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Crafting bespoke and semi-bespoke clothing since 2015. San Francisco and Palo Alto, California.
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Recent posts
Perspective VI - The Studio (Look 5)
There’s something particularly appealing about a substantial tweed jacket worn with a good pair of jeans. Will makes the case in William Bliss’ Tattersall Tweed, paired with a raw high-waisted Japanese selvedge denim.
At 475g, the cloth has plenty of weight and texture, with a warm chalk-white ground crossed by deep navy and saddle-brown checks. It’s a pattern with deep roots in British sporting tradition, but one that feels just as comfortable away from the countryside.
The combination strikes a balance between relaxed elegance and traditional tailoring, a look
particularly well-adapted to the California way of dressing.
09 Nov 2026
Perspective VI - The Studio (Look 4)
Ryan wears a suit made from Fox Brothers’ Worsted Flannel in a charcoal grey base with an even-darker chalk stripe (WF-24). It’s a lighter-weight 270/300g flannel woven from 100% Merino wool.
Unlike traditional woolen flannels, worsted flannels are woven from longer, combed wool fibers, giving the fabric a smoother finish while retaining the softness and character that make flannel such a favorite for autumn and winter tailoring.
The subtle stripe and lighter finish bring a slightly more contemporary feel to a classic British cloth. Cut in our fuller house style, it’s a Northern Californian take on traditional English flannel suiting.
Paired with one of our (coming soon) sherbet Shetland jumpers.
07 Nov 2026
Perspective VI - The Studio (Look 3)
Madeline wears a suit made from a special Fox Drop, one of the limited cloths Fox Brothers occasionally sends us that aren’t found in their regular bunch books.
The Gianni Chalk Stripe takes its name from the legendary Italian industrialist Gianni Agnelli,
whose instinctive approach to dressing favored personal style over convention. Woven in
Somerset, England, the cloth combines British craftsmanship with a distinctly Italian sensibility.
Its irregular chalk stripe, featuring two different stripe widths, is a hallmark of the historic Fox
Brothers mill. This particular version is called “Club Room” brown.
Paired with a denim western shirt and olive medallion silk tie, Madeline’s look recalls the great tradition of women borrowing from classic menswear, making the proportions, textures and styling their own.
05 Nov 2026
Perspective VI - The Studio (Look 2)
Fitz wears a suit made from Fox Brothers’ Worsted Flannel “Prince of Wales” check with a subtle rust contrasting line, a midweight 340/370g cloth that brings a subtle touch of color to one of the most traditional patterns in British tailoring.
Cut in our house style silhouette, the cloth gets to do the talking for you. Paired with one of our black knit ties, it’s a timeless combination and a fine example of autumn/winter suiting, where richer textures, seasonal colors and traditional, meaty British cloths get to truly shine.
Shown with our long spear collar white poplin dress shirt.
Pop on a bold-colored beanie for added interest.
03 Nov 2026
Perspective VI - The Studio (Look 1)
Ryan wears a jacket made from Fox Brothers’ Whisky Club Tweed, a substantial 500g British wool inspired by the warmth of fine whisky and the elegance of an oak-paneled English club.
Rich in texture and character, it draws on a long tradition of British country clothing, equally suited to an afternoon at the pub or a walk along the coast. Paired with light caramel-colored brushed-cotton trousers made in our signature house cut, the look brings together the best of traditional English cloth and our approach to modern tailoring.
Shirt is a long point spear collar in a light blue cotton twill from Albini.
Boots are the shell cordovan color 8 chukka from Alden.
Bespoke rings from Bloedstone, both 14k gold.
01 Nov 2026
Perspective VI: The Snug
After morning coffees and a bit of catching up as everyone arrived, we made our way into the “Snug”, a cozy little room at the Pelican Inn marked “Available to guests staying on the property only.”
A few cheeky early pints followed, along with some time gathered around the piano, good conversation and a fair amount of lazing about. Not a particularly productive morning, but then again, that was rather the point.
Film @spencerwwells & Digital @documentingsf
30 Oct 2026
Perspective VI: The Arrival
The crew gathered at the Pelican Inn, a little piece of England tucked into the hills above Muir Beach.
Though it looks as if it has stood there for centuries, the inn was built in the late 1970s by Englishman Charles Felix, who came from a long line of British innkeepers. His ambition was to recreate a 16th-century English country inn on the California coast. He brought over old wooden beams, floors, furniture and antiques from Britain, building a place that feels remarkably
removed from modern California.
Nearly fifty years later, the Pelican remains a favorite gathering place for a pint, a long lunch and an afternoon with nowhere particularly pressing to be.
The team arrived from all directions, with Hank, Tim’s beloved scruffy terrier, joining us for a day at the inn. Fox Brothers flannels, William Bliss tweeds, Shetland sweaters and a few pints were all in order.
More from our time up north to come...
(Film: @spencerwwells / Digital: @documentingsf)
28 Oct 2026
Perspective VI begins on the road.
For our latest edition, we headed north to the Pelican Inn, a little piece of the English countryside tucked into the hills above Muir Beach. A fitting setting for a collection featuring tailoring made from the historic cloths of Fox Brothers and William Bliss, from classic English flannels to richly textured tweeds.
The day began with a 1973 Porsche 911, the winding turns of California Highway 1, and a drive along the Marin coast. The rest of the Tailors’ Keep crew would meet us at the inn for a day of good clothes, good company, and a pint or two...or three.
A very English sort of day on the California coast.
Stay tuned with more to come...
26 Oct 2026
Sometimes every single piece doesn’t need to be practical. If you’re a collector, clothes horse, or cosplayer, those pesky menswear rules thou shall not apply to you. For this suit, it was time to go full cream, matching all three pieces. 13oz Fox Flannel chosen for drape and full opacity (even as collectors, see-thru fabrics are a no-no). Flared trousers, because why not? When you already have five pairs of cream trousers, the sixth one could/should be flared. Paired with a rolled one-piece collar shirt and low vamp suede loafers from Arthur Sleep.
22 Oct 2026
A double breasted jacket cut from one of our favorite bunches at the moment, “Vintage Fox”. This collection, by of course Fox Brothers, is an homage to old school British flannels in heavier 400gm+ weights, rendering them perfect for F/W transitional periods. This cloth, VF2-2, is chock full of colors, some rather surprising, against a neutral ombré palette.
The jacket was cut with very light construction, yet still with a fully floating hand-set canvas piece across the chest and body. Shirt is a cream one-piece collar, dimming down the harshness of typical bright white dress shirts. Lastly, a worsted wool forest green double-pleated trouser to complement the jacket’s earth-tones.
Shown with the now-somewhat mythical Alden 986 penny loafer.
20 Oct 2026
Ryan picked up this Harris Tweed fabric at a small shop in Inverness while traveling through Scotland a few years ago.
Tweed isn’t all neutrals and earth tones. It can be bold, colorful, and still incredibly easy to wear. Keep everything else simple: mid-grey flannel trousers (via @foxbrothers1772 ), a crisp white shirt with a contrasting blue collar, and let the jacket do the work.
14 Oct 2026
Product Feature: The Bootcut Flannel Suit
Made from a 320gm grey windowpane flannel from Scabal, this piece is a nod to the ’70s in the silhouette, with a bootcut trouser, broad lapels, slightly structured shoulder and hacking pockets. Finished with a vintage Ralph Lauren tie and Alden chocolate suede tassels.
Classic tailoring, borrowing from a decade that has a lot of inspiration once you dig beneath the polyester leisure suits.
18 Sep 2026
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