with more exciting labels on them. “Formula 1: 1967”, “Ayrton Senna: Personal”, “Offshore Powerboats”, on and on: you name it, they had a gigantic filing cabinet dedicated to all of the original slide photography about it. But one series of cabinets stuck out to me as the most weathered, the most used, and the most ruggedly overstuffed with slide film. They each had one word written on them: “DAKAR” My brain works in a funny way, and sometimes it likes to cut out the middle man and go straight to the finish line. I turned to Gabi, Jules and Fabrice without even opening the cabinets to see what was inside. “Well, there is our first book. Dakarchives.” And so our relationship with @DPPIHeritage and their archives was born, and the first @erg.media title leveraging their exhaustive library came into existence. It is filled with over 300 remarkable images of the greatest rally raid ever to take place. I am so proud of this book borne out of a chance moment on a rainy day in Paris. I am so proud of our team for the work that has gone into it, and for what it means for the future of @erg.media. To learn more about DAKARCHIVES, please head to www.erg.media 👨‍💻 07 Sep 2026 Ripping the @ristretto all summer long 🫨 04 Aug 2026 Thank you Bangkok 💕 Your support and love for our book and event was truly touching. We’re looking forward to continuing the fun today and tomorrow @siwilaisoundclub A big thank you to our friends and partners @siwilaistore @jazz_kissa @devonojas for making it all possible. Video by @authenticallyap for @erg.media 24 Jul 2026 Thank you June, that was lovely 🌞 27 Jun 2026

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Dey7VtzMQLPNEW RELEASE: HOUSE OF OKAJIMA 🏯 I chose to rele…
Dej1oy6jjWOOur first @erg.media shop at @rinascente Milano …
DeAPuEajvXZLaunching the @type7 Guide to London last night …

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